Vida Creative
Vida Creative is a Newcastle upon Tyne-based branding, marketing, and digital transformation agency serving startups, service-based businesses, and purpose-led organisations with bespoke brand identity, custom WordPress websites, marketing retainers, UX design, and campaign rollout. The founder-owned firm operates with a small senior team and combines project-based work with recurring monthly retainers.
- Company typePrivate
- Founded2016
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vida Creative does
Vida Creative Ltd is a privately held, founder-owned branding, marketing, and digital transformation agency headquartered at the Toffee Factory in Ouseburn, Newcastle upon Tyne, UK. Co-founded by Henry Coggin (Co-Founder & Digital Director) and Ellen Hedley (Director), the firm operates with a small senior team of approximately 8-15 members and delivers end-to-end services spanning brand identity, bespoke WordPress website builds, marketing strategy and retainers, product and UX design, and large-scale campaign rollout. Its technology stack centres on custom WordPress themes using the Sage framework with Blade templating, Vue.js for interactive web applications, modern JavaScript/CSS/SASS (BEM methodology), and Git-based development workflows, with recent expansion into generative AI integration for client products. The agency's commercial model combines project-based professional services (strategy engagements, brand and website builds) with recurring subscription revenue streams including monthly marketing retainers starting around £3,000 and post-launch hosting and maintenance plans.
The agency serves three primary customer segments: startups on the investment journey (requiring investor-ready brands, websites, and pitch decks), established service-based businesses (needing ongoing marketing support and digital transformation), and purpose-led organisations including charities and social enterprises. Notable clients include Soccer Aid for UNICEF (creative partner since 2019, contributing to £75M+ raised), the Virgin Money Unity Arena (Drum Award-winning 2020 campaign), UKON (US cyber insurance rebrand from FifthWall Solutions), Elddis/Buccaneer/Xplore leisure vehicle brands, NeuWave (marine tech AI), Blu Sky (accountancy), and VEO (global video learning platform). Geographic reach is anchored in North East England with the UK as primary market, while international client engagements span the US, European brands, and global campaign work for organisations like UNICEF, ITV, and Virgin Money.
Vida Creative firmographics
Firmographics- Name
- Vida Creative
- Legal name
- Vida Creative Ltd
- Website
- https://vidacreative.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vida Creative is a Newcastle upon Tyne-based branding, marketing, and digital transformation agency serving startups, service-based businesses, and purpose-led organisations with bespoke brand identity, custom WordPress websites, marketing retainers, UX design, and campaign rollout. The founder-owned firm operates with a small senior team and combines project-based work with recurring monthly retainers.
- Ownership category
- akta.pro rank
Vida Creative industry classification
Industry- Product category
- Creative and Digital Marketing Services
- NAICS
- Graphic Design Services (54143), Marketing Consulting Services (541613), Direct Mail Advertising (541860)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative & Brand Campaign Development (BPAFAAAB), Content Strategy & Planning (BPAFAIAG)
Keywords
Where Vida Creative is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vida Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Strategy & Brand Consulting: Brand strategy, product scoping, and roadmap engagements, typically as one-off projects or initial phase of longer engagements.
- Creative & Production Services: Brand identity, website design/build, UI/UX design, campaign creation, and rollout services billed as project-based or milestone-based engagements.
- Marketing Retainers: Ongoing monthly retainers providing outsourced marketing support, fractional CMO services, content creation, SEO, social media, and reporting. Retainers are built around monthly budgets scaled to client goals. Marketing retainers typically start around £3k/month.
- Hosting & Maintenance: Post-launch website hosting, proactive updates, support, and ongoing maintenance plans for clients who host their sites with Vida.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Marketing Retainer — from £3k/month |
| One time/ perpetual license | Multi-year contract | Website Design & Build — bespoke quotation |
| Subscription | Monthly | Hosting & Maintenance Plans — post-launch |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Vida Creative product offering
Product offeringCore offering
Vida Creative is a Newcastle-based branding, marketing, and digital transformation agency that turns complex ideas into clarity through brand, marketing, and digital services. Core offerings span brand identity, bespoke WordPress website design and build, strategy and fractional CMO, marketing retainers, product and UX design, and large-scale campaign rollout. Work is delivered by a small senior team on bespoke, retainer, or project-based engagements.
Product overview
Vida Creative is a branding, marketing, and digital transformation agency that offers a comprehensive suite of services. Their core offerings include Brand Identity Services (distinctive design systems including rebranding, naming, tone of voice, and brand guidelines), Bespoke WordPress Websites (custom-built from scratch with SEO, hosting, and maintenance), Strategy Services (brand strategy, fractional CMO, digital strategy, and product roadmaps), Marketing Services (content, social media, personal branding, events, SEO, and reporting), Product & UX Design Services (product scoping, UX research, UI design systems, full-stack development, and AI products), and Campaign & Rollout Services (large-scale campaign delivery across digital, print, signage, and live environments). The agency serves ambitious startups, service-based businesses, and purpose-led organisations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Services Distinctive design systems that go deeper than a logo, including brand identity, rebranding, naming, tone of voice, and brand guidelines for ambitious startups, service-based businesses, and purpose-led organisations.
- Bespoke WordPress Websites Fully bespoke WordPress websites designed and built from scratch using the Sage framework with Blade templating — no page builders or off-the-shelf themes. Includes website design, WordPress development, on-page and technical SEO (including AI-search optimisation and schema markup), hosting and maintenance, and performance tracking.
- Strategy Services Strategic consulting including brand strategy, marketing strategy and fractional CMO services, digital strategy, and product scoping and roadmap development for startups, service-based businesses, and purpose-led organisations.
- Marketing Services Outsourced marketing support including content marketing, social media management, personal branding, events and conferences, ongoing SEO, and reporting and audit services, delivered primarily via monthly retainers starting around £3,000/month.
- Product & UX Design Services Digital product development including product and MVP scoping, UX research and user flows, UI and design systems, full-stack development (including Vue.js web applications), and AI products and features that use large language models to analyse data, automate tasks, and surface insights.
- Campaign & Rollout Services Large-scale campaign delivery across digital, social, print, signage, and live environments, including campaign strategy, OOH and digital ads, social campaigns, event branding, and exhibition design.
Quantifiable outcome
- £75M+ raised by Soccer Aid for UNICEF since 2019 (Vida has partnered since 2019)
- +8 more outcomes
Companies that use Vida Creative
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles4 records
Vida Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Vida Creative partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Soccer Aid ProductionsflagshipLong-term strategic partnership since 2019. Vida acts as an extension of the Soccer Aid marketing team, shaping creative direction for every annual campaign. Work spans campaign creation, art direction, digital advertising, and stadium assets across iconic venues (Stamford Bridge, Old Trafford, Etihad, London Stadium). Includes talent imagery refinement, photography briefing, social assets, and full event/stadium graphics.
- UKON / FifthWall SolutionscoreFull rebrand engagement from FifthWall Solutions (established US cyber insurance wholesaler) to UKON — a tech-led cyber insurance disruptor. Includes brand naming, strategy workshops, identity design, tone of voice, bespoke website, exhibition design. Now on an ongoing strategic marketing and design retainer to support growth.
- Virgin MoneycoreVirgin Money as title sponsor of the Unity Arena project. Vida worked with Virgin Money's brand team to bring their brand to life across event activation touchpoints. Project generated global mainstream press and significant brand visibility.
- SVL Business SolutionscoreOngoing strategic partnership delivering website redesign, marketing strategy, content and social strategy, event planning and delivery. SVL is the UK's longest-running contact centre solutions provider with 55+ years experience.
- UNICEFflagshipSoccer Aid for UNICEF is a long-running charity initiative raising funds for UNICEF's work with children worldwide. Vida Creative has been shaping campaign creative for Soccer Aid since 2019, contributing to over £75M raised for UNICEF.
- SVL Business SolutionscoreVida provides outsourced marketing support as a GTM partner — acting as an extension of the SVL team on ongoing marketing retainer.
- UKON / FifthWall SolutionscoreOngoing strategic marketing and design retainer for UKON — supporting consistent brand presence and creative direction as they scale globally.
- AdepsicoreFull brand refresh, bespoke website, and revived marketing strategy including LinkedIn profile management, blog content, social posts, event collateral, and whitepapers. Ongoing marketing partnership.
- SVL Business SolutionscoreConsultancy-style engagement advising on marketing strategy, content planning, and event delivery for contact centre solutions provider.
- Elddis (Erwin Hymer Group)coreOngoing partnership across Elddis's portfolio of leisure vehicle brands (Elddis, Buccaneer, Xplore) delivering brand refreshes, vehicle livery design, POS graphics, exhibition designs, and brand guidelines.
- CoppaFeel! / Black Women RisingminorAnimated assets for CoppaFeel!'s Chest Checklist campaign produced in partnership with Black Women Rising (charity addressing lack of representation for women of colour in cancer services). Also designed branded outreach van livery.
- Hoults (Hoults Yard)minorFull brand and website refresh for family-run workspace provider with heritage pottery factory origins, now a thriving creative hub.
- EthikaiminorFull brand identity development including visual language, brand guidelines, and internal brand materials for strategic leadership consulting firm.
- Mortal FoolsminorBrowser-based mental health education game (Melva) built for Mortal Fools, a theatre-based health and wellbeing organisation. Includes character design, interactive environments, mini-games, and supporting website.
- VEOcoreOngoing partnership covering brand identity, asset design, bespoke website design and development, web app UI design, front-end development, and outsourced marketing for global video learning platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Vida Creative competitors and assessment
Company assessmentBroad incumbents
- Bray Leino: Established UK creative communications group spanning brand, advertising, digital, and PR. Competes for similar client briefs but with a much larger team and broader service portfolio than Vida.
- Stein IAS: Larger UK-headquartered B2B creative and integrated marketing agency with brand, digital, and campaign capabilities. Competitor in the brand and campaign space but operates at much larger scale and broader portfolio.
- Mother Design: Part of the Mother network of creative agencies with brand strategy, identity, and design capabilities. Competes at the higher end of the brand and campaign market but typically on larger global accounts.
Direct peers
- Gardiner Richardson: Newcastle-based branding and digital agency with a similar full-service stack spanning brand strategy, web, and marketing. Closest regional competitor to Vida with overlapping service offerings and shared North East English client base.
- Un.titled: UK creative agency delivering brand, digital, and campaign work for ambitious and purpose-led organisations. Comparable in service mix, target client profile, and bespoke end-to-end delivery model.
- Pulsion.co: UK-based creative agency delivering brand strategy, bespoke websites, and marketing campaigns for ambitious mid-market clients. Comparable in size, bespoke approach, and integrated service offering to Vida.
- Studio Republic: UK-based creative and digital agency offering brand, web, and marketing services to SMEs and purpose-led clients. Comparable in size, scope, and client profile to Vida Creative.
- Code Computerlove: Manchester-based creative and digital agency offering brand strategy, bespoke web/app development, and campaign work for ambitious brands. Comparable to Vida in offering an integrated strategy-through-delivery creative stack with a similar mid-sized team.
- We Are North: North East UK creative agency providing brand, digital, and marketing services to ambitious startups and purpose-led organisations. Direct geographic and service-model peer to Vida given shared North East base and similar target client segments.
Emerging players
- Lobo Creative: Smaller UK creative agency focused on brand identity and digital design for startups and SMEs. Comparable in bespoke approach and target verticals but with a narrower service stack than Vida.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vida Creative social profiles
Digital presenceVida Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vida Creative leadership team
Management profileNumber of profiles
Profiles8 records
Vida Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vida Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vida Creative
What does Vida Creative do?
Vida Creative is a Newcastle-based branding, marketing, and digital transformation agency that turns complex ideas into clarity through brand, marketing, and digital services. Core offerings span brand identity, bespoke WordPress website design and build, strategy and fractional CMO, marketing retainers, product and UX design, and large-scale campaign rollout. Work is delivered by a small senior team on bespoke, retainer, or project-based engagements.
Is Vida Creative a public or private company?
Vida Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vida Creative founded?
Vida Creative was founded in 2016. It employs 1 to 10 people.
Where is Vida Creative based?
Vida Creative is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Vida Creative make money?
Four revenue lines are on record. Strategy & Brand Consulting is the primary driver. The others are creative & Production Services, marketing Retainers and hosting & Maintenance.
Who are Vida Creative's main competitors?
Broad incumbents on record are Bray Leino, Stein IAS and Mother Design. Direct peers are Gardiner Richardson, Un.titled, Pulsion.co, Studio Republic, Code Computerlove and We Are North. Lobo Creative is listed as an emerging player.
Does Vida Creative have an API?
No public API is recorded for Vida Creative.
What industry is Vida Creative in?
Vida Creative's product category is Creative and Digital Marketing Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54143 and its SIC code is 7311.