mluvii

What mluvii does

mluvii is a cloud-based omnichannel customer care platform developed and operated by O2 IT Services s.r.o., a Czech Republic–registered subsidiary within the O2 (PPF Group) telecommunications ecosystem. The platform unifies more than eight communication channels — webchat, WebRTC-powered video calls, IP telephony, WhatsApp Business Platform, Facebook Messenger, Apple Messages for Business, and VKontakte — into a single agent interface, with structured data collection via interactive Hero Cards, unified client history, and CRM/LDAP integration. It is sold as a tiered SaaS product (Lite, Profi, Enterprise) priced per user or concurrent user per month in CZK and EUR, with available WhatsApp usage-based fees and an on-premise deployment option for enterprise customers requiring maximum data control.

The business model is predominantly subscription-based recurring SaaS revenue, layered with usage-based WhatsApp conversation charges and one-time initiation fees for add-ons such as IP telephony. Go-to-market is hybrid: self-serve Lite and Profi plans with monthly billing, and a sales-assisted motion for Enterprise deployments including 15-minute live demos and custom quotes. mluvii was awarded Microsoft Awards in 2017 and 2018 and achieved ISO/IEC 27001 certification in November 2020, alongside GDPR and CCPA compliance. Customer segments served include startups and growing businesses, mid-market companies, and enterprises in financial services, telecommunications, e-commerce, energy, and automotive, with documented enterprise logos including Home Credit Bank Kazakhstan, O2 Czech Republic, Pojišťovna české spořitelny, ČSOB, Alza, Mall Group, Tesco Mobile, Innogy, and Autonaklik. The platform is operated primarily in the Czech Republic and Kazakhstan, with global cloud SaaS availability for the English-language version of the product.

Name

mluvii

Legal name

O2 IT Services s.r.o.

Website

https://mluvii.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

mluvii is an omnichannel customer care platform built and operated by O2 IT Services s.r.o. in the Czech Republic, unifying webchat, video, telephony, WhatsApp, and messenger channels for mid-market and enterprise customers across financial services, telecoms, e-commerce, and energy.

Ownership category

akta.pro rank

Product category

Customer Experience & Contact Center Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAEAKAF

Robotic Process Automation (RPA) & Hyperautomation Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYHDAAAFAD

Voice Assistants & Voice UI (VUI)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

Keywords

• Omnichannel customer care
• Live chat software
• Cloud contact center
• WhatsApp business platform
• IP telephony solutions

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Lite Plan: Monthly subscription per user offering basic features including chat customization, unlimited communication history, and widgets for unlimited websites in 8 languages
2. SaaS Subscription - Profi Plan: Monthly subscription per concurrent user including 8 communication channels, structured data collection, automatic operator tools, call center performance metrics, and chatbot integration
3. SaaS Subscription - Enterprise Plan: Monthly subscription with on-premise storage option, CRM integration, call and video recording, and highest security level
4. WhatsApp Business Platform Fees: Account setup fees, monthly operational fees, and conversation-based charges after 1000 free monthly conversations
5. IP Telephony Add-on: Monthly fee plus initiation fee for VOIP phone line integration (25 EUR per month + initiation fee)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

mluvii is a cloud-based omnichannel customer care platform that unifies web chat, WebRTC video calls, IP telephony, WhatsApp Business, Facebook Messenger, Apple Messages for Business, and VKontakte into a single agent interface. It is sold as three SaaS subscription tiers (Lite, Profi, Enterprise) with features including Hero Cards interactive forms, AI chatbot automation via Azure Bot Service, unified client history, real-time lead processing, and an on-premise deployment option for enterprise customers.

Product overview

mluvii is an all-in-one omnichannel customer care platform built as a tiered SaaS product. The portfolio consists of three main plans — mluvii Lite (entry-level web chat and basic features), mluvii Profi (8 communication channels with chatbot, structured data, and call center tools), and mluvii Enterprise (full-featured with on-premise storage, CRM integration, recording, and maximum security) — plus standalone or add-on modules including WhatsApp Business Platform, WebChat widget, Multivideo, IP Telephony, Callback, Showroom, Hero Cards interactive forms, AI Chatbot (built on Azure Bot Service), Co-browsing, and Campaigns. All plans operate from a unified agent interface that consolidates all channels, customer history, and performance metrics into a single pane of glass.

Differentiator

Problem solved

Functional benefit

Products and services

• mluvii Lite Entry-level omnichannel customer care plan for growing companies. Includes web chat with easy widget customization, unlimited client communication history, widgets for unlimited websites, and availability in 8 languages. Priced from 530 CZK per user per month.
• mluvii Profi Mid-tier omnichannel plan adding 8 communication channels plus structured data collection via chat, automatic tools for operators, call center performance reporting, and chatbot integration. Priced from 2,500 CZK per concurrent user per month.
• mluvii Enterprise Enterprise-grade omnichannel plan with the highest security and data management capabilities. Includes on-premise storage option, CRM integration, call and video call recordings, bulletproof security system, and LDAP access management. Priced from 3,900 CZK per user per month.
• WhatsApp Business Platform Integration Integrated WhatsApp channel enabling businesses to communicate with customers via the WhatsApp messenger. Supports synchronous chat alongside other mluvii channels, asynchronous message handling within 24 hours, proactive outbound messaging via Message Templates, multimedia support (voice messages, videos, images, documents), and multi-operator queue management. Distributed in partnership with Meta with one-time initiation fee, monthly fee, and per-conversation charges.

Quantifiable outcome

• 90% of customers expect consistent interactions across channels
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Meta (WhatsApp)coreTechnology or Integration · 1 February 2022WhatsApp Business Platform integration allowing businesses to handle multiple customers from single WhatsApp Business number, with proactive messaging via Message Templates, multimedia support, and 1000 free monthly conversations
• Microsoft AzurecoreTechnology or Integration · 1 February 2019Azure Bot Service used as foundation for chatbot solutions; Microsoft Awards winner for projects using Microsoft cloud services
• Mews SystemsminorStrategic or Co-development Partner · 1 February 2019Organized Chatbot Hackathon where mluvii team won first place; collaboration on hotel chatbot solution using Azure Bot Service
• O2 Czech RepublicflagshipStrategic or Co-development PartnerParent company and key strategic partner; mluvii used for O2 BrainBot chatbot for employee feedback collection; O2's flexibility and intensity helps rapidly fulfill O2 strategy

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genesys: Enterprise cloud contact center platform offering omnichannel routing, workforce engagement and conversational AI across voice, chat and digital channels. Comparable at the Enterprise tier of mluvii's offering, with much larger global footprint.
• 8x8: Cloud communications and contact center provider offering voice, video, chat and APIs with integrated omnichannel routing. Overlaps with mluvii's IP telephony and omnichannel product positioning.
• Five9: Cloud contact center vendor with omnichannel routing, AI and workforce engagement; comparable to mluvii Enterprise tier for larger regulated customers.
• Freshworks (Freshdesk): Customer service SaaS suite including Freshdesk omnichannel support, chat, telephony (Freshcaller) and Freddy AI copilot. Comparable mid-market positioning to mluvii's Lite/Profi tiers with broader SMB reach.
• Zendesk: Global leader in customer service and contact center SaaS offering omnichannel support (chat, voice, messaging) plus a marketplace of AI bots. Direct competitor to mluvii's omnichannel customer care platform, but with significantly broader scale and enterprise footprint.
• Twilio (Flex / Conversations): Communications platform-as-a-service providing programmable SMS, WhatsApp Business, voice, video and chat building blocks plus the Flex contact center product. Comparable to mluvii's channel-breadth approach but at infrastructure rather than packaged-agent-desktop layer.

Emerging players

• HubSpot Service Hub: CRM-native customer service hub with ticketing, live chat, knowledge base and AI tools. Less specialized than mluvii in pure contact-center workflows but increasingly competitive in mid-market and SMB segments.

Direct peers

• Intercom: SaaS customer messaging platform combining live chat, chatbots (Fin AI), help center and proactive outbound campaigns in a unified agent workspace. Highly comparable product architecture to mluvii across tiers.
• LivePerson: Conversational AI and messaging platform for enterprise customer engagement, including WhatsApp Business integration and agent workspace consolidation. Closest direct peer to mluvii in terms of messaging-first, AI-augmented agent desktop.

Regional players

• Sinch: Cloud communications and conversational AI vendor with strong European presence and WhatsApp Business / messaging API offerings. Highly comparable to mluvii's European-centric omnichannel footprint and WhatsApp focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mluvii
• LinkedInlinkedin.com/company/mluvii
• Xx.com/mluvii

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mluvii