Name

Stack

Legal name

Stack Ltd.

Website

https://stackltd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport Data Acquisition and Instrumentation

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Crash Sensing & Event Data Recorder Hardware Manufacturing (Crash Sensors/EDR) (IMACAMAJ)

akta.pro secondary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Motorsport instrumentation
• Data acquisition systems
• Digital video loggers
• Professional tachometers
• Vehicle data logging

Headquarters

HQ city

Sycamore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Instruments and Gauges: Stack generates revenue through the sale of physical products including tachometers (Sport, Clubman, Classic, Professional, Chronotronic), speedometers, auxiliary gauges, and dash display systems. These are one-time hardware purchases with various price points based on complexity and features.
2. Data Logging and Video Systems: Sale of data acquisition systems, multi-function recorders (MFR), digital video loggers (DVL/DVR), and related components. Includes both motorsport-specific and harsh environment industrial versions.
3. Software - DataPro Analysis: DataPro analysis software is bundled with data logging systems. The company offers software upgrades and the CAN Gateway Template Editor for configuration.
4. Sensors and Accessories: Comprehensive range of sensors including temperature, pressure, position, speed/RPM, lambda sensors, and GPS. Also includes wiring harnesses, mounts, and spare parts.
5. Support and Service: Technical support, warranty services, priority service options, and repair/replacement services. The company operates service centers and offers loan/replacement policies for customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stack designs, manufactures, and supplies professional-grade motorsport instrumentation, data acquisition systems, rugged digital video loggers, and analytical software used by Formula 1 teams, professional racing series, and industrial customers worldwide. Its portfolio includes analog and digital tachometers, programmable speedometers, multi-function data recorders, configurable dash displays, batteryless tyre pressure monitoring, and the DataPro analysis suite, all integrated through CAN bus with most major engine management systems.

Product overview

Stack is a world-leading supplier of motorsport and industrial instrumentation, data logging, and video systems. The product portfolio is organized as a modular platform architecture comprising several core product families: Digital Video Loggers (DVLs/PRO-4, CLUBMAN-3) and harsh environment DVRs for video recording with synchronized data; Data Logging systems including Multi-Function Recorders (MFR) and Multi-Function Displays (MFD) for vehicle data acquisition; Dash Display systems (ST9918 Colour LCD, ST8916, ST8100, ST8100AR, ST8130, ST700) providing driver instrumentation; Tachometers and Speedometers (ST400, ST430, ST100, ST200, ST200C, ST230C, Chronotronic, 88mm GPS/Electronic Speedometers) for engine monitoring; Auxiliary and Pro-Control Gauges (52mm formats); Tyre Pressure Monitoring System (TPMS) using batteryless SAW technology; and DataPro Analysis Software for data visualization and analysis. Accessories include sensors (temperature, pressure, position, speed, lambda), wiring, and expansion modules. The systems are designed to integrate via CAN bus with third-party ECUs using pre-configured gateway templates.

Differentiator

Problem solved

Functional benefit

Products and services

• ST9918 Colour LCD Motorsport Display 7-inch TFT LCD dash display providing 800x480 high-visibility driver instrumentation with integrated 128-channel data logging at 1000 Hz, 3-axis accelerometer, GPS input, configurable CAN ports, and IP65 sealing for professional motorsport.
• ST8916 Configurable Dash Logger Multi-function display with analog dial face and backlit LCD screen, integrated data logging, configurable across diverse racing formats and sensor inputs.
• ST8100 Race Dash Display Pre-configured race dash display providing clear instrumentation for racing applications with configurable display options for engine and vehicle data.
• ST8100AR Action Replay Dash Display Dash display with on-screen recording and playback of vehicle parameters, integrating live data logging with display for post-event review.
• ST8130 Street Dash Display Street-legal dash display system with road-legal speedometer and odometer for high-performance street, rally, and race applications.
• ST700 Dash Display System Integrated tachometer, speedometer, lap timer, and temperature/pressure readout in a compact 80mm instrument housing.
• PRO-4 Digital Video Logger (DVL) Waterproof motorsport-grade digital video logger with 4 camera inputs, CAN bus interface, GPS receiver input, up to 20 Mbps MPEG-2 recording, IP67 sealed housing, and 0-70°C operating range.
• CLUBMAN-3 Digital Video Logger (DVL) Entry-level motorsport digital video logger with 3 camera inputs, CAN bus interface, up to 20 Mbps MPEG-2 recording, and 0-50°C operating range for club racing and track-day users.
• DVR3 Series Harsh Environment Digital Video Recorders Industrial-grade digital video recorders for aerospace, defense, law enforcement, mining, marine, and railway applications; models include DVR3-130, DVR3-240, DVR3-440, and DVR3-540 with IP67 sealing, -20°C to +80°C operation, and up to 50 Mbps recording.
• ST8956 / ST8957 MFR & MFR2 Multi-Function Recorders Multi-function recorder modules for vehicle data acquisition with 14-input sensor module, 32 MB data memory, up to 200 Hz per channel sampling, support for up to 45 channels via CAN network, available in Clubman, Clubman-Plus, Semi-Pro, and Pro versions.
• ST400 Professional Tachometer Race-proven and award-winning professional tachometer with proprietary stepper motor movement, RPM data logging recording up to 25 minutes, available in 88mm and 125mm sizes.
• ST100 Sport Tachometer 88 mm sport tachometer with air-core meter movement, white LED dial illumination, configurable for 1-4 pulse per revolution RPM signals, compatible with 12V and 16V systems, capable of 0 to full-scale in 333 ms.
• Clubman Intelligent Tachometer (ST200) Entry-level intelligent tachometer with stepper motor technology and digital quartz accuracy, available in 88 mm size with multiple RPM scales for clubman and sports racers.
• ST200C & ST230C Classic Tachometers Classic-styled tachometers replicating original mechanical designs, in 88 mm and 125 mm sizes, with stepper motor movement and digital quartz accuracy and chrome-style bezels.
• Chronotronic Tachometers Direct replacement tachometers replicating original Chronometric styling and movement with digital stepper motor technology, fitting original cut-outs for classic car applications.
• 88 mm GPS Speedometer GPS-based 88 mm speedometer with 10 Hz antenna, no calibration required, displaying odometer, trip odometer, position, heading, compass, peak speed, and performance metrics.
• 88 mm Electronic Programmable Speedometer Fully programmable 88 mm speedometer with LCD odometer, LED-backlit needle, compatible with OEM and aftermarket speed sensors for road and race cars.
• ST262163 Professional Digital Tyre Pressure Gauge Precision digital tyre pressure gauge with 0.01 PSI resolution, ±0.25% accuracy, IP66 sealing, backlit display, peak hold, and zero calibration functions for professional motorsport pit use.
• DataPro Analysis Software Professional motorsport data analysis software providing synchronized video display, geo-map visualizations with satellite imagery, Microsoft Excel data import, configurable log book database, comprehensive charting, histograms, and real-time telemetry support.
• CAN Gateway Template Editor PC application for creating and editing ECU gateway templates for CAN bus data capture from third-party engine management systems, with pre-configured templates for Bosch, DTA, Emerald, Life Racing, Vipec, J1939, Vector .dbc imports, and Stack TPMS.
• Stack Tyre Pressure Monitoring System (TPMS) Batteryless tyre pressure and temperature monitoring system using patented SAW (Surface Acoustic Wave) sensor technology, eliminating batteries and complex electronics from wheel-mounted sensors; recognized with a 2011 World Motorsport Symposium Special Commendation for innovative technology.
• Pro-Control Stepper Motor Gauges 52 mm stepper motor analog gauges with enhanced functionality and control, available in white or silver dial-face options for automotive and motorsport installations.
• Auxiliary Gauges 52 mm auxiliary gauges including stepper motor analog, electric analog, mechanical analog, and wide-band air-fuel (lambda) gauges for monitoring pressures, temperatures, and ratios.

Quantifiable outcome

• Needle can go from 0 to full scale in 333 milliseconds with race-proven air-core movement
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Auto MeterminorOthersStack Ltd. appears to be associated with or licensed to Auto Meter for certain products. The website footer includes 'Auto Meter Privacy Policy' links and copyright notices, suggesting a corporate relationship or brand licensing arrangement.
• Caterham MotorsportminorGTM or Marketing PartnerStack sponsors Caterham Motorsport's UK and European race series, supplying dash displays for R300 and R500 cars. This sponsorship provides product visibility and brand association in the racing community.
• ECU/Engine Management System ManufacturerscoreTechnology or IntegrationStack provides CAN Gateway Template Editor supporting integration with various ECU manufacturers including Bosch MS3/MS4.3, DTA, Emerald, Life Racing, Vipec, and others. Pre-configured protocols available for popular engine management systems.
• Worldwide Dealers and DistributorscoreChannel Partner/ Reseller/ DistributorStack operates through authorized dealers and distributors in UK, USA, Germany, Belgium, Canada, Denmark, France, Italy, Czech Republic, Finland, and other countries. These partners handle retail sales, technical support, installation, and service for end customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McLaren Applied Technologies: McLaren Applied Technologies (formerly McLaren Electronic Systems) supplies motorsport ECUs, data acquisition and control electronics to F1 and other series. As one of Stack's named customer-adjacent competitors in elite motorsport data systems, it represents the integrated electronics tier Stack competes with at the top of the market.
• Race Technology: Race Technology is a UK motorsport data acquisition specialist producing loggers, sensors, displays, and analysis software. It competes with Stack in the club/amateur and semi-professional motorsport segment and shares the same GPS-based lap timing and CAN bus integration approach.
• Cosworth: Cosworth is a UK motorsport technology company offering ECUs, data acquisition, electronics and engine solutions. While broader than Stack, it is a direct competitor in motorsport data acquisition and engine management integration, supplying many of the same Formula 1, Le Mans and rally teams.
• AiM Sports (AiM Tech): AiM Sports is a leading Italian manufacturer of motorsport data loggers, dash displays, lap timers and GPS-based telemetry — directly comparable to Stack's core instrumentation, data logging and dash display product lines. AiM competes head-to-head with Stack across club and professional motorsport segments worldwide.
• Racelogic (VBOX): Racelogic's VBOX product line is a UK-based motorsport GPS data logger used for lap timing, performance testing, and video overlay — directly comparable to Stack's data logging and video telemetry offerings. Both serve professional motorsport, automotive testing, and proving-ground customers.
• MoTeC: MoTeC is an Australian motorsport electronics specialist offering ECUs, data loggers, dash displays and analysis software. It is one of Stack's closest direct competitors in professional motorsport data acquisition and engine management integration.

Others

• Auto Meter: Auto Meter is a US performance and motorsport instrumentation manufacturer (tachometers, gauges, data systems). It is referenced in Stack's website footer via a privacy policy link, suggesting a corporate, licensing, or distribution relationship — making it both a peer in performance gauges and a strategically linked party to Stack.
• Kistler Group: Kistler is a Swiss measurement technology company supplying sensors, instrumentation and data acquisition systems for motorsport, automotive testing, aerospace and industrial applications. It overlaps with Stack's industrial/harsh environment DVR3 business and high-end motorsport testing use cases.

Broad incumbents

• Bosch Motorsport: Bosch Motorsport is the racing division of Bosch, one of the world's largest automotive electronics suppliers. It offers a broad portfolio of ECUs, sensors, displays and data acquisition products that overlap with Stack's range, providing Stack's third-party CAN gateway templates with their integration targets (e.g., Bosch MS3/MS4.3).

Emerging players

• Haltech Engine Management: Haltech is an Australian aftermarket ECU and engine management specialist with growing data logging and display products. It competes in the same club/amateur and semi-professional motorsport segment as Stack's Clubman and Sport product tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/STACKLtd
• LinkedInlinkedin.com/company/stack-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stack