Rough Hollow Lakeway

What Rough Hollow Lakeway does

Rough Hollow Lakeway is a master-planned lakefront residential community located on three miles of Lake Travis shoreline in the Hill Country approximately 30 minutes from Austin, Texas. The community is developed and managed by Legend Communities, a full-service real estate developer headquartered in Austin with operations in Central Texas, California, and Colorado. Rough Hollow spans 22+ miles of trails and comprises multiple distinct neighborhoods — Hacienda Heights, The Peninsula, Las Brisas Estates, and The District — serving affluent families and professionals seeking luxury lake lifestyle within the Lake Travis Independent School District.

The core product offering combines premium real estate lots with a portfolio of resort-style amenities, anchored by the award-winning Yacht Club & Marina (negative-edge pool, waterfront restaurant, fitness center, marina, complimentary kayaks and paddleboards) and Highland Village water-themed community center (lazy river, swim-up bar, splash pad, sports courts, amphitheater). Year-round resident engagement is driven by the Rough Life Director program, which organizes fitness classes, summer camps, holiday events, and lifestyle programming that has earned consecutive Best Lifestyle awards.

Revenue is generated primarily through one-time home sales ($600K–$2.5M+) distributed via a hybrid model: on-site direct sales offices plus a curated network of production builders (Drees Homes, Westin Homes, David Weekley Homes) and custom builders (Laurel Haven Homes, Sterling Custom Homes). Recurring revenue comes from HOA fees, yacht club memberships, and community services, with HOA operations outsourced to FirstService Residential. There is no proprietary technology platform; the underlying product is physical real estate and amenity infrastructure rather than software or AI.

Name

Rough Hollow Lakeway

Legal name

Rough Hollow Lakeway Development

Website

https://roughhollowlakeway.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rough Hollow Lakeway is a master-planned lakefront residential community on Lake Travis near Austin, Texas, developed by Legend Communities, offering luxury homes priced $600K to $2.5M+ through curated production and custom builder partnerships and resort-style amenities.

Ownership category

akta.pro rank

Product category

Master-Planned Residential Community

NAICS

Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industry

Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE)

Keywords

• Master-planned community
• Luxury lakefront homes
• Residential real estate
• Waterfront amenities
• Custom home builders

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Home Sales Revenue: One-time sale of residential properties (new construction and custom homes) within the master-planned community. Revenue is generated through direct sales to homebuyers at prices ranging from approximately $600K to $2.5M+. Additional revenue streams include HOA fees, yacht club memberships, and community services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rough Hollow Lakeway is a master-planned lakefront residential community on Lake Travis offering luxury new construction and custom homes priced from approximately $600K to $2.5M+ through a curated network of production and custom builders. The community bundles residential real estate with resort-style shared amenities including the Yacht Club & Marina, Highland Village water-themed community center, and 20+ miles of trails, supported by year-round lifestyle programming from a dedicated Rough Life Director.

Product overview

Rough Hollow Lakeway is a master-planned residential community on Lake Travis offering luxury homes through a curated selection of premier builders. The portfolio comprises core amenities including the award-winning Yacht Club & Marina and Highland Village community center, plus over 20 miles of trails. Home buyers can choose from production builders (Drees Homes, Westin Homes, David Weekley Homes) in neighborhoods like The District and Las Brisas Estates, or partner with custom builders (Laurel Haven Homes, Sterling Custom Homes) for bespoke homes in Hacienda Heights, The Peninsula, and Las Brisas Estates. The community enhances lifestyle through the Rough Life Director program organizing year-round events and activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Club & Marina Waterfront amenity serving Rough Hollow residents with concierge and seasonal lakeside services, dining, fitness, and water recreation.
• Highland Village Year-round water-themed community center providing pools, recreation, event spaces, and sports facilities for residents.
• Trails & Lake Access Outdoor recreation infrastructure providing scenic trails and Lake Travis water access for residents.
• Rough Life Director Program Concierge lifestyle programming delivering year-round community events, fitness, and social activities for residents.
• Personalized Home Search Sales service matching prospective buyers with available homes and custom build opportunities based on preferences such as bedrooms, price range, and timeline.
• Available Homes for Sale New construction and custom homes for sale within Rough Hollow neighborhoods, priced from approximately $600K to $2.5M+.
• Custom Home Neighborhoods (Hacienda Heights, The Peninsula, Las Brisas Estates) Exclusive neighborhoods within Rough Hollow where buyers can build fully customized luxury homes via custom builder partners.

Quantifiable outcome

• 98% of Drees Homes customers would recommend the builder to a friend
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Drees HomescoreChannel Partner/ Reseller/ DistributorDrees Homes is a family-owned builder with 90+ years of experience and Triple Crown winner (National Builder of the Year, National Housing Quality Award, America's Best Builder). 98% of customers would recommend Drees to a friend. They build in The District and other neighborhoods within Rough Hollow. Contact: Aldo Berduo ([email protected], 512-698-4787) for general inquiries, Genesis Garcia ([email protected], 512-259-1824) for The District.
• Westin HomescoreChannel Partner/ Reseller/ DistributorWestin Homes has been a leader among Texas homebuilders for over 20 years, offering quality and design in luxury homes. They build in Las Brisas neighborhood within Rough Hollow. Known for elegant homes balancing beauty and function. Contact: Cody Pinzon ([email protected], 512-565-6268).
• David Weekley HomescoreChannel Partner/ Reseller/ DistributorDavid Weekley Homes has served Austin for 35 years with best design, choice, and service. Austin residents voted them Best Home Builder. They won MAX Awards Builder of the Year from HBA of Greater Austin. Contact: Cindy Najera ([email protected], 843-364-9789).
• Laurel Haven HomescoreChannel Partner/ Reseller/ DistributorLaurel Haven Homes is a custom home builder established in 2000, led by Gary Grambley and Regina Cotroneo. They offer a 'Concierge' approach to custom home building with a seamless experience tailored to lifestyle needs and investment goals. Builds in custom neighborhoods of Rough Hollow.
• Sterling Custom HomescoreChannel Partner/ Reseller/ DistributorSterling Custom Homes is the foremost custom home builder in Austin, TX since 1989. Honored as Texas Custom Builder of the Year three times. Known for innovative luxury custom homes with expertise from design through completion. Builds in custom neighborhoods including Hacienda Heights, The Peninsula, and Las Brisas Estates.
• FirstService ResidentialcoreImplementation/ SI/ Consulting PartnerFirstService Residential handles HOA and resident management for Rough Hollow. Contact: 512-261-4600, [email protected]. Manages HOA services, key fobs, and community communications.
• Legend CommunitiesflagshipStrategic or Co-development PartnerLegend Communities is the developer of Rough Hollow Lakeway, headquartered in Austin, TX. Full-service developer of single-family, multi-family, active adult communities and commercial projects in Central Texas, California, and Colorado. Earned recognition from HUD, ULI, NAHB, and City of Austin Green Builder Program. Emphasizes civic and charitable contributions to surrounding communities.
• eXp Realty / Foreman Property GroupminorChannel Partner/ Reseller/ DistributorLuxury real estate brokerage handling commercial real estate and property sales for Rough Hollow. Contact: [email protected]. Listed as commercial real estate and developer contact.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mueller: Master-planned mixed-use community in Austin, TX developed by Catellus (a Prologis-related entity). Comparable to Rough Hollow as a high-amenity Austin master-planned community selling new construction homes to affluent buyers.
• Teravista: Master-planned community in Georgetown, TX (north of Austin) by Newland Communities. Highly comparable to Rough Hollow as a Texas master-planned community with amenities, builder partnerships, and a similar affluent-family target buyer in the Austin metro.
• Steiner Ranch: Master-planned community in Austin, TX originally developed by Taylor Morrison. Comparable to Rough Hollow as an Austin-area master-planned community with extensive amenities, builder-driven home sales, and premium price positioning.
• Kissing Tree: Master-planned 55+ community in San Marcos, TX between Austin and San Antonio. Comparable to Rough Hollow as a Texas master-planned community with extensive amenities (amenity center, trails) and a builder-driven sales model.
• Sweetwater: Master-planned community in Bee Cave/Austin, TX by Newland Communities. Comparable to Rough Hollow as a Hill Country Austin-area master-planned community with amenitized lifestyle programming and builder channel model.

Broad incumbents

• Newland Communities: National master-planned community developer behind Teravista, Sweetwater, and many other U.S. communities. Comparable as a scaled developer operating multiple master-planned communities with builder partnerships and amenitized lifestyle programming.
• Taylor Morrison: Large national homebuilder active in Austin master-planned communities including Steiner Ranch. Comparable as a luxury/amenitized-community builder partner operating in the same Texas market where Rough Hollow competes.
• Toll Brothers: Largest U.S. luxury homebuilder with active presence in Austin-area luxury communities. Comparable as a luxury homebuilder competing for the same affluent Austin buyer that Rough Hollow targets.
• Legend Communities: Parent developer of Rough Hollow Lakeway and a broader full-service developer of master-planned, active-adult, multifamily, and commercial communities across Central Texas, California, and Colorado. Comparable as the same entity operating at scale.

Others

• Drees Homes: Family-owned national builder and active channel partner inside Rough Hollow (Triple Crown winner, 98% customer recommendation). Comparable as a builder partner co-distributing homes within the same community ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RoughHollowLakeway/videos
• Facebookfacebook.com/RoughHollowLakeway
• Instagraminstagram.com/roughhollowlakeway
• Xx.com/roughhollow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rough Hollow Lakeway