Menzel Enterprises
Menzel Enterprises is a Wisconsin-based, family-owned towing and recovery operator founded in 1984. It runs statewide motorist-assist contracts for the Wisconsin DOT and Iowa DOT, and serves commercial and retail customers across Wisconsin, Iowa, and Minnesota via an in-house dispatch platform.
- Company typePrivate
- Founded1984
- HeadquartersSun Prairie, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Menzel Enterprises firmographics
Firmographics- Name
- Menzel Enterprises
- Legal name
- Menzel Enterprises, Inc.
- Website
- https://menzelenterprises.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Menzel Enterprises is a Wisconsin-based, family-owned towing and recovery operator founded in 1984. It runs statewide motorist-assist contracts for the Wisconsin DOT and Iowa DOT, and serves commercial and retail customers across Wisconsin, Iowa, and Minnesota via an in-house dispatch platform.
- Ownership category
- akta.pro rank
Menzel Enterprises industry classification
Industry- Product category
- Highway Safety and Towing Services
- NAICS
- Motor Vehicle Towing (48841), Motor Vehicle Towing (488410), Support Activities for Road Transportation (4884)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Roadside Assistance & Motorist Aid Patrols (Service Patrols) (TLAJAJAB)
- akta.pro secondary industries
- Highway Incident Management & Traffic Incident Clearance (TIM) (TLAJAJAA), Towing, Recovery & Vehicle Removal Services (TLAJAJAC), Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)
Keywords
Where Menzel Enterprises is headquartered
LocationHeadquarters
- HQ city
- Sun Prairie
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Menzel Enterprises business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- State DOT Contracts - WisDOT: Statewide motorist assist program management for Wisconsin Department of Transportation (WisDOT), including the State Farm Safety Service Patrol program. Long-term partnership since 2007 delivering 24/7 incident response across Wisconsin's interstate corridors.
- State DOT Contracts - IA-DOT: Statewide motorist assist program management for Iowa Department of Transportation (IA-DOT), operating the Highway Helpers program. Coverage across Iowa's interstates and primary highway network since 2007.
- Commercial Towing & Recovery Services: Professional towing, emergency recovery, transport, and repair services provided to the general public, commercial entities, and government agencies across Wisconsin, Iowa, and Minnesota.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Menzel Enterprises product offering
Product offeringCore offering
Menzel Enterprises is Wisconsin's largest towing and recovery operation, providing statewide motorist assist programs for the Wisconsin DOT (State Farm Safety Service Patrol) and Iowa DOT (Highway Helpers), the branded STARS Safety Service Patrol Team on Wisconsin's busiest corridors, and direct commercial towing, emergency recovery, transport, and repair services across Wisconsin, Iowa, and Minnesota. Service delivery is supported by an in-house technology platform that integrates with state Traffic Management Centers for real-time dispatch, GPS tracking, vehicle telemetry, and DOT reporting.
Product overview
Menzel Enterprises offers a unified portfolio of technology-enabled services for Departments of Transportation and the motoring public, centered on three core offerings: DOT Services (statewide motorist assist programs for WisDOT and IA-DOT), the STARS (Safety Service Patrol Team) program with branded fleet and operators, and an internally-built Technology Platform providing real-time coordination between Traffic Management Centers and field operations. The technology platform functions as an integrated system comprising custom mobile applications (iOS/Android), a live operations map, data analytics and reporting, and vehicle telemetry hardware — all purpose-built for DOT incident management since 2007. Towing, recovery, transport, and repair services round out the operational portfolio, delivered across Wisconsin, Iowa, and Minnesota with a GPS-tracked fleet. All technology is developed in-house and used to support the company's service operations rather than sold as standalone products.
Differentiator
Problem solved
Functional benefit
Products and services
- DOT Services (Statewide Motorist Assist Programs) Managed statewide motorist assist program for the Wisconsin Department of Transportation (WisDOT State Farm Safety Service Patrol) and Iowa Department of Transportation (IA-DOT Highway Helpers), providing 24/7/365 incident management response, traffic management, and emergency recovery across Wisconsin interstates (I-39, I-43, I-90, I-94) and Iowa interstates (I-35, I-80, I-29, I-380).
- STARS Program (Safety Service Patrol Team)
Quantifiable outcome
- Responded to hundreds of thousands of incidents since 2007
- +1 more outcomes
Companies that use Menzel Enterprises
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Menzel Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Menzel Enterprises partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Wisconsin Department of Transportation (WisDOT)coreLong-term strategic partnership since 2007 for statewide motorist assist program management. Menzel Enterprises manages WisDOT's State Farm Safety Service Patrol, delivering 24/7 incident response across Wisconsin's major interstate corridors (I-39, I-43, I-90, I-94). Partnership renewed continuously for over 18 years.
- Iowa Department of Transportation (IA-DOT)coreLong-term strategic partnership since 2007 for the IA-DOT Highway Helpers program. Menzel Enterprises provides statewide motorist assist services across Iowa's interstates (I-35, I-80, I-29, I-380) and primary highway network, including free assistance to disabled motorists.
- State Farm Insurance (Safety Service Patrol)corePartnership with State Farm supporting the WisDOT State Farm Safety Service Patrol program. State Farm's sponsorship enables enhanced safety patrol services on Wisconsin's busiest corridors, with Menzel Enterprises providing the operational team and fleet.
- Prairie Land TowingminorSister company under the Menzel Enterprises corporate umbrella, providing complementary towing services in the Wisconsin region.
- Prairie Land ServicesminorSister company under the Menzel Enterprises corporate umbrella, providing additional service capabilities in Wisconsin.
- Menzel Signs & GraphicsminorSister company under the Menzel Enterprises corporate umbrella, providing signage and graphics services.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Menzel Enterprises competitors and assessment
Company assessmentBroad incumbents
- AECOM: AECOM is a global infrastructure consulting firm that operates traffic management centers, intelligent transportation systems, and DOT services contracts. Comparable to Menzel in DOT service delivery and TMC operations, though as part of a broader engineering/construction portfolio.
- OnStar (General Motors): OnStar provides embedded vehicle roadside assistance, crash response, and emergency services to GM vehicle owners. Comparable to Menzel in roadside and emergency response but delivered as an OEM-connected vehicle service rather than operated fleet.
- Parsons Corporation: Parsons delivers intelligent transportation systems, traffic management, and infrastructure services to state DOTs and federal agencies. Comparable to Menzel as a DOT contractor with TMC integration capabilities, though at significantly larger scale and broader scope.
- Serco Inc. Serco is a major government services contractor operating transportation management, traffic operations, and mobility services for state DOTs and federal agencies. Comparable to Menzel in DOT contract service delivery, though at much larger scale and broader scope.
- Agero: Agero is a leading B2B roadside assistance platform serving insurers, automakers, and fleet operators with a contracted dispatch network. Comparable to Menzel as a roadside/towing services provider, though Agero plays a coordinating role rather than operating DOT service patrols directly.
- AAA (American Automobile Association): AAA is the largest consumer roadside assistance network in the U.S., offering towing, jump-starts, tire changes, and recovery through a club-membership model. Comparable to Menzel in core roadside services but operates nationally through contracted garages rather than owned fleet and DOT contracts.
Others
- Copart: Copart is a leading online vehicle auction operator that relies on a large network of towing partners to acquire salvage vehicles. Comparable to Menzel in towing/recovery operations and overlap with insurance industry, though Copart is a downstream auction platform rather than a direct DOT service competitor.
Emerging players
- Urgently: Urgently is a digital marketplace for roadside assistance, towing, and locksmith services connecting drivers to a network of service providers via mobile app. Comparable to Menzel in core towing/recovery services but operates as a tech-enabled platform rather than fleet operator with DOT contracts.
Direct peers
- GEICO Emergency Roadside Service: GEICO's Emergency Roadside Service provides towing, jump-starts, lockout, and fuel delivery to policyholders via a contracted service network. Comparable to Menzel in roadside service delivery, though delivered through insurance partnerships rather than DOT service patrol contracts.
- Allstate Roadside Services: Allstate Roadside Services offers towing, tire changes, jump-starts, and lockout assistance to policyholders through a contracted network. Comparable to Menzel in core roadside services and similarly leverages insurance brand partnerships (analogous to Menzel's State Farm Safety Service Patrol).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Menzel Enterprises social profiles
Digital presenceMenzel Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menzel Enterprises leadership team
Management profileNumber of profiles
Profiles4 records
Menzel Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menzel Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menzel Enterprises
What does Menzel Enterprises do?
Menzel Enterprises is Wisconsin's largest towing and recovery operation, providing statewide motorist assist programs for the Wisconsin DOT (State Farm Safety Service Patrol) and Iowa DOT (Highway Helpers), the branded STARS Safety Service Patrol Team on Wisconsin's busiest corridors, and direct commercial towing, emergency recovery, transport, and repair services across Wisconsin, Iowa, and Minnesota. Service delivery is supported by an in-house technology platform that integrates with state Traffic Management Centers for real-time dispatch, GPS tracking, vehicle telemetry, and DOT reporting.
Is Menzel Enterprises a public or private company?
Menzel Enterprises is a private company. It is classified as family owned and is currently operating.
When was Menzel Enterprises founded?
Menzel Enterprises was founded in 1984. It employs 51 to 100 people.
Where is Menzel Enterprises based?
Menzel Enterprises is headquartered in Sun Prairie, United States, in the North America region.
How does Menzel Enterprises make money?
Three revenue lines are on record. State DOT Contracts - WisDOT is the primary driver. The others are state DOT Contracts - IA-DOT and commercial Towing & Recovery Services.
Who are Menzel Enterprises's main competitors?
Broad incumbents on record are AECOM, OnStar (General Motors), Parsons Corporation, Serco Inc., Agero and AAA (American Automobile Association). Copart is listed as an others. Urgently is listed as an emerging player. Direct peers are GEICO Emergency Roadside Service and Allstate Roadside Services.
Does Menzel Enterprises have an API?
No public API is recorded for Menzel Enterprises.
What industry is Menzel Enterprises in?
Menzel Enterprises's product category is Highway Safety and Towing Services. Its primary akta.pro industry code is TLAJAJAB, Roadside Assistance & Motorist Aid Patrols (Service Patrols), with a secondary code of TLAJAJAA, Highway Incident Management & Traffic Incident Clearance (TIM). Its NAICS code is 48841 and its SIC code is 7500.