What Steer does

STEER Education is a UK-headquartered education technology company, founded in 2016 by Dr. Simon Walker and Dr. Jo Walker, that provides a whole-school mental health and safeguarding platform to primary and secondary schools, multi-academy trusts (MATs), independent schools, and elite sports academies. Operating from Bradford on Avon, the company serves schools across the UK, Europe, Asia, and Latin America, with reported tracking of more than 500,000 students across 275+ schools since launch (formerly branded AS Tracking). The platform's primary use case is the early identification of students who are concealing wellbeing or safeguarding risks, paired with personalized intervention plans that surface what staff might otherwise miss.

The core product is STEER Tracking, which administers a termly, peer-reviewed assessment based on a proprietary four-factor bi-polar model measuring Trust of Self, Trust of Others, Self-Disclosure, and Seeking Change. A Support Vector Machine (SVM) evaluates student risk across bullying, self-harm, and pressure-coping dimensions, and an algorithm selects the 10 most effective strategies from a library of over 3,000 evidence-based interventions to generate action plans with a reported 70% success rate. The product integrates natively with CPOMS (the dominant UK safeguarding software), school MIS systems, and Google/Microsoft SSO, reducing DSL and pastoral lead workload. The product line is modular: STEER Tracking (core), STEER Safeguarding, STEER Footprints, STEER School Impact, PSHE & Families, USTEER Soft Skills (for 16–18 year olds), and STEER for Groups (a MAT-wide deployment package with group dashboards and 3-year implementation support).

STEER generates revenue through annual subscription licensing, with quote-based, customized pricing per school or MAT. The go-to-market motion is consultative enterprise sales targeting Designated Safeguarding Leads (DSLs), Headteachers, and MAT leadership, supported by 15-minute walkthroughs, free trials, webinars, and peer-reviewed impact evidence (including a matched-pair controlled study by ImpactEd Group across 20 United Learning secondary academies). Major customers include United Learning, Academies Enterprise Trust (58-school MAT rollout), Cognita (75+ schools across Europe, Asia, and Latin America), and long-tenured independent schools such as Cranleigh and Charterhouse. The company is privately held, founder-led, with no disclosed institutional funding or acquisition history.

Name

Steer

Legal name

STEER Education

Website

https://steer.education

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

STEER Education is a UK-based education technology company providing a peer-reviewed, whole-school mental health and safeguarding platform to primary and secondary schools, multi-academy trusts, independent schools, and sports academies across the UK, Europe, Asia, and Latin America.

Ownership category

akta.pro rank

Product category

Education Technology / Student Wellbeing Software

NAICS

Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

akta.pro secondary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• Student mental health tracking
• School wellbeing platform
• Safeguarding risk detection
• Social emotional learning
• Education technology software

Headquarters

HQ city

Bradford-on-avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. School Subscription Licensing: STEER generates revenue through annual subscription licensing to schools and school groups. Pricing is customized based on school size and group-wide deployment. The model includes implementation support, training, and ongoing expert guidance as part of the subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

STEER Education provides a whole-school student mental health and wellbeing tracking platform that uses a peer-reviewed termly assessment to identify hidden wellbeing risks among students aged 8-18. The system generates personalized action plans from a library of over 3,000 evidence-based strategies, with native integrations to CPOMS safeguarding software and school MIS systems. It is sold primarily as an annual subscription to primary schools, secondary schools, independent schools, multi-academy trusts, and elite sports academies.

Product overview

STEER Education offers a unified whole-school mental health platform with a modular architecture. The core product is STEER Tracking, which provides termly peer-reviewed assessments to identify hidden student wellbeing risks and generate personalized action plans from over 3,000 strategies. This core is enhanced by add-on modules: STEER Safeguarding (proactive safeguarding detection), STEER Footprints (targeted tracking), STEER School Impact (culture impact measurement), PSHE & Families (curriculum and family resources), and USTEER Soft Skills (employment-focused training for 16-18 year olds). For Multi-Academy Trusts, STEER for Groups provides group-wide dashboards and 3-year implementation support. Formerly known as AS Tracking (Affective Social Tracking).

Differentiator

Problem solved

Functional benefit

Brands

• STEER Tracking: Whole-school online application to measure, track and improve self-regulation and mental health of students through termly assessments and personalized action plans.
• STEER Safeguarding
• STEER Footprints
• STEER School Impact
• USTEER Soft Skills
• STEER for Groups

Products and services

• STEER Tracking A whole-school online application that uses a peer-reviewed termly assessment to measure, track, and improve the self-regulation and mental health of every student aged 8-18. Identifies hidden wellbeing risks and generates personalized action plans from over 3,000 evidence-based strategies, with native integrations to CPOMS and school MIS systems.
• STEER Safeguarding A whole-school online application designed to proactively detect hidden safeguarding risks in students that could otherwise go undetected, working in conjunction with CPOMS safeguarding integration.
• STEER Footprints A whole-school application for tracking and improving specific aspects of student wellbeing and safeguarding through targeted footprint analysis.
• STEER School Impact A whole-school online application that measures, tracks, and improves the impact of school culture on the wellbeing of specific student cohorts.
• USTEER Soft Skills A technology-enabled soft skills training course for 16-18 year olds providing a head start in employment by developing social-emotional competencies.
• PSHE & Families A curriculum and family resource offering designed to support young people's social emotional literacy (SEL) in and out of school settings.
• STEER for Groups A comprehensive technology and implementation service for Multi-Academy Trusts (MATs) and school groups, providing group-wide dashboards, training, supervision, and 3-year implementation support to roll out STEER across multiple schools.

Quantifiable outcome

• 70% of students supported by STEER action plans improve mental health in 6 months
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CPOMScoreTechnology or Integration · 23 September 2025STEER and CPOMS announced a partnership enabling schools to unite wellbeing data collected by STEER Tracking with CPOMS StudentSafe. The integration allows automatic sharing of mental health and wellbeing indicators directly into the safeguarding system, reducing DSL workload and enabling more proactive interventions.
• ImpactEd GroupcoreStrategic or Co-development PartnerImpactEd Group performed an independent matched pair controlled study across 20 UK secondary academies for United Learning, evaluating STEER's impact on student mental health, attendance, and teacher confidence.
• Education Endowment Foundation (EEF)coreStrategic or Co-development PartnerSTEER is the only wellbeing tracking tool currently being piloted by the UK Education Endowment Fund. STEER is working with EEF and United Learning on the STEER Pilot to support 16+ Transition, Attendance and Retention.
• United LearningcoreStrategic or Co-development PartnerUnited Learning is STEER's largest MAT partner, having conducted independent impact evaluation and being part of the EEF pilot program. Studies show 3x greater attendance improvement in STEER schools than control schools.
• Royal National Children's SpringBoard FoundationminorStrategic or Co-development PartnerPro bono 5-year partnership providing STEER Tracking licenses to support vulnerable children from disadvantaged backgrounds access bursaries at leading boarding schools. Tracks impact on SpringBoard pupils including self-regulation development.
• CognitacoreStrategic or Co-development PartnerGlobal independent school group operating 75+ schools across Europe, Asia and Latin America. STEER provides standardized group-wide tracking with regional support for Asia, Europe and UK. 100% of teachers reported STEER enabled them to identify and support vulnerable pupils earlier.
• ReconnectEdminorStrategic or Co-development PartnerPartnership with ReconnectEd to proactively safeguard and support young people's mental health and social-emotional wellbeing through combined expertise and tools.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• B Squared (Connecting Steps): UK SEND assessment and tracking software used by schools to record and monitor pupil progress. Comparable as a school-focused pupil-tracking platform, with overlap in STEER's SEND and pre-diagnostic use cases.
• EduKit Wellbeing: UK school platform providing wellbeing, safeguarding and attendance tracking tools. Direct overlap with STEER's broader product set, particularly the safeguarding and attendance modules.

Direct peers

• Kooth: Digital mental health platform for children and young people, including school-based access. Overlaps with STEER on student mental-health screening and intervention, though Kooth is more therapy-led and less focused on whole-school tracking.
• Thrive Approach: Social and emotional development programme and software used in UK schools to track and support pupils' wellbeing and behaviour. Closely comparable to STEER's whole-school self-regulation and mental-health tracking use case.

Others

• Wonde: UK school data integration platform that syncs MIS, SSO and third-party EdTech tools. Functions as STEER's integration partner (SSO/MIS), not a competitor — but it represents infrastructure that could lower switching costs if it adds wellbeing modules.
• CPOMS (Support Logics): Widely used UK school safeguarding software that integrates with STEER. Adjacent rather than directly competing — CPOMS captures safeguarding incidents while STEER feeds it wellbeing risk data.
• ImpactEd Group: UK education impact-evaluation organisation that ran STEER's independent matched-pair study. Adjacent ecosystem participant rather than direct competitor, but increasingly active in school wellbeing evaluation tools.

Broad incumbents

• Satchel One (Show My Homework): UK school learning and wellbeing platform with broad adoption. Comparable as a multi-purpose school SaaS platform with adjacent wellbeing features that could compete with STEER modules.
• Place2Be: Long-established UK children's mental health charity embedded in schools providing counselling and wellbeing programmes. Comparable because it addresses the same 'identifying and supporting student wellbeing in school settings' need, but delivered through in-school counsellors rather than software.
• GL Assessment: UK-based provider of standardised educational assessments, screening tools and progress tests widely used by schools. Comparable on the assessment/measurement side of STEER's offering, though it does not focus specifically on mental health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/simonw762

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steer