Big Picture

What Big Picture does

Big Picture is a privately held B2B sales and marketing agency headquartered in London, United Kingdom, founded in 1996. The firm specialises in serving technology-industry clients through an integrated four-service portfolio: Product Specialists (face-to-face field sales activation that drives visibility, engagement, and conversion at sales touchpoints), Data Management (transforming raw data into actionable insights), Digital Solutions (digital content creation combining strategy, creative thinking, and technical execution), and Creative Execution (design assets such as one-pagers and presentations). Documented case studies include a remotely executed smart-home solution launch across the MENA region and the design of a specialised curriculum empowering global partners and staff with expert knowledge.

The agency operates a project-based and retainer professional-services revenue model, monetising agency hours and campaign deliverables rather than software subscriptions or productised offerings. Pricing is not publicly disclosed and is positioned as contact-based/quoted, consistent with B2B agency economics. Customer engagement is driven by direct sales, with field teams conducting face-to-face brand activation for enterprise and mid-market technology clients; supporting digital channels include the company's website, LinkedIn, Instagram, and Facebook. Client testimonials describe the team as knowledgeable, agile, and capable of delivering hybrid engagement models during periods of disruption.

The company is privately held with no disclosed ownership, parent entity, institutional investors, or leadership team. It employs 251–500 people and self-describes as "the UK's most established, award-winning B2B sales and marketing agency" in the tech vertical. No proprietary technology stack, AI/ML capabilities, patents, certifications, or formal partnerships are disclosed in available source materials; the website references an AI-assisted search feature but provides no further detail on underlying models or data assets. Geographic reach spans the United Kingdom as a base market with execution capability demonstrated in the MENA region.

Name

Big Picture

Legal name

Big Picture

Website

https://ebigpicture.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Big Picture is a UK-based, London-headquartered B2B sales and marketing agency founded in 1996 that serves technology-industry clients through four integrated services: Product Specialists, Data Management, Digital Solutions, and Creative Execution.

Ownership category

akta.pro rank

Product category

B2B Sales and Marketing Agency Services

NAICS

Graphic Design Services (541430), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B sales agency
• Marketing agency services
• Field sales activation
• Tech industry marketing
• Digital content creation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Agency Services: B2B sales and marketing agency revenue derived from providing specialised services including Product Specialists (field sales activation), Data Management, Digital Solutions, and Creative Execution to tech industry clients. Revenue appears to be project-based and retainer arrangements typical of agency engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Big Picture is a UK-based B2B sales and marketing agency that specializes in serving technology industry clients. The agency delivers an integrated portfolio of four core services: Product Specialists (face-to-face field sales activation), Data Management (data transformation and insights), Digital Solutions (digital content strategy and execution), and Creative Execution (visual design assets).

Product overview

Big Picture is a B2B sales and marketing agency offering an integrated portfolio of four core services: Product Specialists (face-to-face field sales activation), Data Management (data transformation and insights), Digital Solutions (digital content and strategy), and Creative Execution (visual design assets). These services work together to simplify decisions for business sellers, customers, and online visitors through data, training, staff, and chatbot solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Specialists Field sales teams that activate brands face-to-face, connecting with real people in the tech industry to drive visibility, engagement, and conversion through every sales touchpoint. Designed for technology sector clients seeking in-person brand activation.
• Data Management Service that transforms raw data into meaningful insights using intuitive systems that help tech industry clients collect, understand, and act on the information that truly matters.
• Digital Solutions Digital content creation service combining creative thinking and technical expertise, covering strategy to execution. Delivers impactful digital content blending innovation with deep industry insight for technology sector clients.
• Creative Execution Design service producing smart, visually striking creative assets including one-pagers, presentations, and branded materials. Built to inform, inspire, and drive action while maintaining brand consistency for B2B technology clients.

Quantifiable outcome

• Multiple customer engagement touchpoints supporting consumer, pro, and business customers, contributing significantly to recovery and drove strong sales across all product groups throughout 2020 and into 2021.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BBD Perfect Storm: BBD Perfect Storm is a UK-based B2B creative agency offering integrated brand, content, and digital services to tech and enterprise clients — directly comparable to Big Picture's four-pillar offering.
• Earnest: Earnest is a UK B2B creative agency that combines brand strategy, content, and digital execution for technology and B2B clients, closely mirroring Big Picture's integrated service model and client vertical.
• Imagination: Imagination is a London-headquartered creative agency producing brand experiences, content, and digital campaigns for enterprise and tech clients — comparable on integrated creative execution and UK base.
• Stein IAS: Stein IAS is a global B2B creative and marketing agency with deep tech-vertical specialisation, making it the closest functional analogue to Big Picture's B2B tech marketing proposition.
• McCann Enterprise: McCann Enterprise is the B2B and tech-specialised arm of McCann Worldgroup, providing integrated marketing, content, and activation services to technology clients — directly comparable in client vertical and service mix.
• Velocity Partners: Velocity Partners is a B2B marketing agency focused on the technology sector, offering content, demand generation, and digital services — a direct peer in both vertical focus and service scope.
• The Corner: The Corner is a London-based B2B marketing and creative agency serving tech and enterprise clients with brand, content, and digital capabilities — a UK peer competing in the same niche as Big Picture.

Broad incumbents

• Dentsu Creative: Dentsu Creative is part of the global Dentsu network and offers full-service B2B and B2C marketing capabilities including creative, media, and digital — a much larger incumbent competing for the same enterprise tech clients.
• Ogilvy UK: Ogilvy is a global creative network with a strong UK presence and substantial B2B and technology practice — a broader incumbent offering overlapping capabilities across creative, digital, and PR.

Regional players

• BMLL (B2B Marketing): B2B Marketing (BMLL Digital) is a UK-based B2B content and digital agency serving technology and enterprise clients, comparable to Big Picture in vertical focus and integrated content/digital delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BigPictureUK
• LinkedInlinkedin.com/company/bigpictureuk
• Instagraminstagram.com/bigpicuk
• Xx.com/bigpicuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Picture