B-Right Urban Living

What B-Right Urban Living does

B-Right Urban Living is a Netherlands-based real estate developer founded in 2011 and headquartered in Eindhoven, operating as the micro-living development arm of the Mosaic World group (300+ employees across seven countries). The company develops, owns, and manages micro-living studios, apartments, and student residences across the social, mid-range, and private rental sectors in the Netherlands, Belgium, Poland, and the UK. Its portfolio emphasizes affordable, fully furnished housing near universities and urban centers, leveraging modular and circular construction techniques and office-to-residential conversions to accelerate delivery.

The business operates a vertically integrated model within Mosaic World: B-Right Urban Living handles development and ownership, Plaza Resident Services provides property management (including a My Plaza tenant portal), Monoma matches vacant units to prospective tenants, and Watchtower Security Solutions provides property security. Revenue is generated from three streams — recurring rental income from owned properties, property management service fees, and development/co-development fees from third-party projects. Long-term municipal partnerships (Amsterdam, Eindhoven, Rotterdam, Utrecht, Breda, Venlo) and co-development agreements (Janssen De Jong, Doniger, Timpaan, Sustay, Novaform Polska, Develia) form the B2B go-to-market backbone, while the newnewnew.space portal and Plaza Resident Services handle end-customer (resident) acquisition.

Go-to-market is dual-channel: enterprise field sales drive municipal erfpacht and anterieure overeenkomsten contracts at the institutional level, while direct-to-consumer housing availability is funneled through digital portals for students, young adults up to roughly 28 years, status holders (refugees with residence permits), and one- and two-person households. Tenant satisfaction is tracked (Plaza Resident Services scored 7.6/10 in a 2025 resident survey) and sustainability credentials such as Energy Label A++ and circular construction provide positioning within European ESG-focused housing procurement.

Name

B-Right Urban Living

Legal name

B-Right Urban Living

Website

https://b-righturbanliving.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

B-Right Urban Living is a Netherlands-based micro-living real estate developer and part of Mosaic World, developing and managing affordable student housing, studios, and apartments across the social, mid-range, and private rental sectors in the Netherlands, Belgium, Poland, and the UK.

Ownership category

akta.pro rank

Product category

Micro-Living Real Estate Development

NAICS

Lessors of Residential Buildings and Dwellings (53111), Residential Remodelers (236118)

SIC

Operators Of Apartment Buildings (6513), General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Co-Living Property Management (BPAJAFAJ)

akta.pro secondary industries

Residence Hall Operations & Administration (EDALACAA), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Micro-living development
• Student housing
• Real estate development
• Rental property management
• Mixed-use residential

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Rental income from developed properties: B-Right Urban Living develops, owns, and manages micro-living properties (student housing, studios, apartments) generating recurring rental income across the social, mid-range, and private rental sectors.
2. Property management fees (via Plaza Resident Services): Plaza Resident Services, a sister company within Mosaic World, manages the residential complexes developed by B-Right Urban Living, providing management, maintenance, and resident services. This generates property management service fees.
3. Real estate development and co-development fees: B-Right Urban Living acts as developer or co-developer on projects for third-party owners and investors, earning development fees. Projects are developed for its own portfolio as well as for partners such as Janssen De Jong, Doniger Urban Developments, Timpaan, Sustay, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

B-Right Urban Living develops, owns, and operates micro-living residential properties — fully furnished studios, student residences, and mixed-use developments — primarily serving students, young adults, status holders, and small households across the Netherlands, Belgium, Poland, and the UK. The company acts as developer, co-developer, investor, and manager, generating revenue from rental income across social, mid-range, and private-sector tiers, plus development fees earned on projects built for municipal and institutional partners. Sister company Plaza Resident Services handles property management and resident services for the developed complexes.

Product overview

B-Right Urban Living operates as a real estate development company specializing in micro-living solutions across Europe. The company offers a portfolio of housing products including B-Right Campus branded student residences, micro-living studios, and mixed-use urban developments. Property management is handled through subsidiary Plaza Resident Services, which provides tenant portal access, maintenance coordination, and community management. Projects span the Netherlands, Belgium, Poland, and the UK, ranging from conversion of office buildings to new construction of purpose-built student and youth housing.

Differentiator

Problem solved

Functional benefit

Products and services

• B-Right Campus Branded micro-living housing concept featuring fully furnished and upholstered studios and apartments designed for students and young adults, with shared communal facilities and services. Includes campus properties such as Campus 040 Luna Eindhoven (441 studios), Campus 053 Hogekamp Enschede (445 studios + 48 lofts), Campus 015 Delft (289 studios), Campus USP 030 Utrecht (400 modular studios), Campus 030 Leidsche Rijn (250 studios), Campus 026 Arnhem, Campus 073 Salvador Allendelaan Den Bosch (43 social units), Campus 076 Teteringsedijk Breda (120 studios), and Pauwmolen Delft (285 studios).
• Plaza Resident Services

Quantifiable outcome

• Resident satisfaction score of 7.6 out of 10 for Plaza Resident Services (2025 survey)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• DeveliacoreStrategic or Co-development Partner · 17 February 2026Mosaic Poland Holding (part of Mosaic World / B-Right Urban Living) entered a joint venture with Develia for a student residence development in Wrocław, Poland. The project at Plac Orląt Lwowskich will have over 620 rooms. Mosaic World acquires 75% of the JV; Develia retains 25%. Mosaic World provides operational management and commercialization via Plaza Resident Services. Develia provides investment management during construction. Ground is currently owned by Develia and will be contributed to the JV at an agreed price of PLN 41.5 million. Construction expected to start in 2026, delivery before academic year 2028.
• Novaform Polska / Novaform Holding (KlokGroep)coreStrategic or Co-development Partner · 16 September 2025Novaform Polska and Mosaic World entered a second collaboration for the Polish housing market, developing three flat buildings in Swarzędz (Project Svaran) with 204 apartments. Mosaic World adds one building (63 apartments) to its PRS portfolio for private rented sector. The other two buildings (141 apartments) are offered for sale. This follows a first agreement for 98 rental apartments in Poznań. Novaform Polska brings local market expertise and development capability; Mosaic World brings capital and micro-living operational expertise.
• Mosaic WorldcoreOthersB-Right Urban Living is part of Mosaic World, a collaboration of several divisions with the goal of accelerating community-building connections. Sister companies include Plaza Resident Services (student/young adult housing management), Monoma (matching right people with right vacant properties), and Watchtower Security Solutions (vacant property security). This creates an integrated ecosystem for micro-living development, management, and community building.
• Janssen De Jong ProjectontwikkelingmajorStrategic or Co-development PartnerCo-developer of the Maaswaard project in Venlo, a sustainable circular residential building and town houses built against the city offices. Janssen De Jong Bouw Zuid acted as contractor.
• Doniger Urban DevelopmentsmajorStrategic or Co-development PartnerCo-developer of Hillside (De Paasheuvelweg) project in Amsterdam Amstel III, a mixed-use transformation combining office-to-residential conversion with an 18-storey new-build tower.
• TimpaanminorStrategic or Co-development PartnerCo-developer of the Pauwmolen project in Delft (285 studios and apartments near TU Delft).
• Sustay / Syntrus Achmea Real Estate & FinanceminorStrategic or Co-development PartnerCo-developer of Campus 030 Leidsche Rijn in Utrecht (250 studios), developed alongside Syntrus Achmea Real Estate & Finance.
• Gemeente AmsterdamcoreStrategic or Co-development PartnerLong-term municipal partner for multiple Amsterdam projects. Signed erfpachtovereenkomst (ground lease agreement) for 486 homes at Hettenheuvelweg (Treble project). Previously partnered on Wasa Student Village and other Amsterdam developments.
• Gemeente EindhovencoreStrategic or Co-development PartnerLong-term municipal partner. Co-development of Noord Brabantlaan 2 (mixed-use new build), Kastelenplein redevelopment, and the Schellenskwartier area development (jointly with Woonbedrijf, PPHE Hotel Group, RMJ Vastgoed).
• Woonbedrijf, PPHE Hotel Group, RMJ VastgoedcoreStrategic or Co-development PartnerPartners in the Schellenskwartier area development in Eindhoven. Anterieure overeenkomst (forward development agreement) signed with municipality Eindhoven to develop approximately 700 homes. Area spans between Vestdijk, Geldropseweg, Stratumsedijk and the Dommel.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Greystar Real Estate Partners: Global leader in rental housing management, development, and investment with strong student housing (Chapter, RoCo) and multifamily operations. Comparable as an integrated developer-operator of purpose-built rental housing.
• Round Hill Capital: European real estate investment manager specializing in purpose-built student accommodation (PBSA) and build-to-rent. Comparable to B-Right Urban Living's student housing and build-to-rent development activities across Europe.
• Heimstaden: Major European residential owner/operator with assets across the Nordics, Germany, Netherlands, and CEE. Comparable as a large-scale European rental housing operator expanding into student/young-adult segments.
• Vesteda Residential Fund: Large Dutch institutional investor and operator of mid-market and luxury rental housing. Comparable as a Dutch residential landlord; broader portfolio across income segments versus B-Right's micro-living specialization.

Regional players

• SSH (Stichting Studenten Huisvesting): Dutch student housing provider operating in major university cities including Eindhoven and Utrecht. Comparable as a Dutch regional student housing operator with similar target demographic.
• Woonbedrijf: Eindhoven-based social housing corporation and B-Right's co-development partner at Schellenskwartier. Comparable as a Dutch regional social/mid-range housing developer and operator in the same geographic market.

Direct peers

• The Student Hotel: Operates hybrid hotel/student and co-living accommodations across European cities with furnished units, communal amenities, and a community-focused brand. Closely comparable to B-Right Urban Living's micro-living model serving students and young professionals.
• Camelot Europe: European provider of furnished temporary and student housing with a vertically integrated property management platform. Comparable to B-Right's furnished, managed rental model and student/young-adult focus.

Emerging players

• Holland Housing: Netherlands-based furnished rental and property management specialist focused on international professionals and students. Comparable as a furnished mid-term rental manager for similar end-user segments.
• CityLife Real Estate: Dutch urban housing developer focused on city-center apartments and mixed-use projects. Comparable as a Netherlands-based urban residential developer operating in the same cities (Rotterdam, Eindhoven).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/b-right-urban-living

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-Right Urban Living