Detroit Rose
Detroit Rose is an independent, woman-owned Detroit studio that handcrafts and sells small-batch natural candles, cold-process soaps, and botanical skincare direct-to-consumer online and through a U.S. wholesale stockist network.
- Company typePrivate
- Founded-
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Detroit Rose firmographics
Firmographics- Name
- Detroit Rose
- Legal name
- Detroit Rose
- Website
- https://detroitrose.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Detroit Rose is an independent, woman-owned Detroit studio that handcrafts and sells small-batch natural candles, cold-process soaps, and botanical skincare direct-to-consumer online and through a U.S. wholesale stockist network.
- Ownership category
- akta.pro rank
Detroit Rose industry classification
Industry- Product category
- Artisan Home Fragrance & Personal Care
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
- akta.pro secondary industries
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Natural & Clean Fragrance (CRABADAG)
Keywords
Where Detroit Rose is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Detroit Rose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Detroit Rose sells directly to consumers through their website, with products handmade to order. Products include candles, skincare, soaps, and gift cards.
- Wholesale to Stockists: Products sold through a network of retail stockists across the United States. Product selection varies by retailer.
- Gift Cards: Digital gift cards available in denominations of $25, $50, $75, $100, $200, and $300 that never expire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products with varying price points |
| Unit Pricing | Pay-as-you-go | Gift Card denominations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Detroit Rose product offering
Product offeringCore offering
Detroit Rose formulates, produces, and sells handcrafted soy wax candles in 20+ fragrance profiles, cold-process soaps, and a botanical skincare line (face oil, body oil, toner, clay mask, hand sanitizer) from its Detroit studio. Products are made to order in small batches using natural, organic, non-toxic ingredients and are sold direct to consumers via the company's website and through wholesale stockists nationwide.
Product overview
Detroit Rose is a handcrafted candle, soap, and skincare brand offering a unified portfolio of artisanal home and body products. The core product lines include soy wax candles in 20+ unique fragrance profiles (ranging from floral and citrus to earthy and seasonal), cold-process soaps in 4+ variants with natural exfoliants and essential oil blends, and a skincare collection featuring face oils, body oils, toners, masks, and hand sanitizers. The brand also offers an Essential Travel Kit bundle combining travel-size skincare essentials, a collaboration ceramic soap dish, and gift cards. All products are handmade in small batches in Detroit using natural, organic, wildcrafted, and non-toxic ingredients, with the candles featuring additive-free soy wax and lead-free cotton wicks.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Candles
Quantifiable outcome
- $3,800 donated to community organizations
Companies that use Detroit Rose
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Detroit Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Detroit Rose partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Daxton HotelcoreExclusive partnership where Detroit Rose products are offered at the Daxton Hotel in Detroit. The hotel carries exclusive product offerings for guests.
- Coup D'étatcoreDetroit-based boutique retailer carrying Detroit Rose products and a collaboration partner for unique product offerings.
- PleasantreescoreExclusive collaboration partner offering Detroit Rose products at their Michigan locations.
- Foundation HotelcoreDetroit hotel carrying Detroit Rose products for retail and exclusive offerings.
- Lady of the HouseminorCollaboration partner for unique product creation and community engagement.
- Drought JuiceminorCollaboration partner for product development and community initiatives.
- Debbie CarlosminorCollaboration on ceramic soap dishes - a two-piece set designed with Debbie Carlos's signature ilog glaze style, wheel thrown in warm speckled clay.
- Walker BagsminorFamily-owned small business established in 1978 in San Francisco that makes the fuchsia-orange double zip mesh bag used for Detroit Rose's Essential Travel Kit.
- Gleaner's Community Food Bank of Southeast MichigancoreCommunity giving partner. Detroit Rose donates a percentage of sales to support food security initiatives.
- Ruth Ellis CentercoreCommunity giving partner focused on supporting LGBTQ+ youth. Detroit Rose donates a percentage of sales.
- Focus: HOPEcoreCommunity giving partner. Detroit Rose donates a percentage of sales to support their mission.
- Freedom House DetroitcoreCommunity giving partner. Detroit Rose donates a percentage of sales to support refugee services.
- Avalon Healing Center DetroitcoreCommunity giving partner. Detroit Rose donates a percentage of sales to support healthcare access.
- Birth DetroitcoreCommunity giving partner. Detroit Rose donates a percentage of sales to support maternal health services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Detroit Rose competitors and assessment
Company assessmentDirect peers
- Otherland: DTC-led artisanal candle brand with proprietary fragrance library, gift-friendly packaging, and design-forward aesthetic — directly comparable product and GTM motion to Detroit Rose.
- Capri Blue: Iconic home fragrance brand with proprietary scented candles and a strong wholesale presence in boutiques, gift shops, and hotels. Comparable channel mix and product category to Detroit Rose.
- Flamingo Estate: Luxury natural home and body brand with proprietary botanical formulations, strong storytelling around sourcing, and premium hospitality and gift positioning — overlaps Detroit Rose on natural ingredients and aspirational positioning.
- NEST Fragrances: Premium candle and home fragrance brand with luxury positioning and broad retail distribution including department stores and hotels — comparable product and channel strategy at a more upscale price tier.
- P.F. Candle Co. Soy candle brand that hand-pours in small batches with broad stockist distribution across the U.S. Closely matches Detroit Rose's handmade soy wax approach and wholesale channel strategy.
- Boy Smells: Artisan candle brand offering unique in-house fragrances with gender-neutral positioning and premium pricing. Most direct competitor to Detroit Rose in the indie natural candle space.
Emerging players
- Herbivore Botanicals: Natural botanical skincare brand with similar ingredient ethos (botanical extracts, clays, hydrosols) and clean positioning — comparable to Detroit Rose's skincare line, though without the candle business.
Broad incumbents
- Yankee Candle: Largest U.S. candle brand with mass-market distribution across grocery, mass, and own retail. Sets the price and quality benchmark against which Detroit Rose's premium positioning must justify itself.
- Bath & Body Works: Mass-market home fragrance and body care retailer with extensive candle product line and national retail footprint. Represents the scale competitor that artisan candle brands must differentiate against.
- Diptyque Paris: Global luxury home fragrance and personal care house with candles at the upper price tier. Operates across a much wider portfolio but competes for the same premium natural candle buyer as Detroit Rose.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Detroit Rose social profiles
Digital presenceDetroit Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Detroit Rose leadership team
Management profileNumber of profiles
Detroit Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Detroit Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Detroit Rose
What does Detroit Rose do?
Detroit Rose formulates, produces, and sells handcrafted soy wax candles in 20+ fragrance profiles, cold-process soaps, and a botanical skincare line (face oil, body oil, toner, clay mask, hand sanitizer) from its Detroit studio. Products are made to order in small batches using natural, organic, non-toxic ingredients and are sold direct to consumers via the company's website and through wholesale stockists nationwide.
Is Detroit Rose a public or private company?
Detroit Rose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Detroit Rose founded?
Detroit Rose was founded in -1. It employs 1 to 10 people.
Where is Detroit Rose based?
Detroit Rose is headquartered in Detroit, United States, in the North America region.
How does Detroit Rose make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale to Stockists and gift Cards.
Who are Detroit Rose's main competitors?
Direct peers on record are Otherland, Capri Blue, Flamingo Estate, NEST Fragrances, P.F. Candle Co. and Boy Smells. Herbivore Botanicals is listed as an emerging player. Broad incumbents are Yankee Candle, Bath & Body Works and Diptyque Paris.
Does Detroit Rose have an API?
No public API is recorded for Detroit Rose.
What industry is Detroit Rose in?
Detroit Rose's product category is Artisan Home Fragrance & Personal Care. Its primary akta.pro industry code is CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance), with a secondary code of CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers). Its SIC code is 2844.