Northeast Atlanta Ballet

What Northeast Atlanta Ballet does

Northeast Atlanta Ballet (NEAB) is a private, non-profit ballet school and pre-professional performing company founded in 1996 by Artistic Director Jennifer Gordon and based at 4047 Darling Court in Lilburn, Georgia. NEAB operates as the resident performing company of Lilburn School of Ballet and serves students aged 3 through 18+, organized into three core instructional divisions (Early Enrollment, Preparatory, Advanced) plus a Performing Company ensemble. The instructional methodology blends Cecchetti technique as the foundational base with Vaganova and Balanchine influences, supplemented by dedicated programs in Jazz, Modern, Tap, and Progressing Ballet Technique (PBT) body-conditioning. Multiple full-length productions are staged annually at Gas South District Theater, including The Nutcracker, The Little Mermaid, Wizard of Oz, and Cinderella, with ticketing distributed through Ticketmaster.

NEAB generates revenue across five streams: recurring tuition and enrollment fees across structured class levels, seasonal summer intensive programs, corporate and family sponsorships (Principal $2,500+, Soloist $1,000-$2,499, Corps $250-$999, Friend $50-$249), performance ticket sales, and tax-deductible donations. Customer segments are segmented by age (Early Enrollment ages 3-6, Preparatory ages 7-10, Advanced ages 11+) and supplemented by teen, jazz, modern, tap, and competition-preparation tracks. Go-to-market is community-led and event-driven: enrollment is driven by word-of-mouth referrals through parent networks, trial class offerings, and annual productions that serve as both community outreach and recruitment vehicles. The Akadadance Parent Portal provides self-serve online enrollment. The organization operates with 1-10 employees, has no external institutional funding, and is founder-led with no parent company, subsidiaries, or public-market presence.

Name

Northeast Atlanta Ballet

Legal name

Northeast Atlanta Ballet

Website

https://northeastatlantaballet.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Northeast Atlanta Ballet is a private non-profit ballet school and pre-professional performing company in Lilburn, Georgia, serving students ages 3-18+ across instructional divisions and staging multiple full-length productions annually at Gas South District Theater.

Ownership category

akta.pro rank

Product category

Dance Education and Performing Arts

NAICS

Fine Arts Schools (61161), Dance Companies (711120), Dance Companies (71112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAA

Classical Ballet (Full-Length & Repertoire)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGADAB

Contemporary & Modern Dance

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYTHAJAFAD

Dance Performances

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Ballet training programs
• Pre-professional dance education
• Ballet performance productions
• Youth dance instruction
• Performing arts company

Headquarters

HQ city

Lilburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tuition and Enrollment Fees: Recurring tuition revenue from structured class enrollment across multiple divisions (Early Enrollment, Preparatory, Advanced) with weekly class sessions.
2. Summer Programs: Revenue from intensive workshops and summer programs including specialized intensives with guest instructors.
3. Sponsorships: Corporate and family sponsorships at multiple tiers (Principal $2,500+, Soloist $1,000-$2,499, Corps $250-$999, Friend $50-$249) supporting productions and scholarships.
4. Performance Ticket Sales: Ticket revenue from performances including The Nutcracker, Little Mermaid, Wizard of Oz, and Cinderella at Gas South District Theater and Ticketmaster.
5. Donations: Tax-deductible contributions supporting artistic excellence, scholarships, and community outreach programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Northeast Atlanta Ballet is a private ballet school and pre-professional performing company that delivers structured ballet instruction across multiple age-based divisions (Early Enrollment ages 3-6, Preparatory ages 7-10, Advanced ages 11+) and stages multiple full-length productions annually (The Nutcracker, The Little Mermaid, Wizard of Oz, Cinderella) at Gas South District Theater. Complementing the core ballet curriculum are supplemental programs in Jazz, Modern, Tap, and Progressing Ballet Technique (PBT) conditioning, plus summer intensives with guest instructors.

Product overview

Northeast Atlanta Ballet, operating as the resident performing company of Lilburn School of Ballet, offers a comprehensive dance education ecosystem structured across multiple divisions. The core offerings include the Early Enrollment Division (ages 3-8, introducing foundational ballet through creative movement), Preparatory Division (ages 7-12, developing classical technique), and Advanced Division (ages 10+, providing pre-professional training). The Performing Company delivers multiple full-length productions annually, including The Nutcracker, The Little Mermaid, and Wizard of Oz. Supplemental programs include Jazz, Modern, Tap, and Progressing Ballet Technique (PBT) for conditioning. Summer programs offer intensives and workshops across all age groups. A Parent Portal powered by Akadadance enables enrollment and schedule management. The school also supports optional participation in ballet competitions including YAGP, UBC, and ADC|IBC.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Enrollment Division Introductory ballet program for young children ages 3-6, focusing on foundational movement, coordination, musicality, and creative play through Pre-Ballet, Ballet I, and Ballet II levels.
• Preparatory Division Technical ballet training for ages 7-10, emphasizing classical technique, placement, turnout, and discipline with progressive levels leading toward pointe work preparation.
• Advanced Division Pre-professional ballet program for serious students ages 10+, offering professional-level instruction, pointe work, variations, contemporary repertoire, and college/career preparation.
• Performing Company The resident performing company of Lilburn School of Ballet, providing pre-professional dancers with professional-caliber performance opportunities in full-length productions multiple times per year.
• Summer Programs Seasonal intensive and workshop programs for ages 3 and up, including Summer Intensive (ages 9+), Junior Workshop (ages 6-9), and Creative Movement (ages 3-5), featuring guest instructors and professional mentorship.
• Performance Productions Full-length ballet productions including The Nutcracker, The Little Mermaid, Wizard of Oz, Cinderella, Swan Lake, Sleeping Beauty, Aladdin, and more, performed at Gas South Theater and other venues.
• Progressing Ballet Technique (PBT) Body-conditioning program using fit balls, resistance bands, and other equipment to develop core stability, muscle memory, alignment, and injury prevention for dancers ages 8+.
• Jazz Classes Dance style program teaching isolation, rhythm, coordination, and jazz technique for students ages 7+, complementing classical ballet training.
• Modern Dance Contemporary dance instruction exploring Graham and Limon techniques, floor work, release technique, and emotional expression for students ages 7+.
• Tap Program Rhythm and musicality development program teaching footwork, timing, and percussive dance for ages 3+, building coordination and performance skills.
• Teen Ballet Ballet program designed for ages 10-18, welcoming both new dancers and those returning after a break, focusing on technique, confidence, and artistry in a supportive environment.
• Competition Programs Optional competition preparation for serious dancers, supporting participation in Youth America Grand Prix (YAGP), Universal Ballet Competition (UBC), and ADC|IBC events.

Quantifiable outcome

• Students have earned hundreds of thousands of dollars in college dance scholarships
• +2 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lilburn School of BalletcoreStrategic or Co-development PartnerNortheast Atlanta Ballet is the resident performing company of Lilburn School of Ballet. The school provides the instructional foundation and student pipeline for the performing company.
• Gas South DistrictcoreStrategic or Co-development PartnerPrimary performance venue partner hosting The Nutcracker and other major productions. Provides professional theater facilities and ticketing infrastructure.
• Youth America Grand Prix (YAGP)minorOthersInternational student ballet competition. NEAB supports optional student participation with coaching and preparation.
• Universal Ballet Competition (UBC)minorOthersStudent ballet competition with regional and national events. NEAB supports optional student participation.
• ADC|IBC (American Ballet Competition / International Dance Competition)minorOthersBallet and contemporary competition bringing together serious students. NEAB supports optional student participation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Decatur School of Ballet: Decatur School of Ballet is a community ballet school serving the east Atlanta metro with structured divisions and performance opportunities. It directly competes with NEAB for the same student demographics and parent network in the greater Atlanta area, offering a comparable classical ballet curriculum.
• Gwinnett Ballet Theatre: Gwinnett Ballet Theatre is a community ballet school and performing company serving the Gwinnett County area adjacent to Lilburn. Both organizations operate pre-professional training pipelines and produce full-length ballets in the same metropolitan region, making them direct peers for student recruitment and ticket sales.
• Atlanta Dance Theatre: Atlanta Dance Theatre is a southeast Atlanta dance school offering ballet and contemporary programming with structured divisions. It competes with NEAB for students and instructors in the Atlanta metro and serves a similar age range and competitive pre-professional mission.

Broad incumbents

• Atlanta Ballet: Atlanta Ballet is the largest professional ballet company in the Southeast and operates the Centre for Dance Education. Like NEAB, it offers classical ballet training and productions, but at significantly larger scale with multiple locations, a professional company, and broader national brand recognition. It is the dominant shadow competitor in the metro Atlanta dance market.

Regional players

• Ballet Memphis: Ballet Memphis is a professional ballet company with affiliated school programs serving the Mid-South region. It is comparable to NEAB in combining school and company operations, and alumni like Joey Dlearo have been placed at this organization.
• Orlando Ballet: Orlando Ballet operates a professional company and the Orlando Ballet School. Founder Jennifer Gordon performed professionally with Orlando Ballet, making it a connected institution. It is comparable in combining classical training with a performing company structure, but at a meaningfully larger scale.
• Chattanooga Ballet: Chattanooga Ballet operates a school and pre-professional company in the neighboring Tennessee market. It offers comparable Cecchetti and Vaganova-based training with year-end performances and is a comparable scale peer that competes for regional visibility and guest instructors.
• Carolina Ballet: Carolina Ballet is a mid-sized professional ballet company with affiliated training programs in Raleigh-Durham. It is comparable in offering a structured pre-professional pathway from school to performing company, but operates in a different geography and at a larger scale.

Others

• Youth America Grand Prix (YAGP): YAGP is the world's largest student ballet competition and a critical pipeline for NEAB students seeking professional placement. While not a direct competitor, it is an ecosystem partner that shapes NEAB's competitive preparation programming and reputation among serious students.

Emerging players

• Central Illinois Ballet: Central Illinois Ballet is a smaller professional company and school led by NEAB alumna Jessie Williams. It is a comparable scale peer to NEAB, demonstrating the kind of growth trajectory NEAB alumni can pursue, and offers a structural model for NEAB's own evolution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northeastatlantaballet
• LinkedInlinkedin.com/company/northeast-atlanta-ballet-ensemble-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northeast Atlanta Ballet