Luffenham Heath Golf Club

What Luffenham Heath Golf Club does

Luffenham Heath Golf Club is a private members' golf club operating an 18-hole championship heathland course in South Luffenham, Rutland, England, founded in 1909 by the 2nd Earl of Ancaster and opened in 1911 with a celebrated match between James Braid and Harry Vardon. The course was designed by Charles Hugh Alison and substantially modernised between 2003 and 2006 by Dr Martin Hawtree, who extended the blue-tee layout to 6,560 yards (par 70, SSS 73), renovated all 70 original bunkers and added six more. The site has been designated a Site of Special Scientific Interest since 1973 and is managed under a Natural England agreement. The club is a recurring host of Open Championship Regional Qualifying and national amateur championships, and is consistently listed among England's Top 100 courses.

The business operates a multi-stream revenue model anchored by annual membership subscriptions (with a joining fee set at 1.5x annual subscription and a proposer/seconder gating process) and complemented by visitor green fees (£90–£155 per round), twilight rates, bespoke society and corporate day packages branded as The Luffenham Experience, open competition entry fees, an annual Pro-Am tournament, PGA coaching, and clubhouse dining. Distribution runs through the IntelligentGolf-powered online booking platform for self-serve visitor tee times and competition entry, a dedicated society/events coordinator, an on-site pro shop and direct club management contact for memberships and corporate enquiries.

The customer base comprises discerning amateur golfers, private members seeking community and reciprocal access (with Lindrick, Notts / Hollinwell and Alwoodley), competitive golfers entering open events, and corporate/society groups purchasing packaged hospitality days. Headcount is in the 11–50 range, led by Club Manager Tom Sharpe, Assistant Club Manager Jack Diment and a three-person PGA professional team. The freehold was acquired by members from the Ancaster estate in 1951 for £6,000, and the club operates as a member-owned entity with no external investors, parent company or public listings.

Name

Luffenham Heath Golf Club

Legal name

Luffenham Heath Golf Club

Website

https://luffenhamheath.org

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Luffenham Heath Golf Club is a private members' club operating a championship 18-hole heathland course in Rutland, England, serving discerning amateur golfers, competitive tournament players, and corporate/society groups through subscriptions, green fees, and bespoke hospitality packages.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private members golf club
• Championship golf course
• Society golf days
• Professional golf tuition
• Golf tournament hosting

Headquarters

HQ city

Ketton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Subscriptions: Annual membership subscriptions with joining fee of 1.5x annual subscription rate. Exclusive membership requires proposer/seconder from existing members with 5+ years standing and committee approval.
2. Visitor Green Fees: Green fees ranging from £90-£155 for 18 holes depending on season (May-September vs October-April). Twilight rates from £70-£90. Luffenham Experience packages from £120-£150 including catering.
3. Society and Corporate Days: Bespoke society/corporate day packages through 'Luffenham Experience' programme with options including pre-golf catering, 18 or 36 holes, post-golf dining, photography, prizes, and nearest-the-pin competitions.
4. Professional Services: PGA coaching lessons at £30 (30-minute) and £60 (60-minute). Club hire, custom fitting, and repairs. Trolley and buggy hire (medical dispensation required for buggies).
5. Competition Entry Fees: Entry fees for open competitions including Senior Men's Open (£340), Ladies Open (£240), Mixed Open 4BBB (£140), and various invitation days.
6. Pro-Am Events: Annual Pro-Am event attracting Midlands PGA professionals with entry fees, sponsorship opportunities, and raffle proceeds benefiting club's chosen charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Luffenham Heath Golf Club operates an exclusive 18-hole championship heathland golf course consistently ranked in the top 100 in England. The club sells private membership subscriptions, visitor green fees, bespoke society and corporate day packages through The Luffenham Experience programme, PGA professional coaching, open competitions, a Pro-Am tournament, clubhouse dining, and pro shop equipment services.

Product overview

Luffenham Heath Golf Club offers a single primary product: an 18-hole championship heathland golf course consistently ranked in England's top 100. The club supplements this core offering with multiple service modules including club membership (with reciprocal arrangements at Lindrick, Notts Golf Club, and Alwoodley), visitor green fees with seasonal pricing, The Luffenham Experience bespoke society/corporate day packages, professional services and golf tuition, Pro-Am tournaments, open competitions, clubhouse dining, pro shop with equipment and trolley services, and accommodation referrals. The club's website and booking functionality are powered by the IntelligentGolf platform.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Heathland Golf Course An 18-hole championship heathland golf course designed by Charles Hugh Alison, consistently ranked in the top 100 courses in England and hosting Regional Qualifying for The Open Championship. Set in rolling Rutland landscape with SSSI designation.
• Club Membership Exclusive private members' club membership with a proposed and seconded joining process requiring proposer and two seconders with five or more years standing. Offers golf access, community benefits, and reciprocal arrangements with Lindrick, Notts Golf Club (Hollinwell), and Alwoodley.
• Visitor Green Fees Full visitor green fee access available Monday-Sunday excluding Tuesdays, with full day rates, twilight rates, and County Card options. Seasonal pricing from £90-£155 depending on time of year.
• The Luffenham Experience (Society and Corporate Days) Bespoke society and corporate day packages including championship golf, catering options (breakfast, lunch, dinner), and optional services such as 1st tee photography, starter, halfway hut refreshments, prizes, and live leaderboard. Priced from £120-£150 per person.
• Professional Golf Tuition PGA coaching lessons at £30 for 30 minutes and £60 for 60 minutes with three PGA-qualified professionals. Custom fitting, club repairs, and equipment sales also provided.
• Pro-Am Tournament Premier annual Pro-Am event in the Midlands PGA calendar attracting top professionals. Features refreshments, BBQ at the 9th hole, champagne tent on hole 17, two-course meal, and premium prize table from leading golf brands.
• Open Competitions Open competitions including Senior Men's Open (£340), Ladies Open (£240), Mixed Open 4BBB (£140), Gentlemen's Invitation Day, Ladies Invitation Day (£70), and Junior Open (£40).
• Clubhouse Dining Clubhouse dining facilities including formal dining room, veranda lounge, George Room with views of the 1st and 18th holes, bar/lounge area, and patio terrace. Head Chef produces high-quality dishes using locally sourced ingredients.
• Pro Shop and Equipment Services Professional shop offering expert advice, latest equipment, apparel, electric trolleys, custom fitting, and club repairs. Authorised service agents for PowaKaddy and Motocaddy. Pull/electric trolley and buggy hire available (medical dispensation required for buggies).

Quantifiable outcome

• Standard scratch of 73 from back tees with par of 70
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Alwoodley Golf ClubcoreOthers · 1 January 2006Reciprocal agreement established in 2006 between two prestigious northern England golf clubs, expanding member access to championship-quality courses.
• Notts Golf Club (Hollinwell)coreOthers · 1 January 2005Reciprocal agreement formed in 2005 enabling members to access both prestigious courses. Notts Golf Club is another renowned UK championship venue.
• Dr Martin Hawtree (Course Architecture)coreTechnology or Integration · 1 January 2003Dr Martin Hawtree commissioned in 2003 to redesign and modernise the course. All 70 original bunkers renovated with 6 added. New tees built and greens extended. Hawtree retained as annual consultant architect for ongoing course improvements.
• Lindrick Golf ClubcoreOthers · 1 January 1982Reciprocal agreement established in 1982 allowing members of both clubs to play at each other's courses with preferential arrangements.
• The R&A (The Open Championship)coreStrategic or Co-development PartnerLuffenham Heath hosts Regional Qualifying for The Open Championship. Partnership with The R&A for tournament infrastructure and professional golfer qualification pathway.
• England GolfcoreStrategic or Co-development PartnerAffiliated with England Golf governing body. Host venue for English Boys' Amateur Championship (Carris Trophy) and English Boys' County Championships. Club participates in county-level competitions.
• Midlands PGAminorStrategic or Co-development PartnerLuffenham Heath Pro-Am is one of the premier events in the Midlands PGA calendar, attracting top professionals annually.
• Natural EnglandcoreOthersCourse designated Site of Special Scientific Interest (SSSI) since 1973, managed under formal agreement with Natural England to protect rare flora and fauna including alkaline heather, orchids, and butterflies.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Lindrick Golf Club: Long-standing reciprocal partner of Luffenham Heath (agreement since 1982). Lindrick is a top-ranked English heathland championship club in South Yorkshire that mirrors Luffenham's membership model, Top 100 status, and tournament-hosting pedigree.
• Alwoodley Golf Club: Reciprocal partner since 2006. A prestigious Harry Colt-designed Top 100 English heathland club near Leeds offering an almost identical member-driven, championship-venue operating model.
• Woodhall Spa Golf Club: Home of the English Golf Union and host of the Hotchkin Course, regularly ranked England's top inland course. Comparable as a Top 5 England-ranked private-style club with major amateur championship hosting.
• Hankley Common Golf Club: Top 30 ranked English heathland club in Surrey, designed by James Braid. Directly comparable in scale, course type, private membership model, and Open Qualifying pedigree.
• Notts Golf Club (Hollinwell): Reciprocal partner since 2005. Another top-ranked English inland heathland championship club in Nottinghamshire with a similar Top 100 England ranking, Open Qualifying history, and exclusive private members' structure.

Regional players

• The Royal Automobile Club: Elite private members' club with two golf courses at Woodcote Park and Epsom. Comparable in exclusivity, premium membership model, and Top 100 course quality, with deeper hospitality and dining operations but a different geographic catchment.

Broad incumbents

• Swinley Forest Golf Club: Another elite Top 5 UK heathland club in Berkshire. Comparable in course design philosophy, exclusivity, and Top 100 standing, though with even tighter membership and visitor access than Luffenham.
• Walton Heath Golf Club: Historic Surrey heathland club with two Top 100 championship courses and long Open Qualifying history. Operates a similar member/visitor/society mix to Luffenham but on a much larger scale and with greater international recognition.
• Sunningdale Golf Club: The pre-eminent English heathland club and longtime Open Qualifying host. Comparable as a high-end Top 100 private club with similar revenue model (membership, visitor play, society days) but with a significantly larger global brand and two championship courses.
• Wentworth Club: One of the UK's most famous private clubs, host of the BMW PGA Championship. Comparable as an exclusive, championship-hosting private members' club, though considerably larger and more commercially developed (resort, real estate, events).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/luffenhamheath
• Facebookfacebook.com/luffenhamheath

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luffenham Heath Golf Club