Daxton Hotel
Daxton Hotel is a 151-room boutique hotel in Birmingham, Michigan, operating as a Curio Collection by Hilton property and serving affluent leisure travelers, wedding and corporate event hosts, and local diners through its Saatchi-curated art collection, four F&B outlets, and event spaces.
- Company typePrivate
- Founded2021
- HeadquartersBirmingham, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Daxton Hotel does
Daxton Hotel is a 151-room boutique hotel located at 298 S Old Woodward Avenue in Birmingham, Michigan, founded in February 2021 and operated as part of Hilton's Curio Collection by Hilton distribution and loyalty umbrella. The property was developed by a private individual owner (a lifelong Greater Detroit resident) and operates with approximately 68 employees, with the hotel named after the owner's son. Its core product is a guest experience anchored by an in-house curated art collection of over 400 Saatchi-curated contemporary pieces sourced from 160 artists across 32 countries, combined with five F&B outlets (Madam restaurant led by Chef Garrison Price, Café Dax, Geode Bar & Lounge, Daxton Delights / The Via, and Afternoon Tea), seven event spaces capable of accommodating close to 500 guests on a flow, and in-room amenities including Nespresso machines, DS & Durga toiletries, 65-inch 4K UHD televisions, and bedside wireless charging.
The business model is asset-light in distribution (Hilton Curio Collection affiliation without disclosed ownership integration) and revenue is generated through four primary streams: room reservations (quote-based nightly), a $30 per-room per-night destination fee bundling WiFi, fitness center access, pantry service, and other amenities, food and beverage across the on-site outlets, corporate and wedding event hosting, and ancillary services such as $45 nightly valet parking and a $75 pet fee. Go-to-market motion is direct-to-consumer, leveraging Hilton's global booking platform for distribution alongside the hotel's own direct booking engine, with restaurant reservations routed through OpenTable.
Daxton targets affluent leisure travelers, wedding and celebration hosts, corporate event planners, and local Birmingham/Greater Detroit residents. The hotel holds AAA Four Diamond and Forbes Travel Guide Recommended recognitions and has built a partnership ecosystem with Saatchi Art (art curation), Hyperion Coffee, Griffin Claw Brewing, Mills Pharmacy, The Lean Body Studio, and ceramicist Abigail Murray to support product differentiation, while revenue figures, occupancy, and ADR are not publicly disclosed and the property is privately held without institutional capital.
Daxton Hotel firmographics
Firmographics- Name
- Daxton Hotel
- Legal name
- Daxton Hotel
- Website
- https://daxtonhotel.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Daxton Hotel is a 151-room boutique hotel in Birmingham, Michigan, operating as a Curio Collection by Hilton property and serving affluent leisure travelers, wedding and corporate event hosts, and local diners through its Saatchi-curated art collection, four F&B outlets, and event spaces.
- Ownership category
- akta.pro rank
Daxton Hotel industry classification
Industry- Product category
- Luxury Boutique Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- City/Urban Convention Hotels (THAGALAA)
- akta.pro secondary industries
- Boutique Inns (THAGAHAB), Corporate Conference Center Hotels (THAGALAF), Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where Daxton Hotel is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Daxton Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room Reservations: The primary revenue stream is room bookings for the 151-room boutique hotel. Check-in at 4 p.m. and check-out at 11 a.m. Daily hotel fee of $30 includes water service, seasonal pantries, premium WiFi, fitness center access, coffee at Café Dax, and business center access.
- Food and Beverage: Multiple dining outlets including Madam restaurant (open for lunch 11am-3pm, dinner 5pm-10pm Sun-Thu, 5pm-11pm Fri-Sat, Sunday brunch 10am-3pm), Café Dax coffee service, Geode Bar & Lounge, and Daxton Delights. Madam offers enlightened American cuisine.
- Event and Wedding Hosting: Revenue from hosting weddings, corporate events, and celebrations in the hotel's event spaces including the Full Salon, Parlor I, Parlor II, Wine Room, Mezzanine I, and Mezzanine II. The lobby level spaces can accommodate close to 500 guests on a flow.
- Valet Parking: Valet parking available for overnight guests at $45 per night.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Overnight Valet Parking |
| One time/ perpetual license | Pay-as-you-go | Pet Fee |
| Unit Pricing | Daily | Daily Hotel Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Daxton Hotel product offering
Product offeringCore offering
Daxton Hotel is a boutique luxury hotel in Birmingham, Michigan operating under Hilton's Curio Collection. It offers 151 guest rooms and suites, multiple on-site dining venues (Madam, Café Dax, Geode Bar, and Daxton Delights/The Via), event and meeting spaces, a fitness center equipped with Peloton equipment, and a curated art program in partnership with Saatchi Art.
Product overview
Daxton Hotel is a 151-room boutique hotel operating as part of Hilton's Curio Collection. The property offers a unified hospitality experience centered on curated contemporary art, diverse dining options (Madam Restaurant, Café Dax, Geode Bar & Lounge, Daxton Delights), and adaptable event spaces. The hotel's core differentiator is its extensive Saatchi-curated art collection featuring over 400 original pieces throughout the property.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodations Overnight stay offerings across 151 guest rooms and suites, including smart-room technology, designed for leisure and business travelers visiting the Birmingham, Michigan area.
- Madam Restaurant On-site fine dining restaurant at Daxton Hotel offering a chef-driven menu for hotel guests and local diners.
- Café Dax On-site café at Daxton Hotel serving coffee, light fare, and casual food options to guests and walk-ins.
- Geode Bar On-site cocktail bar at Daxton Hotel offering drinks and bar service for hotel guests and local patrons.
- Daxton Delights / The Via Grab-and-go food and retail outlet at Daxton Hotel offering quick food options and curated retail items for guests on the move.
- Event and Meeting Spaces Versatile indoor event and meeting venues within Daxton Hotel available to rent for corporate meetings, weddings, receptions, and private social events.
- Fitness Center On-site fitness facility at Daxton Hotel equipped with Peloton equipment, available to hotel guests as an amenity.
Quantifiable outcome
- One of the most expansive hotel art collections in the United States
- +2 more outcomes
Companies that use Daxton Hotel
Customer profileSegments4 records
Ideal customer profiles2 records
Daxton Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Daxton Hotel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Abigail MurrayminorCeramics artist who creates simple, handcrafted porcelain objects with complex surfaces of found and created textures. Created the Daxton guest room vase and coffee mugs in her studio in Detroit. Her work brings delight to everyone who sees it.
- Griffin Claw Brewing CompanyminorPopular Birmingham brewery with brewers combining 30+ years of experience with new beer enthusiasts. Created a special Daxton brew served at Madam restaurant and available from the mini-bar in guest rooms.
- Mills Pharmacy & ApothecaryminorBlending 70 years of history with a modern pharmacy redesign inspired by New York and Paris. Curated selections found in the Parlour retail space and in private bars. Offers state-of-the-art compounding pharmacy and premium beauty products.
- The Lean Body StudiominorInterval training boutique studio combining strength and cardio in each class. Strives to create a judgement-free, positive, uplifting environment with killer workouts and uncompromised customer service.
- Hyperion Coffee CompanyminorProvides the exclusive Café Dax house roast for the hotel's coffee program. Coffee available at Café Dax until 11am when guests show their room key.
- HiltoncoreDaxton Hotel is a Curio Collection by Hilton property, providing global brand recognition, Hilton Honors loyalty program integration, distribution infrastructure, and operational support while maintaining boutique independence and unique identity.
- Saatchi ArtcoreArt curation partnership providing over 400 distinct contemporary art pieces from around the world, curated by Saatchi's expert team, making it one of the most expansive hotel art collections in the United States.
- OpenTableminorRestaurant reservation platform used for Madam dining reservations, allowing seamless booking integration for hotel guests and external diners.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Daxton Hotel competitors and assessment
Company assessmentEmerging players
- Graduate Hotels: Design-led boutique hotel collection operating in university-adjacent markets with strong local storytelling and F&B concepts. Comparable in boutique-build philosophy and lifestyle-brand positioning to Daxton.
Broad incumbents
- The Baronette Renaissance Detroit-Novi Hotel: Marriott-affiliated upscale hotel in Novi, MI competing in the same high-end metro Detroit corporate and wedding market. Comparable in tier and event-hosting capability while offering broader brand infrastructure.
- Curio Collection by Hilton (other properties): Sister properties under Hilton's Curio Collection brand sharing the same global distribution, loyalty program, and boutique positioning framework. Most relevant for benchmarking Daxton's positioning within the broader Curio portfolio.
- Hilton Hotels & Resorts: Parent affiliation of Curio Collection and the underlying brand platform providing Daxton's distribution, loyalty, and operational standards. Defines the broader competitive set and infrastructure Daxton operates within.
- Kimpton Hotels & Restaurants: Boutique-leaning upscale hotel and restaurant brand within IHG, focused on design, F&B, and lifestyle events. Comparable in F&B-integrated boutique hotel positioning and event-hosting capabilities.
Direct peers
- 21c Museum Hotels: Multi-property boutique hotel brand built around contemporary art museum exhibitions, restaurant, and event programming. Closest direct analog to Daxton's art-centric concept and integrated F&B/event model.
- The Townsend Hotel: Boutique luxury hotel also located in Birmingham, Michigan, directly competing for the same affluent Detroit-suburb guest base in neighboring submarket. Most geographically and demographically comparable property to Daxton.
- The Siren Hotel: Boutique hotel in Detroit's historic Wurlitzer Building with multiple F&B outlets and event programming. Comparable in concept, scale, and art/design-led positioning to Daxton.
- Shinola Hotel: Boutique luxury hotel in downtown Detroit with a strong design-forward, art-and-craft positioning similar to Daxton. Targets overlapping luxury traveler, food, and event customer segments in the broader Detroit market.
Others
- Aparium Hotel Group: Boutique hotel operator and former management affiliate of Daxton (which was previously branded Aparium Hotel Birmingham, MI). Comparable as an industry operator with shared boutique philosophy and design-led approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Daxton Hotel social profiles
Digital presenceDaxton Hotel compliance and trust
Trust signalCompliance3 records
Daxton Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daxton Hotel leadership team
Management profileNumber of profiles
Profiles1 record
Daxton Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daxton Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daxton Hotel
What does Daxton Hotel do?
Daxton Hotel is a boutique luxury hotel in Birmingham, Michigan operating under Hilton's Curio Collection. It offers 151 guest rooms and suites, multiple on-site dining venues (Madam, Café Dax, Geode Bar, and Daxton Delights/The Via), event and meeting spaces, a fitness center equipped with Peloton equipment, and a curated art program in partnership with Saatchi Art.
Is Daxton Hotel a public or private company?
Daxton Hotel is a private company. It is classified as unknown and is currently operating.
When was Daxton Hotel founded?
Daxton Hotel was founded in 2021. It employs 51 to 100 people.
Where is Daxton Hotel based?
Daxton Hotel is headquartered in Birmingham, United States, in the North America region.
How does Daxton Hotel make money?
Four revenue lines are on record. Room Reservations are the primary driver. The others are food and Beverage, event and Wedding Hosting and valet Parking.
Who are Daxton Hotel's main competitors?
Graduate Hotels is listed as an emerging player. Broad incumbents are The Baronette Renaissance Detroit-Novi Hotel, Curio Collection by Hilton (other properties), Hilton Hotels & Resorts and Kimpton Hotels & Restaurants. Direct peers are 21c Museum Hotels, The Townsend Hotel, The Siren Hotel and Shinola Hotel. Aparium Hotel Group is listed as an others.
Does Daxton Hotel have an API?
No public API is recorded for Daxton Hotel.
What industry is Daxton Hotel in?
Daxton Hotel's product category is Luxury Boutique Hospitality. Its primary akta.pro industry code is THAGALAA, City/Urban Convention Hotels, with a secondary code of THAGAHAB, Boutique Inns. Its NAICS code is 721110 and its SIC code is 7000.