Fishmarket
Fishmarket is a Tbilisi-based seafood and gourmet food retailer selling fresh, frozen, and smoked fish, shellfish, caviar, wine, and deli items through two physical stores, an e-commerce platform, and Wolt, Glovo, and Bolt Food delivery, serving individual consumers in Tbilisi and nearby suburbs.
- Company typePrivate
- Founded-
- HeadquartersTbilisi, Georgia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fishmarket does
Fishmarket is a Tbilisi-based, privately-held seafood and gourmet food retailer serving individual consumers in Tbilisi and surrounding suburbs (Tsaghveri, Tabakhmela, Tsavkevisi, Mtskheta). The company operates through two physical retail stores (A. Beliashvilis Street 27 and I. Abashidze Street 21a), a Georgian-language e-commerce platform at fishmarket.ge, and listings on three quick-commerce aggregators (Wolt, Glovo, Bolt Food). Its core product portfolio spans fresh, frozen, and smoked fish sourced from Norway, the Mediterranean, the Black Sea, the Atlantic, and the Indian Ocean (Norwegian salmon, sea bream, sea bass, sturgeon, cod, tuna, trout, mountain trout), plus shellfish (mussels, shrimp, octopus, squid, lobster), caviar, and adjacent gourmet categories including Italian wines, Asian specialty ingredients, deli items, and spirits. The company differentiates through MSC-certified sustainable sourcing and a free value-added fish preparation service (descaling, filleting, pin boning, portioning) offered alongside free delivery for qualifying orders.
The business model is straightforward direct-to-consumer retail with no subscription or membership tier; revenue is generated through one-time unit-priced transactions priced in Georgian Lari (₾). Marketing is conducted primarily via a Georgian-language content/blog library of fish recipes and preparation guides, organic Facebook and Instagram presence, and SEO-optimized category pages on the storefront. The company has no proprietary technology platform — no mobile apps, no API, no disclosed integrations beyond third-party delivery apps, and no AI/ML capabilities. Operational ownership is not formally disclosed, though the contact domain (fourseas.ge) suggests affiliation with a 'Four Seas' wholesale or sourcing entity. Headcount is reported at 51-100 employees; no institutional investors, funding rounds, mergers, acquisitions, or leadership changes are documented.
Fishmarket firmographics
Firmographics- Name
- Fishmarket
- Legal name
- Fish Market
- Website
- https://fishmarket.ge
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fishmarket is a Tbilisi-based seafood and gourmet food retailer selling fresh, frozen, and smoked fish, shellfish, caviar, wine, and deli items through two physical stores, an e-commerce platform, and Wolt, Glovo, and Bolt Food delivery, serving individual consumers in Tbilisi and nearby suburbs.
- Ownership category
- akta.pro rank
Fishmarket industry classification
Industry- Product category
- Seafood Retail
- NAICS
- Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (3117)
- SIC
- Retail-Grocery Stores (5411), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industry
- Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
Keywords
Where Fishmarket is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices2 records
Markets served
Fishmarket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Seafood Product Sales: Revenue is generated through the sale of fresh, frozen, and smoked seafood products including fish (Norwegian salmon, sea bream, sea bass, Black Sea fish, Atlantic fish, Indian Ocean fish), shellfish (shrimp, octopus, squid, lobster, mussels), caviar, and prepared fish dishes. Sales occur through the company's own e-commerce website and two physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual seafood products sold at unit prices |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fishmarket product offering
Product offeringCore offering
Fishmarket is a Tbilisi-based specialty retailer that sells fresh, frozen, and smoked seafood (including caviar) along with complementary gourmet categories such as Asian products, deli items, wine, and spirits, served to individual consumers and hospitality buyers through two physical stores and its own e-commerce site at fishmarket.ge. The company also offers in-house fish processing services and last-mile delivery via third-party platforms Wolt, Glovo, and Bolt Food.
Product overview
Fish Market is a Georgian seafood and gourmet food retailer operating both physical stores and an e-commerce platform. The core product portfolio consists of fresh, frozen, and smoked fish (salmon, sea bream/dorado, sea bass, sturgeon, cod, tuna, trout, and other species) sourced from various regions including Norway, the Mediterranean Sea, Black Sea, Atlantic, and Indian Ocean. The offering extends to caviar, seafood (mussels, shrimp, octopus, squid, lobster), Asian specialty ingredients (sushi components, sauces, noodles), deli items (pasta, olive oil, conserves), and a curated selection of Italian wines and spirits. Add-on services include professional fish processing (descaling, filleting, pin boning, portioning) and free delivery within Tbilisi.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Fish Fresh fish sold by unit weight to retail consumers and likely HoReCa buyers in Tbilisi via in-store and online channels.
- Frozen Fish Frozen fish and seafood SKUs offered for at-home storage and convenient preparation, available in-store and via online ordering.
- Smoked Fish Smoked fish products prepared in-house and sold to retail and gourmet consumers across Tbilisi.
- Caviar Premium caviar sold as a gourmet specialty item to consumers seeking high-end seafood.
- Seafood (Shellfish and Specialty) Assorted shellfish and specialty seafood items sold to retail and likely restaurant customers.
- Asian Products Asian food products retailed alongside seafood to provide one-stop gourmet shopping for Tbilisi consumers.
- Deli Items Deli products sold alongside seafood to broaden the gourmet shopping basket for retail customers.
- Wine and Spirits Wine and spirits retailed to complement seafood purchases for at-home dining occasions.
- Fish Processing Services In-house fish processing and smoking services that prepare and add value to raw seafood for retail sale.
- Delivery Service Last-mile home delivery of fishmarket orders fulfilled through third-party aggregators (Wolt, Glovo, Bolt Food) across Tbilisi.
Companies that use Fishmarket
Customer profileSegments1 record
Ideal customer profiles2 records
Fishmarket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fishmarket partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- WoltminorWolt serves as a quick commerce delivery partner for Fishmarket, enabling same-day delivery of seafood products to customers in Tbilisi. Orders are placed through the Wolt app with delivery available daily 10:00-19:30.
- GlovominorGlovo serves as a quick commerce delivery partner for Fishmarket, enabling same-day delivery of seafood products to customers in Tbilisi. Orders are placed through the Glovo app with delivery available daily 10:00-19:30.
- Bolt FoodminorBolt Food serves as a quick commerce delivery partner for Fishmarket, enabling same-day delivery of seafood products to customers in Tbilisi. Orders are placed through the Bolt app with delivery available daily 10:00-19:30.
- Marine Stewardship Council (MSC)coreFishmarket works exclusively with suppliers certified by the Marine Stewardship Council, a body that partners with companies to promote sustainable fishing practices. Suppliers are required to demonstrate that fishing will continue to maintain fish stocks and use only ecologically acceptable aquaculture practices, ensuring antibiotic-free aquaculture growth methods.
Recent moves5 records
Expansion highlights4 records
Fishmarket competitors and assessment
Company assessmentDirect peers
- Citarella: NYC-based seafood retailer with multiple physical stores and a strong e-commerce presence offering fresh, frozen, smoked fish, caviar, and gourmet accompaniments. Closely mirrors Fishmarket's combination of premium seafood, value-added prep services, and curated gourmet adjacencies.
- Vital Choice: Online-direct specialty seafood retailer focused on sustainably sourced fish and shellfish. Comparable in its premium, sustainability-positioned seafood assortment sold direct-to-consumer with delivery, similar to Fishmarket's MSC-certified, e-commerce-led model.
- Fulton Fish Market: New York-based specialty seafood retailer operating both a historic physical market and a nationwide online storefront. Most directly comparable as an omnichannel (store + e-commerce) premium seafood specialist serving both retail and wholesale customers.
Regional players
- Goodwill Georgia: Major Georgian supermarket chain with broad Tbilisi presence. Comparable as a domestic retail competitor selling seafood, deli, and gourmet items, providing a benchmark for Fishmarket's pricing and assortment positioning.
- Nikora: Largest Georgian supermarket and convenience-store chain operating across Georgia. Direct in-market competitor for everyday grocery and seafood spend; relevant as the most likely incumbent to encroach on Fishmarket's premium seafood niche.
Broad incumbents
- FreshDirect: US online grocery retailer with an outsized seafood and fresh-protein assortment and a strong delivery/logistics engine. Comparable as a digital-first premium food retailer where seafood is a category-defining offering.
- Whole Foods Market: Premium natural and organic grocery chain with industry-leading seafood counter standards (including sustainability sourcing). Sets the upper benchmark for premium seafood retail that Fishmarket's MSC positioning aspires to locally.
- The Fresh Market: US specialty grocery retailer known for a curated, premium assortment with strong seafood and gourmet sections. Comparable as a broader specialty grocer against which Fishmarket competes on premium experience and assortment.
- Carrefour Georgia: French hypermarket chain operating multiple stores in Georgia including Tbilisi. Competes on the broader premium grocery basket and has been scaling imported seafood and gourmet assortments that overlap with Fishmarket's offer.
Emerging players
- Crowd Cow: Online-direct specialty food retailer (originally meat, expanding into seafood) operating a curated, sustainability-positioned marketplace. Comparable to Fishmarket's premium D2C positioning and content-led customer acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fishmarket social profiles
Digital presenceFishmarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fishmarket leadership team
Management profileNumber of profiles
Fishmarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fishmarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fishmarket
What does Fishmarket do?
Fishmarket is a Tbilisi-based specialty retailer that sells fresh, frozen, and smoked seafood (including caviar) along with complementary gourmet categories such as Asian products, deli items, wine, and spirits, served to individual consumers and hospitality buyers through two physical stores and its own e-commerce site at fishmarket.ge. The company also offers in-house fish processing services and last-mile delivery via third-party platforms Wolt, Glovo, and Bolt Food.
Is Fishmarket a public or private company?
Fishmarket is a private company. It is classified as unknown and is currently operating.
When was Fishmarket founded?
Fishmarket was founded in -1. It employs 51 to 100 people.
Where is Fishmarket based?
Fishmarket is headquartered in Tbilisi, Georgia, in the Asia region.
How does Fishmarket make money?
One revenue line is on record: seafood Product Sales.
Who are Fishmarket's main competitors?
Direct peers on record are Citarella, Vital Choice and Fulton Fish Market. Regional players are Goodwill Georgia and Nikora. Broad incumbents are FreshDirect, Whole Foods Market, The Fresh Market and Carrefour Georgia. Crowd Cow is listed as an emerging player.
Does Fishmarket have an API?
No public API is recorded for Fishmarket.
What industry is Fishmarket in?
Fishmarket's product category is Seafood Retail. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of CRADADAG, Frozen Seafood Meals & Value-Added Seafood. Its NAICS code is 445250 and its SIC code is 5411.