CanView

What CanView does

CanView is an Australian digital health platform that facilitates prescribing, ordering, and medication management for natural therapeutics (plant-based medicine, including medicinal cannabis) and smoking cessation products. The platform serves three core user types: medical prescribers (doctors who register with AHPRA verification), pharmacists (who order wholesale products), and patients (who manage prescriptions through a mobile app). The core technology is a cloud-based healthcare platform with workflow integration capabilities and machine learning support, featuring automated TGA SAS lodgements and approval management, integrated dispensing and order management, and transparent patient prescription management. CanView aggregates Australia's widest range of natural therapeutics, listing over 350 products from 40+ suppliers including major brands such as Tilray, Little Green Pharma, Beacon Medical, ANTG, Tasmanian Botanics, and Cannatrek.

The platform operates as a B2B2C distribution model. CanView is a facilitation agent for Burleigh Heads Cannabis Pty Ltd (BHC), which is the licensed wholesaler conducting product distribution. The platform itself is free for all user types (prescribers, pharmacists, and patients), with revenue generated through transaction fees on wholesale product sales distributed via BHC. Payment terms are 14 days from invoice receipt, with extended terms available for high-volume customers. The go-to-market motion is sales-led with strong education and content marketing, including the Confident Prescriber Course and Confident Dispensing Course, which double as onboarding mechanisms providing platform access upon completion.

CanView is a wholly-owned subsidiary of Vitura Health Limited (ASX:VIT), an Australian publicly listed digital health company focused on alternative therapies. Vitura's broader portfolio includes BHC (wholesale distribution), Candor Medical (alternative therapy consultations and prescriptions), and Cortexa (psychedelics, a partnership with PharmAla Biotech). CanView was launched in 2020 and is headquartered in Burleigh, Queensland, with operations limited to the Australian market.

Name

CanView

Legal name

Canview Pty Ltd ACN 636 679 224

Website

https://canview.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

CanView is an Australian digital health platform that connects prescribers, pharmacists, and patients for prescribing, ordering, and medication management of natural therapeutics and smoking cessation products, operating as a free platform with wholesale distribution via BHC under parent Vitura Health.

Ownership category

akta.pro rank

Product category

Digital Health Prescribing & Pharmacy Platform

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK)

Keywords

• Natural therapeutics prescribing
• Medicinal cannabis ordering
• Pharmacy wholesale platform
• TGA compliance software
• Smoking cessation distribution

Headquarters

HQ city

Burleigh

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wholesale Product Distribution: Canview acts as a facilitation agent for wholesaler BHC (Burleigh Heads Cannabis Pty Ltd). Revenue is generated through product sales to pharmacies, with transactional ordering through the platform. Payment terms include 14 days from receipt of invoice, with extended terms for customers exceeding $5001 monthly order volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CanView provides a free cloud-based prescribing, ordering and medication management platform that connects prescribers, pharmacists, suppliers and patients across Australia for alternative therapeutics and smoking cessation products. The platform centralises automated TGA lodgements, supplier selection from a catalogue of 350+ products, prescription management, and education, while CanView itself operates as a facilitation agent for wholesaler BHC (Burleigh Heads Cannabis Pty Ltd) to drive product distribution to pharmacies.

Product overview

CanView is a digital health platform offering a comprehensive ecosystem for prescribing, ordering, and managing natural therapeutics and smoking cessation products. The core CanView Platform serves as the central hub, complemented by the CanView Patient App for prescription management. Educational offerings include the Confident Prescriber Course and Confident Dispensing Course through the Education Hub. The platform facilitates access to over 40 supplier brands including Beacon Medical, ANTG, Little Green Pharma, and others, as well as smoking cessation products through brands like Bay Pharma and WILD by Instinct. CanView operates as a facilitation agent for wholesaler BHC under parent company Vitura Health.

Differentiator

Problem solved

Functional benefit

Products and services

• CanView Platform Free cloud-based digital health platform for prescribers, pharmacists and patients to prescribe, order and manage natural therapeutics and smoking cessation products with automated TGA lodgements and a catalogue of 350+ products from Australian and international suppliers.
• CanView Patient App Mobile application enabling patients to manage their prescriptions end-to-end, from ordering scripts through to delivery tracking, anywhere and anytime.
• Confident Prescriber Course Free 2.5-hour, 6-module online training equipping prescribers with skills to navigate the natural therapy landscape including the endocannabinoid system, administration routes, dosing and TGA SAS application processes; course completion provides dual login to the CanView platform.
• Confident Dispensing Course Free 2-hour, 4-module training programme preparing pharmacists to dispense natural therapeutics, covering pharmacy preparation, compliance, business operations and growth strategies; course completion provides dual login to the CanView platform.
• CanView Education Hub Central knowledge platform providing healthcare professionals with access to alternative therapy education, clinical resources, CPD-accredited webinars and educational videos including smoking cessation education.
• WILD by Instinct (Smoking Cessation Vaping Range) Regulated open and closed-system vaping products from from the fields pharmaceuticals distributed through CanView, featuring pharmacokinetically informed formulations and consistent aerosol performance for adult smoking cessation pathways.
• Bay Pharma Smoking Cessation Products Pharmaceutical-grade therapeutic vaping solutions supplied exclusively through CanView, with full TGO-110 compliance, designed to support smoking cessation and harm reduction.

Quantifiable outcome

• Supplier experienced 800% surge in product demand during 4-week launch promotion

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• BHC (Burleigh Heads Cannabis Pty Ltd)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Canview serves as a facilitation agent for BHC, one of Australia's largest alternative therapy wholesalers. BHC holds importation and wholesale licenses (since 2017) and sells thousands of products monthly to pharmacies. BHC partners with domestic and international suppliers for the widest product range.
• CDA ClinicsminorChannel Partner/ Reseller/ Distributor · 1 January 2020Referral pathway for patients seeking alternative therapy prescriptions. Canview directs patients to CDA Clinics for prescribing consultations.
• Vitura Health Limited (ASX:VIT)coreStrategic or Co-development PartnerVitura Health is Canview's parent company and the largest distributor of natural therapeutics in Australia. Vitura provides the operational infrastructure including supply chain solutions, sales teams, quality assurance, and marketing support. Canview serves as the digital gateway within Vitura's portfolio of companies.
• Candor MedicalminorChannel Partner/ Reseller/ DistributorCandor specializes in alternative therapies consultations and prescriptions, connecting products directly with experienced alternative healthcare providers who consult with patients across Australia. Part of the Vitura ecosystem.
• Beacon Medical AustraliacoreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary of Canadian TSX-listed Medipharm Labs (VIVO). Provides pharmaceutical-grade alternative therapies through GMP production facilities. Offers comprehensive product range tailored to different patient needs with expert guidance on prescribing and dosing.
• Australian Natural Therapeutics Group (ANTG)coreChannel Partner/ Reseller/ DistributorAustralian-owned company advancing medicinal cannabis through proprietary genetics, GACP/GMP-certified operations and evidence-backed research. First and only Australian alternative medicine company to receive GMP and GACP accreditations.
• Stanley BrotherscoreChannel Partner/ Reseller/ DistributorUS-based company focused on holistic wellness and natural therapies. Founded 2009 with mission to redefine potential of natural therapies. Supplies exclusively to Canview in Australia.
• Tasmanian BotanicscoreChannel Partner/ Reseller/ DistributorTasmanian-based alternative therapy company with vision to develop world-leading research, cultivation and manufacturing pharmaceutical facility. All activities at TGA-accredited GMP facility near Hobart. Committed to evidence-based approach.
• Little Green Pharma (ASX:LGP)coreChannel Partner/ Reseller/ DistributorAustralian company assisting patients since 2018 with locally manufactured, AU GMP-certified alternative therapies. Stands behind 'Made in Australia' stamp with strict quality requirements.
• Tilray (NASDAQ:TLRY)coreChannel Partner/ Reseller/ DistributorGlobal GMP-certified producer established 2013, first to legally export from North America to Australia and NZ. Leading provider in ANZ region for commercial, compassionate access and research purposes.
• CannatrekcoreChannel Partner/ Reseller/ DistributorAustralian-owned company founded 2015 specializing in research, cultivation, manufacturing and delivery of alternative therapy. Unique seed-to-patient model with strategic global partnerships and eight different strains.
• Bay PharmaminorChannel Partner/ Reseller/ DistributorFounded 2022, Sydney-based supplier of pharmaceutical-grade smoking cessation devices. Committed to Australia's transition to smoke-free future through therapeutic vaping solutions. Supplies exclusively to Canview.
• from the fieldsminorChannel Partner/ Reseller/ DistributorIndependent Australian sponsor of therapeutic vaping products founded 2021, Adelaide SA. Focused on supporting smoking cessation for adult smokers through WILD by Instinct brand. Supplies exclusively to Canview.
• FoliuMedcoreChannel Partner/ Reseller/ DistributorProduces pharmaceutical-grade alternative therapies at Colombian cultivation site with EU-GMP certified processing in Germany. Focuses on large-scale cultivation and oral dosage formats including extracts, capsules and sprays.
• CortexaminorStrategic or Co-development PartnerPartnership between PharmAla Biotech (Canadian psychedelics company) and Vitura Health. Pioneering organization providing validated psychedelics for patient use, dedicated to compliance and ethical standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lyphe Australia: Australian medicinal cannabis telehealth clinic and pharmacy network that connects patients with prescribers and dispenses product. Directly comparable to CanView's combined clinical-prescribing and dispensing-platform model.
• Althea Group Holdings: Australian medicinal cannabis producer and distributor with education-focused prescriber engagement. Comparable to CanView's combined supplier-side product offering and prescriber education/ordering workflow.
• Montu: Australia's largest medicinal cannabis patient and clinic platform, offering end-to-end prescribing, pharmacy dispensing and product distribution. Directly comparable to CanView's prescribing/ordering/dispensing workflow plus B2B2C distribution model.
• Polln: Australian medicinal cannabis e-commerce/prescription platform facilitating online patient ordering and pharmacy dispensing. Comparable to CanView's patient-app-driven prescription management and direct delivery workflow.
• CDA Clinics: Australian network of clinics specializing in alternative therapy prescribing, already a referral partner of CanView. Directly comparable as a channel connecting prescribers with medicinal cannabis products in Australia.
• Cannvalate: Australian medicinal cannabis company operating across clinics, distribution and pharmacy services. Comparable to CanView as a vertically integrated prescriber-distributor in the same Australian natural therapeutics market.
• Candor Medical: Sister company within the Vitura Health ecosystem, providing alternative therapy consultations and prescriptions. Comparable to CanView as a prescriber-side channel, though operating in the same corporate group rather than purely external.

Emerging players

• Little Green Pharma: Australian GMP-certified medicinal cannabis producer with a direct supplier relationship with CanView. Comparable as a domestic producer-distributor that overlaps on the supply side and increasingly on distribution to Australian pharmacies.
• ECS Healthcare: Australian medicinal cannabis clinic and prescription platform operating as a prescriber-side channel. Comparable to CanView as an emerging player in the same prescriber-driven natural therapeutics category.

Broad incumbents

• Tilray Brands: Global GMP-certified cannabis producer with established ANZ distribution and a supplier relationship with CanView. Comparable as a broad incumbent that overlaps with CanView's distribution and supplier roles but at much larger scale and global scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CanViewAustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CanView