Five Towers Media

What Five Towers Media does

Five Towers Media is a private, founder-owned web agency headquartered in Saratoga Springs, New York, operating with a six-person team and serving approximately 175 active recurring clients, primarily small to mid-size businesses in the Capital Region and upstate New York (with remote-delivery capability nationwide). The company operates exclusively on the WordPress platform with a page-builder implementation, offering four core services: custom Website Design & Build (project-based, starting at $4,000), Managed Website Hosting (three subscription tiers from $39.95 to $299/month), Website Maintenance (updates, security, content edits, and performance reporting, included in mid-tier hosting or standalone from $149/month), and SEO & GEO Management ($499+/month, covering both traditional search and AI/generative-engine visibility).

The firm's go-to-market is sales-led and consultative, built around a free 30-minute discovery call booked via Calendly with no long-term contracts on any recurring service. Customers span professional services (real estate, legal, financial), nonprofits, service businesses, and government clients — including named engagements such as Green Springs Capital Group (with InvestNext integration), Fusella Family Medicine, FAZ Forensics, Daigle Cleaning Systems, and Benson's CARES.

The business is bootstrapped (no external funding), was founded in 2013 by Michael Nelson as Brainworks Studio, and has rebranded twice (to Spa City Digital in 2021, and to Five Towers Media in 2023) as its service mix and client base have evolved. The company maintains two wholly-owned internal assets: the Hourglass proprietary operations platform (time-tracking, project management, client account visibility) and Buying Local, a local marketplace sub-brand. Revenue is not publicly disclosed, and the firm's positioning emphasizes direct senior-team access, local market knowledge, and contract-free recurring services rather than scale or technology-led differentiation.

Name

Five Towers Media

Legal name

Five Towers Media

Website

https://fivetowers.us

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Five Towers Media is a founder-owned, six-person WordPress web agency in Saratoga Springs, NY, serving ~175 active recurring SMB clients across the Capital Region and beyond with website design, managed hosting, maintenance, and SEO/GEO services on month-to-month contracts.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• WordPress website design
• Managed website hosting
• Website maintenance services
• SEO and GEO management
• Digital marketing agency

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Build: Project-based custom WordPress website design and development. Pricing starts at $4,000 depending on scope, number of pages, custom features, copywriting needs, and timeline.
2. Managed Website Hosting: Three-tier managed hosting service (Starter, Essentials, Advanced) with monthly recurring revenue. Plans range from $39.95/mo to $299/mo.
3. Website Maintenance: Ongoing maintenance services including updates, security patches, content edits, and monthly performance reports. Included in Essentials and Advanced hosting plans, or standalone from $149/mo.
4. SEO & GEO Management: Monthly search engine optimization and geographic optimization services starting at $499/mo. Ongoing visibility management for Google and AI search.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Five Towers Media designs, builds, hosts, and maintains WordPress websites for small to mid-size businesses. The four core services are Website Design & Build (project-based, starting at $4,000), Managed Website Hosting (three tiered plans from $39.95 to $299/month), Website Maintenance (updates, security patches, content edits, monthly performance reports, from $149/month), and SEO & GEO Management (monthly search visibility for Google and AI search, from $499/month). All recurring services are offered month-to-month with no long-term contracts.

Product overview

Five Towers Media offers a four-service website agency model centered on Website Design & Build, Managed Website Hosting, Website Maintenance, and SEO & GEO Management. Website Design & Build serves as the entry point (starting at $4,000 per project), while Managed Hosting provides recurring infrastructure revenue across three tiers. Website Maintenance and SEO & GEO Management are add-on services that clients typically adopt post-launch, bundled with hosting plans or purchased independently. The company specializes exclusively in WordPress-based solutions and emphasizes no long-term contracts across all recurring services.

Differentiator

Problem solved

Functional benefit

Brands

• Hourglass: Proprietary operations platform for time tracking, project management, and client account visibility. Built by Five Towers to power how they track time, manage projects, and give clients full visibility into their accounts.

Products and services

• Website Design & Build Custom WordPress website design and development service for small to mid-size businesses. Delivers bespoke sites built to convert from discovery through launch, handling design, copywriting, and technical implementation; pricing starts at $4,000 depending on scope, number of pages, custom features, copywriting needs, and timeline.
• Managed Website Hosting Three-tier managed hosting service (Starter at $39.95/mo, Essentials at $149/mo, Advanced at $299/mo) providing fast, secure infrastructure for client websites with month-to-month billing and no long-term contracts.
• Website Maintenance Ongoing website updates, security patches, content edits, and monthly performance reports. Included in Essentials and Advanced hosting plans, available as a standalone subscription from $149/mo.
• SEO & GEO Management Monthly search engine optimization and generative engine optimization management that positions client websites for visibility on Google and in AI search, with subscription pricing starting at $499/mo on a month-to-month basis with no long-term contracts.

Quantifiable outcome

• Typically 60-90 days from kickoff to launch for website builds
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huemor: Boutique web design and development agency focused on B2B and SMB clients, offering custom site builds and ongoing support. Comparable in size and positioning to Five Towers, with a similar direct-to-team, retainer-friendly model.
• SmartSites: Mid-sized digital agency offering custom web design, SEO, and hosting services to SMBs across the U.S. Closely comparable to Five Towers in service mix (design + SEO + hosting bundles) and SMB target market, though significantly larger in headcount.
• Straight North: Internet marketing agency providing web design, SEO, and managed hosting services primarily to SMB and mid-market clients. Closely aligned with Five Towers on the four-service agency model and recurring hosting/maintenance bundles.
• OuterBox: Digital agency specializing in web design, SEO, and eCommerce solutions for SMB and mid-market clients. Comparable service model and recurring-revenue orientation, particularly strong in WooCommerce/WordPress builds — directly adjacent to Five Towers' WordPress-only stack.
• Agency Partner Interactive: Full-service web design and digital marketing agency serving SMB clients with custom builds, SEO, and ongoing maintenance. Directly comparable in service mix, target customer, and recurring-revenue structure.
• Lounge Lizard: Digital agency offering web design, branding, SEO, and digital marketing for SMB and mid-market clients. Comparable service portfolio and recurring-revenue hosting/maintenance offerings, though with stronger brand-design positioning.
• Coalition Technologies: Web design and SEO agency serving SMB and eCommerce clients with custom WordPress and Shopify builds. Direct comparable in service mix, target market, and SEO-led acquisition strategy.
• Thrive Internet Marketing Agency: Full-service digital agency providing web design, SEO, hosting, and maintenance for SMB and mid-market clients. Mirrors Five Towers' four-service agency model with recurring revenue bundles and is a direct competitor for similar clients.

Broad incumbents

• WebFX: Large, established digital marketing agency offering web design, SEO, hosting, and content marketing with proprietary reporting tools (MarketingCloudFX). Operates broadly across the same service categories as Five Towers but at significantly greater scale and with enterprise reach.
• Blue Fountain Media: Established digital agency with broad portfolio spanning web design, branding, and marketing. Comparable service categories to Five Towers but operates at significantly larger scale and across enterprise and mid-market segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/5towersdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Towers Media