STiR
STiR Coffee and Tea Magazine is an international B2B trade publication and website covering the global coffee and tea industries, serving producers, roasters, traders, equipment vendors, and retailers through a bi-monthly magazine, free e-magazine, tri-weekly newsletter, and global editorial coverage.
- Company typePrivate
- Founded2015
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What STiR does
STiR Coffee and Tea Magazine is an international B2B trade publication covering the global tea and coffee industries, founded in 2015 and operated by October Multimedia Co., Ltd. Its core product is a bi-monthly print and digital magazine supplemented by a website (stir-tea-coffee.com), a free e-magazine platform hosted at read.dmtmag.com, a tri-weekly email newsletter, RSS feeds, and social channels (Facebook, Twitter). Editorial coverage spans equipment, machinery, supplies, services, market intelligence, raw product markets, retail developments, and trade news across producing and consuming geographies including the USA, UK, India, China, Brazil, Vietnam, Ethiopia, Japan, and Turkey.
The underlying technology is a conventional digital publishing platform and content management system delivering news, features, and digital magazine content; no proprietary AI, APIs, or SDKs are disclosed. Content distribution is primarily direct: own website, e-magazine storefront, email newsletter, and organic social, with a curated 'News Tips / ICYMI' section that aggregates external industry sources such as Packaging Gateway, World Coffee Portal, Reuters, and Daily Coffee News.
The business model combines advertising/sponsorship placements (targeting equipment, machinery, supplies, and service vendors) with subscription revenue from the print/digital magazine, while the e-magazine and newsletter are free. The primary customer segment is coffee and tea industry professionals across the supply chain (producers, roasters, traders, equipment manufacturers, cafe owners, retailers), with a secondary segment of B2B advertisers seeking access to this professional readership. Headcount is not publicly disclosed, and the company shows no signs of external investment, M&A, or restructuring activity in the source material.
STiR firmographics
Firmographics- Name
- STiR
- Legal name
- October Multimedia Co., Ltd
- Website
- https://stir-tea-coffee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- STiR Coffee and Tea Magazine is an international B2B trade publication and website covering the global coffee and tea industries, serving producers, roasters, traders, equipment vendors, and retailers through a bi-monthly magazine, free e-magazine, tri-weekly newsletter, and global editorial coverage.
- Ownership category
- akta.pro rank
STiR industry classification
Industry- Product category
- B2B Trade Publication
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where STiR is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
STiR business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorship: The magazine and website generate revenue through advertising placements and sponsorship opportunities within the publication and on the website, targeting industry professionals in the global coffee and tea sector.
- Subscription and Content Access: Revenue from subscription services for the print and digital magazine, with the e-magazine available for free download and reading online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to e-magazine and online content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
STiR product offering
Product offeringCore offering
STiR Coffee and Tea Magazine is an international B2B trade publication covering the global tea and coffee industries. It delivers industry news, features, market intelligence, and analysis through a website (stir-tea-coffee.com), a bi-monthly print/digital magazine, a free online e-magazine, and a periodic email newsletter. Content spans local and global industry news, equipment, machinery, supplies, services, raw product, retail, and trade developments.
Product overview
STiR operates as a unified B2B media platform offering comprehensive coverage of the global tea and coffee industry. The core product is the STiR Coffee and Tea Magazine and website (stir-tea-coffee.com), which delivers news, features, market intelligence, and industry analysis. This is complemented by a digital E-Magazine version for online reading and a periodic Newsletter service that delivers curated industry updates to subscribers. The platform covers topics including local and global industry news, equipment, machinery, supplies, services, market intelligence, raw products, retail, and services.
Differentiator
Problem solved
Functional benefit
Products and services
- STiR Coffee and Tea Magazine International B2B trade magazine providing news, features, and industry intelligence covering the global tea and coffee industry, including market intelligence, equipment, machinery, supplies, services, raw products, retail, and trade developments. Distributed in print and digital formats on a bi-monthly cadence.
- STiR E-Magazine Digital edition of the STiR magazine accessible online at read.dmtmag.com, featuring in-depth articles, industry analysis, and feature stories on coffee and tea sectors worldwide. Available for free online reading and download.
- STiR Newsletter Periodic email newsletter (delivered every three weeks) providing curated news updates, industry information, and upcoming events to tea and coffee industry professionals. Free subscription.
- STiR Advertising Opportunities Advertising and sponsorship placements sold to equipment manufacturers, machinery suppliers, and service providers targeting the STiR professional readership across print, digital, and newsletter channels.
Companies that use STiR
Customer profileSegments2 records
Ideal customer profiles2 records
STiR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STiR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- DoorDashminorDoorDash is referenced in STiR coverage of the delivery boom transforming the US specialty beverage market. The platform has seen strong growth in tea beverage consumption, accounting for 25-40% of revenues for urban bubble tea outlets in major markets.
- Uber EatsminorUber Eats is mentioned alongside DoorDash and HungryPanda as delivery platforms driving growth in the US specialty beverage market, particularly for bubble tea, matcha, and fruit teas.
- HungryPandaminorHungryPanda is highlighted as a key delivery platform partner, with tea-based beverages remaining its fastest-growing beverage segment. Kitty Lu, director of public affairs at HungryPanda, provided commentary to STiR Coffee and Tea on delivery trends and Gen Z consumer behavior.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
STiR competitors and assessment
Company assessmentBroad incumbents
- Beverage Daily: A broader B2B trade media outlet covering beverages including coffee and tea within a wider non-alcoholic drinks portfolio. Comparable audience segment but less specialist depth.
- Specialty Coffee Association: Industry association producing research, education, and content for specialty coffee professionals. Comparable audience and competes for the same B2B attention and advertising wallets.
Direct peers
- Tea & Coffee Trade Journal: A long-running print trade publication covering both tea and coffee, the historical incumbent most directly comparable to STiR's combined category coverage.
- Perfect Daily Grind: A digital-first coffee trade publication with a large global readership and educational content. Closely comparable in audience and content-led B2B model.
- Tea Journey: A B2B and consumer trade publication focused on the specialty tea industry, covering producers, retailers, and trends. Direct peer in STiR's tea half.
- Daily Coffee News: A leading digital trade news publication focused on the specialty coffee industry, covering roasters, retailers, equipment, and market intelligence. Direct content overlap with STiR's coffee coverage.
- World Coffee Portal: An Allegra-managed research and news platform covering the global coffee shop and out-of-home coffee industry. Closely comparable in B2B trade media positioning and intelligence/research depth.
- Coffee Intelligence: A digital coffee trade publication producing news, features, and analysis for industry professionals — strong audience and content overlap with STiR.
Emerging players
- Global Tea Hut: A specialty tea community and publication focused on premium and traditional tea culture. Overlap with STiR's tea education and trade content but oriented toward consumers.
Regional players
- Come To Tea (茶資訊 / 茶媒體): A Chinese-language tea trade community and publication. Comparable in focus but operates regionally in Greater China, where STiR's parent (October Multimedia) is domiciled.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
STiR social profiles
Digital presenceSTiR financial estimates
Financial estimateRevenue estimate
Valuation estimate
STiR leadership team
Management profileNumber of profiles
STiR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STiR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STiR
What does STiR do?
STiR Coffee and Tea Magazine is an international B2B trade publication covering the global tea and coffee industries. It delivers industry news, features, market intelligence, and analysis through a website (stir-tea-coffee.com), a bi-monthly print/digital magazine, a free online e-magazine, and a periodic email newsletter. Content spans local and global industry news, equipment, machinery, supplies, services, raw product, retail, and trade developments.
Is STiR a public or private company?
STiR is a private company. It is classified as corporate owned and is currently operating.
When was STiR founded?
STiR was founded in 2015. It employs 1 to 10 people.
Where is STiR based?
STiR is headquartered in Bangkok, Thailand, in the Asia region.
How does STiR make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are subscription and Content Access.
Who are STiR's main competitors?
Broad incumbents on record are Beverage Daily and Specialty Coffee Association. Direct peers are Tea & Coffee Trade Journal, Perfect Daily Grind, Tea Journey, Daily Coffee News, World Coffee Portal and Coffee Intelligence. Global Tea Hut is listed as an emerging player. Come To Tea (茶資訊 / 茶媒體) is listed as a regional player.
Does STiR have an API?
No public API is recorded for STiR.
What industry is STiR in?
STiR's product category is B2B Trade Publication. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.