Isklar
Isklar is a privately held Norwegian producer of glacier-sourced natural mineral water bottled at the Folgefonna glacier spring in Hardanger, selling still, sparkling, and flavored water through major Norwegian grocery chains (Meny, Spar, Tine, Kiwi) to domestic consumers.
- Company typePrivate
- Founded-
- HeadquartersRud, Norway
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Isklar does
Isklar AS is a privately held Norwegian bottled mineral water producer that draws natural mineral water from Isklarkilden, an artesian spring fed by meltwater from the 6,000-year-old Folgefonna glacier in Hardanger. The water travels through sealed pipes from the spring source down through the Sørfjorden valley to approximately 300 meters depth and back up to the Hovland bottling facility without exposure to the external environment, and is sold under documented low-mineral-content specifications (Natrium 1.1, Kalsium 7.9, Magnesium 0.4, Kalium 1.9, Sulfat 6.5, Bikarbonat 16.2, Klorid 1.9, Silisium 1.2). The portfolio comprises still water (Isklar Naturell, with and without carbonation), a sparkling line (Isklar Brusende in Sitron, Eple, Aprikos, and Grapefrukt), flavored sparkling variants (Sitron, Fersken/Bringebær, Granateple, Eple/Lime, Sitron/Ingefær, Mango, Lime), and an Isklar Sport still SKU, all packaged in 0.5L and 1.5L formats.
The business model is straightforward physical-goods retail distribution: Isklar sells unit-priced bottles through four major Norwegian grocery chains — Meny, Spar, Tine, and Kiwi — with revenue generated at the point of sale to Norwegian consumers. The company operates a direct-to-consumer marketing layer via its website (isklar.no), an Instagram presence (@isklarwater), and a Facebook page, plus Google Analytics instrumentation for traffic and behavior analysis; a LIVE streaming feature on the website extends the brand's content footprint. The Hovland production facility holds FSSC 22000 food safety certification, and the corporate HQ is registered at Rudssletta 35, 1351 Rud/Sandvika with the legal entity Isklar AS. Headcount is reported in the 11–50 employee range, and no institutional investment, parent company, or public listing is disclosed.
Isklar firmographics
Firmographics- Name
- Isklar
- Legal name
- Isklar AS
- Website
- https://isklar.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Isklar is a privately held Norwegian producer of glacier-sourced natural mineral water bottled at the Folgefonna glacier spring in Hardanger, selling still, sparkling, and flavored water through major Norwegian grocery chains (Meny, Spar, Tine, Kiwi) to domestic consumers.
- Ownership category
- akta.pro rank
Isklar industry classification
Industry- Product category
- Bottled Mineral Water
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
- akta.pro secondary industries
- Spring Water Bottling (AFAFACAA), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
Keywords
Where Isklar is headquartered
LocationHeadquarters
- HQ city
- Rud
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Isklar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Bottled Mineral Water Sales: Isklar generates revenue through the sale of bottled natural mineral water products. The product line includes still water (Isklar Naturell) and sparkling water (Isklar Brusende) in various flavors, available in 0.5L and 1.5L bottle sizes. Revenue is generated through retail distribution partnerships with Norwegian grocery chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 0.5L bottles - various Isklar products |
| Unit Pricing | Pay-as-you-go | 1.5L bottles - various Isklar products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Isklar product offering
Product offeringCore offering
Isklar produces and sells bottled natural mineral water and sparkling flavored beverages sourced from the Isklarkilden artesian spring beneath the 6,000-year-old Folgefonna glacier in Hardanger, Norway. The product portfolio includes still water (Naturell), sparkling water (Brusende) with flavors such as lemon, apple, apricot, and grapefruit, and a range of flavored sparkling waters, available in 0.5L and 1.5L bottles distributed through Norwegian retail grocery chains.
Product overview
Isklar is a Norwegian natural mineral water brand sourced from Isklarkilden in Hardanger, near the Folgefonna glacier. The product portfolio consists of two main categories: Isklar Brusende (sparkling flavored waters) available in Lemon, Apple, Apricot, and Grapefruit varieties; and Isklar Naturell (still mineral water) available with or without carbonation. Additionally, there is a line of flavored still/sparkling waters including Lemon, Peach/Raspberry, Pomegranate, Apple/Lime, Lemon/Ginger, Mango, and Lime variants, plus Isklar Sport. Isklar water is sourced from an artesian spring beneath the glacier and is bottled directly without exposure to the external environment. The products are sold in 0.5L and 1.5L bottles in Norwegian retail stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Isklar Brusende Sitron Sparkling mineral water with natural sweetness and delicate Amalfi lemon flavor, sold in 0.5L and 1.5L bottles for consumers seeking a refreshing flavored beverage with no artificial sweeteners.
- Isklar Brusende Eple Sparkling mineral water with natural sweetness and delicate apple flavor, sold in 0.5L and 1.5L bottles for consumers seeking a refreshing flavored beverage.
- Isklar Brusende Aprikos Sparkling mineral water with natural sweetness and delicate apricot flavor, sold in 0.5L and 1.5L bottles for consumers seeking a fruit-flavored beverage with no artificial sweeteners.
- Isklar Brusende Grapefrukt Sparkling mineral water with natural sweetness and delicate grapefruit flavor, sold in 0.5L and 1.5L bottles for consumers seeking a refreshing fruit-flavored beverage.
- Isklar Naturell Uten Kullsyre Still natural mineral water sourced from Isklarkilden in Hardanger, sold in 0.5L and 1.5L bottles, with documented low mineral content for consumers seeking pure hydration.
- Isklar Naturell Med Kullsyre Carbonated natural mineral water sourced from Isklarkilden in Hardanger, sold in 0.5L and 1.5L bottles, with documented low mineral content.
- Isklar Sitron Carbonated natural mineral water with lemon flavor and natural aroma, sold in 0.5L and 1.5L bottles for consumers seeking flavored sparkling hydration.
- Isklar Fersken / Bringebær (Peach / Raspberry) Carbonated natural mineral water with peach and raspberry flavor and natural aroma, sold in 0.5L and 1.5L bottles.
- Isklar Sport Still natural mineral water sourced from Isklarkilden in Hardanger, marketed for sports hydration, sold in 0.6L format.
- Isklar Granateple (Pomegranate) Carbonated natural mineral water with pomegranate flavor and natural aroma, sold in 0.5L and 1.5L bottles.
- Isklar Eple / Lime (Apple / Lime) Carbonated natural mineral water with apple and lime flavor and natural aroma, sold in 0.5L bottles.
- Isklar Sitron / Ingefær (Lemon / Ginger) Carbonated natural mineral water with lemon and ginger flavor and natural aroma, sold in 1.5L bottles.
- Isklar Mango Carbonated natural mineral water with mango flavor and natural aroma, sold in 1.5L bottles.
- Isklar Lime Carbonated natural mineral water with lime flavor and natural aroma, sold in 0.5L and 1.5L bottles.
Companies that use Isklar
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Isklar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Isklar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MenycoreMeny is a major Norwegian grocery chain that serves as a primary retail distribution channel for Isklar mineral water products. Products are available in Meny stores across Norway.
- SparcoreSpar operates a network of grocery stores in Norway and serves as a retail distribution partner for Isklar products.
- TinecoreTine is a Norwegian dairy cooperative operating retail stores and serves as a distribution channel for Isklar mineral water alongside dairy products.
- KiwicoreKiwi is a Norwegian discount grocery chain that distributes Isklar mineral water products in their stores across Norway.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Isklar competitors and assessment
Company assessmentBroad incumbents
- Aqua Panna: Italian still natural mineral water owned by Nestlé, widely served in premium hospitality. Comparable to Isklar Naturell as a premium still mineral water targeting similar consumption occasions.
- Fiji Water: Premium artesian bottled water brand with global distribution and a distinctive provenance story. Comparable to Isklar as a premium bottled water leaning on a unique source narrative.
- Spadel: Belgian premium mineral water group (SPA, Chaudfontaine). Comparable to Isklar as an established European premium mineral water operator across still and sparkling categories, though at significantly larger scale.
- Perrier: French premium carbonated natural mineral water brand owned by Nestlé. Comparable to Isklar's sparkling water range and competes in the same on-trade and premium retail channels.
- San Pellegrino: Iconic Italian premium sparkling mineral water owned by Nestlé Waters. Directly overlaps Isklar's sparkling mineral water category but with vastly larger distribution and brand investment.
- Gerolsteiner: Germany's leading premium mineral water brand with sparkling and still variants. Comparable to Isklar as a European premium mineral water with documented mineral content positioning.
Direct peers
- Voss Water: Premium Norwegian-origin bottled water brand selling still and sparkling variants globally. Most directly comparable peer given shared Norwegian heritage and premium positioning in the same bottled water category.
- Mountain Valley Spring Water: US premium spring water brand with a heritage positioning and multi-format lineup. Comparable to Isklar in being a heritage-driven premium spring water brand with a documented mineral profile.
- Antipodes Water: New Zealand premium mineral water brand with global on-trade presence. Comparable to Isklar as a smaller premium mineral water from a distinctive natural source targeting similar export markets.
- Icelandic Glacial: Icelandic premium water sourced from a glacial spring, sold internationally. Highly comparable to Isklar due to glacier-sourced provenance story and similar premium bottled water category positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Isklar social profiles
Digital presenceIsklar compliance and trust
Trust signalCompliance1 record
Isklar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Isklar leadership team
Management profileNumber of profiles
Isklar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Isklar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Isklar
What does Isklar do?
Isklar produces and sells bottled natural mineral water and sparkling flavored beverages sourced from the Isklarkilden artesian spring beneath the 6,000-year-old Folgefonna glacier in Hardanger, Norway. The product portfolio includes still water (Naturell), sparkling water (Brusende) with flavors such as lemon, apple, apricot, and grapefruit, and a range of flavored sparkling waters, available in 0.5L and 1.5L bottles distributed through Norwegian retail grocery chains.
Is Isklar a public or private company?
Isklar is a private company. It is classified as unknown and is currently operating.
When was Isklar founded?
Isklar was founded in -1. It employs 11 to 50 people.
Where is Isklar based?
Isklar is headquartered in Rud, Norway, in the Europe region.
How does Isklar make money?
One revenue line is on record: bottled Mineral Water Sales.
Who are Isklar's main competitors?
Broad incumbents on record are Aqua Panna, Fiji Water, Spadel, Perrier, San Pellegrino and Gerolsteiner. Direct peers are Voss Water, Mountain Valley Spring Water, Antipodes Water and Icelandic Glacial.
Does Isklar have an API?
No public API is recorded for Isklar.
What industry is Isklar in?
Isklar's product category is Bottled Mineral Water. Its primary akta.pro industry code is AFAFACAB, Mineral Water Bottling (Naturally Mineral), with a secondary code of AFAFACAA, Spring Water Bottling. Its NAICS code is 31211 and its SIC code is 2080.