iRoom
iRoom is a discontinued product line of ELTAKO GmbH consisting of iPad docking stations that turned Apple iPads into centralized smart home controllers for professional installers across Europe. Eltako now markets functionally equivalent OnWall and InWall replacements under its own brand.
- Company typePrivate
- Founded2006
- HeadquartersOberndorf, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What iRoom does
iRoom is a former product line of ELTAKO GmbH, a privately held German electronics company, comprising iPad docking stations designed to transform Apple iPads into centralized controllers for professional smart home installations. The hardware portfolio historically included motorized and fixed-mount models (touchDock, fixDock, surDock, miniDock, iTop, iBezel/iDock) built with high-quality glass and aluminum industrial design, supporting interchangeable charging connectors for multiple iPad sizes and Power over Ethernet Plus (IEEE 802.3at, 30W) power delivery. The docking stations expose an integration API (Protocol Description V1.1) that allows third-party control platforms — Control4, Loxone, Savant, Crestron, Gira HomeServer, AMX, RTI, Extron, URC, Kramer, iRidiumMobile, and others — to interface with the mounted iPad for control of subsystems including Enocean, Zigbee, KNX, DALI, and MQTT.
The go-to-market is exclusively B2B via a European network of certified "Systempartner" installers and country-level distributors, with no direct-to-consumer channel. Revenue is generated through one-time hardware sales transacted through the Eltako product catalog. iRoom does not exist as a separate legal entity: it is a brand and product line of ELTAKO GmbH, and production of iRoom-branded docking stations has been discontinued. Eltako now offers functionally equivalent replacements under its own OnWall (removable wall-mount) and InWall (fixed in-wall) product names, with the existing integration ecosystem maintained under the parent brand. Marketing reaches installers through the corporate website, downloadable data sheets and CAD drawings, a Professional Smart Home blog, newsletter, a system partner finder, and industry events such as Light + Building Frankfurt 2026.
iRoom firmographics
Firmographics- Name
- iRoom
- Legal name
- ELTAKO GmbH
- Website
- https://iroom.io
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iRoom is a discontinued product line of ELTAKO GmbH consisting of iPad docking stations that turned Apple iPads into centralized smart home controllers for professional installers across Europe. Eltako now markets functionally equivalent OnWall and InWall replacements under its own brand.
- Ownership category
- akta.pro rank
iRoom industry classification
Industry- Product category
- Smart Home Hardware / iPad Docking Stations
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer Terminals (3575)
- akta.pro primary industry
- Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors) (HDACAMAL)
Keywords
Where iRoom is headquartered
LocationHeadquarters
- HQ city
- Oberndorf
- HQ country
- Austria
- HQ region
- Europe
Markets served
iRoom business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: Sale of iPad docking station products including OnWall and InWall models, along with related accessories. Revenue is generated through one-time hardware purchases via the Eltako catalog and authorized system partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
iRoom product offering
Product offeringCore offering
iRoom was a product line of iPad docking stations manufactured by ELTAKO GmbH that transformed Apple iPads into central Smart Home controllers. The line included wall-mounted and in-wall mounting solutions made of high-quality glass and aluminum, supporting multi-protocol home automation integration (Enocean, Zigbee, KNX, DALI, MQTT). Production of iRoom-branded products has been discontinued; successor OnWall and InWall docking stations continue under the Eltako brand.
Product overview
iRoom is a product line of iPad docking stations designed to transform Apple iPads into Smart Home controllers. The product portfolio consists of wall-mounted and in-wall docking solutions made with high-quality glass and aluminum. Currently available products include the Eltako OnWall (removable wall-mounted design compatible with most iPad sizes) and Eltako InWall (fixed in-wall installation for 10.2" and 10.5" iPads). The discontinued iRoom product line included multiple docking station variants: touchDock (motorized, available in mini and standard sizes), fixDock (fixed in-wall), surDock (surface-mounted), miniDock (compact), iTop (available as OnWall and Tabletop versions with motorized operation), and iBezel/iDock accessories. These docking stations integrate with numerous third-party home automation control systems including Control4, Loxone, Savant, Crestron, Gira HomeServer, AMX, RTI, and others via provided integration packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Eltako OnWall docking station Wall-mounted iPad docking station with removable design mounted on an electrical junction box; features interchangeable and adjustable charging connector compatible with most iPad sizes. Transforms any Apple iPad into a Smart Home controller for central overview and control of Professional Smart Home products.
- Eltako InWall docking station In-wall recessed iPad docking station for permanent installation featuring a high-quality glass frame that sits only a few millimeters proud of the wall surface. Compatible with iPad sizes 10.2" and 10.5". Creates a fixed Smart Home controller that cannot be easily removed.
Companies that use iRoom
Customer profileSegments1 record
Ideal customer profiles1 record
iRoom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
iRoom partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Control4coreIntegration driver available for Control4 home automation systems, enabling iBezel and iTop docking station control through Control4 interfaces.
- LoxonecoreIntegration package for Loxone smart home systems, supporting iBezel and iTop docking station functionality.
- SavantcoreIntegration driver for Savant home automation, enabling iBezel and iTop docking station compatibility.
- CrestroncoreCrestron Home and Crestron Simplified programming integration packages available for iTop docking stations.
- Gira HomeServercoreIntegration driver (v1.4) available for Gira HomeServer, supporting iBezel and iTop docking stations.
- AMXcoreIntegration driver (v1.6) for AMX control systems supporting iBezel and iTop docking stations.
- RTIcoreIntegration driver (v1.9) for RTI remote control systems supporting iBezel and iTop products.
- wibutlercoreStrategic partnership with wibutler platform for smart home integration. Wibutler is referenced as a partner on the Eltako website under Partner & Alliances section.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
iRoom competitors and assessment
Company assessmentDirect peers
- Heckler Design: Heckler Design manufactures premium enclosures, wall mounts, and stands for iPads used in commercial and residential AV/smart-home control — a direct peer in tablet-to-touch-panel conversion hardware.
- iPort (Sonance): iPort makes iPad-based wall-mounted control solutions for smart homes and commercial AV — the closest direct competitor in iPad-as-touch-panel mounting hardware with similar installer-channel go-to-market.
- Wall-Smart: Wall-Smart designs recessed in-wall mounting solutions for touch panels and tablets used in smart home and AV control — competing in the same flush-mount aesthetic niche as the iRoom InWall product.
Broad incumbents
- Loxone: Loxone offers its own Touch and Touch Pure wall-mounted control surfaces for smart homes — a direct substitute to iRoom's value proposition in the European professional installer market, while also being an integration partner.
- Control4: Control4 provides its own T3/T4 in-wall touch panels and a comprehensive smart home control platform that competes with iPad-based control solutions while also integrating with iRoom docking stations.
- Gira: Gira (Giersiepen GmbH & Co. KG) manufactures premium German-designed in-wall control panels and the Gira HomeServer platform — competing head-on with iRoom's high-end in-wall aesthetic positioning in the DACH market.
- Crestron Electronics: Crestron offers its own TSW touch panel line and integration ecosystem. As a partner of iRoom (driver available) but also a competitor with native panels, Crestron is a broad incumbent in professional AV/smart home control.
- AMX (Harman Professional): AMX provides Modero touch panels and control systems for commercial and residential AV — an integration partner of iRoom and a competitor with proprietary in-wall panel offerings in the same professional channel.
- RTI: RTI manufactures professional control processors and in-wall touch panels used by the same integrator audience that buys iRoom products — overlapping in the pro-installer channel with native panel competition.
Regional players
- Basalte: Basalte is a Belgian manufacturer of designer touch panels and switches for high-end smart homes — competing in the same premium European design-conscious segment as the iRoom InWall glass-frame aesthetic.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
iRoom social profiles
Digital presenceiRoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
iRoom leadership team
Management profileNumber of profiles
iRoom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iRoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iRoom
What does iRoom do?
iRoom was a product line of iPad docking stations manufactured by ELTAKO GmbH that transformed Apple iPads into central Smart Home controllers. The line included wall-mounted and in-wall mounting solutions made of high-quality glass and aluminum, supporting multi-protocol home automation integration (Enocean, Zigbee, KNX, DALI, MQTT). Production of iRoom-branded products has been discontinued; successor OnWall and InWall docking stations continue under the Eltako brand.
Is iRoom a public or private company?
iRoom is a private company. It is classified as corporate owned and is currently operating.
When was iRoom founded?
iRoom was founded in 2006. It employs 11 to 50 people.
Where is iRoom based?
iRoom is headquartered in Oberndorf, Austria, in the Europe region.
How does iRoom make money?
One revenue line is on record: hardware Sales.
Who are iRoom's main competitors?
Direct peers on record are Heckler Design, iPort (Sonance) and Wall-Smart. Broad incumbents are Loxone, Control4, Gira, Crestron Electronics, AMX (Harman Professional) and RTI. Basalte is listed as a regional player.
Does iRoom have an API?
Yes. iRoom provides an API Protocol Description V1.1 for integration purposes. The API enables third-party home automation systems to communicate with iRoom docking stations, supporting integration with control systems for managing smart home functionality through mounted iPads.
What industry is iRoom in?
iRoom's product category is Smart Home Hardware / iPad Docking Stations. Its primary akta.pro industry code is HDACAMAL, Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors). Its NAICS code is 334118 and its SIC code is 3575.