What Soft-Pro Computer does

Soft-Pro Computer Pte Ltd is a Singapore-headquartered IT services firm founded in 1982 that delivers technology procurement, managed IT support, cloud, cybersecurity, and consulting services to small and medium enterprises. Its core offerings include IT hardware procurement across certified vendor relationships (Lenovo, Dell, HP, Apple, ASUS, Samsung), managed IT services with proactive monitoring and SLAs, cloud migration and ongoing support on AWS and Microsoft Azure, Microsoft 365 implementation (Teams, SharePoint, OneDrive), cybersecurity advisory, and network infrastructure design and maintenance. The company has extended beyond traditional IT into overseas market assessment consulting (with Enterprise Singapore MRA Grant support for eligible SMEs) and HR Transformation / HR 4.0 advisory, supported by a localized partner network across 10+ countries.

The business operates on a quote-based, consultative sales model with no publicly disclosed pricing. Revenue streams span hardware resale (one-time transactions), managed services (recurring), and professional services (project-based). Its go-to-market is hybrid: direct sales-led consultation combined with content marketing (blog, LinkedIn, Facebook, Instagram), email, and case study distribution, alongside event-driven activity via government partnerships. Operating geographies span Singapore (primary), with cross-border delivery into Malaysia and Indonesia.

The company is privately held with no disclosed external funding, parent entity, or institutional ownership, and operates with 11-50 employees. No public revenue, ARR, or headcount growth figures are disclosed. Recent operating activity (2025-2026 blog content, continued service launches) confirms active operating status, and the company has accumulated over four decades of B2B consulting relationships in the Singapore SME segment.

Name

Soft-Pro Computer

Legal name

Soft-Pro Computer Pte Ltd

Website

https://softpro.com.sg

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Soft-Pro Computer is a Singapore-founded IT services firm (since 1982) that delivers hardware procurement, managed IT support, cloud, cybersecurity, and overseas market assessment services primarily to Singapore SMEs, operating with 11-50 employees and no external funding.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Computer & Office Equipment (3570), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)

akta.pro secondary industry

Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)

Keywords

• IT managed services
• Hardware procurement
• Cloud migration services
• Cybersecurity consulting
• Overseas market assessment

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. IT Hardware Sales: Procurement and resale of IT hardware including laptops, desktops, monitors, tablets, printers, servers and accessories from vendor partners
2. Managed IT Services: Recurring IT support, system monitoring, maintenance, and helpdesk services with SLAs and proactive support
3. Overseas Market Assessment: Consulting services for market expansion including feasibility studies, competitive analysis, and go-to-market strategy development
4. HR Transformation Consulting: HR 4.0 consultancy services helping businesses transform human resources for the digital era
5. Software Procurement: Sourcing and procurement of software solutions for business needs
6. Cybersecurity Services: Security consulting, threat detection, risk assessments, and compliance advisory services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Soft-Pro Computer is a Singapore-based IT services and consulting firm offering managed IT support, hardware procurement, cloud migration, cybersecurity, network infrastructure, and Microsoft 365 integration for SMEs. The company also delivers overseas market assessment for regional expansion and HR transformation consulting. Services are delivered through direct consultation and a partner network spanning 10+ countries.

Product overview

Soft-Pro Computer is an IT services company (not a product company) that provides a comprehensive portfolio of technology services to SMEs in Singapore and the Southeast Asian market. The core offerings include IT Managed Services (proactive support, monitoring, and maintenance), Cloud Services (infrastructure and migration), Network & Infrastructure Support, Cyber Security Services, and IT Hardware Procurement from major brands. These are complemented by strategic services including MS 365 Software implementation, HR Transformation consulting, Overseas Market Assessment (with MRA Grant support), IT Consulting, Market Research & Analysis, Software Procurement, and Localization & Compliance Advisory. The company was founded in 1982 and serves as a digital transformation partner for businesses across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Managed Services Proactive IT support, system monitoring, scheduled maintenance, and helpdesk services with SLAs (including 4-hour response) designed to minimize downtime and boost productivity for SMEs lacking in-house IT departments.
• MS 365 Software Implementation Full suite setup, migration, and ongoing support for Microsoft 365, including Microsoft Teams, SharePoint, OneDrive, and staff/student account provisioning. Targeted at businesses and education institutions needing secure collaboration and remote work enablement.
• Cloud Services Scalable cloud infrastructure migration and ongoing support using AWS and Microsoft Azure platforms, including migration planning, deployment, and pay-as-you-go cost optimization for SMBs.
• Network & Infrastructure Support Design, deployment, and maintenance of fast, secure, and resilient business networks optimized for performance and uptime, including Wi-Fi coverage and network optimization for offices and schools.
• Cybersecurity Services Advanced threat detection, risk assessments, compliance advisory, and end-to-end cyber defense solutions to protect SMB business operations and data.
• IT Hardware Procurement Procurement of high-quality IT hardware including laptops, tablets, desktops, monitors, printers, and servers from trusted global brands (Lenovo, Dell, HP, Apple, ASUS, Samsung) with specification advisory and sourcing.
• Overseas Market Assessment Data-driven market expansion guidance including market feasibility, regulatory landscape, customer trends, competitive analysis, go-to-market strategy, and MRA Grant application support for Singapore SMEs targeting the US, EU, Australia, and the Middle East.
• HR Transformation (HR 4.0) HR 4.0 consultancy services helping organizations transition from manual HR processes to efficient, AI-enabled ecosystems including automated payroll, talent management, and strategic workforce alignment.
• IT Consulting Expert IT consulting services to align technology solutions with business goals and drive digital transformation initiatives for SMEs.
• Market Research & Analysis Research and analysis services to inform business decisions and market strategies, including competitive landscape and customer trend studies.
• Software Procurement Expert guidance and procurement services for software solutions to meet business requirements, including licensing advisory.
• Localization & Compliance Advisory Advisory services for market localization and regulatory compliance across different jurisdictions to support international expansion.

Quantifiable outcome

• Zero unplanned downtime during class hours achieved through IT maintenance program
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• LenovocoreTechnology or IntegrationHardware vendor partner for laptops, workstations, and business devices. Certified vendor relationship for IT procurement services.
• DellcoreTechnology or IntegrationHardware vendor partner for laptops, desktops, servers, and enterprise solutions. Certified vendor relationship.
• HPcoreTechnology or IntegrationHardware vendor partner for printers, laptops, and commercial devices. Certified vendor relationship.
• ApplecoreTechnology or IntegrationHardware vendor partner for Mac devices, iPads, and Apple products for business and education use.
• ASUScoreTechnology or IntegrationHardware vendor partner for laptops, motherboards, and computing solutions.
• SamsungcoreTechnology or IntegrationHardware vendor partner for mobile devices, tablets, displays, and memory solutions.
• Enterprise SingaporeflagshipStrategic or Co-development PartnerOfficial qualified partner for the Market Readiness Assistance (MRA) Grant by Enterprise Singapore. Helps eligible SMEs prepare documentation, scope eligible activities, submit and manage MRA applications. Eligible businesses can receive up to S$100,000 in support per new market.
• Local Partner Network (10+ Countries)coreChannel Partner/ Reseller/ DistributorLocalized partner network across 10+ countries enabling on-ground validation and market intelligence for overseas market assessment services. Supports expansion to US, EU, Australia, Middle East markets.
• MicrosoftcoreTechnology or IntegrationMicrosoft 365 implementation partner providing full suite setup, migration and support. Expertise in Microsoft Teams, SharePoint, OneDrive for Education and enterprise deployments.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud platform partner for cloud migration services, infrastructure, and ongoing support. Pay-as-you-go models referenced for SMB cost optimization.
• Microsoft AzurecoreTechnology or IntegrationCloud platform partner for cloud migration and infrastructure solutions, offering enterprise-grade protection and scalability for SMBs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Logicalis: Global IT solutions and managed services provider with strong Asia Pacific presence including Singapore. Comparable to Soft-Pro in offering managed IT services, cloud migration, and cybersecurity; however, Logicalis operates at significantly greater scale and serves enterprise customers globally.
• Computacenter: UK-headquartered independent provider of IT infrastructure and managed services with Asia Pacific operations. Comparable to Soft-Pro in combining hardware procurement with managed IT services, though serving primarily enterprise customers at substantially greater scale.
• Ingram Micro: Global IT distribution and lifecycle services company with significant Asia Pacific operations including Singapore. Comparable to Soft-Pro in IT hardware procurement and value-added services; operates at massive scale serving resellers, integrators, and end customers globally.
• NCS Group: Singapore-headquartered IT services and solutions provider (Singtel subsidiary) offering managed services, cloud, cybersecurity, and digital transformation across the region. Comparable to Soft-Pro as a Singapore-based IT services firm, though significantly larger and serving enterprise as well as SME customers.

Direct peers

• Rackspace Technology: Global managed cloud services provider offering cloud migration, managed hosting, and multi-cloud operations across AWS, Azure, and other platforms. Comparable to Soft-Pro in cloud migration and managed services focus, though serving a broader and largely enterprise customer base.
• InTWO: Microsoft-focused managed services and cloud solutions provider with presence across Asia Pacific. Comparable to Soft-Pro in Microsoft 365 implementation, cloud migration, and managed services for SME and mid-market customers in the region.
• Avanade: Joint Accenture-Microsoft venture specializing in Microsoft ecosystem services including Microsoft 365, Azure, and Dynamics implementations globally with Asia Pacific presence. Comparable to Soft-Pro in Microsoft 365 deployment and managed services focus, though operating at enterprise scale.
• Aspire Systems: Singapore-headquartered IT services and software solutions company offering managed services, cloud, and digital transformation across Southeast Asia. Comparable to Soft-Pro as a Singapore-rooted IT services firm, though Aspire operates at significantly larger scale with stronger software development capabilities.
• Crayon: Software and cloud economics company providing software asset management, cloud cost optimization, and managed services with presence across Southeast Asia. Comparable to Soft-Pro in combining IT services with software/cloud licensing expertise for SME and mid-market customers.

Regional players

• FPT Software: Vietnam-headquartered IT services and software company with growing Southeast Asia presence. Comparable to Soft-Pro as a regional IT services provider; though significantly larger, FPT competes for similar digital transformation and managed services engagements in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft-Pro Computer