What Ready2improve does

Ready2improve (legally Ready2Improve BV) is a Belgian-founded corporate health and well-being consultancy established in 2006 and headquartered in Sint-Truiden, Belgium, with additional offices in Vilvoorde (BE) and Hilversum (NL). The company serves organizations across Belgium and the Netherlands, delivering structured wellness programs that combine behavioral science, gamification, and technology to improve employee physical and mental health. Documented customer outcomes include a 15% resilience score increase at HP Belgium, 20,558 km covered by 150 Europabank participants, and sector-specific cohort engagement across construction, accounting, police, and IT verticals.

The core offering, marketed as "Well-being as a Service," bundles four modules: Well-being Beleid (custom policy design), Well-being Manager (program management), the proprietary Improver Platform (a digital dashboard aggregating employee wellness data with integrations to Garmin, Polar, Fitbit, and Strava), and Well-being Actions (workshops, challenges, and training). Flagship challenge programs include Het Fitste Bedrijf (12-week fitness challenge), Het Veerkrachtigste Bedrijf (12-week resilience program with BioRICS Mindstretch integration), and the Global Challenge. The company has developed Alex, an AI-powered supercoach for 24/7 employee wellness guidance, built with privacy-by-design principles and a proactive EU AI Act compliance roadmap in partnership with Belgian law firm Legile. Twenty years of R&D, including ongoing doctoral research with KU Leuven on Self-Determination Theory and employee motivation, underpin the methodology.

Revenue is generated through per-participant subscription pricing on challenge programs (starting at €120 per participant for Het Fitste Bedrijf), SaaS-style Improver Platform access, AI coaching subscriptions, and professional services for workshops and training. Distribution is primarily direct B2B sales via website contact forms and phone outreach, supplemented by the annual Energy Experience Day at Sparkx Antwerpen (300+ attendees) and sector partnership channels (Partena Professional for accountants, Embuild for construction, idewe for police). The company is privately held with 1-10 employees and no disclosed external funding, led by founder Wouter Goris (Managing Partner BE) and Jojan Veele (Managing Partner NL).

Name

Ready2improve

Legal name

Ready2Improve BV

Website

https://ready2improve.be

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Ready2improve is a Belgian-founded (2006) B2B corporate wellbeing consultancy serving organizations in Belgium and the Netherlands with structured wellness challenges, the proprietary Improver Platform, an AI supercoach (Alex), and workshops targeting employee health, resilience, and productivity.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Computer Systems Design and Related Services (54151), Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Healthcare & Wellness Personalization (HDAAAGAI), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Corporate wellness programs
• Employee wellbeing consulting
• Workplace fitness challenges
• Mental resilience training
• Wellness SaaS platform

Headquarters

HQ city

Sint-truiden

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Challenge Programs: Fixed-duration structured challenges (12-week Het Fitste Bedrijf, 4-week Fitste Bouwbedrijf van Nederland, 12-week Veerkrachtigste Bedrijf) priced per participant. Includes start/endpoint measurements, coaching, training plans, and tracking via Improver Platform.
2. Digital Coaching Platform (Improver Platform): SaaS-style platform access for organizations to manage employee wellness programs, track participation, and access aggregated analytics.
3. AI Supercoach (Alex): AI coaching assistant available 24/7 to employees. Organizations receive anonymized group-level insights via the Improver Platform dashboard.
4. Workshops and Training Sessions: On-site or online workshops on topics including movement, mental health, nutrition, ergonomics, digital detox, smoking cessation, team building, and leadership. Offered as standalone sessions or bundled into larger trajectories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ready2improve delivers B2B corporate wellbeing programs built around four pillars: Well-being Beleid (custom wellbeing policy design), Well-being Manager (advisory services), the proprietary Improver Platform (data tracking dashboard with wearable integrations), and Well-being Actions (structured challenges such as Het Fitste Bedrijf, Het Veerkrachtigste Bedrijf, Global Challenge, plus workshops and on-site sessions). The Alex AI Supercoach provides 24/7 digital wellness guidance and feeds anonymized group-level insights back to organizational dashboards.

Product overview

Ready2Improve is a corporate well-being company founded in 2006 offering 'Well-being as a Service' - a complete suite of solutions built around their proprietary Improver Platform. The core offering includes four integrated modules: Well-being Beleid (policy), Well-being Manager (management), Well-being Platform (technology), and Well-being Actions (activities). Key products include the AI Supercoach Alex, the Global Challenge for team-based kilometer collection, Het Fitste Bedrijf (12-week fitness challenge), and Het Veerkrachtigste Bedrijf (12-week resilience challenge). The company combines science, technology and gamification to make well-being fun, achievable and effective, with a participation rate of up to 85%.

Differentiator

Problem solved

Functional benefit

Brands

• Improver Platform: Digital platform for tracking well-being metrics, coaching, and managing well-being programs for organizations.
• Alex
• Het Fitste Bedrijf
• Het Veerkrachtigste Bedrijf
• Global Challenge

Quantifiable outcome

• Up to 85% participation rate in wellbeing actions
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LegilecoreStrategic or Co-development PartnerBelgian legal & compliance partner specialized in technology-driven growth companies. Legile provides ongoing Legal-as-a-Service support covering EU AI Act compliance, GDPR, security and information management, and governance. Collaboration began during Alex AI supercoach development, focusing on 'compliant by design' approach with technical safeguards built into the product architecture before launch.
• BioRICScoreTechnology or IntegrationTechnology partner providing the Mindstretch app with proprietary algorithm that measures mental energy consumption and recovery using Fitbit sensor data. Used in the 'Brainpower' trajectory of the Veerkrachtigste Bedrijf challenge. Enables real-time resilience tracking for participating employees.
• Ergo SupportcoreStrategic or Co-development PartnerErgonomic screening specialist using 3D sensor technology and objective measurements to identify movement limitations before they become complaints. Partnership enables Ready2Improve to offer comprehensive ergonomic assessments as part of wellbeing programs. Ergo Support presented as 'one of the most innovative players in ergonomics' by Wouter Goris.
• Digital Detox AcademyminorStrategic or Co-development PartnerPartner in the 'Het nieuwe werken 3.0' project with Officenter, targeting 300+ housed companies across 8 locations for vital and healthy working in 2022.
• CYCLIS Bike LeaseminorGTM or Marketing PartnerBike leasing partner sponsoring the Energy Experience Day and powering the Fitste Bedrijf challenge for cycling companies.
• Partena ProfessionalminorGTM or Marketing PartnerHR services company co-branding the 'Fitste Accountant' sector challenge and promoting it to their accountant/client network.
• ideweminorGTM or Marketing PartnerExternal prevention and well-being service for Belgian companies. Supports 'De Fitste Politiezone' challenge and provides promotional endorsement for police sector wellness.
• EmbuildminorGTM or Marketing PartnerBelgian construction sector professional association co-branding 'Het Fitste Embuild Bouwbedrijf' sector challenge and endorsing it to member companies.
• Sparkx AntwerpenminorGTM or Marketing PartnerAttraction park venue partner for the annual Energy Experience Day corporate wellbeing event. Provides sports attractions (bungee jumping, F1 simulator, etc.) for team building activities.
• KU LeuvencoreStrategic or Co-development PartnerAcademic research partnership for doctorate research on motivation and employee wellbeing. Wouter Goris affiliated with KU Leuven ([email protected]). Research applies Self-Determination Theory combined with physiological measurements to develop sustainable, human-centered work systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellable: Corporate wellness platform providing challenges, activity tracking, and analytics for employers. Closely matches Ready2improve's challenge-driven, wearable-integrated B2B wellness model.
• Limeade: US-based employee wellbeing platform offering engagement programs, wellbeing content, and analytics to employers. Comparable as a B2B wellbeing platform combining content, programs, and dashboards to drive measurable employee outcomes.
• Yu Life: UK-based gamified corporate wellbeing and group life insurance platform that rewards healthy habits. Comparable in combining gamified wellness challenges with employer benefits and analytics.

Emerging players

• Calm Business: Enterprise tier of Calm providing meditation, sleep, and mental wellness content to employers. Adjacent mental wellness offering with overlapping employee-engagement use cases.
• Pelago: Corporate substance-use and mental health platform used by employers and health plans. Adjacent digital mental-health category intersecting with Ready2improve's resilience and wellbeing offerings.
• Headspace for Business: Corporate mental wellness offering from Headspace, focused on mindfulness, resilience, and mental health support for employees. Adjacent to Ready2improve's mental resilience (Veerkrachtigste Bedrijf) and AI supercoach capabilities.

Broad incumbents

• Vitality: UK-headquartered wellness program integrated with insurance, using behavioral incentives to drive healthier habits. Comparable incentive-and-engagement model but tightly coupled to insurance products.
• Wellhub (formerly Gympass): Global corporate fitness and wellbeing platform connecting employees to gyms, apps, and wellbeing services. Operates in adjacent corporate-wellness space with broader partner network but less challenge/AI-coach orientation.
• Virgin Pulse (Personify Health): One of the largest global corporate wellness incumbents offering wellbeing, benefits navigation, and analytics to enterprise employers. Overlaps with Ready2improve's wellbeing + analytics proposition but at much larger scale and broader scope.

Regional players

• Wellbeing at Work (Bedrijfsfitness Nederland): Dutch corporate fitness network offering employer-subsidized access to gyms and wellness services. Regional incumbent serving a comparable Dutch employer base with fitness-focused, less AI-driven offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ready2improve
• LinkedInlinkedin.com/company/ready2improve
• Instagraminstagram.com/ready2improve.be

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ready2improve