SmartHome

What SmartHome does

SmartHome (legal name SmartHomeCo) is a Riyadh, Saudi Arabia-based specialist integrator and authorized distributor operating in the high-end segment of the smart home and intelligent building market. The company delivers three core product lines: Lighting Solutions (architectural and functional lighting for residential, commercial, hospitality, and governmental environments); Smart Systems (IoT-based home and building automation enabling control of lighting, motorized shades, HVAC, sound systems, appliances, and integrated security through a single interface with remote internet access); and Wiring Devices (light switches, power outlets, thermostats, and screens). Underlying technology is built on Internet of Things (IoT) protocols and standards including KNX-based applications, with proprietary integration across hundreds of third-party brand ecosystems rather than a single-vendor stack.

SmartHome monetizes through hardware sales of distributed international brands combined with project-based professional services encompassing consulting, design, supply, installation, programming, and after-sales support with warranty and lifetime troubleshooting. Pricing is quote-based and not publicly disclosed. The company is an authorized distributor for tier-one brands including ERCO, OSRAM, JUNG, Lutron, Crestron, and Hager, alongside a broad portfolio of German, Italian, Spanish, Belgian, Austrian, and Turkish manufacturers — positioning it as a multi-brand specification house rather than a single-product vendor. Go-to-market is primarily enterprise field sales with consultant-led engagement from early project stages, supplemented by partner referral channels.

The customer base spans four primary verticals — Residential, Commercial Buildings, Hospitality, and Government — with marquee reference clients including Ritz Carlton, Four Seasons, Louvre Museum, The White House, Louis Vuitton, Starbucks, King Abdullah Cancer Center, and Capital Market Authority. The company holds JITC certification for governmental facilities and serves markets in the Middle East (primary), EMEA (France), and North America (USA). Founded in 2007 by two entrepreneurs whose industry experience dates to 1999, SmartHome remains privately held with 11-50 employees and no disclosed external funding.

Name

SmartHome

Legal name

SmartHomeCo

Website

https://smarthomeco.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartHome is a Riyadh-based high-end smart home and intelligent building integrator and authorized distributor of international lighting and automation brands, serving residential, commercial, hospitality, and government clients across the Middle East and select international markets with design, supply, installation, and after-sales services.

Ownership category

akta.pro rank

Product category

Smart Home & Building Automation

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Smart Lighting Systems (BPABAGAC)

akta.pro secondary industries

Smart Lighting & Shading Systems (HSAPAPAC), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Smart Lighting & Dimming Control Installation (HSAHADAB)

Keywords

• Smart home automation
• Lighting control systems
• IoT building automation
• Architectural lighting solutions
• Electrical wiring devices

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Systems and Automation: Design, supply, installation and programming of smart home and building automation systems including lighting, shading, HVAC, entertainment and security controls
2. Lighting Solutions: Provision of high-end lighting products and solutions including architectural lighting, LED technology, and lighting control systems
3. Professional Services: Consulting, design services, installation, after-sales support and troubleshooting services
4. Wiring Devices: Light switches, power outlets, thermostats and screens for electrical infrastructure

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

SmartHome designs, supplies, installs, and programs high-end smart home and building automation systems, including architectural lighting solutions, IoT-based control systems for lighting/shading/HVAC/security, and electrical wiring devices. The company operates as both an authorized distributor of international lighting and automation brands and a full-service solution provider, serving residential, commercial, hospitality, and governmental sectors with project-based comprehensive offerings.

Product overview

SmartHome is a high-end smart home and building technology provider offering a unified portfolio of three core product lines: Lighting Solutions (architectural and functional lighting for all environments), Smart Systems (IoT-based automation for homes and commercial buildings), and Wiring Devices (switches, outlets, thermostats, and screens). The company operates as both a solution provider and authorized distributor, representing international brands including ERCO, OSRAM, JUNG, Crestron, Lutron, and over 50 other lighting and automation manufacturers. SmartHome delivers these products through professional services including consulting, installation, and after-sales support, targeting residential, commercial, hospitality, and governmental sectors worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Solutions Comprehensive lighting solutions for residential, commercial, hospitality, and governmental applications, including project analysis, lighting design, luminaire selection, and installation support across three service tiers (Entry Level, 3D Drafts, and Animation Models).
• Smart Systems IoT-based home and building automation systems enabling control of lighting, motorized shades, HVAC, sound systems, and appliances through a single interface, with integrated access control and alarm systems, controllable via internet from any location.
• Wiring Devices Electrical infrastructure products including light switches, power outlets, thermostats, and screens designed for safe and reliable electrical performance with compatibility across structural needs.
• Residential Smart Home Solutions Customized and integrated smart home systems for homeowners, providing control of lighting, motorized shades, HVAC, sound, appliances, security, and entertainment through a single interface with reliable technical support.
• Commercial Building Solutions Intelligent and energy-efficient lighting, shading, and sensor control systems for commercial buildings, integrating lighting, shading, and sensors under a smart control system for future-proof structures.
• Hospitality Solutions Automation systems and lighting options designed for hotels and hospitality facilities, delivered to clients including Ritz Carlton, Four Seasons, Shaza Hotel, and Movenpick Hotel.
• Governmental Solutions JITC-certified AV, video conferencing, presentation, and lighting control solutions for secure, reliable, and scalable governmental facilities.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

55 partnerships are on record, tiered core and minor.

• ERCOcoreChannel Partner/ Reseller/ DistributorERCO is a leading international specialist in architectural lighting using 100% LED technology. Founded in 1934, based in Lüdenscheid, Germany, operating globally in 55 countries. SmartHome is an authorized distributor.
• OSRAMcoreChannel Partner/ Reseller/ DistributorOSRAM is a high-tech photonics company moving beyond illumination towards visualization, sensing and treatment. SmartHome distributes their products.
• JUNGcoreChannel Partner/ Reseller/ DistributorJUNG is a German family-owned company founded in 1912, specializing in light switches, security technology, door communication, and wireless or KNX based applications. Represented in around 70 countries worldwide.
• LutroncoreChannel Partner/ Reseller/ DistributorLutron is a technology-centered and people-driven company known for lighting control innovations since the 1950s. SmartHome distributes their products.
• CrestroncoreChannel Partner/ Reseller/ DistributorCrestron Electronics has carved the path for technological innovation since 1972, creating automation solutions. Products designed and manufactured in America with global service and support.
• HagercoreChannel Partner/ Reseller/ DistributorHager has 60 years of experience, over 18,000 products, over 1600 patents in Germany and 3000 patents worldwide. Has around 800 engineers and 11,500 employees selling in 136 countries.
• MEYERminorChannel Partner/ Reseller/ DistributorMeyer provides luminaires for demanding lighting projects worldwide, from façade lighting to urban space illumination. Preferred tools of renowned lighting designers.
• PROLEDminorChannel Partner/ Reseller/ DistributorMBN-PROLED is an innovative German company founded in 1988, pioneering LED technology since 2005. Offers LED strips, profiles, interior and exterior lighting.
• RobersminorChannel Partner/ Reseller/ DistributorFamily-owned German company since 1964, producing high quality lighting fixtures crafted by experienced blacksmiths using high-class materials.
• SLVminorChannel Partner/ Reseller/ DistributorSLV is a lighting company driven by passion, responsibility, respect and reliability. Focus on making illumination an experience.
• InstaLightingminorChannel Partner/ Reseller/ DistributorInstaLighting (formerly lighting division of Insta) develops integrated luminaire and control systems for architectural lighting. Pioneer in LED technology since 1998.
• Luce&LightminorChannel Partner/ Reseller/ DistributorItalian company designing and producing LED lighting systems since 2007. Authentic Made in Italy branding with headquarters in Vicenza, Veneto.
• Studio DueminorChannel Partner/ Reseller/ DistributorItalian company with over 30 years of innovation in professional and architectural lighting. Market leader in moving head spots and outdoor multiray effects.
• AldabraminorChannel Partner/ Reseller/ DistributorItalian brand recognized for innovation, competency and design in professional architectural and landscape exterior lighting. Made in Italy products.
• ArtemideminorChannel Partner/ Reseller/ DistributorArtemide, founded in the 1960s, is one of the most known illumination brands globally. Known for 'The Human Light' philosophy with products like Eclisse and Tolomeo at Compasso D'oro Awards.
• FlosminorChannel Partner/ Reseller/ DistributorItalian lighting company with beginnings from the early 1960s, creating objects that changed way of life. Famous for Cocoon lamps with Castiglioni brothers.
• VibiaminorChannel Partner/ Reseller/ DistributorSpanish design-focused lighting company inviting designers to create through light. Offers smart dimming control and connectivity systems.
• BasalteminorChannel Partner/ Reseller/ DistributorBelgian company uniting design and technology for intelligent home technology. Has won over 35 international design awards.
• XALminorChannel Partner/ Reseller/ DistributorAustrian lighting company working with lighting designers and architects for 30 years to develop custom luminaires. Global production and sales locations.
• ZumtobelminorChannel Partner/ Reseller/ DistributorAustrian leading international supplier of integral lighting solutions for over 60 years. Provides high-quality LED luminaires and lighting management systems.
• AMX by HARMANminorChannel Partner/ Reseller/ DistributorAMX provides world class AV engineering and design with reliable, secure solutions. Analyzes security controls under ISO 27001 and NIST frameworks.
• LIGMANminorChannel Partner/ Reseller/ DistributorCompany committed to producing world-class, high efficiency outdoor and indoor lighting products recognized internationally.
• dot-spotminorChannel Partner/ Reseller/ DistributorGerman company developing, producing and selling high-quality LED lights and project-specific light solutions for outdoor and bathroom areas.
• thebenminorChannel Partner/ Reseller/ DistributorGerman company since 1921 focused on energy saving comfort. Contributed significantly to KNX development with presence and motion detectors.
• ad notamminorChannel Partner/ Reseller/ DistributorGerman company specializing in engineering and manufacturing smart glasses and mirrors integrating electronics with glass/mirror surfaces.
• WIBREminorChannel Partner/ Reseller/ DistributorGerman company founded in 1919, entered lighting technology in 1953. Produces fountain spotlights and spotlights for shop window lighting.
• GrivenminorChannel Partner/ Reseller/ DistributorItalian lighting company investing in environmental sustainability with recycling, recycled materials, and energy waste reduction programs.
• EGOLUCEminorChannel Partner/ Reseller/ DistributorItalian company since 1978 creating Made in Italy products with high tech and design focus, collaborating with Italian craftsmen.
• BOLUCE ILLUMINAZIONEminorChannel Partner/ Reseller/ DistributorItalian company based in Bergamo for 40 years producing interior and exterior lighting with modern design and LED technology.
• ArcluceminorChannel Partner/ Reseller/ DistributorItalian company founded in 1989, specialized in design and manufacture of indoor and outdoor lighting solutions. Headquarters in San Zenone al Lambro near Milan.
• GocciaminorChannel Partner/ Reseller/ DistributorItalian company for over 40 years producing outdoor lighting products. Based in Poncarale, south of Brescia, with over 8,000 square meters of production areas.
• StilluxminorChannel Partner/ Reseller/ DistributorItalian company since 1972 combining passion, technology and trends. Specializes in customized Made in Italy products as a real 'atelier' of light.
• FLEXALIGHTINGminorChannel Partner/ Reseller/ DistributorItalian LED lighting innovation company founded in 2010 by Roberto Mantovani. Offers high light quality with best Color Rendering Index and energy efficiency.
• SECOMminorChannel Partner/ Reseller/ DistributorSpanish company founded in 1989 designing, manufacturing and marketing professional, commercial and technical lighting systems. Leader in European lighting sector.
• LEDS C4minorChannel Partner/ Reseller/ DistributorSpanish lighting company part of the partner network.
• ArkoslightminorChannel Partner/ Reseller/ DistributorSpanish lighting company creating beauty through light, focusing on harmony with natural light in spaces created by architects and designers.
• ElecmanminorChannel Partner/ Reseller/ DistributorCompany presenting Volumen 3 with large range of luminaires for technical, indoor, outdoor, industrial and decorative lighting.
• JISO ILUMINACIONminorChannel Partner/ Reseller/ DistributorSpanish company with nearly 20 years of experience in technical lighting sector, experts in LED lighting with modern and innovative design.
• CASTANminorChannel Partner/ Reseller/ DistributorSpanish company founded in 1979 from merger of three lighting professionals. Facilities include 4000 meters with modern machinery and testing laboratory.
• HER LightingminorChannel Partner/ Reseller/ DistributorSpanish lighting company focused on right lighting that beautifies projects, enhancing architecture with light for visual comfort.
• ZALUXminorChannel Partner/ Reseller/ DistributorSpanish company since 1980 specialized in reliable and durable luminaires for extreme conditions. Vision to be leading European waterproof luminaire company.
• FEDEminorChannel Partner/ Reseller/ DistributorSpanish switch and light specialist creating exclusive brass solutions. Manufactures in Barcelona and Valencia with presence in over 70 countries.
• kreonminorChannel Partner/ Reseller/ DistributorBelgian lighting company with design philosophy reducing products to essential components without compromise. Focus on luminance and illumination.
• Modular Lighting InstrumentsminorChannel Partner/ Reseller/ DistributorBelgian company rewriting rules for architectural lighting since 1980. Known for innovative technology and bold designs with prize-winning products.
• Wever & DucreminorChannel Partner/ Reseller/ DistributorBelgian lighting company from early 80s inspired by work (WErklust), trust (VERtrouwen), enthusiasm (ENthousiasme), courage (DUrf) and creativity (CREativiteit).
• AvoluxminorChannel Partner/ Reseller/ DistributorTurkish lighting company since 1974, one of the biggest in East Europe with over 200 employees. Exports to more than 40 countries with 600+ product types.
• MoonlightminorChannel Partner/ Reseller/ DistributorTurkish family-run company with over two decades engineering solutions for improving lives through light.
• LAMP 83minorChannel Partner/ Reseller/ DistributorTurkish company with registered motto 'Proper Lighting' for over 50 years. Evolved from classic light sources to LED and automation.
• ASSANminorChannel Partner/ Reseller/ DistributorTurkish technology company with production capacity at IPC 610 Class 3 Level. Technologies include soldering, optical inspection, X-ray, and environmental testing.
• BSI Lighting TechnologiesminorChannel Partner/ Reseller/ DistributorTurkish technology company designing creative lighting solutions for international architectural market with consultation and customized product development.
• ProluxminorChannel Partner/ Reseller/ DistributorTurkish company specializing in technical lighting with functional luminaires integrated with architectural design for energy-saving and sustainable products.
• İKİZLERminorChannel Partner/ Reseller/ DistributorTurkish company in Istanbul and Sakarya with 15,000+ square meter production area focused on energy efficient LED lighting systems. Certified by ENEC, CE, ISO 9001, ISO 14001.
• InterraminorChannel Partner/ Reseller/ DistributorTurkish company developing both software and hardware with R&D teams in automation. Products include touch panel, iswitch, combo with unique design features.
• TechnolightminorChannel Partner/ Reseller/ DistributorCompany specializing in electroluminescent (EL) technology for its light qualities, reliability, and flexibility.
• OVIminorChannel Partner/ Reseller/ DistributorPartner from New York, USA for specially tailored lighting solutions provided through SmartHome.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lutron Electronics: World-leading lighting-control and shading-systems manufacturer and a SmartHome distribution principal. Lutron also specifies integrators directly on premium projects, so it competes with SmartHome for end-customer mindshare even when its products flow through SmartHome's channel.
• Legrand: Global specialist in electrical and digital building infrastructure, including lighting controls, wiring devices and KNX-based building systems. Competes head-to-head with SmartHome's wiring-device and lighting-control distribution business (Legrand also offers integrator-style services in some markets).
• Schneider Electric: Global energy-management and smart-building solutions provider with extensive lighting-control, building-automation and wiring-device portfolios. Competes for the same commercial, hospitality and government smart-building specifications that anchor SmartHome's project pipeline.
• Control4 (Snap One): US-headquartered smart-home automation platform widely deployed through authorized dealers in residential and light-commercial projects. Overlaps with SmartHome's residential and hospitality automation offering via a competing software/processor stack and certified-dealer network.
• ABB: Global leader in electrification, building automation and lighting solutions (including KNX-based systems). Targets the same commercial, hospitality and government specifications as SmartHome and has the scale to either appoint competing Gulf integrators or sell directly to large clients.
• Savant Systems: Premium smart-home and commercial automation platform with strong penetration in luxury residential, marine and hospitality. Comparable to SmartHome's high-end residential and hospitality focus but at much larger global scale with proprietary software, hardware and a US integrator network.
• Crestron Electronics: Global automation and smart-building platform vendor with deep presence in commercial, hospitality and government AV/lighting control. SmartHome is both a regional distributor and a competitive integrator against Crestron-direct deployments in the Gulf, making it the most directly comparable principal in the space.
• Honeywell Building Technologies: Global building-management systems and lighting-controls vendor with strong Gulf and Saudi presence. Competes with SmartHome on commercial, hospitality and government projects where integrated BMS and lighting control are bundled into a single vendor stack.
• Siemens Smart Infrastructure: Provides building automation, lighting control and energy management for commercial, hospitality and government segments globally, including active Saudi deployments. Comparable to SmartHome at the building-systems layer of large GCC projects.

Regional players

• Venuetech: Dubai-headquartered professional AV and lighting distributor/integrator serving the GCC with premium European brand portfolios. Direct regional competitor for high-end commercial, hospitality and government integration mandates in adjacent Gulf markets to SmartHome's Saudi base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smarthome-co-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartHome