Alpha Taxis

What Alpha Taxis does

Alpha Taxis (legally Alpha Cars Liverpool Ltd) is a privately held taxi and private hire transportation company headquartered at 6 Childwall Fiveways, Liverpool. The company provides on-demand taxi services across Liverpool, Knowsley, Sefton, and surrounding Merseyside and North West England areas, with additional airport transfer coverage extending to Liverpool, Manchester, and UK-wide airports at pre-confirmed set prices. Service is accessed through four primary channels: the proprietary Alpha Booking App (iOS and Android with real-time cab tracking, priority booking, and Apple Pay / Google Pay integration), a 24/7 telephone call centre, online business account portals, and a staffed physical booking hub known as The Townie in Kirkby town centre operated in conjunction with St Modwen security.

The company's product portfolio spans consumer taxi services, corporate business accounts with the Riide for Business team-management platform, pre-booked airport transfers, a weekly private hire vehicle rental programme (Settle Cars) backed by an in-house Alpha Fleet Centre in Huyton providing servicing and repairs, a driver recruitment programme with funded badge assistance, a driver portal for shifts and earnings, and an Alpha customer support portal for complaints handling. Technology infrastructure comprises the booking app, business and driver web portals, and internal fleet management systems; no proprietary AI/ML capabilities are evidenced.

Revenue is generated across three streams: per-trip taxi fares at meter-based rates or fixed airport pricing (transaction model with 30-day business account terms), corporate account invoicing (subscription/recurring with service charges), and weekly vehicle rental subscriptions including insurance to private hire drivers. GTM is hybrid — direct-to-consumer via app, phone, and physical hub supplemented by sales-led corporate account acquisition — and pricing is opaque (not publicly disclosed), with tailored business quotes and a 25% commission deducted from part-time driver earnings.

Name

Alpha Taxis

Legal name

Alpha Cars Liverpool Ltd

Website

https://alphataxis.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Taxis (Alpha Cars Liverpool Ltd) is a privately held Merseyside taxi and private hire operator providing on-demand rides via app, phone, and a physical Kirkby hub, plus airport transfers, business accounts, and weekly vehicle rentals to drivers.

Ownership category

akta.pro rank

Product category

Taxi and Private Hire Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853), Taxi and Ridesharing Services (48531), Transit and Ground Passenger Transportation (485)

SIC

Transportation Services (4700)

akta.pro primary industry

On-Demand Private Ride-Hailing (Solo Rides) (THADADAA)

akta.pro secondary industries

Dispatch / Call Center Taxi Services (THADAEAB), Airport Taxi & Ground Transportation Operators (TLAFAHAE), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), Taxi Cooperative / Owner-Driver Association Operators (TLAFAHAM)

Keywords

• Taxi services
• Private hire
• Airport transfers
• Corporate transport
• Ground transportation

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Taxi Services: Per-trip transportation services charged at meter rates or set prices for airport transfers. Customers pay via cash or card through the app or directly to drivers.
2. Business Account Services: Corporate account services with account management, invoicing (30-day payment terms), and volume-based pricing. Customers can pay by cash or card.
3. Vehicle Rental (Settle Cars): Weekly rental of vehicles for private hire taxi drivers. Rentals include insurance and car payment, serviced and repaired by Alpha Fleet Centre.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alpha Taxis operates an on-demand taxi and private hire transportation service across Liverpool and the Merseyside region, with airport transfer coverage spanning Liverpool, Manchester, and UK-wide destinations. The company accepts bookings through a mobile app, online portal, and telephone, and runs a separate corporate offering — Business Account and the Riide for Business platform — that delivers monthly billing, multi-rider management, and dedicated transport services to organizations. Supporting operations include an in-house Alpha Fleet Centre for vehicle maintenance and a physical community hub (The Townie) in Kirkby.

Product overview

Alpha Taxis operates as a taxi and private hire transportation company serving Liverpool and surrounding Merseyside areas. The core offering consists of on-demand taxi services booked via the Alpha Booking App (iOS/Android), telephone call centre, or online portal. The company provides specialized airport transfer services to Liverpool, Manchester, and UK-wide airports at fixed prices. Business customers can access account management through the Business Account service and the Riide for Business platform, which enables team-based booking with corporate card payment and permission controls. The Driver Portal and Team Login Portal provide driver-facing interfaces for work management. The company operates physical infrastructure including The Townie (Kirkby Hub) and the Alpha Fleet Centre for vehicle maintenance and rentals. The ecosystem also includes driver recruitment programs, rental car offerings (Skoda Octavia, Ford Focus), and a customer complaints resolution system via the Alpha Support Portal.

Differentiator

Problem solved

Functional benefit

Brands

• Riide for Business: Online facility for business accounts allowing companies to create and manage accounts for their team, add company cards for payment, and assign different permission levels.
• The Townie (Kirkby Townie)

Quantifiable outcome

• Community foodbank campaign raised £3,497.22 which was matched and rounded to £7,000

Named customers10 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• St ModwenminorStrategic or Co-development PartnerSt Modwen supports the Kirkby Townie hub with registered security staff alongside Alpha's taxi marshals to ensure customer safety and security at the facility.
• Everton in the CommunityminorOthersAlpha Taxis supports education initiatives in Liverpool by providing stationery sets for schools in collaboration with Everton in the Community.
• Student Unions (Liverpool Guild of Students, City of Liverpool College, Liverpool Hope University)minorOthersAlpha Taxis works closely with three university student unions providing stationery for schools, participating in Freshers events, and supporting the Liverpool Student Union Safe Taxi Scheme.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Computer Cab (Radio Cab): Long-running UK taxi and private hire dispatch service with app and phone booking. Comparable to Alpha on dispatch-led private hire and corporate accounts, though concentrated in different UK regions.
• ComCab: UK private hire operator primarily focused on larger cities (notably London and Birmingham). Comparable business model to Alpha on app-based booking, business accounts, and airport work, though operating in different geographies.
• Cabfind (part of Veezu): UK taxi booking technology and B2B account platform used by taxi operators. Comparable to Alpha's Riide for Business on corporate account management and invoice billing workflows for regional taxi fleets.
• Wolverhampton Cars / Radio Taxis Wolverhampton: Regional UK private hire operators that Alpha overlaps with in licensing footprint (Wolverhampton is one of Alpha's licensed driver areas). Comparable on multi-channel booking and business accounts within the West Midlands geography.

Broad incumbents

• Addison Lee: UK private hire and courier operator with strong corporate account focus. Comparable to Alpha on business accounts and premium on-demand rides, though operating primarily in London rather than regional cities.
• Uber: Global rideshare and private hire aggregator actively operating in Liverpool. Overlaps with Alpha on on-demand private hire rides and business accounts (Uber for Business); Uber's scale and pricing aggression make it Alpha's primary competitive threat in Merseyside.
• Veezu (formerly Hackney Carriage/Taxi Holdings UK): UK's largest private hire and taxi group operating multiple regional brands across the UK. Compares to Alpha on owned-fleet private hire with app booking and B2B accounts, but at substantially greater scale and multi-region footprint.

Direct peers

• Bolt: European rideshare aggregator operating across the UK including Liverpool and Manchester. Directly comparable on app-based private hire dispatch and pricing pressure; like FreeNow, lacks Alpha's owned fleet and vertical integration.
• Delta Taxis (Liverpool): Long-established Liverpool taxi and private hire operator with app booking and corporate accounts. Most direct regional comparable to Alpha: same city, similar mix of metered local rides, airport transfers, and business accounts in Merseyside.
• FreeNow (now part of Lyft): Multi-country taxi and private hire aggregator app operating across the UK including Liverpool. Compares directly to Alpha on consumer-facing private hire booking, multi-channel access, and corporate accounts, though FreeNow is a pure aggregator without owned fleet or vehicle rental.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alphataxis
• Facebookfacebook.com/Alpha.Taxis.Liverpool
• Instagraminstagram.com/alphataxisliverpool
• LinkedInlinkedin.com/company/alpha-taxis-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Taxis