Appoint
- Company typePrivate
- Founded2017
- HeadquartersLimburg, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Appoint firmographics
Firmographics- Name
- Appoint
- Legal name
- APPOINT BV
- Website
- https://appoint.be
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Appoint industry classification
Industry- Product category
- Appointment Scheduling Software
- NAICS
- Office Administrative Services (56111), Office Administrative Services (5611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling & Reservation Management (HSACAIAG)
- akta.pro secondary industries
- Time, Attendance & Scheduling Administration (BPACAIAE), Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking) (BPAAAHAC)
Keywords
Where Appoint is headquartered
LocationHeadquarters
- HQ city
- Limburg
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Appoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Calendar/Agenda Software Subscription: Annual subscription licensing for online calendar management software with tiered pricing based on number of calendars. Includes 24/7 support, online FAQ, mobile app, and unlimited users.
- Website Development: Custom website development services for businesses, starting at 999 euros for basic websites
- Hosting and Domain Management: Web hosting and domain name registration services. Company manages its own hosting infrastructure and over 1,500 domain names
- Video Integration Add-on: Additional paid integration for Appoint video tool or Microsoft Teams video conferencing capability
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1st Calendar - Annual subscription |
| Subscription | Annual | 2nd Calendar - Annual subscription |
| Subscription | Annual | 3rd Calendar - Annual subscription |
| Unit Pricing | Annual | Wellness & B&B |
| One time/ perpetual license | Multi-year contract | Website Development |
| Subscription | Annual | Video/Microsoft Teams Integration |
| Subscription | Annual | Custom Quote for 5+ Calendars |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Appoint product offering
Product offeringCore offering
Appoint develops and sells an online appointment scheduling and calendar management software platform that organizations use to let clients book, reschedule, and pay for appointments online. The product automates confirmations and reminders via SMS and email, supports multiple staff and branches, and exposes vertical-specific configurations for government, healthcare, wellness, and other service businesses.
Product overview
Appoint is a Belgian software company offering a unified platform centered around its core online appointment management system (Online Agenda) with complementary modules including hosting/domain name services and custom website development. The platform targets non-medical professional sectors in Belgium and Flanders, managing over 4,000 calendars across healthcare, government, financial, and service industries. The product portfolio consists of the core calendar scheduling software, premium and basic website development services, and managed web hosting — all designed to work together as an integrated digital business management solution.
Differentiator
Problem solved
Functional benefit
Brands
- Premium Wellness: Wellness and B&B booking solutions operated as a separate sub-brand at premiumwellness.be
Quantifiable outcome
- 70% reduction in phone calls
- +3 more outcomes
Companies that use Appoint
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
Appoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Appoint partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Priceless-ITcoreWebsite development collaboration partner. Appoint and Priceless-IT worked together on website projects for clients including Job Expert and ASL Group, combining Appoint's calendar/website development with Priceless-IT's IT services.
- E-VolveminorMarketing and communication company (E-Volve) refers clients to Appoint for online appointment management. E-Volve's business styling clients are directed to Appoint for agenda services. Conversely, Appoint clients may be referred to E-Volve for marketing services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Appoint competitors and assessment
Company assessmentDirect peers
- Calendly: Leading global self-service scheduling SaaS used by individuals and businesses to book meetings. Direct overlap with Appoint's online appointment management offering, with broader brand reach and a free tier.
- Acuity Scheduling (Squarespace): Widely adopted appointment scheduling software targeting service businesses, with payments, reminders, and integrations. Closely comparable product category to Appoint's online agenda, including SMB pricing tiers and integrations.
- Doodle: Scheduling and meeting-poll platform with group booking, paid plans, and calendar integrations. Competes in the same SMB/professional scheduling category Appoint serves.
- Setmore: Online appointment scheduling platform for salons, clinics, and service businesses with calendar, reminder, and payment features. Comparable SMB-targeted scheduling SaaS competing for the same Appoint customer profile.
- Bookly: WordPress booking plugin that adds scheduling to existing websites. Mirrors Appoint's WordPress integration strategy and targets the same self-hosted/independent professional audience.
- SuperSaaS: Online appointment and reservation scheduling SaaS used across Europe for classrooms, sports facilities, and professional services. Comparable scheduling SaaS with similar SMB/government appeal and recurring subscription model.
- SimplyBook.me: Cloud-based booking system focused on service-based businesses (clinics, salons, education) with custom websites, apps, and POS add-ons. Highly comparable to Appoint's bundled calendar-plus-website offering.
Broad incumbents
- JRNI (formerly BookingBug): Enterprise appointment and customer-journey orchestration platform with strong retail and financial-services penetration. Broader and more enterprise than Appoint but competes for the same regulated, appointment-heavy buyer.
- Square Appointments: Free/paid appointment scheduling bundled into Block's broader payments and POS ecosystem. Overlaps with Appoint in SMB service-business scheduling but ships as part of a much larger commerce platform.
Regional players
- Cituro (Digiliti): European (Benelux-rooted) online scheduling software targeting small and mid-sized businesses. Regional peer with comparable positioning and customer base to Appoint in the Benelux market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Appoint social profiles
Digital presenceAppoint compliance and trust
Trust signalCompliance1 record
Appoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appoint leadership team
Management profileNumber of profiles
Profiles8 records
Appoint subsidiaries and ownership
Company hierarchySubsidiaries1 record
Appoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appoint
What does Appoint do?
Appoint develops and sells an online appointment scheduling and calendar management software platform that organizations use to let clients book, reschedule, and pay for appointments online. The product automates confirmations and reminders via SMS and email, supports multiple staff and branches, and exposes vertical-specific configurations for government, healthcare, wellness, and other service businesses.
Is Appoint a public or private company?
Appoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appoint founded?
Appoint was founded in 2017. It employs 1 to 10 people.
Where is Appoint based?
Appoint is headquartered in Limburg, Belgium, in the Europe region.
How does Appoint make money?
Four revenue lines are on record. Calendar/Agenda Software Subscription is the primary driver. The others are website Development, hosting and Domain Management and video Integration Add-on.
Who are Appoint's main competitors?
Direct peers on record are Calendly, Acuity Scheduling (Squarespace), Doodle, Setmore, Bookly, SuperSaaS and SimplyBook.me. Broad incumbents are JRNI (formerly BookingBug) and Square Appointments. Cituro (Digiliti) is listed as a regional player.
Does Appoint have an API?
No public API is recorded for Appoint.
What industry is Appoint in?
Appoint's product category is Appointment Scheduling Software. Its primary akta.pro industry code is HSACAIAG, Appointment Scheduling & Reservation Management, with a secondary code of BPACAIAE, Time, Attendance & Scheduling Administration. Its NAICS code is 56111 and its SIC code is 7372.