What Norvelita does

Norvelita (legal entity UAB "NORVELITA") is a Lithuanian seafood processor established around 1994–1997 (firmographic founding year 1995; company history cites 1997), headquartered at Pramonės g. 1, Gabšių k., Raseinių r., Lithuania. The company operates a fish processing and smoking production facility certified to international food-safety and quality standards including ASC, GlobalGAP, MSC, and IFS Food, and is approved for EU, Australian, and Brazilian market requirements. Its core raw materials are farmed Norwegian Atlantic Salmon (Salmo salar), wild Alaska Sockeye Salmon (Oncorhynchus nerka), Herring (Clupea harengus), and Atlantic Mackerel (Scomber scombrus), processed into cold-smoked, hot-smoked, marinated/graved, and frozen formats.

The company's revenue model is anchored in private-label contract manufacturing for Lithuanian and international retail chains, with the majority of its product range produced under clients' own brands. It supplies roughly 19 named European retailers spanning Central, Western, Northern, and Baltic Europe — including Lidl, Aldi Süd, Aldi Nord, Rewe, Edeka, Kaufland, Metro, Auchan, Maxima, Rimi, Carrefour, Coop, Spar, Netto, and Penny Market — as well as named private-label partners in Italy (Coda Nera, La Bottega del Mare, RE SALMONE, LA NEF) and Germany (Krone, Top Mare). A secondary HORECA segment is served with frozen products, and a consumer-facing retail business is operated through the Fishop and Fishmarket brands across five Lithuanian cities. The company holds 27–30 years of operating experience and has been recognized as Lithuanian Exporter of the Year (2014), European Business Awards (2011), and WineHunter award winner for partner-brand products.

Norvelita is privately held with no disclosed parent company, private equity backing, or institutional investors, and operates with 501–1,000 employees. The ownership structure is not publicly detailed. Pricing is not disclosed on the company website and business inquiries are handled through direct contact. The technology stack is operational and compliance-led rather than software-led, with full supply-chain traceability from origin to finished product, an integrated quality-control system, and Google Analytics used for website analytics.

Name

Norvelita

Legal name

UAB "NORVELITA"

Website

https://norvelita.lt

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Norvelita is a Lithuanian seafood processor that produces private-label smoked, marinated, and frozen salmon products for major European retailers, plus runs its own Fishop retail stores in Lithuania.

Ownership category

akta.pro rank

Product category

Seafood Processing

NAICS

Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (311710), Fish and Seafood Retailers (445250)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Smoked & Cured Seafood (Salmon, Herring, Lox) (AFANALAD)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Fish processing
• Private label seafood
• Smoked salmon
• Seafood manufacturing
• HORECA fish supply

Headquarters

HQ city

Raseiniu

HQ country

Lithuania

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: The majority of Norvelita's product range consists of private label products manufactured for Lithuanian and foreign clients under their clients' own brands. This includes cold smoked, hot smoked, marinated, and graved salmon products.
2. Own Brand Products: Products sold under Norvelita's own brands including Fishop and Fishmarket through their retail store network in Lithuania.
3. HORECA Products: Frozen products specifically designed for the hotel, restaurant, and catering sector.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Norvelita processes and manufactures salmon and other fish products (cold smoked, hot smoked, marinated/graved, frozen) primarily as a private label supplier for major European retail chains, while also operating its own consumer retail brands (Fishop and Fishmarket) in Lithuania and supplying the HORECA sector with frozen seafood products.

Product overview

Norvelita is a Lithuanian fish processing company operating a diversified portfolio of seafood products. The core product lines include farmed Norwegian Atlantic Salmon (Salmo salar) processed into cold smoked, marinated/graved, hot smoked, and frozen HORECA formats; wild-caught Sockeye salmon from Alaska; herring (Clupea harengus); and Atlantic mackerel (Scomber scombrus). The company operates primarily as a private label manufacturer, producing products under client brands for major European retailers, while also maintaining a consumer-facing retail brand called Fishop with physical store locations. The product range spans from raw fish to value-added processed seafood products, with the majority of production dedicated to private label contracts for Lithuanian and international clients.

Differentiator

Problem solved

Functional benefit

Brands

• Fishop: Own retail brand with physical store locations in Lithuania (Vilnius, Raseiniai, Panevėžys, Alytus, Kaunas) selling fish and seafood products.

Products and services

• Farmed Norwegian Atlantic Salmon Premium Atlantic Salmon (Salmo salar) raised in Norwegian farms, sold as raw material and as processed finished products for European retailers, HORECA, and private label clients.
• Cold Smoked Salmon Products Cold smoked salmon products made from Norwegian Atlantic salmon, available primarily under private label for retail partners and HORECA.
• Marinated (Graved) Salmon Products Marinated or graved salmon products prepared via traditional Scandinavian method, produced from Norwegian Atlantic salmon for private label retail distribution.
• Hot Smoked Salmon Products Hot smoked salmon products made from Norwegian Atlantic salmon, available under private label for retail and food service partners.
• Frozen HORECA Salmon Products Frozen salmon products specifically formulated and packaged for the hotel, restaurant, and catering (HORECA) sector across European markets.
• Wild Sockeye Salmon Wild-caught Sockeye salmon (Oncorhynchus nerka) sourced from Alaska, USA coasts, processed into various finished product formats for retail and HORECA distribution.
• Herring Products Herring products processed from Clupea harengus, supplied to retail and HORECA customers.
• Atlantic Mackerel Products Atlantic mackerel products processed from Scomber scombrus, supplied to retail and HORECA customers.
• Private Label Manufacturing Service Contract manufacturing service producing smoked, marinated, and frozen fish products under client private label brands for European retail chains and brand partners.
• Fishop Retail Brand and Stores Consumer-facing retail brand operated by Norvelita, with physical store locations in Vilnius, Raseiniai, and Panevėžys selling fresh and processed fish and seafood products directly to Lithuanian consumers.

Quantifiable outcome

• Reached European leader position in salmon product manufacturing
• +1 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• FishopcoreChannel Partner/ Reseller/ DistributorNorvelita's own retail brand operating physical storefronts in Vilnius, Raseiniai, and Panevėžys selling fish products directly to consumers.
• FishmarketcoreChannel Partner/ Reseller/ DistributorNorvelita's own retail brand operating stores in Alytus and Kaunas for direct consumer sales of fish products.
• Coda NeraflagshipStrategic or Co-development PartnerItalian partner brand for premium salmon products. Won WineHunter Award PLATINUM 2018 and WH Award GOLD 2020. Norvelita produces private label products for this partner.
• La BottegacoreStrategic or Co-development PartnerItalian partner (bottegadelmare.com) for which Norvelita produces private label salmon products.
• RE SALMONEcoreStrategic or Co-development PartnerItalian partner (resalmone.it) for which Norvelita produces private label salmon products.
• LA NEFcoreStrategic or Co-development PartnerItalian partner (lanef.it) for gourmet salmon products. Won Top Italian Food 2022 award. Norvelita produces private label products.
• KronecoreStrategic or Co-development PartnerGerman partner (krone-gmbh.com) for smoked salmon products under Krone and Top Mare brands.
• Top MareminorStrategic or Co-development PartnerGerman partner brand under Krone for salmon products.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Labeyrie: French premium salmon and foie gras specialist — the leading European private label smoked salmon producer. Directly comparable as a European smoked salmon manufacturer serving major retailers with similar product formats (cold smoked, hot smoked) and customer overlap.
• Suempol: Polish fish processor and one of Central Europe's largest salmon processors. Comparable as a regional private label competitor serving European retail chains with similar smoked and processed salmon products.
• Delpeyrat: French smoked salmon and foie gras producer serving private label and own-brand channels in European retail. Comparable as another vertically integrated European salmon processor with similar product range and distribution model.
• Saupiquet: French seafood company specializing in canned and processed fish including salmon products, serving French and European retail. Comparable as a European processed seafood manufacturer with private label capabilities.
• Krone Fisch: German salmon processor and a Norvelita partner brand (Top Mare). Operates as a direct competitor in private label smoked salmon for German retailers while also collaborating, making it a uniquely comparable peer in the same product category and customer base.
• UBENA Group: German fish and seafood processing company supplying private label smoked salmon, herring, and other seafood to European retailers. Directly comparable in product mix, private label focus, and European retail customer base.

Broad incumbents

• Thai Union Group: Global seafood conglomerate with European smoked salmon operations (including King Oscar and John West brands). Comparable as a broad seafood incumbent overlapping with European processed salmon private label manufacturing.
• Mowi ASA: World's largest Atlantic salmon producer, vertically integrated from farming through processing and value-added products. Comparable as a salmon industry incumbent, though operating at much larger scale across farming and branded consumer products rather than solely private label manufacturing.
• Lerøy Seafood Group: Norwegian vertically integrated salmon producer and processor with European distribution. Comparable as a major salmon industry player, though focused on upstream farming and broader seafood rather than solely European private label smoked salmon.

Regional players

• Young's Seafood: UK-based seafood processor serving British retailers with frozen and chilled seafood including salmon products. Comparable in product type and private label focus but primarily serves the UK market rather than continental Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norvelita.lt
• LinkedInlinkedin.com/company/norvelita

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norvelita