OLX South Africa
- Company typePrivate
- Founded2006
- HeadquartersJohannesburg, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
OLX South Africa firmographics
Firmographics- Name
- OLX South Africa
- Website
- https://olx.co.za
- Company type
- Private
- Founded year
- 2006
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
OLX South Africa industry classification
Industry- Product category
- Online Classifieds Marketplace
- akta.pro primary industry
- Generalist C2C Classifieds Marketplaces (CRAFAKAA)
- akta.pro secondary industries
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE), Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
Keywords
Where OLX South Africa is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Markets served
OLX South Africa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Classifieds Marketplace Fees: Digital classifieds platform connecting buyers and sellers, generating revenue through listing fees and transaction facilitation across vehicle, property, and consumer goods categories
Go-to-market motion1 record
Distribution channels1 record
OLX South Africa product offering
Product offeringCore offering
OLX South Africa operated a digital classifieds marketplace connecting buyers and sellers in South Africa across three main categories: vehicles, property, and general consumer goods. The platform enabled peer-to-peer listings, supported by AI-powered comparison tools, vehicle history lookup, and property value assessment features. The company ceased operations in 2022, redirecting users to AutoTrader and Property24.
Differentiator
Problem solved
Functional benefit
Products and services
- OLX South Africa Vehicles Marketplace Online classifieds vertical enabling South African users to list and discover vehicles, including cars, motorcycles, and commercial vehicles. Targeted at individual sellers, SMEs, and buyers across urban and semi-urban areas.
- OLX South Africa Property Marketplace Online classifieds vertical enabling South African users to list and discover residential and commercial property. Targeted at individual property sellers, landlords, agents, and buyers across the country.
- OLX South Africa General Goods Marketplace Online classifieds vertical enabling South African users to list and discover general consumer goods such as electronics, furniture, and fashion. Targeted at individual sellers, SMEs, and buyers across urban and semi-urban areas.
Quantifiable outcome
- Residential property transfers in secondary market grew 9.5% over 2025
Companies that use OLX South Africa
Customer profileSegments3 records
Ideal customer profiles2 records
OLX South Africa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
OLX South Africa partnerships and signals
Strategic signalScale indicators1 record
OLX South Africa competitors and assessment
Company assessmentBroad incumbents
- Facebook Marketplace: Facebook Marketplace operates a global generalist C2C listings product embedded in the social network's consumer platform, providing strong network-effect competition to standalone classifieds players across vehicles, property, and goods categories in South Africa.
- OLX Group: OLX Group is the parent operator of OLX South Africa and runs a portfolio of classifieds marketplaces across multiple continents. It offers overlapping capabilities through its global brand and is the upstream owner of the IP associated with the discontinued South African entity.
Others
- Craigslist: Craigslist is the archetype for online C2C classifieds globally. It serves as a structural reference point for OLX South Africa's marketplace model, although its geographic focus and feature set differ materially from the OLX offering.
Direct peers
- Jiji: Jiji is one of the largest online classifieds platforms in Africa, operating a generalist C2C marketplace across multiple African countries including South Africa with categories ranging from vehicles and property to consumer goods.
- AutoTrader South Africa: AutoTrader South Africa is the dominant automotive classifieds platform in the country. OLX redirected its automotive users here upon shutdown, and it remains the de facto successor for vehicle listings in South Africa.
- Property24: Property24 is South Africa's largest dedicated property classifieds platform. OLX redirected its property users to Property24 upon shutdown, positioning it as the primary destination for residential property listings in the country.
- Gumtree South Africa: Gumtree South Africa is a leading C2C classifieds marketplace operating in the same geography with a similar generalist listings model across vehicles, property, jobs, and goods. It is the closest direct competitor to OLX South Africa's pre-shutdown offering.
Regional players
- Marktplaats: Marktplaats is the Netherlands' dominant C2C classifieds platform, also operated within the OLX Group portfolio. It shares similar product mechanics and category structure with OLX South Africa but serves a different geography.
- Avito: Avito is a leading generalist C2C classifieds platform in Morocco and other emerging markets. It shares market structure and category mix with OLX South Africa and serves adjacent African geographies.
Emerging players
- Carousell: Carousell is a mobile-first C2C classifieds marketplace primarily operating across Southeast Asia. While geographically distant, its product model and category mix (general goods, motors, property) closely parallels OLX South Africa's pre-shutdown offering.
Market position
Customer concentration
OLX South Africa social profiles
Digital presenceOLX South Africa financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLX South Africa leadership team
Management profileNumber of profiles
Profiles1 record
OLX South Africa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLX South Africa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLX South Africa
What does OLX South Africa do?
OLX South Africa operated a digital classifieds marketplace connecting buyers and sellers in South Africa across three main categories: vehicles, property, and general consumer goods. The platform enabled peer-to-peer listings, supported by AI-powered comparison tools, vehicle history lookup, and property value assessment features. The company ceased operations in 2022, redirecting users to AutoTrader and Property24.
Is OLX South Africa a public or private company?
OLX South Africa is a private company. It is classified as corporate owned and is currently closed.
When was OLX South Africa founded?
OLX South Africa was founded in 2006. It employs 1 to 10 people.
Where is OLX South Africa based?
OLX South Africa is headquartered in Johannesburg, South Africa, in the Africa region.
How does OLX South Africa make money?
One revenue line is on record: classifieds Marketplace Fees.
Who are OLX South Africa's main competitors?
Broad incumbents on record are Facebook Marketplace and OLX Group. Craigslist is listed as an others. Direct peers are Jiji, AutoTrader South Africa, Property24 and Gumtree South Africa. Regional players are Marktplaats and Avito. Carousell is listed as an emerging player.
Does OLX South Africa have an API?
No public API is recorded for OLX South Africa.
What industry is OLX South Africa in?
OLX South Africa's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAKAA, Generalist C2C Classifieds Marketplaces, with a secondary code of BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces.