Made in Sens

What Made in Sens does

Made in Sens is a privately held French women's fashion brand founded in 2011 by Sabine and Marie Chiche (mother and daughter), headquartered in Montrouge, France, operating with a team of 1-10 employees. The company designs and sells colorful, artistically printed women's clothing and accessories manufactured in France and Europe using eco-responsible materials (certified viscoses, Better Cotton Initiative cotton, recycled polyesters), targeting women across an inclusive size range of 36-52. Its core differentiator is a structured artist collaboration program with named creators (Laure Vissian, Sophie Blandin, Mari Tsuji, Clara Dupré, Beya Rebaï, Bella Pari) who co-design exclusive prints under fair-compensation terms, producing a proprietary design library that anchors the brand identity 'La Vie Est Un Art'.

The business operates a multi-channel direct-to-consumer model: a Shopify-powered e-commerce storefront (madeinsens.com) shipping internationally to 100+ countries, two owned physical boutiques in Montrouge and Sucy-en-Brie, and a rolling schedule of ephemeral pop-up stores across French towns. Revenue streams are one-time retail sales across these channels, with unit pricing ranging from approximately €10 (socks) to €200 (premium pieces) and a modal band of €50-€120, supplemented by digital gift cards (€35-€200). The company extends its assortment through reseller partnerships (HOFF and FLABELUS footwear) and operates a B2B wholesale channel via Faire.com.

Made in Sens has remained founder-owned with no disclosed external funding or institutional investors since inception. It has a Trustpilot score of 4.6/5 from 117 reviews indicating positive but limited consumer reach, and relies on organic social (Instagram, Facebook, Pinterest), email newsletters with a first-order 10% discount, and a content blog for acquisition. The combination of owned production in France/Europe, size-inclusive positioning, and artist-led design creates a niche but defensible identity in the European ethical DTC fashion segment.

Name

Made in Sens

Legal name

Made in Sens (SARL)

Website

https://madeinsens.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Made in Sens is a French DTC women's fashion brand founded in 2011 that designs and sells colorful, artistically printed clothing and accessories (sizes 36-52) manufactured in France and Europe, serving style-conscious women through e-commerce, two owned boutiques, and pop-up stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Montrouge

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct retail sales: Made in Sens generates revenue through direct sales of colorful women's clothing and accessories via their e-commerce website and two physical boutiques in Montrouge and Sucy-en-Brie. The business operates on a one-time purchase model with no subscription component.
2. Physical retail boutique sales: Revenue from in-store purchases at their two French boutiques, with personalized customer service and styling advice.
3. Popup/ephemeral store sales: Temporary retail locations across France generate additional revenue through seasonal and limited-time sales events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Made in Sens designs, manufactures, and sells colorful, original women's clothing and accessories created in collaboration with artists, with each garment translating an artist's work into a unique printed piece. The collections are produced in France and Europe using eco-responsible materials (organic cotton, Ecovero viscose, Tencel, recycled polyester, OEKO-TEX fibers) and are sold direct-to-consumer through madeinsens.com, two physical boutiques in Montrouge and Sucy-en-Brie, and ephemeral pop-up sales across France and Europe.

Product overview

Made in Sens is a French women's fashion brand founded in 2011 by Sabine and Marie Chiche, offering colorful, original clothing and accessories designed and manufactured primarily in France and Europe. The core product portfolio spans two main categories: Vêtements (clothing) — including chemises, blouses, T-shirts/marinieres, dresses, skirts, pants, jackets/coats, and waterproofs — and Accessoires (accessories) — including socks, shoes, scarves, bracelets, bags, and bobs. Products are organized into curated collections such as NOS SIGNATURES (iconic re-interpreted pieces), Printemps (seasonal spring), Les Unis (solid-color basics), Vos Looks Fleuris (floral prints), and Collection No Regrets (enduring bestsellers). The brand also operates two physical boutiques in Montrouge and Sucy-en-Brie, plus ephemeral pop-up stores, and sells e-gift cards. A key differentiator is its artist collaboration program, which co-creates exclusive prints with painters, designers, and associations on a fair-compensation basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Vêtements (Women's Clothing) Made in Sens's core women's apparel line featuring chemises, blouses, t-shirts, dresses, jupes (skirts), pantalons/shorts, vestes (jackets), imperméables (waterproofs), and pullovers (sweaters), each produced in artist-collaboration prints and manufactured in France and Europe from eco-responsible materials. Targeted at women (sizes EU 36–52) seeking original, French-made, eco-responsible everyday and occasion wear.
• Accessoires (Accessories) Coordinated accessories line sold alongside the women's clothing, including socks, scarves/foulards, bracelets, bags, and bob hats in the same original artist prints as the apparel collections, designed to complete Made in Sens outfits and offered as affordable entry-price items (from about €10).
• Chaussures (Shoes) Footwear sub-line curated and sold by Made in Sens, primarily sourced from French and European partner brands (e.g., Les Tropeziennes, Anthology, Espadrij, Congres, Faguo, Plakton), positioned as a complement to the brand's clothing and accessories for women.
• E-carte cadeau (E-gift card) Digital gift card sold on madeinsens.com, allowing customers to gift Made in Sens products to other consumers without selecting a specific item. Functions as a stored-value voucher redeemable across the online catalog of clothing, accessories, and shoes.
• Carte cadeau (Physical gift card) Physical gift card sold primarily in Made in Sens boutiques, allowing customers to give a Made in Sens gift redeemable in-store across the brand's clothing, accessories, and shoes.

Quantifiable outcome

• 117 positive reviews on Trustpilot with 4.6 score

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Laure VissiancoreStrategic or Co-development PartnerArtist collaborator creating calligraphy-inspired prints and designs for Made in Sens collections. Contributes unique artistic motifs that appear on various clothing pieces.
• Sophie BlandincoreStrategic or Co-development PartnerGraphic designer and in-house stylist at Made in Sens who creates exclusive prints and collaborates with external artists. Created designs like the Léos and Battle collections.
• Mari TsujicoreStrategic or Co-development PartnerArtist creating Japanese maple (Erables du Japon) inspired prints and City & Ombres rouges designs for the brand.
• Clara DuprécoreStrategic or Co-development PartnerArtist collaborator contributing Envol & Douceur de vivre themed prints to Made in Sens collections.
• Beya RebaïcoreStrategic or Co-development PartnerArtist creating Au marché and Orage themed prints for the brand's artistic collections.
• HOFFminorChannel Partner/ Reseller/ DistributorSpanish footwear brand whose shoes are sold through Made in Sens. Products include BICITY and BRIDGE sneaker lines.
• FLABELUSminorChannel Partner/ Reseller/ DistributorFootwear brand specializing in velvet ballerinas, distributed through Made in Sens stores.
• Bella PariminorStrategic or Co-development PartnerCollaboration partner for the Sonia Sweat collection, featuring Sonie Soir and Sonia Mer designs.
• Better Cotton InitiativeminorStrategic or Co-development PartnerOrganization providing certified cotton for Made in Sens garments, supporting sustainable sourcing practices.
• CM2C (Centre de Médiation et de Conciliation)minorImplementation/ SI/ Consulting PartnerMediation service for consumer dispute resolution as required by French law.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Le Slip Français: French brand built on Made-in-France production with a broad product range across apparel basics. Comparable in ethical manufacturing positioning and French consumer identity.
• Rouje: French D2C women's fashion brand founded by Jeanne Damas, similarly positioned on Parisian aesthetic and direct e-commerce. Closest comparable in brand origin, channel mix, and target demographic.
• Sessùn: French women's fashion brand emphasizing Made-in-France production, artisanal details, and natural materials — directly aligned with Made in Sens' ethical production positioning.
• Ba&sh: Parisian women's fashion brand offering colorful, expressive clothing with a focus on contemporary French style. Competes for the same customer base with similar price points.
• Eric Bompard: French premium women's fashion brand with strong made-in-France and natural materials credentials. Comparable in ethical positioning and French boutique distribution model.
• Rosaé Paris: French sustainable women's fashion brand offering colorful, ethical pieces with size-inclusive options. Directly comparable on sustainability + color + size-inclusivity positioning.
• Sézane: French women's contemporary fashion brand with a similarly artistic, Parisian aesthetic and direct-to-consumer focus. Closest comparable in positioning, customer demographic, and pricing band.

Broad incumbents

• Maje: Established French contemporary women's fashion brand under SMCP group. Targets a similar Parisian-chic customer with broader global retail footprint and greater capital resources.
• Maison Kitsuné: French-Japanese fashion and lifestyle brand combining artistic collaboration with apparel. Comparable in artist/cultural collaboration approach and lifestyle brand expansion strategy.

Regional players

• Tara Jarmon: Canadian-origin women's contemporary fashion brand with French market presence. Comparable in Parisian-chic aesthetic and color-driven design language, though stronger in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madeinsens
• Instagraminstagram.com/made.in.sens
• Pinterestpinterest.fr/madeinsens
• Xx.com/MADEINSENS

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made in Sens