Nursery
viveroo GmbH is a German manufacturer of premium iPad wall mounts and table stands with integrated charging and KNX smart home integration. The company serves residential smart homeowners and commercial clients through direct e-commerce, specialist retailers, and international distributors across 20+ countries.
- Company typePrivate
- Founded2012
- HeadquartersSalzkotten, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nursery does
viveroo GmbH is a German manufacturer of premium iPad mounting solutions headquartered in Salzkotten, East Westphalia. The company designs and produces iPad wall mounts and table stands across five core product lines (viveroo zero, free, one, free flex, and one kiosk) plus an Adapterkit for retrofitting legacy touch panel housings. Products feature pure aluminum and stainless steel construction, integrated charging, optional Power over Ethernet (PoE) connectivity, and a patented flush-mounted, rotatable mechanism called the viveroo loop. Every unit is hand-inspected before leaving production. The portfolio targets both residential smart home applications via KNX building automation integration and commercial environments including hotels, offices, retail, healthcare, and specialty vehicles.
The company serves a dual B2B/B2C customer base. Primary segments are private homeowners seeking elegant smart home control interfaces and commercial clients requiring secure, professional iPad mounting for point-of-sale, room booking, consultation displays, and publicly accessible installations. Customization services include custom RAL colors, branding via engraving or printing, custom adapter plates, and bespoke mounting solutions developed with CAD previews and consultation. viveroo works with named reference customers including Rituals, Huck IT, Poggenpohl, Sälzer Praxis, and Donegal Commercial Vehicles, indicating traction across luxury retail, enterprise IT, premium kitchens, healthcare, and commercial vehicles.
viveroo operates a hybrid go-to-market model: direct-to-consumer e-commerce through viveroo.com, an extensive channel partner network of specialist retailers (Alexander Bürkle) and electrical wholesalers (Sonepar, FEGA & Schmitt) in Germany, plus regional sales representatives and international distributors covering 20+ countries across Europe, North America, Asia, and the Middle East. Pricing is quote-based and not publicly disclosed. The company is privately held by founder and Managing Director Carsten Janetzky, with no institutional investors identified. Strategic partnerships include KNX for building automation integration and a co-development relationship with Poggenpohl for premium kitchen installations.
Nursery firmographics
Firmographics- Name
- Nursery
- Legal name
- viveroo GmbH
- Website
- https://viveroo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- viveroo GmbH is a German manufacturer of premium iPad wall mounts and table stands with integrated charging and KNX smart home integration. The company serves residential smart homeowners and commercial clients through direct e-commerce, specialist retailers, and international distributors across 20+ countries.
- Ownership category
- akta.pro rank
Nursery industry classification
Industry- Product category
- Tablet Mounting Hardware
- NAICS
- Noncurrent-Carrying Wiring Device Manufacturing (335932)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Tablet Accessories (Keyboards, Styluses, Cases, Screen Protectors, Docks) (CRACAMAJ)
- akta.pro secondary industries
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH), Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors) (HDACAMAL)
Keywords
Where Nursery is headquartered
LocationHeadquarters
- HQ city
- Salzkotten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Nursery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hardware sales - iPad mounts: One-time purchase of iPad wall mounts (viveroo free, viveroo one, viveroo zero) and table stands (viveroo free flex, viveroo one kiosk). Products are available in standard configurations and with customizations. Revenue generated through direct online sales, specialist retailers, and installer partnerships. Extended warranty and professional installation services available.
- Customization services: Custom adapter plates, special colors (RAL), branding through engraving or printing, and custom mounting solutions. Services include CAD preview consultation and tailored development for unique installation requirements.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Nursery product offering
Product offeringCore offering
viveroo designs, manufactures, and sells premium iPad wall mounts and table stands made from aluminum and stainless steel, with integrated charging and optional Power-over-Ethernet (PoE) networking for permanent smart home and commercial control applications. The portfolio includes flush-mounted (viveroo zero, free, one) and mobile/table (free flex, one kiosk) variants, plus an Adapterkit for replacing legacy touch panels. Products are sold directly via e-commerce, through specialist retailers/electrical wholesalers in Germany, and via international distributors across Europe, North America, the Middle East, and Asia.
Product overview
viveroo is a German manufacturer of premium iPad mounting solutions comprising six core products: viveroo zero (flush-mounted holder with glass cover and push-to-open mechanism), viveroo free (removable wall mount with L-shaped design), viveroo one (secure enclosed wall mount), viveroo free flex (360-degree rotatable table stand), viveroo one kiosk (secured anti-theft table holder), and the Adapterkit (compatibility adapter for existing touch panel replacements). All products feature integrated charging, optional PoE network connectivity, and compatibility with current iPad generations. The portfolio ranges from private home use to commercial and public environments, with customization options including color finishing (SuperSilver, DeepBlack, custom RAL colors), branding, and specialized mounting solutions.
Differentiator
Problem solved
Functional benefit
Brands
- viveroo: iPad wall mounts and table stands for smart home integration
- viveroo zero
- viveroo free
- viveroo one
- viveroo free flex
- viveroo one kiosk
Products and services
- viveroo zero Flush-mounted iPad wall holder with elegant glass cover and integrated push-to-open mechanism that allows one-handed removal without visible buttons, enabling use beyond smart home control. Designed for seamless integration into premium residential and commercial interiors, with integrated charging and optional PoE network connectivity.
- viveroo free Removable iPad wall mount with asymmetrical L-shaped design for intuitive one-handed removal, allowing switching between wall-mounted and mobile use. Includes integrated charging and optional network connectivity for smart home integration with KNX systems.
- viveroo one Secure iPad wall mount with fully enclosing frame that protects against unauthorized removal, featuring minimalist aluminum design with lacquered coating. Suitable for both private and commercial environments including publicly accessible spaces, with integrated charging and optional PoE.
- viveroo free flex Flexible iPad table stand with 360-degree rotation and 180-degree tilt capability, supporting both freestanding and permanently fixed mounting. Removable iPad design with optional locking system for commercial environments and integrated charging plus optional PoE.
- viveroo one kiosk Secured iPad table holder with screw-fastened anti-theft protection, crafted from robust aluminum with a slim frame preserving the iPad's all-screen design. Designed for commercial and publicly accessible environments requiring protection against unauthorized removal.
- Adapterkit Custom-fit adapter plate that mounts onto existing flush-mounted housings from ABB, Gira, Jung, Berker, Busch Jaeger, iRoom, Feller, Merten, and Schneider Electric, allowing replacement of outdated touch panels with viveroo iPad wall mounts while reusing existing connections.
Companies that use Nursery
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Nursery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- KNXcoreKNX is the international standard for home and building automation. Viveroo iPad mounts integrate with KNX systems to function as contemporary and future-proof control centers, enabling centralized control of smart home functions including lighting, climate, and security.
- NexiHomecoreSmart home specialist and specialist retailer with showroom partnership. NexiHome offers viveroo products through their showroom location in Germany.
- SmartHome PaderborncoreSpecialist retailer with showroom focused on smart home solutions, offering viveroo products for customer demonstrations and sales.
- CasaiominorOnline specialist retailer offering viveroo iPad mounts for consumer purchase through e-commerce channel.
- Alexander BürklecoreRegional specialist retailer for electrical and smart home products in Germany, offering viveroo products through their retail network.
- SoneparcoreGlobal electrical distributor with German operations offering viveroo products to professional installers and B2B customers.
- Smart Element GroupcoreInternational distributor covering USA, Canada, and Mexico markets for viveroo products.
- PoggenpohlcorePremium German kitchen manufacturer collaborated with viveroo to develop smart kitchen experience combining advanced technology with timeless kitchen design. Joint development of integration solutions for premium kitchen installations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Nursery competitors and assessment
Company assessmentDirect peers
- Heckler Design: US-based designer and manufacturer of premium iPad wall mounts, AV carts, and conferencing accessories. Direct competitor in the design-focused, premium iPad mount category for both residential and commercial use, with strong North American distribution.
- Maclocks: Global manufacturer of iPad security enclosures, wall mounts, and POS stands. Direct competitor in the secured iPad mount segment with broad product range spanning retail and commercial applications and worldwide distribution.
- iRoom: Austrian-based manufacturer of premium iPad wall docks and mounting solutions with integrated charging and smart home integration. Closest direct competitor to viveroo with overlapping product positioning, premium pricing, European distribution, and KNX-compatible offerings.
- Armoractive: US-based manufacturer of iPad enclosures, kiosks, and mounting solutions for retail, healthcare, and enterprise environments. Direct competitor focused on commercial-grade iPad mounting with strong North American presence and similar product segmentation.
- Bouncepad: UK-based manufacturer of iPad kiosks, wall mounts, and tablet enclosures for retail, hospitality, and commercial environments. Direct competitor in the secured/anti-theft iPad mount segment and serves overlapping commercial use cases such as POS and digital signage.
Emerging players
- Basalte: Belgian manufacturer of luxury smart home control products including touch panels and design switches for KNX systems. Comparable in premium positioning and KNX smart home focus, though offers dedicated control panels rather than iPad mounts — represents both a peer and an alternative paradigm.
Broad incumbents
- Gira: German manufacturer of building technology including KNX-compatible smart home control panels, switches, and door communication systems. Indirect competitor in the smart home control space, and the very brand whose legacy touch panels viveroo's Adapterkit specifically targets for replacement.
- Control4: US-based smart home automation company (part of Snap One) offering comprehensive control systems including dedicated touch panels, remotes, and apps. Represents the dedicated-control-panel paradigm that competes with the iPad-as-control-center approach viveroo is built on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nursery social profiles
Digital presenceNursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nursery leadership team
Management profileNumber of profiles
Profiles6 records
Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nursery
What does Nursery do?
viveroo designs, manufactures, and sells premium iPad wall mounts and table stands made from aluminum and stainless steel, with integrated charging and optional Power-over-Ethernet (PoE) networking for permanent smart home and commercial control applications. The portfolio includes flush-mounted (viveroo zero, free, one) and mobile/table (free flex, one kiosk) variants, plus an Adapterkit for replacing legacy touch panels. Products are sold directly via e-commerce, through specialist retailers/electrical wholesalers in Germany, and via international distributors across Europe, North America, the Middle East, and Asia.
Is Nursery a public or private company?
Nursery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nursery founded?
Nursery was founded in 2012. It employs 11 to 50 people.
Where is Nursery based?
Nursery is headquartered in Salzkotten, Germany, in the Europe region.
How does Nursery make money?
Two revenue lines are on record. Hardware sales - iPad mounts are the primary driver. The others are customization services.
Who are Nursery's main competitors?
Direct peers on record are Heckler Design, Maclocks, iRoom, Armoractive and Bouncepad. Basalte is listed as an emerging player. Broad incumbents are Gira and Control4.
Does Nursery have an API?
No public API is recorded for Nursery.
What industry is Nursery in?
Nursery's product category is Tablet Mounting Hardware. Its primary akta.pro industry code is CRACAMAJ, Tablet Accessories (Keyboards, Styluses, Cases, Screen Protectors, Docks), with a secondary code of CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts). Its NAICS code is 335932 and its SIC code is 3670.