Cultivate London

Name

Cultivate London

Legal name

Cultivate London Limited

Website

https://cultivatelondon.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Urban Horticulture and Landscaping Services

NAICS

Landscaping Services (561730), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Services (700)

akta.pro primary industry

Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)

akta.pro secondary industries

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Urban horticulture services
• Commercial landscaping services
• Community garden management
• Horticulture apprenticeship training
• Urban kitchen garden design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Commercial Horticultural Contracts: Landscape and gardening services for housing developers, schools, councils, and commercial organizations. Since 2018, this has been the main source of revenue, generating income while delivering training to young people. Focus on larger projects rather than small-scale private gardening.
2. Grant Funded Projects: Charitable work in the community supported by grants from councils, foundations, and government programs including Hounslow Council, OVO Foundation, Mayor of London's MAKE London funding, and various trusts.
3. Farm Shop Sales: Farm shop at Salopian Garden selling homemade preserves, jams, chutneys, fresh produce, and honey. Open every Wednesday throughout autumn and winter.
4. Donations: Individual donations, corporate donations, and Gift Aid scheme for UK tax payers. Friends of Cultivate London membership at £150/year with benefits including annual celebration tickets, harvest hamper, honey, Christmas wreath, and seasonal produce.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cultivate London is a social enterprise and registered charity that delivers paid horticultural and landscaping services to businesses, housing developers, councils, and schools, while operating community kitchen gardens and apprenticeship programmes as its charitable mission. Since 2018, commercial horticultural contracts have been the main source of revenue, funding youth apprenticeships and free community food-growing workshops. It also sells farm shop preserves, outdoor plants, leaf mould, and recycled timber garden products.

Product overview

Cultivate London is an independent social enterprise and charity operating as a single unified organization offering horticultural and community services rather than a platform-plus-modules architecture. The core offerings center on three interconnected service pillars: (1) Commercial landscaping and gardening services for housing developers, councils, and commercial clients; (2) Community engagement through urban kitchen gardens at The Salopian Garden in Isleworth and DIG Garden in Hanwell, which serve as hubs for volunteer activities, workshops, and educational programs; and (3) Employment and training programs including apprenticeships in partnership with Capel Manor College. The organization also operates a product sales line featuring outdoor plants, leaf mould, recycled timber compost bins, and farm shop preserves. School services, grant-funded community projects, and corporate volunteering programs complement the service portfolio. No technology product or API is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Landscaping Services Professional landscaping, grounds maintenance, and soft landscape services for housing developers, councils, schools, and commercial organisations, including design, planting, turfing, and ongoing maintenance. Since 2018 this has been the main source of revenue.
• Horticulture Apprenticeships Supported full-time apprenticeships (up to 4 per year) delivering City & Guilds Level 2 or 3 Diploma in Horticulture in partnership with Capel Manor College, including PA1 & PA6, chainsaw, and first aid qualifications.
• School Services Educational sessions at Salopian Garden, design and creation of school green spaces, in-school educational programmes for staff and students, and support with grant funding applications for school green spaces. Free for Hounslow schools under Hounslow Council programme.
• Workshops and Courses
• Farm Shop Products
• Outdoor Plants
• Leaf Mould
• Recycled Timber Garden Products

Quantifiable outcome

• 900+ children and adults reached through Hounslow Council grant programme
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• London Cooking ProjectcoreStrategic or Co-development Partner · 1 January 2018Social enterprise partnership to develop community kitchen garden on Ethelburga Estate in Battersea. Complementary objectives around community food projects, healthy eating, and cooking skills. Community canteen receives food donations from kitchen garden.
• La TrompetteminorStrategic or Co-development Partner · 1 January 2017Michelin star restaurant that partnered for fundraising evening at Salopian Garden. Chef Rob Weston and team prepared food using garden produce, raising £6,500 for youth and community training programmes.
• Hounslow CouncilcoreStrategic or Co-development PartnerOngoing partnership for community initiatives including 'Grow in a Circular Economy' programme in seven schools, Heston in the Loop, 'Grow for the Future' policy to create new allotment sites, and Hounslow Thriving Communities. Council provides grant funding for community food growing workshops.
• Capel Manor CollegecoreStrategic or Co-development PartnerTraining provider partner for delivering horticulture apprenticeships. Apprentices attend college one day per week (paid study time) and work with Cultivate London for minimum 30 hours across 4 days per week.
• Be EnrichedcoreStrategic or Co-development PartnerYouth and community charity partner for Battersea Canteen and community food projects. Runs weekly community dinners using surplus food and garden produce.
• Ealing CouncilcoreStrategic or Co-development PartnerPartnership for various community garden projects including DIG development, Dean Gardens rejuvenation, and Southall Manor House kitchen garden. Council provides land access and project funding.
• Hanwell Big LocalminorStrategic or Co-development PartnerNeighbourhood programme aiming to achieve lasting change by enabling local people to build on talents and aspirations. Partnership for planting public orchard trail across 7 sites.
• SpacehiveminorGTM or Marketing PartnerCrowdfunding platform used for community funding of Battersea projects. Individual donations matched through platform.
• National TrustcoreStrategic or Co-development PartnerLand partner for Salopian Kitchen Garden development. Site is on previously undeveloped National Trust land in Isleworth.
• The Good GymminorStrategic or Co-development PartnerOrganisation providing individual volunteers for community garden projects.
• NCS (National Citizen Services)minorStrategic or Co-development PartnerYouth programme providing volunteers for community garden activities.
• GroundworkminorGTM or Marketing PartnerEnvironmental charity partner for Tesco Bags of Help initiative that funded Berrymede Infant School community garden project.
• NHS Carers TeamminorStrategic or Co-development PartnerNHS team that secured funding for weekly 'Carers Day' at DIG Community Garden site. Also perinatal team utilise the site.
• Clarion FuturesminorStrategic or Co-development PartnerPartnership with Ealing Council for Dean Gardens community garden revival project.
• BallymoreminorStrategic or Co-development PartnerHousing developer partner using meanwhile spaces for community growing projects at Brentford.
• Acer LandscapesminorChannel Partner/ Reseller/ DistributorGardening contractor partner for commercial landscaping projects.
• Seed LandscapesminorChannel Partner/ Reseller/ DistributorLandscape design partner for projects including Southall Manor House kitchen garden.
• Helene De Witte Garden DesignminorChannel Partner/ Reseller/ DistributorGarden designer partner for residential development projects.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• London Wildlife Trust: London-focused conservation charity managing nature reserves and delivering community engagement, school programmes and corporate volunteering. Comparable mix of conservation, community and corporate engagement in the same London geography.
• Garden Organic: UK national charity dedicated to organic growing, horticultural education and research. Comparable in horticulture education and apprenticeship-style training focus but at much larger national scale.
• Forestry England (Community Forest programme): Government-supported body running community forestry, tree-planting and outdoor learning programmes. Comparable in tree-establishment, community education and woodland management activities but at much larger public-sector scale.
• The Conservation Volunteers (TCV): UK-wide environmental volunteering charity doing community planting, landscaping and green-space management with corporate volunteer days and local-authority contracts. Larger and broader in geographic scope but materially comparable in operating model.
• Capital Growth (Sustain): London food-growing network coordinated by Sustain that supports community food gardens across the capital. Comparable in mission around urban food growing and community engagement, though operating as a network rather than a direct service provider.

Direct peers

• Trees for Cities: UK charity focused on urban tree planting and greening in cities, combining corporate partnerships, grant funding and community volunteer programmes. Highly comparable as a London-based urban-greening social enterprise with commercial-style corporate engagement.
• Groundwork London: Environmental regeneration charity delivering green-space creation, landscaping and community programmes across London with a similar mix of commercial contracts, grant funding and trained young people. Direct comparable in scale, model and geography.
• Global Generation: London-based charity running urban kitchen gardens and food-growing education with corporate partnerships, grant funding and youth engagement. Closely comparable mission, model and beneficiary profile to Cultivate London's community garden and training pillar.

Others

• Project Dirt: UK-wide network for environmental and community gardening groups, providing funding access, training and community connections. Adjacent enabling player that Cultivate London could partner with or that connects similar grassroots organisations.

Emerging players

• The Edible Bus Stop: London-based social enterprise transforming meanwhile spaces and urban land into edible community gardens, including work with developers and councils. Comparable niche overlap with Cultivate London's meanwhile-space and urban kitchen garden activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cultivatelondon
• Instagraminstagram.com/cultivatelondon
• Xx.com/cultiv8london
• LinkedInlinkedin.com/company/cultiv8london

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultivate London