STBY
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
STBY firmographics
Firmographics- Name
- STBY
- Website
- https://stby.eu
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where STBY is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
STBY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
STBY product offering
Product offeringCore offering
STBY is a design research agency that delivers global explorations and co-creation lab services. The firm helps clients understand people, contexts, and futures through qualitative research, ethnographic fieldwork, and participatory co-creation formats, producing insights and prototypes that inform innovation and service design decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Explorations
Companies that use STBY
Customer profileIdeal customer profiles1 record
STBY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STBY partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
STBY competitors and assessment
Company assessmentBroad incumbents
- frog (part of Capgemini Invent): Global design and engineering firm with a strong design research and co-creation practice. Overlaps with STBY in human-centered research and innovation services, but operates at significantly greater scale as part of Capgemini.
- Designit: International design and innovation consultancy with strong design research capabilities. Comparable to STBY in service mix, but much larger and part of Wipro.
- IDEO: Global design and innovation firm offering design research, prototyping, and strategy. Comparable to STBY as a benchmark design research provider, but much larger and broader in scope.
- Fjord (Accenture Song): Design and innovation arm of Accenture Song with global design research and co-creation capabilities. Comparable to STBY in offering, but embedded within a much larger systems integrator.
Direct peers
- Livework: European service design consultancy offering design research, co-creation, and service prototyping. Closely comparable to STBY in methodology, client base, and geographic footprint across Europe.
- Bridgeable: Design research and service design consultancy with practices in research, strategy, and co-creation. Comparable to STBY in offering structure and project-based client work.
- Nielsen Norman Group: UX research and training firm offering user research, discovery studies, and design advisory. Comparable to STBY in the research-first portion of the offering, though more focused on digital UX.
- Koos Service Design: Dutch service design studio offering design research, co-creation, and service prototyping for public and private clients. Closely comparable to STBY in methodology and European focus.
- Experientia: User experience and design research agency with a European base, specializing in ethnographic research and co-design. Directly comparable to STBY in offering and approach.
- Meshed (Service Design and Innovation): UK-based service design and innovation consultancy offering design research and co-creation. Directly comparable to STBY in geography, scale, and service mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
STBY social profiles
Digital presenceSTBY financial estimates
Financial estimateRevenue estimate
Valuation estimate
STBY leadership team
Management profileNumber of profiles
Profiles1 record
STBY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STBY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STBY
What does STBY do?
STBY is a design research agency that delivers global explorations and co-creation lab services. The firm helps clients understand people, contexts, and futures through qualitative research, ethnographic fieldwork, and participatory co-creation formats, producing insights and prototypes that inform innovation and service design decisions.
When was STBY founded?
STBY was founded in 2003. It employs 1 to 10 people.
Where is STBY based?
STBY is headquartered in London, United Kingdom, in the Europe region.
Who are STBY's main competitors?
Broad incumbents on record are frog (part of Capgemini Invent), Designit, IDEO and Fjord (Accenture Song). Direct peers are Livework, Bridgeable, Nielsen Norman Group, Koos Service Design, Experientia and Meshed (Service Design and Innovation).
Does STBY have an API?
No public API is recorded for STBY.