Ludens

What Ludens does

Ludens (Grupo Ludens) is a privately held Chilean experiential learning company that designs and delivers corporate team building programs. Founded in 2009 and headquartered in Viña del Mar with additional offices in Santiago and La Serena, the firm serves corporate clients across multiple industries in Chile through 15 distinct programs including Montaña Rusa, Goldberg Lab, Speed Challenge, Escape City, Desafío 360, CartónLab, Food Truck, Grand Prix, Búsqueda del Tesoro, Desafíos Outdoor, Bambú, Cocktail Challenge, Artístico, Castillos de Arena, and Color y Pasta. Each program is delivered by trained facilitators and tailored to the client's team size, context, and objectives.

The firm's core intellectual property is its proprietary three-dimensional methodology, which combines purposeful design (programs built around the team, context, and organizational moment), learning through action (gamified play as the medium), and reflective integration (structured debriefing that translates experience into applicable learning). This methodology is codified across the program portfolio and is positioned as the firm's primary differentiator versus generic team building providers.

Ludens operates a consultative, sales-led go-to-market model. Engagements begin with inbound or direct outreach, followed by customized program design and quote-based pricing. Revenue is generated entirely through professional services fees for program design, facilitation, and delivery. The company does not publicly disclose pricing, ARR, or financial metrics. Notable clients include Nestlé, Uber, Bosch, Stryker, Novo Nordisk, Biomérieux, Videojet, FEN Universidad de Chile, and Vantaz. The firm is not venture-backed, has no disclosed funding, no patents, no AI/technology stack, and operates exclusively within Chile.

Name

Ludens

Legal name

Ludens

Website

https://grupoludens.cl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ludens is a Chilean experiential learning company that designs and delivers customized corporate team building programs. Operating since 2009 from offices in Viña del Mar, Santiago, and La Serena, it serves enterprise clients across multiple industries using a proprietary three-dimensional methodology and a portfolio of 15 facilitator-led programs.

Ownership category

akta.pro rank

Product category

Corporate Team Building Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Team building services
• Experiential learning programs
• Corporate training services
• Employee engagement programs
• Organizational development services

Headquarters

HQ city

Viña Del Mar

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Team Building Programs and Experiences: Ludens generates revenue by designing, facilitating, and delivering customized Team Building programs for corporate clients. Programs include various formats such as creative workshops, strategic simulations, outdoor challenges, and culinary experiences. Each program is tailored to the client's specific needs and context.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ludens designs and facilitates customized corporate team building programs built around experiential learning, where play is used as the medium and reflective learning as the outcome. The portfolio comprises 15 named programs (e.g., Montaña Rusa, Goldberg Lab, Speed Challenge, Escape City, Desafío 360, CartónLab, Food Truck, Grand Prix, Búsqueda del Tesoro, Desafíos Outdoor, Bambú, Cocktail Challenge, Artístico, Castillos de Arena, and Color y Pasta), each tailored to a client's team size, context, and organizational moment. Services are delivered on-site across Chile (Santiago, Viña del Mar, La Serena) to enterprise clients on a quote-based, customized engagement basis.

Product overview

Ludens is a Chilean team building services company offering experiential learning programs for organizations. The company provides a portfolio of 15 distinct team building programs including Montaña Rusa, Goldberg Lab, Speed Challenge, Escape City, Desafío 360, CartónLab, Food Truck, Grand Prix, Búsqueda del Tesoro, Desafíos Outdoor, Bambú, Cocktail Challenge, Artístico, Castillos de Arena, and Color y Pasta. Each program is designed using a methodology that combines shared challenges, experiential learning through play, and reflective debriefing. The programs focus on strengthening team communication, decision-making, coordination, creativity, and collective responsibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Montaña Rusa A team building experience in which teams construct an interdependent circuit that demonstrates how individual decisions impact the entire system. Designed for corporate teams seeking to strengthen shared vision, cross-departmental coordination, and collective responsibility.
• Goldberg Lab A team building experience inspired by Rube Goldberg chain reaction machines in which teams design and build interdependent systems where each action triggers the next toward a common goal. Develops coordination, communication, and process clarity for corporate teams.
• Speed Challenge A high-coordination team building experience in which teams function as a racing team, designing, building, and organizing strategy for a final competition that requires precision and synchronized work.
• Escape City An urban escape room team building experience in which teams solve interconnected puzzles with the city as the scenario. Develops logical thinking, information integration under pressure, and effective coordination.
• Desafío 360 A Shark-Tank-inspired team building experience in which teams face a simulated business challenge or bid, analyze scenarios, integrate critical variables, and present a proposal to a jury. Develops strategic vision and argumentation skills.
• CartónLab A creative team building experience in which teams transform abstract concepts into concrete cardboard constructions, designing, prototyping, and adjusting structures that represent shared values, challenges, or visions.
• Food Truck A collaborative team building experience in which teams create a gastronomic business from scratch, including concept, truck facade, branding, role distribution, and menu design, culminating in a food fair presentation.
• Grand Prix A strategic board team building experience played on a Formula 1-inspired track where teams face scenarios that directly impact their progress. Develops applied strategic thinking and adaptation to changing conditions.
• Búsqueda del Tesoro A Viking-themed treasure hunt team building experience in which teams organize as clans and traverse territory solving clues and challenges. Develops strategic reading of the environment and effective coordination toward a common objective.
• Desafíos Outdoor A progressive six-station outdoor gymkhana team building experience that combines action and collaboration in a continuous rhythm. Tests team capacity to organize, adapt, and respond cohesively in dynamic scenarios.
• Bambú A structure-building team building experience in which teams construct a common structure that only makes sense when all parts integrate intentionally. Develops recognition of individual value within the system and alignment around shared purpose.
• Cocktail Challenge A creativity and sensory team building activity in which teams develop cocktail proposals from a defined challenge, including mix design, aromas, and visual identity, culminating in a shared tasting.
• Artístico A creative expression team building experience in which teams develop artwork from a common challenge, culminating in artwork presentation and reflection on the meanings constructed during the collaborative process.
• Castillos de Arena A team building experience using sand sculpture where teams design and build structures using sand and water. Develops patience, precision, fine coordination, and adaptation to changing environmental conditions.
• Color y Pasta A bonding team building experience using cooking as a common meeting space, where teams collaboratively prepare pasta, sharing a daily process that fosters natural organization and spontaneous coordination.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Others

• Outward Bound: International experiential education nonprofit running wilderness and team-based leadership programs. Thematically related as an experiential learning provider for teams, but non-profit and outdoor-focused; complementary rather than directly competitive.

Regional players

• Bayou City Adventures: Houston-area teambuilding and corporate events provider specializing in outdoor challenges, boat races, and culinary experiences. Comparable product mix but serves a different geography (US Gulf Coast) and does not directly compete with Ludens in Chile.

Direct peers

• The Go Game: US provider of customized corporate game-show and team-based events with a national facilitator network. Direct peer in design-every-event service model and Fortune-500 client base (PepsiCo, Google).
• Wildgoose: UK teambuilding and employee engagement provider offering scavenger hunts, quiz shows, and remote/hybrid experiences for corporate groups. Direct peer given the same customized experiential model and same B2B target buyer.
• TeamBonding: 30+ year US corporate teambuilding firm offering customized in-person, virtual, and hybrid programs across categories. Closest analog to Ludens in terms of customization depth and enterprise customer focus.
• Catalyst Global: Global teambuilding network delivering experiential team and leadership programs across multiple continents via local partners. Comparable service model and corporate segment, with stronger geographic reach than Ludens.
• Let's Roam: US-headquartered scavenger-hunt and team experience app provider serving corporate customers worldwide, including virtual and in-person formats. Direct peer in the gamified team-experience category.
• Teambuilding.com: Largest US-based teambuilding marketplace offering 100+ in-person, virtual, and hybrid programs (cooking, races, escape rooms, charity) to corporate teams. Closest direct functional peer to Ludens — same customer, same category of experiential offerings, vastly broader catalog.

Broad incumbents

• Cvent: US enterprise event-management platform that includes corporate team-building activities alongside broader meeting/event sourcing. Competes with Ludens for the same corporate events budget at the larger end of the market.
• BTS Group: Sweden-headquartered global professional services firm focused on leadership development, sales transformation, and experiential learning. Overlaps with Ludens in experiential team/leadership programs but operates a much broader consulting portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCl0NHx1i3pDBRFeDtXoACJg
• LinkedInlinkedin.com/company/grupoludens
• Instagraminstagram.com/grupoludens
• Facebookfacebook.com/grupoludens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludens