Orlan Rober

What Orlan Rober does

Orlan Rober is an Argentine private company that manufactures and distributes automotive aftermarket components. Founded in 1964 and headquartered in Vicente López, Argentina, the company operates three core product lines: Instrumental (automotive instruments for competition vehicles and heavy machinery, manufactured domestically for over 30 years), Escobillas (wiper blades built with Malaysian natural rubber CV60 and high-elasticity memory steel using a proprietary anti-fatigue tempering process), and Lámparas Narva (German-manufactured automotive lamps distributed in Argentina under a partnership with Narva, whose products are produced across seven plants in Europe and Asia).

The company's commercial model is direct-to-consumer through its e-commerce website (orlanrober.com.ar), supplemented by a downloadable product catalog and a technical support portal with FAQs and installation guides. Pricing is not publicly disclosed; customer inquiries are routed through a contact form and a sales email ([email protected]). The customer base is horizontal, spanning professional motorsport and heavy-machinery operators alongside general vehicle owners in the Argentine aftermarket replacement segment.

Revenue is generated entirely through hardware sales across the three product lines, with no disclosed subscription, service, or licensing streams. The firm employs between 11 and 50 people, operates solely within Argentina, and has no publicly identified parent company, subsidiaries, funding rounds, or external investors. Strategic positioning rests on multi-decade brand presence, domestic manufacturing expertise, and exclusive Argentine distribution rights for Narva lighting products.

Name

Orlan Rober

Legal name

Orlan Rober

Website

https://orlanrober.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Orlan Rober is an Argentine private manufacturer of automotive instruments, wiper blades, and Narva-branded lamps, serving competition vehicles, heavy machinery operators, and the general Argentine automotive aftermarket through direct e-commerce sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Vicente López

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Automotive Instruments: Manufacture and sale of automotive instruments and tools for competition vehicles and heavy machinery. Core business for over 60 years.
2. Wiper Blades (Escobillas): Manufacturing and distribution of premium wiper blades using natural rubber and high elasticity memory steel.
3. Narva Lamps Distribution: Distribution of Narva brand lamps, German-manufactured automotive lighting products made in 7 plants worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Orlan Rober manufactures and sells automotive instruments for competition vehicles and heavy machinery, produces wiper blades (escobillas) using Malaysian natural rubber CV60 with high-elasticity memory steel, and distributes German Narva lamps. The company operates as an Argentine manufacturer-retailer selling its own product lines through a direct e-commerce storefront.

Product overview

Orlan Rober is an Argentine automotive instruments company offering three main product lines: Instrumental (automotive tools for competition and heavy machinery), Escobillas (wiper blades with premium Malaysian rubber and memory steel), and Lámparas Narva (German-manufactured lamps). With over 60 years of industry leadership and 30+ years of manufacturing excellence in Argentina, the company provides a comprehensive portfolio of automotive products focused on quality and precision.

Differentiator

Problem solved

Functional benefit

Products and services

• Instrumental Automotriz (Automotive Instruments)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NarvacoreChannel Partner/ Reseller/ DistributorOrlan Rober distributes Narva brand automotive lamps, which are manufactured in Germany with a long tradition of quality. Narva operates 7 manufacturing plants worldwide in Europe and Asia, and Orlan Rober serves as their distribution partner in Argentina.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Trico Products: US-based wiper-blade specialist with strong aftermarket brand recognition. Closest pure-play wiper-blade peer to Orlan Rober's Escobillas line.
• Stack Limited: UK specialist in automotive instruments, gauges, and data-loggers for motorsport and performance applications. Comparable niche on competition/motorsport instrumentation.
• Bosch Automotive Aftermarket: Global leader in automotive wiper blades and aftermarket parts, with a full range of wiper products and broad distribution. Most direct comparable on the wiper-blade side of Orlan Rober's lineup.
• Valeo Service: Major French automotive supplier with a leading global wiper-blade portfolio and strong aftermarket presence. Directly comparable on wiper blades and adjacent lighting categories to Orlan Rober.
• Auto Meter Products: US manufacturer of aftermarket automotive gauges and instrumentation for competition, performance, and heavy-duty vehicles. The most direct product analog to Orlan Rober's Instrumental line.
• Anco Wiper Blades (Federal-Mogul / DRiV / Tenneco): Aftermarket wiper-blade brand owned by a major automotive parts platform. Comparable as a wiper-blade specialist competing in the same replacement category.

Broad incumbents

• Continental (VDO): Global automotive supplier with the VDO brand covering instruments, sensors, and vehicle electronics. A broad incumbent overlapping with Orlan Rober's instrumentation category, but at much larger scale and broader scope.
• HELLA (FORVIA): German automotive lighting and electronics supplier with broad aftermarket coverage. Comparable on the lighting/lamps side and on certain instrument categories, with much wider portfolio scale.
• Marelli Automotive Lighting: Global automotive supplier with significant presence in automotive lighting and instruments. Adjacent competitor across the lamps and instrument product lines Orlan Rober carries.
• Philips Automotive Lighting: Global automotive lighting brand (now Lumileds in many markets). Comparable to Orlan Rober's Narva lamp distribution line as a major lighting brand sold through automotive aftermarket channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ORLANROBERARGENTINA
• LinkedInlinkedin.com/company/orlan-rober

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orlan Rober