ASVG

What ASVG does

ASVG GmbH is a privately held German limited liability company headquartered in Rastatt, Baden-Württemberg, and the only exclusive Deutsche Telekom distributor in Germany. Founded in 1976 as Avionic Systems Vertriebsgesellschaft and rebranded under the ASVG name in 1992, the company pivoted to telecommunications in 1991 and since 2013 has exclusively marketed Telekom and its subsidiaries' products. ASVG serves stationary telecommunications retail partners (Multibrand Partners, Telekom Exklusivpartner, and Telekom Partner 2.x) in southwest Germany, with a reach extended nationally via a February 2024 cooperation with Municall to over 1,000 additional partners.

The company operates a four-pillar service portfolio: Marketing (the proprietary 'Swipe' multichannel advertising concept plus online and offline marketing support), Qualifizierung (leadership workshops, sales training, resilience training), Service (PAM Vertrieb support, logistics/direct delivery, Wertgarantie protection plans, repair services via Weyrauch, used-device trade-in via myswooop), and Digitalisierung (a proprietary tool suite including mobiBill for invoice/contract analysis, Kalkulator/Salestool for margin calculation, Angebotstool for B2B quotations, and MDM via AppTec360). Distribution spans Telekom fixed-line and mobile products for both private and business customers, alongside hardware from Samsung, Apple, Xiaomi, Google Pixel, and others.

ASVG monetizes through commissions, bonuses, and margins on Telekom product distribution and hardware sales, supplemented by professional services fees for marketing, training, repair, and digital tool subscriptions. Go-to-market is exclusively B2B via a hybrid direct field-sales/inside-sales model staffed by dedicated Account Managers, supplemented by a proprietary partner webshop. The company is family-controlled, with Hans-Joachim Klundt as managing shareholder and his son Maximillian Klundt as Geschäftsführer since 2021. ASVG has held Deutsche Telekom's Business Partner Excellent status for 10+ consecutive years and Top Distribution Mobilfunk for 4 consecutive years, and celebrated its 30th anniversary in March 2026.

Name

ASVG

Legal name

ASVG GmbH

Website

https://asvg.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

ASVG GmbH is the only exclusive Deutsche Telekom distributor in Germany, serving telecom retail partners in southwest Germany with Telekom mobile and fixed-line products, hardware, marketing, qualification training, digitalization tools, and logistics services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rastatt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Telekom Product Distribution: ASVG distributes Deutsche Telekom's fixed-line (Festnetz) and mobile (Mobilfunk) products for both private (PK) and business (GK) customers. Revenue is earned through commissions, bonuses, and margins on products sold through the partner network.
2. Hardware Sales: Sale of telecommunications hardware (smartphones, tablets, routers, telephones) from brand-name manufacturers including Samsung, Apple, Xiaomi, Google Pixel, and others to retail partners at attractive purchasing conditions.
3. Marketing Services: Marketing support services provided to telecom retail partners, including online marketing (social media, SEO, SEA, email marketing, website management), offline marketing (outdoor advertising, POS equipment, flyers, print), and the Swipe advertising concept.
4. Qualification / Training Services: Qualification programs including leadership workshops, sales training, and resilience training for telecom retail partner employees.
5. Service & Logistics: Diverse service offerings including logistics/delivery to end customers in partner CI, repair services, protection plans (Wertgarantie), service telephone numbers, promotion personnel, digitization of business mail, and used device purchasing.
6. Digital Solutions / mobiBill: Cloud-based digital tools for telecom retailers including invoicing analysis, contract management, asset management, and B2B proposal generation. Revenue may be generated through software licensing or included as part of the broader service package.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

ASVG is the only exclusive Deutsche Telekom distributor in Germany, distributing Telekom fixed-line and mobile products along with hardware from major manufacturers (Samsung, Apple, Xiaomi, Google) to telecom retail partners in southwest Germany. Beyond product distribution, the company acts as a business development partner providing marketing services, qualification/training programs, digitalization tools (proprietary mobiBill, Kalkulator, and Angebotstool platforms), logistics, repair services, and protection plans (Wertgarantie) to support partner growth and operational efficiency.

Product overview

ASVG is a telecom distributor and business development partner for Deutsche Telekom in southwestern Germany, operating as the exclusive Telekom distribution partner nationally. The company offers a four-pillar strategy encompassing Marketing (Swipe advertising concept, online/offline marketing services), Qualifizierung (qualification program with leadership workshops, sales training, and resilience training), Service (PAM sales, logistics, Wertgarantie protection plans, repair services), and Digitalisierung (proprietary digital tools including mobiBill for invoice analysis and contract management, Kalkulator/Salestool for margin calculation, Angebotstool for B2B proposals, and Mobile Device Management). The core business centers on distributing Telekom mobile and fixed-network products and hardware from manufacturers like Samsung, Apple, Xiaomi, and Google to telecom retail partners. ASVG also operates a partner web portal and cloud-based tools that integrate with carrier systems.

Differentiator

Problem solved

Functional benefit

Brands

• Swipe: ASVG's advertising concept for marketing current Telekom campaigns with subsidized offers, distributed across online and offline channels.

Products and services

• Telekommunikations-Hardware Distribution Distribution of telecom hardware including smartphones, tablets, routers, and telephones from major manufacturers such as Samsung, Apple, Xiaomi, Google, and Motorola at attractive purchasing conditions with high availability and fast shipping, supplied to telecom retail partners in southwest Germany.
• Swipe Werbekonzept An advertising concept that promotes current Deutsche Telekom campaigns with subsidized offers across online and offline channels, including individually tailored partner measures, flyer distribution, homepage, Google, Kaufda, MeinProspekt, and Social Media.
• Online-Marketing Services Comprehensive online marketing support including regular online campaigns, Social Media Marketing, website creation/optimization, rating management, email marketing, SEO, Google SEA advertising, online appointment booking, and online job marketing for telecom retail partners.
• Offline-Marketing Services Traditional marketing and point-of-sale materials including outdoor advertising (banners, signs, billboards), POS equipment (bags, flags, mats), flyers, posters, direct mail, customer loyalty programs, advertisements, workwear, giveaways, and local advertising for events and anniversaries.
• mobiBill / Rechnungsanalysetool A cloud-based invoice and contract administration tool with automatic carrier invoice analysis, integrated asset management for hardware tracking, and a VVL Dashboard showing customer contract renewal eligibility to prevent missed renewals.
• Kalkulator / Salestool A sales calculator tool that enables selection and combination of devices with tariffs and options, automatically computes margins based on daily current conditions, and generates comparative reports with a single click.
• Angebotstool A B2B proposal creation tool enabling quick, simple, and reliable calculation and generation of professional customer-facing documents for business customer sales.
• Mobile Device Management (MDM) A complete Mobile Device Management solution powered by AppTec360 enabling business customers to control and monitor the use and security of their corporate data on end devices while positioning the partner as a competent market player.
• Qualifizierungsprogramm (Qualification Program) A tailored qualification program including leadership workshops, sales training for employees, and resilience training designed to develop the potential of teams for success in the ITK sector.
• Führungsworkshops (Leadership Workshops) Workshops for executives addressing topics including breaking out of daily routines, self-leadership, leading others with emotional intelligence, and driving future-oriented leadership.
• Verkaufstraining (Sales Training) Sales training covering sales motivation, self-confidence, recognizing individual seller personality and strengths, customer needs analysis, and techniques for handling difficult situations.
• Resilienztrainings (Resilience Training) Resilience training based on the seven pillars of resilience (Optimism, Acceptance, Solution Orientation, Self-Steering, Taking Responsibility, Building Relationships, Shaping the Future) covering stress management and burnout prevention.
• PAM Vertrieb (Partner Management Sales) As a top-tier partner, ASVG provides access to the PAM Vertrieb market with expert team support for qualification, project initiation, and implementation processes for business customers.
• Logistikservice / Direktlieferung Logistics service enabling orders to be shipped directly to customers with customized delivery notes and branding matching the partner's corporate identity.
• Wertgarantie (Protection Plans) A protection plan offered to customers covering accidental damage, theft, or improper handling, providing peace of mind with fair pricing while generating attractive commissions for partners.
• Reparaturservice (Repair Service) Repair service covering warranty and service inquiries in pre-sales and after-sales areas, including proper and environmentally friendly disposal of old devices.
• mobiBill Webshop (Partner Web Portal) A partner web portal providing selected business partners access to ordering, invoice management, and contract administration services.

Quantifiable outcome

• Top Distribution Mobilfunk award from Deutsche Telekom for 4 consecutive years (2021, 2022, 2023, 2024)
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• municall new communication GmbHcoreStrategic or Co-development Partner · 1 February 2024ASVG and Municall entered into a cooperation in the area of Telekom marketing effective February 1, 2024. Municall partners gain access to ASVG's exclusive distribution services, sales systems (calculation, CRM, project, and proposal tools), training modules, GK account management, and ASVG's qualification and marketing programs. Municall is one of the leading telecom distribution companies for B2B products in Germany, managing over 1,000 partners from Munich. The goal is to significantly increase Telekom mobile sales volumes among Municall partners.
• Deutsche TelekomcoreChannel Partner/ Reseller/ Distributor · 1 January 1999ASVG is the only exclusive Deutsche Telekom distributor in Germany, distributing Telekom fixed-line and mobile products to telecom retail partners in southwest Germany. ASVG has been working with Telekom for approximately 25 years, with relationships extending into a second generation. ASVG was appointed national Telekom distributor (2013), Telekom Fokus Distribution for business customers (2013), and PAM main partner Leistungsklasse 3 (2013). ASVG has won the Business Partner Excellent award from Telekom for 10+ consecutive years and Top Distribution Mobilfunk for 4 consecutive years.
• congstarminorChannel Partner/ Reseller/ DistributorCongstar, a Deutsche Telekom subsidiary brand, is a partner brand distributed by ASVG through its telecom retail partner network.
• WertgarantieminorGTM or Marketing PartnerWertgarantie offers protection plans (Schutzbrief) for consumer devices covering accidental damage, theft, or improper use. ASVG partners offer these to end customers, earning attractive commissions on each sale.
• Weyrauch Repair GmbHminorGTM or Marketing PartnerWeyrauch Repair provides repair services for electronic devices. ASVG partners can utilize these services for warranty and post-sales support, including environmentally friendly disposal of old devices.
• myswooop GmbHminorGTM or Marketing Partnermyswooop operates a purchase and sale portal for used smartphones, smartwatches, and tablets. ASVG partners can offer their customers trade-in options, gaining an additional revenue stream and customer retention tool.
• Samsung Electronics GmbHminorChannel Partner/ Reseller/ DistributorSamsung is a key hardware brand distributed by ASVG through its partner network, including smartphones, tablets, wearables, and TVs.
• Apple Deutschland GmbHminorChannel Partner/ Reseller/ DistributorApple is a key hardware brand distributed by ASVG through its partner network.
• Xiaomi Technology GermanyminorChannel Partner/ Reseller/ DistributorXiaomi is a key hardware brand distributed by ASVG through its partner network, including smartphones, smart home devices, and wearables.
• Google Pixel (Google)minorChannel Partner/ Reseller/ DistributorGoogle Pixel devices are distributed by ASVG through its partner network. ASVG participated in the Digital X 2025 event alongside Google Pixel.
• CHG-Meridian Deutschland GmbHminorGTM or Marketing PartnerCHG-Meridian offers technology financing and lifecycle management solutions. ASVG partners may leverage CHG-Meridian's offerings for device financing and asset management.
• envisia GmbHminorGTM or Marketing Partnerenvisia is a partner in ASVG's ecosystem, providing solutions that support partner services.
• Peter Jäckel Kommunikationssysteme GmbHminorGTM or Marketing PartnerPeter Jäckel is a partner providing communication systems solutions. Exhibited at ASVG Hausmesse events.
• GreenMNKYminorGTM or Marketing PartnerGreenMNKY is a partner providing innovative solutions. Exhibited at ASVG Hausmesse 2024 and 2025.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ingram Micro: Global IT and telecom distributor serving resellers and retailers worldwide with multi-vendor hardware and services. Comparable to ASVG in B2B distribution to telecom retailers but vastly larger in scale and multi-carrier versus ASVG's exclusive Telekom focus.
• TD SYNNEX: Global IT distribution major formed from the merger of Tech Data and SYNNEX. Comparable to ASVG's role as a B2B distribution intermediary serving retail and reseller partners in the telecom and IT categories, though at much larger scale and across many vendors.
• Telefónica Deutschland (O2): Munich-headquartered mobile carrier operating the O2 network in Germany with its own retail and partner distribution channels. Comparable to ASVG as the alternative carrier whose products and distribution ecosystem ASVG partners compete against in the German telecom retail market.
• ALSO Group: Swiss-headquartered, publicly-listed IT/telecom distribution group with operations across Europe including Germany. Overlaps with ASVG on hardware distribution to retail/reseller partners but operates across many vendors and product categories rather than as an exclusive Telekom specialist.
• Deutsche Telekom AG (T-Mobile): ASVG's exclusive supplier and core partner. Comparable as the incumbent carrier whose retail/partner distribution model ASVG plugs into; relevant for assessing Telekom's direct distribution strategy and channel partner economics that drive ASVG's revenue.
• Bechtle AG: Listed German IT distribution and services company serving SMB and enterprise customers across Germany and Europe. Comparable to ASVG in German-market B2B distribution plus managed services, though Bechtle operates broadly across IT vendors while ASVG is Telekom-exclusive.
• 1&1 AG: German telecom operator building its own mobile network with extensive partner/retail distribution for fixed-line and mobile products. Comparable to ASVG in that 1&1's partner channels represent the alternative telecom distribution architecture competing with the Telekom specialist retail model ASVG serves.

Direct peers

• Komsa AG: Hartmannsdorf-based German telecom distributor and services company with a comparable multi-pillar model (distribution, services, partner enablement) for telecom retail and B2B customers. Highly comparable business model to ASVG in the German telecommunications distribution segment.
• Municall new communication GmbH: Munich-based B2B telecom distribution company managing 1,000+ telecom retail partners across Germany. Directly comparable to ASVG: it just entered a formal cooperation with ASVG in Feb 2024 covering Telekom marketing, qualifying it as the closest comparable distribution partner in the German market.

Regional players

• Wortmann AG: German family-owned IT distributor headquartered in Hüllhorst, focused on B2B resellers in Germany. Comparable to ASVG as a regional German distribution company serving specialist retailers, though Wortmann is multi-vendor across IT categories versus ASVG's Telekom exclusivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@asvg-
• Facebookfacebook.com/asvggmbh
• Instagraminstagram.com/asvg_de
• LinkedInlinkedin.com/company/asvg-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASVG