Physio Store

What Physio Store does

Physio Store Inc. is a privately held Canadian e-commerce retailer, headquartered in a single warehouse/operations facility in Komoka, Ontario (near London, Ontario), that sells physiotherapy, rehabilitation, pain management, fitness, and clinical wellness products to two distinct customer groups: individual consumers recovering from injury or managing chronic conditions, and licensed healthcare professionals (physiotherapists, chiropractors, clinics) who purchase through a dedicated clinical pricing program. Its core product catalogue spans six major categories — Braces & Supports, Rehabilitation & Therapy, Fitness Products, Therapeutic Modalities (including TENS, NMES, IFC, ultrasound, and laser therapy), Hot & Cold Therapy Systems, and Clinical Equipment & Supplies — with hundreds of SKUs priced from sub-$10 items to capital equipment exceeding $9,000.

The company is operated by registered physiotherapists, including CEO Bill Landry, and claims 50+ years of combined clinical experience among its team. It holds Health Canada Medical Device Establishment License (MDEL) 33245, which authorizes legal distribution of medical devices in Canada. Products are organized for discovery by body region, injury type, and named rehabilitation innovators, supported by a Health Hub educational blog.

Physio Store makes money primarily through one-time e-commerce transactions (DTC retail and healthcare professional clinical pricing), supplemented by recurring equipment rentals (e.g., Game Ready cold therapy and CPM units), wholesale bulk ordering, an equipment leasing partnership with National Leasing, and an affiliate referral program. The company ships across Canada via multiple carriers (Canada Post, Purolator, FedEx, UPS, ICS Courier, Dragonfly Shipping, FleetOptics) with free shipping over $120 CAD, and offers limited international shipping to the UK, Australia, Europe, New Zealand, and the USA, alongside in-store pickup at its Komoka warehouse.

Name

Physio Store

Legal name

Physio Store Inc.

Website

https://physiostore.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Physiotherapy & Rehabilitation Medical Supplies

NAICS

Health and Personal Care Retailers (456), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Prosthetics, Orthotics & Bracing (POB) (HSABAKAG), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Rehabilitation equipment
• Orthopedic braces
• Physiotherapy supplies
• Pain management products
• Therapeutic modalities

Headquarters

HQ city

Komoka

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of rehabilitation, pain management, and wellness products to individual customers across Canada
2. Healthcare Professional Sales: Clinical pricing programs for licensed healthcare professionals including physiotherapists, chiropractors, and clinics through dedicated healthcare accounts
3. Equipment Rentals: Rental programs for clinical equipment including Game Ready cold therapy systems and Continuous Passive Motion units
4. Wholesale Ordering: Bulk ordering through quick order form for healthcare facilities and clinics
5. Affiliate Program: Referral-based program where partners earn commissions for directing customers to the store

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Physio Store is a Canadian e-commerce retailer that sells orthopedic braces and supports, rehabilitation and therapy products, fitness equipment, therapeutic modalities (TENS, NMES, IFC, ultrasound, laser), hot/cold therapy systems, and clinical equipment and supplies. It also operates a clinical pricing program for healthcare professionals, equipment rentals, equipment leasing/financing, and an affiliate referral program, distributing products directly to consumers and clinics across Canada.

Product overview

Physio Store is a Canadian e-commerce platform offering a comprehensive portfolio of rehabilitation, pain management, and wellness products. The core offering consists of six major product categories: Braces & Supports (orthopedic products for joint protection across all body regions), Rehabilitation & Therapy (McKenzie Method, Manual Therapy, Compression, Massage, Traction, Taping, Women's/Men's Health), Fitness Products (Balance, Resistance, Exercise Equipment, Mats, Foam Rollers, Pilates/Yoga, Weights), Therapeutic Modalities (TENS, NMES, IFC, Ultrasound, Biofeedback, Laser Therapy), Hot & Cold Therapy Systems, and Clinical Equipment & Supplies (Hydrocollators, Treatment Tables, Diagnostic Tools). Products are organized by body region/injury type and by rehabilitation innovator/educator. Additional services include clinical pricing for healthcare professionals, equipment leasing, rentals, and an affiliate program. The company also offers retail stores and serves both individual consumers and healthcare clinics across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Braces & Supports Orthopedic braces and supports for joint protection and injury recovery, covering ankle, foot, knee, calf, back, torso, shoulder, clavicle, elbow, forearm, wrist, hand, hip, thigh, and head/neck regions. Sold to individual consumers and healthcare professionals for rehabilitation and injury support.
• Rehabilitation & Therapy Comprehensive rehabilitation products including McKenzie Method, Manual Therapy, Compression Therapy, Massage & Relaxation, Hand Management, Foot Management, Traction, Athletic & Medical Taping, Women's Health, Men's Health, Skin Care, Hygiene/PPE, Therapy Essentials, and Home Health Care. For consumers and clinicians treating injuries and supporting recovery.
• Fitness Products Fitness equipment and supplies for balance training, resistance exercise, exercise mats, foam rollers, Pilates & Yoga, weights, exercise balls, and stretching products. Targeted at consumers and clinics using these tools in rehabilitation and wellness routines.
• Therapeutic Modalities Clinical-grade therapeutic devices including TENS machines, Muscle Stim (NMES), Interferential Current (IFC), combo electrotherapy systems, therapeutic ultrasound, iontophoresis machines, biofeedback machines, bone growth stimulators, and light/laser therapy systems. Sold primarily to clinicians and to consumers for home-use pain management.
• Hot & Cold Therapy Systems Temperature therapy products including ice packs, wraps, cold therapy/cryotherapy systems, cold sprays & gels, heating packs, heating wraps, heating systems, and paraffin wax baths. For consumers and clinicians managing acute injury, post-surgical swelling, and chronic pain.
• Clinical Equipment & Supplies Professional clinical equipment including hydrocollators, traction & spinal decompression, continuous passive motion devices, clinical electrotherapy, treatment tables & furniture, clinical supplies, clinical education & demonstration tools, and diagnostic & evaluation equipment. Sold to clinics, physiotherapists, and healthcare facilities.
• Clinical Pricing Program Exclusive pricing program for healthcare professionals including physiotherapists, chiropractors, clinics, and licensed professionals, with bulk order discounts. Available upon approved healthcare account application.
• Equipment Leasing & Financing Leasing and financing options for capital equipment through partnership with National Leasing. Targeted at clinics and healthcare facilities purchasing higher-priced clinical equipment.
• Equipment Rentals Rental program for select equipment including Continuous Passive Motion (CPM) devices and Game Ready cold therapy systems (e.g., $300/week). For consumers and clinicians needing short-term access to clinical-grade devices.
• Affiliate Program Partner program for affiliates to earn commissions by promoting Physio Store products and referring customers.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered supporting.

• ICS CouriersupportingOthersShipping and logistics partner for order delivery across Canada. ICS Courier is one of several carriers used for package fulfillment.
• Canada PostsupportingOthersNational postal service partner for shipping orders across Canada. Used as one of several carrier options.
• PurolatorsupportingOthersExpress shipping carrier partner for time-sensitive deliveries across Canada.
• FedExsupportingOthersInternational and express shipping partner for expedited delivery services.
• UPSsupportingOthersGlobal shipping partner for international shipments and express delivery services.
• Dragonfly ShippingsupportingOthersCanadian shipping carrier partner for order fulfillment.
• FleetOpticssupportingOthersShipping logistics partner for order delivery and tracking services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Medline: Large manufacturer and distributor of medical supplies and clinical equipment; overlaps with Physio Store's clinical equipment, hot/cold therapy, and orthopedic categories.
• Drive DeVilbiss Healthcare: Manufacturer and retailer of durable medical equipment, mobility, and respiratory products with direct-to-consumer and B2B channels; adjacent in rehabilitation and clinical equipment categories.
• McKesson: Largest North American pharmaceutical and medical supply distributor with extensive medical-surgical portfolio; competes for clinic procurement budgets adjacent to Physio Store's B2B channel.
• Performance Health: Large distributor and retailer of rehabilitation, physical therapy, and orthopedic products under brands like TheraBand, Cramer, and Sammons Preston; overlaps with Physio Store's clinical supply catalog at greater scale.
• Henry Schein: Major distributor of medical, dental, and healthcare supplies serving clinics and professionals across North America; competes with Physio Store's healthcare professional account channel.

Direct peers

• Mountainside Medical Equipment: Online retailer specializing in medical, surgical, and orthopedic supplies for both consumers and healthcare professionals; comparable niche specialty e-commerce model.
• Allegro Medical: Online retailer of medical equipment, orthopedic supplies, braces, and rehabilitation products for individual consumers and clinical customers; closely mirrors Physio Store's DTC catalog focus.
• RehabMart: Specialty e-commerce retailer of rehabilitation, physical therapy, and orthopedic products — overlapping target customer base and product categories with Physio Store.
• Vitality Medical: Online direct-to-consumer retailer of medical supplies, DME, braces, and orthopedic products in North America, serving both consumers and healthcare providers — directly comparable e-commerce motion to Physio Store.

Others

• Bauerfeind: German manufacturer of orthopedic braces, supports, and compression stockings — a key brand carried by Physio Store and a potential direct competitor if it expands its own DTC presence in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Thephysiostore
• Facebookfacebook.com/PhysioStore.ca
• Instagraminstagram.com/physiostore.ca
• LinkedInlinkedin.com/company/physiotherapy-room

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Store