E-leads
- Company typePrivate
- Founded2018
- HeadquartersVerrone, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
E-leads firmographics
Firmographics- Name
- E-leads
- Legal name
- ADVICE GROUP SPA
- Website
- https://e-leads.it
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
E-leads industry classification
Industry- Product category
- Performance Marketing / Lead Generation Platform
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Affiliate & Partner Lead Generation Networks (BPAFAKAL), Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where E-leads is headquartered
LocationHeadquarters
- HQ city
- Verrone
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
E-leads business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Pay Per Lead (PPL): Performance-based model where clients pay for each qualified lead generated. The company operates a marketplace connecting publishers (who generate leads) with clients (who purchase leads) across finance, insurance, telco, and e-commerce verticals.
- Insurance Lead Marketplace: Dedicated platform for insurance intermediaries to purchase geo-localized, exclusive leads. Over 800 insurance consultants purchase leads through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay Per Lead pricing model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
E-leads product offering
Product offeringCore offering
E-leads is a tech-first performance marketing company that operates a real-time lead generation platform connecting a network of 500+ premium publishers with business clients across finance, insurance, telecom, utilities, and e-commerce verticals. The company sells qualified, validated leads on a Pay Per Lead basis using proprietary technologies such as OTP verification, anonymized fingerprinting, multi-step form validation, and human phone verification to ensure lead quality. It also operates a dedicated self-serve marketplace for insurance consultants to purchase geo-localized, exclusive leads across 9+ insurance branches.
Product overview
E-leads operates as a tech-first performance marketing company offering a unified lead generation platform with a specialized insurance vertical and an affiliate publisher network. The core E-leads Platform uses proprietary technology developed internally to deliver qualified leads through automated and human verification processes, while the Insurance Platform serves as a dedicated vertical for insurance intermediaries. The Affiliate Program extends reach through a network of publishers promoting campaigns across finance, insurance, telco, and e-commerce verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- E-leads Platform Core lead generation platform that delivers qualified leads through a network of premium publisher sites. Uses multi-step forms, automated data validation, and human phone verification to ensure lead quality before transmission via email or CRM integration. Targeted at enterprise clients in finance, telco/utilities, and e-commerce verticals.
- Insurance Platform (Piattaforma Assicurativa) Dedicated marketplace connecting insurance intermediaries with potential clients seeking coverage. Generates geo-localized, exclusive leads across 9+ insurance branches. Used by 800+ registered insurance consultants and has generated 150,000+ leads. Operates on a self-serve subscription basis via app.e-leads.it.
- Affiliate / Publisher Program A network program that enables publishers, bloggers, and social media affiliates to monetize their digital properties by promoting E-leads campaigns. Provides access to 50+ monthly campaigns across finance verticals including loans, current accounts, long-term rentals, and insurance. Publishers earn commissions on leads generated through their properties.
Quantifiable outcome
- 500,000+ leads generated across all verticals
- +3 more outcomes
Companies that use E-leads
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
E-leads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
E-leads partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Advice GroupcoreIn September 2022, E-leads became part of Advice Group, a larger parent company. This acquisition transformed E-leads from an innovative startup to a PMI innovativa (innovative SME) with strong traction and consistent double-digit YoY revenue growth. The affiliation provides E-leads with additional resources and backing while maintaining its operational independence.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
E-leads competitors and assessment
Company assessmentDirect peers
- CJ Affiliate (Commission Junction): One of the largest global affiliate networks owned by Publicis. Comparable as a competitor for publisher partnerships and as a global benchmark for affiliate-driven lead-gen monetization across finance, insurance, telco, and e-commerce.
- Facile.it: Italy's largest insurance and financial-services comparison marketplace, owned by Gruppo MutuiOnline. Highly comparable as a domestic peer that monetizes via click/lead delivery to insurers and lenders, with strong overlap in the insurance vertical where E-leads serves 800+ consultants.
- Awin: Global affiliate marketing network with thousands of publishers across finance, telco, and retail verticals. Relevant as a direct competitor for publisher relationships and the affiliate-driven lead-gen model E-leads operates within Italy.
- Kelkoo Group: European price-comparison and lead-generation network with substantial presence in France, Italy, and the UK. Comparable to E-leads as a European operator monetizing consumer traffic via lead delivery to advertisers, including financial and insurance verticals.
- Kelisto: Italian comparison and lead-generation platform for financial products (loans, mortgages, insurance, current accounts) serving Italian consumers. Directly comparable because both operate Italy-focused lead-gen marketplaces connecting financial services providers with qualified end consumers, monetizing on a per-lead or commission basis.
- TradeDoubler: Pan-European affiliate and performance marketing network connecting advertisers with publishers. Directly comparable because E-leads' 500+ publisher network follows the same affiliate-network model monetized via performance fees; TradeDoubler is a broader European incumbent in the same category.
- Segugio.it: Italian price-comparison portal for insurance, mortgages, credit, energy and telecom products, owned by Gruppo MutuiOnline. Comparable to E-leads because both deliver qualified consumer leads to Italian insurers, banks, and utilities on a per-lead/per-click basis.
Broad incumbents
- QuinStreet: US-listed performance marketing company specializing in financial services, insurance, and home services lead generation. Comparable as a broader incumbent that runs marketplaces similar in spirit to E-leads' vertical approach, although at much larger scale and US-centric.
- MoneySupermarket Group: UK-listed price-comparison platform for insurance, money, energy, and travel. Comparable to E-leads in business model (lead/click delivery to providers in financial services and insurance) though much larger and operating in the UK market.
- LendingTree: US-based financial lead-generation marketplace connecting consumers with lenders and insurance providers. Comparable to E-leads in monetizing qualified consumer intent in financial services via a per-lead model, although operating at vastly greater scale in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
E-leads social profiles
Digital presenceE-leads compliance and trust
Trust signalCompliance1 record
E-leads financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-leads leadership team
Management profileNumber of profiles
E-leads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-leads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-leads
What does E-leads do?
E-leads is a tech-first performance marketing company that operates a real-time lead generation platform connecting a network of 500+ premium publishers with business clients across finance, insurance, telecom, utilities, and e-commerce verticals. The company sells qualified, validated leads on a Pay Per Lead basis using proprietary technologies such as OTP verification, anonymized fingerprinting, multi-step form validation, and human phone verification to ensure lead quality. It also operates a dedicated self-serve marketplace for insurance consultants to purchase geo-localized, exclusive leads across 9+ insurance branches.
Is E-leads a public or private company?
E-leads is a private company. It is classified as corporate owned and is currently operating.
When was E-leads founded?
E-leads was founded in 2018. It employs 1 to 10 people.
Where is E-leads based?
E-leads is headquartered in Verrone, Italy, in the Europe region.
How does E-leads make money?
Two revenue lines are on record. Pay Per Lead (PPL) is the primary driver. The others are insurance Lead Marketplace.
Who are E-leads's main competitors?
Direct peers on record are CJ Affiliate (Commission Junction), Facile.it, Awin, Kelkoo Group, Kelisto, TradeDoubler and Segugio.it. Broad incumbents are QuinStreet, MoneySupermarket Group and LendingTree.
Does E-leads have an API?
No public API is recorded for E-leads.
What industry is E-leads in?
E-leads's product category is Performance Marketing / Lead Generation Platform. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAL, Affiliate & Partner Lead Generation Networks. Its NAICS code is 541810 and its SIC code is 7311.