Concrete Construction Magazine

What Concrete Construction Magazine does

Concrete Construction Magazine operates as a trade publication targeting professional residential contractors, remodelers, and custom home builders. The firmographic record identifies the entity as a weekly construction news and advertising magazine based in Des Plaines, United States, founded in 2010 with 1–10 employees; however, the substantive operational data describes a closely aligned publication, the Journal of Light Construction (JLC), which operates as a brand under Zonda Media, a Delaware corporation headquartered in the Washington DC area. The website (concreteconstruction.net) and the JLC site (jlconline.com) appear to be related properties within the same media ecosystem, though the relationship is not explicitly reconciled in the source data.

The core product is a print and digital magazine covering residential remodeling, custom homebuilding, and light construction techniques, supplemented by an extensive how-to content library organized across 11 trade categories (Foundations, Framing, Exteriors, Roofing, Electrical, Plumbing, HVAC, Insulation, Interiors, Tools, and Business). Supporting products include JLC Workbooks (instructional training materials), the annual Cost vs. Value Report, an on-demand webinar series branded as JLC Events, product reviews, and a searchable archive of past issues accessible via a digital edition platform. The underlying technology is a digital publishing platform with subscription management and content delivery, operated through the Zonda Dragonforms portal, with no proprietary technology stack or AI capabilities disclosed.

The business model is subscription-driven (recurring print and digital subscriptions for individual contractors and remodelers) supplemented by manufacturer-sponsored content revenue from brands including Deckorators, Kohler, and UFP ProWood. Go-to-market is primarily self-serve SMB distribution, with cross-promotion across sister Zonda Media properties (Builder, Architect). Pricing tiers are not publicly disclosed. No external funding rounds, M&A activity, or institutional ownership structures are documented in the available data, and the publication appears to be internally operated under the Zonda Media corporate umbrella.

Name

Concrete Construction Magazine

Legal name

Zonda Media

Website

https://concreteconstruction.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Concrete Construction Magazine is a trade publication serving SMB residential contractors, remodelers, and custom home builders with how-to content, product reviews, and business guidance, operating as a brand within the Zonda Media portfolio.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Architecture, Construction & Building Codes Reference (Design, BIM, Safety Codes) (EDAGAGAH)

Keywords

• Residential construction publishing
• Trade magazine subscriptions
• Construction how-to content
• Contractor education resources
• Building product reviews

Headquarters

HQ city

Des Plaines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Print and digital subscription revenue for the Journal of Light Construction magazine and archives, providing trade professionals with technical how-to content, product reviews, and business guidance for residential construction and remodeling.

Distribution channels4 records

Marketing channels5 records

Core offering

Concrete Construction Magazine (Journal of Light Construction / JLC) publishes a weekly print and digital magazine plus a website content library delivering how-to instruction, product reviews, business management guidance, and cost-vs-value benchmarking for residential construction contractors, remodelers, and custom home builders. The core products are the JLC Magazine, JLC Digital Edition, JLC Workbooks, an online how-to content library organized by trade, and an annual Cost vs. Value Report, monetized through subscriptions and manufacturer-sponsored content.

Product overview

Journal of Light Construction (JLC) is a professional publication and digital platform for residential remodeling, custom homebuilding, and light construction. The company operates a multi-product portfolio centered on the core JLC Magazine/Digital Edition, complemented by instructional JLC Workbooks, an extensive How-To content library covering 11 construction categories (Projects, Foundations, Framing, Exteriors, Roofing, Electrical, Plumbing, HVAC, Insulation, and Interiors), Tools product reviews (Power Tools, Hand Tools, Trucks/Equipment, Fastening Tools, Safety/Workwear), and an annual Cost vs. Value Report. The platform also offers a Products & Tools section with category-specific guides, plus newsletter and subscription services. JLC is part of Zonda Media.

Differentiator

Problem solved

Functional benefit

Brands

• JLC: Trade name/abbreviation for Journal of Light Construction publication
• JLC Workbooks
• JLC Events

Products and services

• Journal of Light Construction Magazine The primary print and digital trade publication covering residential remodeling, custom homebuilding, and light construction techniques for professional contractors and builders, distributed on a subscription basis.
• JLC Digital Edition Online digital version of the JLC magazine providing subscriber access to issue content, including articles from recent editions, viewable across compatible devices via the mydigitalpublication.com platform.
• JLC Workbooks Instructional educational materials and workbooks covering construction techniques and methods, available under the How To section of JLC.
• Products & Tools Reviews Category-specific product reviews and buyer guides covering kitchen, bath, foundations and framing, energy and HVAC, exteriors and roofing, windows and doors, plumbing and electrical, interior, and office technology for construction professionals.
• Cost vs. Value Report Annual report providing cost vs. value comparisons for home construction and remodeling projects, featuring 2025 data, used by contractors and remodelers to guide pricing decisions.
• JLC Newsletter Email newsletter providing subscribers and registered users with updates on new content, industry trends, and construction news, delivered through the Zonda Dragonforms platform.
• Magazine Archives Searchable historical archive of past JLC magazine issues and content, available to subscribers for in-depth technical reference and past issue materials.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• DeckoratorsminorGTM or Marketing PartnerDeckorators sponsors JLC content related to decking technologies and installation. Sponsored article 'How New Decking Technologies Reduce Risk' provides product-specific guidance for deck builders.
• KohlerminorGTM or Marketing PartnerKohler sponsors JLC plumbing content including 'A Smart Installation for a Smart Toilet' article providing installation guidance for Kohler smart toilet products.
• UFP ProWoodminorGTM or Marketing PartnerUFP ProWood sponsors JLC content covering TrueFrame Joist products. Sponsored article 'First Impressions: TrueFrame Joist' provides product review and installation insights for ProWood treated lumber products.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pro Remodeler: Trade publication serving professional remodelers. Direct peer for residential remodeling trade content and advertising monetization.
• Professional Builder: Trade title covering residential construction professionals. Comparable B2B audience, product review content, and manufacturer-sponsored content model.
• Fine Homebuilding: Taunton Press title focused on high-end residential construction and remodeling. Closely comparable editorially to JLC's residential/remodeling trade audience and subscription model.
• Remodeling Magazine: Hanley Wood/Zonda title focused on remodeling industry data and trade coverage. Comparable for overlapping residential remodeling advertising audience and editorial positioning.
• Architect Magazine: Zonda Media title covering architecture and design professionals. Comparable as a trade publication in the Zonda network targeting adjacent AEC decision-makers with content-driven monetization.
• Builder Magazine: Sister Zonda Media title covering residential homebuilding. Directly comparable as a B2B trade publication serving overlapping builder/contractor audiences via the same parent media group.

Broad incumbents

• This Old House: Time Inc./Roku media brand covering home improvement across consumer and prosumer audiences. Comparable editorial verticals and broader adjacent audience overlap.
• Engineering News-Record (ENR): BNC Media title covering the broader AEC industry. Comparable trade-publishing business model but addresses commercial/infrastructure rather than residential construction.

Others

• Hanley Wood (Zonda) Media: Parent media company of JLC, Builder, Architect, and Remodeling. Comparable as the broader enterprise of which JLC is a brand, useful for portfolio valuation context.

Emerging players

• Construction Dive: Industry Dive digital-first trade publication covering commercial and residential construction news. Adjacent digital competitor challenging legacy trade magazine advertising dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/concreteconst
• Facebookfacebook.com/ConcreteConstructionMag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Construction Magazine