Sploot Veterinary Care
Sploot Veterinary Care operates 17 owned veterinary clinics across Denver, Chicago, Colorado Springs, and Salt Lake City, delivering primary, urgent, and emergency care for dogs and cats under a tech-enabled, same-day, extended-hours model. Its offering bundles wellness, surgery, dental, membership plans, and an online pharmacy for individual pet parents.
- Company typePrivate
- Founded2021
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sploot Veterinary Care does
Sploot Veterinary Care (legal entity PetHero, Inc.) is a Denver-headquartered, multi-location veterinary clinic operator founded in December 2021 that delivers primary, urgent, and emergency care for dogs and cats under a unified "All Under One Woof" model. The company owns and operates 17 clinics across four U.S. metros (Denver, Chicago, Colorado Springs, Salt Lake City), each offering wellness exams, vaccinations, surgery, dental, urgent care, and emergency services with extended hours (8am–8pm, 365 days a year) and same-day appointment availability. Sploot differentiates on convenience through a proprietary mobile app and web booking platform that handle scheduling, medical records, vaccine/medication reminders, and prescription refills, and through Fear-Free certified staff and modern clinic environments.
The technology stack combines a modern practice management platform with in-house lab capabilities, digital dental imaging, cold laser therapy equipment, and a vertical online pharmacy called SplootRx that fulfills medications, food, and supplements via clinic-specific storefronts. Sploot also offers the SplootPack annual membership ($299 in Colorado / $349 in Illinois) bundling three free exams, tiered discounts on procedures and products, and pharmacy credits, alongside financing partnerships with CareCredit/Synchrony and ScratchPay for higher-ticket services.
Sploot's revenue model is a mix of pay-as-you-go clinical services, recurring annual membership subscriptions, e-commerce pharmacy sales, and ancillary add-ons (cold laser, acupuncture, dermatology, behavior, nutrition, euthanasia). Customers are individual pet parents acquired through content marketing, local SEO, organic social, community events, a $50 referral program, and promotional sweepstakes such as "Free Vaccines for Life." The company is privately held and has raised $40 million in a single round led by L Catterton in January 2024 to fund geographic and service expansion.
Sploot Veterinary Care firmographics
Firmographics- Name
- Sploot Veterinary Care
- Legal name
- PetHero, Inc.
- Website
- https://splootvets.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sploot Veterinary Care operates 17 owned veterinary clinics across Denver, Chicago, Colorado Springs, and Salt Lake City, delivering primary, urgent, and emergency care for dogs and cats under a tech-enabled, same-day, extended-hours model. Its offering bundles wellness, surgery, dental, membership plans, and an online pharmacy for individual pet parents.
- Ownership category
- akta.pro rank
Sploot Veterinary Care industry classification
Industry- Product category
- Veterinary Care Services
- NAICS
- Veterinary Services (54194), Veterinary Services (541940)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI)
- akta.pro secondary industry
- Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)
Keywords
Where Sploot Veterinary Care is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sploot Veterinary Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Clinical Veterinary Services: Revenue generated from in-clinic veterinary visits including wellness exams, urgent care, vaccinations, surgeries, dental procedures, and emergency services. Services are charged per visit or per procedure. The company also offers same-day and urgent drop-off appointments at premium convenience.
- SplootPack Membership: Annual membership subscription offering three free standard exams, 25% off spay/neuter, 15% off dental procedures, and 10% off all other in-clinic services and products. Creates recurring annual revenue and client lock-in. Membership fee is paid upfront at enrollment with automatic renewal.
- SplootRx Online Pharmacy: Online pharmacy and retail store selling pet medications, food, supplements, and over-the-counter products directly to pet parents with home delivery. Revenue generated from product sales through clinic-specific online storefronts.
- Financing & Payment Plans: Partnership with CareCredit and ScratchPay to offer financing options for pet care, enabling clients to pay over time for procedures and services. While financing revenue flows to the financial partner, the offering expands purchasing power for higher-ticket services.
- Sweepstakes & Promotional Campaigns: Periodic promotional campaigns such as the 'Free Vaccines for Life' sweepstakes and February Dental Promotion ($150 off) drive new client acquisition and incentivize specific service adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Visit Pricing — Exam fee per visit, with additional charges per service/procedure |
| Subscription | Annual | SplootPack Annual Membership — $299 (Colorado) / $349 (Illinois) |
| Unit Pricing | Pay-as-you-go | Dental Care — Starting at $540–$710 for dogs with SplootPack membership vs. $750–$980 without |
| Other | Pay-as-you-go | February Dental Promotion — $150 off dental procedure when consultation booked in February 2026 |
| Other | Pay-as-you-go | Wellness Weekdays Promotion — 50% off select IDEXX reference blood panels on Tue/Wed/Thu |
| Other | Pay-as-you-go | CareCredit Financing — Promotional financing for veterinary expenses $200+ |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Sploot Veterinary Care product offering
Product offeringCore offering
Sploot Veterinary Care operates a multi-location network of veterinary clinics providing primary, urgent, and emergency care for dogs and cats under a single "All Under One Woof" model. Core services include wellness exams, vaccinations, surgery, dental care, urgent care, and emergency services, supported by an integrated mobile app, online pharmacy (SplootRx), and a membership program (SplootPack).
Product overview
Sploot Veterinary Care operates a multi-location veterinary clinic network offering a unified "one-stop shop" model providing primary and urgent care under one roof. The core offering combines wellness/preventive care, vaccinations, surgery, dental care, and emergency services across 17 clinics in Denver, Chicago, Colorado Springs, and Salt Lake City. Additional services include specialized therapies (cold laser, acupuncture, dermatology), end-of-life care, and behavior/nutrition counseling. The product portfolio is supported by SplootRx online pharmacy, the SplootPack membership program, and a mobile app for appointment management and health records. The company positions itself as a modern, tech-enabled alternative to traditional veterinary practices with extended hours (8am-8pm, 365 days/year) and same-day appointment availability.
Differentiator
Problem solved
Functional benefit
Brands
- SplootRx: Online pharmacy service offering pet medications, food, and supplements for direct delivery to customers' homes.
Products and services
- Wellness & Preventive Care Routine wellness exams, diagnostics, and preventive care services to keep dogs and cats healthy. Targeted at individual pet owners.
- Urgent Care & Sick Visits Same-day appointments and walk-in urgent care for pets experiencing illness or injury, available seven days a week at all Sploot clinic locations.
- Emergency Vet Care Fast, skilled emergency veterinary care with same-day availability at all clinic locations, offered at a fraction of typical emergency hospital costs.
- Vaccinations Core and lifestyle vaccinations tailored to dogs' and cats' needs and lifestyle requirements, administered at Sploot clinics.
- Veterinary Surgery Soft tissue and advanced surgical procedures for dogs and cats including spay/neuter, mass removals, bladder stone removal, intestinal/gastric surgery, foreign body removal, and dental surgery.
- Dental Care Comprehensive dental services including anesthesia-based cleanings, dental X-rays, extractions, and oral health care for dogs and cats using advanced digital dental imaging.
- Puppy & Kitten Care First exams, vaccination series, and preventive care guidance for puppies and kittens, including spay/neuter services tailored to young pets.
- In-Clinic Lab Tests In-clinic diagnostic testing including bloodwork, urinalysis, and other lab services enabling quick and accurate results, with IDEXX reference panels offered at select times.
- Cold Laser Therapy Drug-free, holistic treatment for arthritis, pain, and injuries using low-level laser therapy (600-1000nm wavelength) to stimulate cellular repair and reduce inflammation in pets.
- Acupuncture Therapy Non-invasive holistic care using ultra-fine needles inserted into acupoints to relieve pain, reduce inflammation, and restore balance in pets.
- Dermatology & Allergy Care Expert veterinary dermatology addressing skin infections, allergies, itching, hair loss, and skin conditions through diagnostics and targeted treatment plans.
- Pet Euthanasia Compassionate end-of-life care for dogs and cats, including palliative support and peaceful euthanasia services.
- SplootRx Online Pharmacy Online pharmacy and pet care essentials storefront selling prescription medications, pet food, and supplements with home delivery, accessible via web and Sploot mobile app.
- SplootPack Membership Annual subscription membership program priced at $299/year (Colorado) or $349/year (Illinois) that includes three free standard exams, 25% off spay/neuter, 15% off dental procedures, and 10% off all other in-clinic services and products. Includes a 30-day risk-free cancellation policy and automatic annual renewal.
Quantifiable outcome
- 9,000+ reviews with a 4.8/5 average rating across Google and other platforms
- +4 more outcomes
Companies that use Sploot Veterinary Care
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Sploot Veterinary Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Sploot Veterinary Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeepScanminorSploot Vets and DeepScan launched an exclusive regional U.S. partnership to bring a breakthrough pet DNA test to market. The partnership allows Sploot to offer advanced genetic testing services to its clients, differentiating its service offering from standard veterinary clinics. DeepScan provides the DNA testing technology while Sploot serves as the distribution and delivery channel.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Sploot Veterinary Care competitors and assessment
Company assessmentDirect peers
- Bond Vet: Bond Vet operates tech-enabled, modern primary and urgent care veterinary clinics across multiple U.S. cities with extended hours and an app-driven booking experience, making it the closest direct comparable to Sploot's 'All Under One Woof' model.
- Modern Animal: Modern Animal is a membership-based, technology-forward veterinary clinic chain offering unlimited exams and 24/7 virtual care, directly comparable to Sploot's combination of modern clinics, app, and membership model.
- Small Door Veterinary: Small Door operates a membership-based primary care veterinary practice with a proprietary app and modern clinic design, mirroring Sploot's tech-enabled, subscription-anchored model for pet parents.
- Petfolk: Petfolk runs a network of modern, tech-enabled veterinary clinics with app-based booking and care continuity, positioned similarly to Sploot in offering a digitally native primary and urgent care experience.
Emerging players
- CityVet: CityVet is a multi-location veterinary clinic operator focused on companion animal primary care with modern facilities, comparable to Sploot in its multi-site corporate practice model but with a more traditional service delivery.
Broad incumbents
- VCA Animal Hospitals: VCA, owned by Mars Petcare, is the largest U.S. veterinary hospital network with broad primary, specialty, and emergency services, representing the scaled incumbent that modern multi-site operators like Sploot compete against for share of wallet.
- BluePearl Pet Hospital: BluePearl, also part of Mars Petcare, is a leading specialty and emergency veterinary hospital chain, comparable as a broader incumbent in the urgent/emergency care category where Sploot positions itself.
- National Veterinary Associates (NVA): NVA is one of the largest community-based veterinary practice consolidators in the U.S., representing the broader incumbent acquisition model that Sploot's purpose-built multi-site approach competes with.
- WellHaven Pet Health: WellHaven is a veterinary practice group operating across the U.S. with a focus on high-quality primary and preventive care, comparable to Sploot as a multi-site corporate veterinary operator with growth ambitions.
- Heartland Veterinary Partners: Heartland Veterinary Partners is a corporate veterinary group partnering with established practices, similar to Sploot in operating multi-location companion animal clinics with a focus on quality care and operational scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sploot Veterinary Care social profiles
Digital presenceSploot Veterinary Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sploot Veterinary Care leadership team
Management profileNumber of profiles
Profiles2 records
Sploot Veterinary Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sploot Veterinary Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sploot Veterinary Care
What does Sploot Veterinary Care do?
Sploot Veterinary Care operates a multi-location network of veterinary clinics providing primary, urgent, and emergency care for dogs and cats under a single "All Under One Woof" model. Core services include wellness exams, vaccinations, surgery, dental care, urgent care, and emergency services, supported by an integrated mobile app, online pharmacy (SplootRx), and a membership program (SplootPack).
Is Sploot Veterinary Care a public or private company?
Sploot Veterinary Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sploot Veterinary Care founded?
Sploot Veterinary Care was founded in 2021. It employs 101 to 250 people.
Where is Sploot Veterinary Care based?
Sploot Veterinary Care is headquartered in Denver, United States, in the North America region.
How does Sploot Veterinary Care make money?
Five revenue lines are on record. Clinical Veterinary Services are the primary driver. The others are splootPack Membership, splootRx Online Pharmacy, financing & Payment Plans and sweepstakes & Promotional Campaigns.
Who are Sploot Veterinary Care's main competitors?
Direct peers on record are Bond Vet, Modern Animal, Small Door Veterinary and Petfolk. CityVet is listed as an emerging player. Broad incumbents are VCA Animal Hospitals, BluePearl Pet Hospital, National Veterinary Associates (NVA), WellHaven Pet Health and Heartland Veterinary Partners.
Does Sploot Veterinary Care have an API?
No public API is recorded for Sploot Veterinary Care.
What industry is Sploot Veterinary Care in?
Sploot Veterinary Care's product category is Veterinary Care Services. Its primary akta.pro industry code is HLAMAMAI, Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice), with a secondary code of HLAMAAAD, Urgent Care Veterinary Clinics (Non-ER). Its NAICS code is 54194 and its SIC code is 8090.