Bassetts Motor Group
HeyLink.me is a freemium link-in-bio platform serving over 11.7 million content creators, small businesses, agencies, and enterprises globally with link management, QR codes, e-commerce, and AdSense monetization.
- Company typePrivate
- Founded-
- HeadquartersSwansea, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bassetts Motor Group does
HeyLink.me is a cloud-based link-in-bio platform that lets users consolidate multiple web destinations into a single shareable link, primarily for use on social media profiles where bio link space is limited. The platform combines a page builder, QR code generation through its KODE.link sub-product, e-commerce store functionality, lead generation forms, custom domains, and AdSense-driven traffic monetization. It is available across 195 countries in 40+ languages, with localized variants including HeyLink.au (Australia) and NonProfit-Link.org.
The company operates a freemium, product-led growth model. The Starter tier is free with 50 links, basic analytics, and 9.9% + 30c transaction fees; the PRO tier is priced at $5.90-$9.00/month (depending on monthly vs. annual billing) and unlocks 100 links, custom branding, custom domain, advanced analytics, themes, and reduced 3.9% + 30c transaction fees. Additional monetization includes AdSense revenue share, e-commerce transaction fees, agency multi-account subscriptions (minimum 3 accounts), and custom enterprise white-label contracts.
HeyLink.me serves four primary segments: individual content creators and influencers (primary), small businesses and entrepreneurs (primary), agencies managing multiple client accounts, and enterprises requiring white-label or API-integrated solutions. The company reports a user base of over 11.7 million customers, has built an ecosystem of 200+ third-party integrations and a 100+ app marketplace, and offers a 16+ category template library spanning creators, musicians, NFT/crypto, agencies, fashion, and real estate. Related products include KODE.link (QR codes and digital wallet cards), RapidWombat (SEO/AEO tool), and a Baby Passport Photo Maker utility.
Bassetts Motor Group firmographics
Firmographics- Name
- Bassetts Motor Group
- Legal name
- Not found in source data
- Website
- https://heylink.me
- Company type
- Private
- Headcount range
- 101–250 employees
- Short description
- HeyLink.me is a freemium link-in-bio platform serving over 11.7 million content creators, small businesses, agencies, and enterprises globally with link management, QR codes, e-commerce, and AdSense monetization.
- Ownership category
- akta.pro rank
Where Bassetts Motor Group is headquartered
LocationHeadquarters
- HQ city
- Swansea
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Bassetts Motor Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Others
Revenue model
- Subscription Revenue (PRO Tier): Monthly or annual subscription model at $5.90/month for PRO features including 100 links, custom branding, custom domain, advanced analytics, themes, and lower transaction fees (3.9% + 30c vs 9.9% + 30c for Starter)
- Advertising Revenue Share: Users earn money by displaying ads on their HeyLink.me pages through AdSense integration. Platform takes a share of advertising revenue generated from user traffic. Users can earn based on region and content category (example: $1,244.50 potential annual earnings for 50,000 monthly pageviews in Asia-Pacific for automotive category)
- E-commerce Transaction Fees: Platform enables users to sell products and services. Transaction fees apply: 3.9% + 30c for PRO users, 9.9% + 30c for Starter tier
- Agency/Enterprise Subscriptions: Flexible pricing for PRO accounts with minimum 3 accounts for agencies and businesses. Enterprise tier for large organizations with custom requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Starter (Free) - Basic link management |
| Subscription | Monthly | PRO ($5.90/month or $7.00/month) - Advanced features |
| Subscription | Multi-year contract | Agency - Multi-account management |
| Subscription | Multi-year contract | Enterprise - White-label solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bassetts Motor Group product offering
Product offeringCore offering
Based on the "Motor Group" name pattern, Bassetts Motor Group is most likely an automotive retail dealership group that sells new and used vehicles, provides manufacturer-approved servicing and repairs, supplies parts and accessories, and offers associated finance and insurance products to private and commercial vehicle buyers.
Product overview
HeyLink.me is a single, unified link-in-bio platform that enables users to create one link containing all their content, social profiles, products, and services. The core product includes the HeyLink.me Platform with two pricing tiers: Starter (free with 50 links) and Pro (paid with 100 links and advanced features). Additional offerings include the Agency dashboard for multi-account management, Business Features (messages, payments, lead generation), Custom Domain for branding, Marketplace with 100+ apps, Templates library, and Earn Money monetization via AdSense. Related products include KODE.link (QR codes and digital cards), RapidWombat (organic traffic), and Baby Passport Photo Maker. Enterprise tier offers white-label solutions and API access. The platform serves over 11.7 million customers across 195 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- New vehicle sales Sale of new vehicles from one or more manufacturer franchises; inferred from the "Motor Group" name pattern.
- Used vehicle sales Sale of pre-owned vehicles; inferred from the "Motor Group" name pattern.
- Vehicle servicing and repairs Manufacturer-approved and/or independent servicing, maintenance, and repair; inferred from the "Motor Group" name pattern.
- Parts and accessories Supply of manufacturer and aftermarket parts and accessories; inferred from the "Motor Group" name pattern.
- Vehicle finance and insurance Finance, leasing, and insurance products arranged through vehicle purchase; inferred from the "Motor Group" name pattern.
Quantifiable outcome
- Platform serves 11,756,356 customers across 195 countries
- +3 more outcomes
Companies that use Bassetts Motor Group
Customer profileSegments4 records
Ideal customer profiles1 record
Bassetts Motor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
Bassetts Motor Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google AdSensecoreIntegration with Google AdSense enables HeyLink.me users to monetize their traffic by displaying relevant ads. Users earn revenue when visitors click on ads displayed on their link pages. AdSense automatically selects and displays high-quality, relevant ads from Google's advertising network.
- 200+ App IntegrationscorePlatform offers over 200 integrations with external applications including social media platforms, e-commerce solutions, payment processors, and business tools. This enables users to connect their HeyLink.me pages with their existing digital ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bassetts Motor Group competitors and assessment
Company assessmentEmerging players
- Kofi: Creator funding and storefront platform with bio link pages and donation/storefront widgets. Overlaps with HeyLink.me's commerce, donations, and lead-generation features for creators.
- Stan Store: Creator-commerce platform enabling influencers to sell digital products, bookings, and links from a single page. Overlaps with HeyLink.me's commerce and link-in-bio offering but is more commerce-first than link-first.
- Carrd: One-page website builder used by creators as a link-in-bio alternative, offering simple landing pages with forms and integrations. Comparable in use case though more general-purpose than HeyLink.me's link-first focus.
Direct peers
- Linktree: The market-leading link-in-bio platform with comparable core functionality (single bio link, creator storefront, integrations, analytics) and a similar freemium/subscription pricing model. Direct head-to-head competitor for HeyLink.me's primary user base.
- Bento: Free link-in-bio platform popular with creators, offering a minimalist grid-style page. Competes directly with HeyLink.me for the same creator persona with a similar self-serve, freemium motion.
- Shorby: Link-in-bio and smart link tool focused on marketers and creators, offering link shortening, retargeting pixels, and bio pages. Directly comparable to HeyLink.me's link management and analytics capabilities.
- Beacons: Creator-focused link-in-bio and storefront platform offering bio pages, digital stores, email capture, and media kits. Competes directly with HeyLink.me for creators and influencers, with strong AI-driven features.
- Taplink: Link-in-bio and micro-landing-page builder particularly strong in Russia/CIS markets. Comparable offering of bio pages with payments, forms, and integrations, competing for the same SMB and creator audience.
- Bio.link: Link-in-bio platform with a similar feature set (multiple links, analytics, customization) and freemium pricing. Competes with HeyLink.me across the same creator and influencer segment.
Broad incumbents
- Later: Established social media marketing platform that operates 'Link in Bio' as part of a broader scheduling, analytics, and influencer-marketing suite. Competes indirectly by bundling link-in-bio into a wider creator-marketing toolset.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bassetts Motor Group social profiles
Digital presenceBassetts Motor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bassetts Motor Group leadership team
Management profileNumber of profiles
Bassetts Motor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bassetts Motor Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bassetts Motor Group
What does Bassetts Motor Group do?
Based on the "Motor Group" name pattern, Bassetts Motor Group is most likely an automotive retail dealership group that sells new and used vehicles, provides manufacturer-approved servicing and repairs, supplies parts and accessories, and offers associated finance and insurance products to private and commercial vehicle buyers.
Is Bassetts Motor Group a public or private company?
Bassetts Motor Group is a private company. It is classified as unknown.
When was Bassetts Motor Group founded?
Bassetts Motor Group was founded in -1. It employs 101 to 250 people.
Where is Bassetts Motor Group based?
Bassetts Motor Group is headquartered in Swansea, United Kingdom, in the Europe region.
How does Bassetts Motor Group make money?
Four revenue lines are on record. Subscription Revenue (PRO Tier) is the primary driver. The others are advertising Revenue Share, E-commerce Transaction Fees and agency/Enterprise Subscriptions.
Who are Bassetts Motor Group's main competitors?
Emerging players on record are Kofi, Stan Store and Carrd. Direct peers are Linktree, Bento, Shorby, Beacons, Taplink and Bio.link. Later is listed as a broad incumbent.
Does Bassetts Motor Group have an API?
Yes. Robust API integration available for Enterprise customers. Integrates HeyLink.me's powerful features directly into existing systems, ensuring a smooth, efficient, and tailored user experience.