Wellbeing at Work
Wellbeing at Work, a privately held Delaware corporation (Knowledge Advantage Inc.) based in Longmont, Colorado, sells an AI-augmented enterprise wellbeing platform and Wayfinder EAP service built on Gallup's Wellbeing Index to US HR and benefits decision-makers via per-employee subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersLongmont, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wellbeing at Work does
Wellbeing at Work, operated as a privately held Delaware corporation (Knowledge Advantage, Inc., DBA Careots) headquartered in Longmont, Colorado, sells an enterprise wellbeing platform and Employee Assistance Program (EAP) to HR and benefits decision-makers at US organizations. Founded circa 2019-2020, the company provides subscription-based access to a configurable cloud platform covering six wellbeing domains (emotional, career, social, financial, physical, and community) and serves sub-segments such as executive leadership and credentialed wellbeing champions within client organizations.\n\nThe core product is the Wellbeing at Work Platform, a web and mobile application with pricing set at $7.99 per employee per month or $75 per employee per year. The flagship enterprise offering, Wayfinder EAP, combines the Wayfinder AI personalization layer with a network of licensed clinical counselors and performance coaches, and is positioned by the company as the first EAP designed to serve 100% of the workforce rather than a reactive crisis line. The platform is built on Gallup's Wellbeing Index, cited as the world's most validated wellbeing instrument and supported by a dataset of roughly 3 million surveys with approximately 5,000 quarterly observations spanning 50 states plus DC. Supplementary modules include W@W Counseling, W@W Groups, W@W Credentialing, and W@W Leadership. Strategic content integrations with Talkspace (announced 2024-07) and Happify extend the resource library with digital therapy/psychiatry and gamified wellbeing tracks.\n\nRevenue is generated primarily through two subscription streams: Platform+ per-employee subscriptions and Wayfinder EAP at enterprise-only scaled pricing via multi-year contracts, with auxiliary revenue from W@W Counseling professional services. The company employs 1-10 people and shows no external venture funding in the source material, operating as a bootstrapped entity with full ownership retained by Knowledge Advantage, Inc. Go-to-market is direct enterprise field sales supported by an annual summit in New York, downloadable executive summaries, and content marketing.
Wellbeing at Work firmographics
Firmographics- Name
- Wellbeing at Work
- Legal name
- Knowledge Advantage, Inc.
- Website
- https://wbatwork.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wellbeing at Work, a privately held Delaware corporation (Knowledge Advantage Inc.) based in Longmont, Colorado, sells an AI-augmented enterprise wellbeing platform and Wayfinder EAP service built on Gallup's Wellbeing Index to US HR and benefits decision-makers via per-employee subscriptions.
- Ownership category
- akta.pro rank
Wellbeing at Work industry classification
Industry- Product category
- Corporate Wellness Software
- NAICS
- Insurance and Employee Benefit Funds (5251), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411), Services-Social Services (8300)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industries
- Benefits Administration (BPACAPAC), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN), Workplace Wellness & Wellbeing Education (EDAAAHAN)
Keywords
Where Wellbeing at Work is headquartered
LocationHeadquarters
- HQ city
- Longmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wellbeing at Work business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Platform+ Subscription: Subscription-based SaaS model providing access to the Wellbeing at Work platform with configurable features for personalized employee wellbeing experiences. Annual and monthly billing options available at $7.99/mo per employee or $75/year per employee.
- Wayfinder EAP Enterprise Plans: Enterprise-focused EAP product with scaled pricing based on organization size and requirements. Includes high-tech/high-touch methodology combining AI personalization with human counseling support. Enterprise plans only with pricing available upon request.
- Counseling Services: Specialized mental health care services providing access to a handpicked network of licensed clinicians trained in supporting employees. Addresses burnout reduction and provides ongoing mental health support beyond crisis intervention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform+ - Configurable platform for personalized employee wellbeing |
| Subscription | Multi-year contract | Wayfinder EAP - First EAP built for 100% of employees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Wellbeing at Work product offering
Product offeringCore offering
Wellbeing at Work is an enterprise wellbeing platform built on Gallup's Wellbeing Index that delivers personalized employee wellbeing experiences across six domains (emotional, career, social, financial, physical, community). Its flagship offering, Wayfinder EAP, combines an AI-powered personalization engine with human performance coaches and licensed counselors to serve 100% of the workforce rather than the typical 4% EAP utilization rate. The platform is sold to enterprise employers via subscription, with Platform+ priced at $7.99 per employee per month and Wayfinder EAP available at enterprise contract pricing.
Product overview
Wellbeing at Work is a comprehensive platform-plus-modules solution built on Gallup's Wellbeing Index (3,000,000 surveys across 50 states). The core Wellbeing at Work Platform provides configurable employee wellbeing experiences with AI-powered personalization via Wayfinder AI. The product portfolio includes Wayfinder EAP (the first EAP designed for 100% of the workforce), W@W Counseling (specialized mental health care with licensed clinicians), W@W Groups (structured workplace growth initiatives), W@W Credentialing (Gallup-based certification programs), and W@W Leadership (executive wellbeing benefits). The Platform+ subscription ($7.99/mo or $75/yr per employee) serves as the base tier, with Wayfinder EAP offered as an enterprise add-on. The platform integrates Happify for science-backed activities and connects with strategic partners including Talkspace for digital mental health services.
Differentiator
Problem solved
Functional benefit
Brands
- Wayfinder: The first EAP experience for 100% of workforce, powered by Gallup science - a personalized GPS and roadmap for employee wellbeing across six domains (emotional, career, social, financial, physical, community)
Products and services
- Wellbeing at Work Platform A cloud-based web application and platform built on Gallup's Wellbeing Index that provides educational resources, prescriptive products, and personalized employee wellbeing journeys across six domains (emotional, career, social, financial, physical, community). Sold to enterprise employers as a configurable wellbeing experience.
- Platform+ A subscription plan for the Wellbeing at Work platform priced at $7.99 per employee per month or $75 per employee annually, providing personalized wellbeing experiences across the six domains.
- Wayfinder EAP An Employee Assistance Program offering that transforms traditional reactive crisis response (1-4% utilization) into a proactive, personalized map for all employees across six wellbeing domains. Powered by Gallup science, it includes 24/7 access to performance coaches and clinical counselors, a dedicated account team, and strategic benefit partnerships. Enterprise Plans Only with scaled pricing upon request.
- Wellbeing Resource Center An integrated resource hub within Wayfinder EAP providing employees instant access to insights, tools, employer-provided resources, actionable care guides, on-demand webinars, and premium Happify science-backed activities designed to reduce stress and boost optimism.
- W@W Counseling Specialized mental health care service providing unrestricted access to a handpicked network of licensed clinicians trained to support high-potential employees in overcoming challenges in life and work, with focus on reducing burnout.
- W@W Groups Structured workplace initiatives designed to foster personal and professional growth, community building, mentorship opportunities, and diversity and inclusion through peer support groups.
- W@W Credentialing Certification program leveraging Gallup's Wellbeing Index and CliftonStrengths assessments to empower employees to become wellbeing leaders and drive cultural transformation within their organizations.
- W@W Leadership Portfolio of executive wellbeing benefits including leadership coaching, mental health support, crisis management, and cultural transformation enablement tailored for C-suite and senior leadership teams.
Companies that use Wellbeing at Work
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Wellbeing at Work technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Wellbeing at Work partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- TalkspacecoreStrategic partnership providing employees access to digital mental health services including therapy and psychiatry. Talkspace is integrated into the Wayfinder EAP offering, broadening the spectrum of care available under the EAP beyond traditional counseling to include digital-first mental health support.
- GallupcoreTechnology partnership licensing Gallup Wellbeing Index, the world's most validated and inclusive wellbeing instrument. Platform built on 3,000,000 surveys covering six wellbeing domains. Gallup primer and CliftonStrengths integrated into credentialing programs.
- HappifysupportingPremium integration providing access to Happify's science-backed activities and content designed to reduce stress and boost optimism. Included in the Wellbeing Resource Center for employee access to gamified wellbeing tools.
- CliftonStrengths (Gallup)supportingIntegrated into credentialing programs to help employees discover their top strengths and learn how to naturally lean into them. Complements Wellbeing Index data for personalized development.
- Wellbeing at Work Summit EcosystemcoreAnnual summit in New York showcasing AI-powered workplace wellness solutions. Partners include AI-native startups Deep Care, DocHQ, and Unmind who present alongside Wellbeing at Work offerings. Positions company as thought leader in corporate wellness space.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wellbeing at Work competitors and assessment
Company assessmentEmerging players
- Happify Health: Happify Health offers science-backed digital wellbeing content and is also a partner of W@W — making it both a comparable vendor in the wellbeing app space and an adjacent content supplier to W@W's platform.
Direct peers
- Modern Health: Modern Health is a direct competitor offering a global mental health and wellbeing platform for employers, combining AI-driven navigation with a global therapist network — closely matching W@W's high-tech/high-touch EAP model.
- Headspace Health: Headspace Health (formed from the Ginger/Headspace merger) provides mental health and wellbeing via B2B channels, with similar employer-funded access model and emphasis on digital plus clinical care.
- Wellable: Wellable provides a corporate wellbeing platform covering physical, mental, and financial wellness for employers of all sizes — directly comparable in scope and enterprise subscription model.
- Spring Health: Spring Health sells precision mental health benefits to employers, combining assessments, digital tools, and therapy — overlapping directly with W@W's AI-personalized EAP and counseling bundle.
- Lyra Health: Lyra Health is a leading enterprise mental health benefits provider with an EAP-plus-therapy model serving large employers, directly comparable to W@W's Wayfinder EAP positioning and Fortune-500 GTM motion.
- Unmind: Unmind is a UK-headquartered workplace mental health platform serving enterprise clients such as Uber and British Airways — directly overlapping W@W's enterprise customer profile and AI mental health agent positioning.
- Calm Business: Calm Business offers employer-subsidized access to its meditation, sleep, and mental wellness app — competing for the same corporate wellbeing wallet share, particularly on the emotional/physical domains W@W targets.
Broad incumbents
- Virgin Pulse: Virgin Pulse is an established enterprise wellbeing and engagement platform with a broad program spanning physical, mental, and financial health — overlapping with W@W's six-domain approach but serving as a much larger incumbent.
- EAP industry incumbents (e.g., Aetna Resources For Living, Cigna EAP): Traditional carrier-affiliated EAPs (Aetna, Cigna, Optum) define the legacy 1-4% utilization baseline that W@W explicitly attacks; they remain entrenched with benefits brokers and represent the most direct category competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wellbeing at Work social profiles
Digital presenceWellbeing at Work compliance and trust
Trust signalCompliance3 records
Wellbeing at Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellbeing at Work leadership team
Management profileNumber of profiles
Profiles4 records
Wellbeing at Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellbeing at Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellbeing at Work
What does Wellbeing at Work do?
Wellbeing at Work is an enterprise wellbeing platform built on Gallup's Wellbeing Index that delivers personalized employee wellbeing experiences across six domains (emotional, career, social, financial, physical, community). Its flagship offering, Wayfinder EAP, combines an AI-powered personalization engine with human performance coaches and licensed counselors to serve 100% of the workforce rather than the typical 4% EAP utilization rate. The platform is sold to enterprise employers via subscription, with Platform+ priced at $7.99 per employee per month and Wayfinder EAP available at enterprise contract pricing.
Is Wellbeing at Work a public or private company?
Wellbeing at Work is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wellbeing at Work founded?
Wellbeing at Work was founded in 2020. It employs 1 to 10 people.
Where is Wellbeing at Work based?
Wellbeing at Work is headquartered in Longmont, United States, in the North America region.
How does Wellbeing at Work make money?
Three revenue lines are on record. Platform+ Subscription is the primary driver. The others are wayfinder EAP Enterprise Plans and counseling Services.
Who are Wellbeing at Work's main competitors?
Happify Health is listed as an emerging player. Direct peers are Modern Health, Headspace Health, Wellable, Spring Health, Lyra Health, Unmind and Calm Business. Broad incumbents are Virgin Pulse and EAP industry incumbents (e.g., Aetna Resources For Living, Cigna EAP).
Does Wellbeing at Work have an API?
No public API is recorded for Wellbeing at Work.
What industry is Wellbeing at Work in?
Wellbeing at Work's product category is Corporate Wellness Software. Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 5251 and its SIC code is 7372.