Home from Home

What Home from Home does

Home from Home (legal entity: Home From Home Vacations Limited) is a London-based, privately held short-term vacation rental operator founded in 1996. The company curates a portfolio of 120+ hand-picked furnished apartments and houses across 14 premium London neighborhoods including Chelsea, Kensington, Holland Park, Notting Hill, Knightsbridge, and Fulham, positioning itself as an upscale alternative to hotels for discerning couples, families, and business travelers. The core offering combines nightly or short-stay apartment rental (priced roughly £160–£525+ per night depending on property size and season) with a suite of concierge services: airport and train station transfers operated by licensed black cab drivers, an in-person meet-and-greet with a 15-minute response SLA, dedicated five-star housekeeping, and a luggage storage partnership with Stasher.

The underlying platform is a direct-to-consumer booking website with property search, area and date filtering, guest-count selection, and multi-currency display (14 currencies including USD, EUR, GBP, and JPY). Distribution is intentionally narrow: properties are not listed on third-party OTAs such as Airbnb or Booking.com; sales run through the website, toll-free US phone (+1-800 967 1753), international phone (+44 20 7233 8111), and email inquiries. Marketing is multi-channel via Twitter, Facebook, Instagram, an email newsletter, and Trustpilot reviews, but the company has no mobile app, no public API, and no disclosed integrations. Ownership is independent with no institutional investors, parent company, or subsidiaries disclosed, and headcount is reported at 1–10 employees, consistent with a small specialist operator rather than a scaled platform.

Name

Home from Home

Legal name

Home From Home Vacations Limited

Website

https://homefromhome.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Home from Home is a London-based vacation rental company offering 120+ handpicked short-term furnished apartments across 14 premium London neighborhoods, targeting discerning couples, families, and business travelers seeking upscale hotel alternatives with concierge services.

Ownership category

akta.pro rank

Product category

Serviced Apartments & Vacation Rentals

NAICS

General Rental Centers (5323)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family-friendly serviced apartments (THAMACAG)

akta.pro secondary industries

Executive & VIP Corporate Housing (THAMAHAF), Single-Family Homes (Standalone Houses) (THAMAAAA)

Keywords

• Vacation rentals
• Serviced apartments
• Short-term rentals
• London apartments
• Luxury accommodations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Vacation Rental Bookings: Short-term vacation rental revenue from nightly and weekly apartment/house bookings across London's premium neighborhoods. Guests pay for accommodation with typical stays ranging from days to months.
2. Concierge Services: Additional revenue from airport transfers via licensed black cab drivers, property meet-and-greet services, and personalized London tours in luxury vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Home from Home is a London vacation rental company that books and manages 120+ handpicked short-term furnished apartments and houses across premium neighborhoods such as Chelsea, Kensington, Holland Park, Notting Hill, and Fulham. Its offering is supplemented by ancillary concierge services including licensed black-cab airport transfers, on-arrival meet-and-greet, professional housekeeping, and partner luggage storage via Stasher.

Product overview

Home from Home is a vacation rental booking platform offering handpicked luxury short-term apartment and house rentals across London's most prestigious neighborhoods. The platform provides a curated portfolio of over 120 properties in areas like Chelsea, Holland Park, Kensington, and Fulham. The core product is the vacation rental booking service, supplemented by add-on services including airport transfers via black cab drivers, meet-and-greet property introductions, professional housekeeping, and luggage storage through partner Stasher.

Differentiator

Problem solved

Functional benefit

Products and services

• London Vacation Apartment Rentals Short-term rental booking of handpicked luxury apartments and houses across prestigious London neighborhoods including Chelsea, Kensington, Holland Park, Notting Hill, Fulham, Hammersmith, Knightsbridge, and Westminster. Properties range from studios to 6-bedroom homes, with nightly rates from approximately £160 to £525+ depending on size, location, and season.
• Airport Transfer Service Chauffeur-driven airport and train station transfers using licensed black cab-qualified drivers, priced via Taxi Band (Heathrow from £88, Gatwick from £141, Stansted/Luton from £154, City Airport from £66, major train stations from £49).
• Meet & Greet Service On-arrival property orientation by a member of the customer care team who shows guests around, answers questions, and acts as a local area expert. 24/7 support with 15-minute response time, including outside office hours.
• Five Star Housekeeping Professional housekeeping providing freshly laundered linen, sparkling bathrooms, immaculate kitchens, and a property-specific starter pack of essentials for arriving guests.
• Luggage Storage (via Stasher) Luggage storage arranged through partner Stasher for guests arriving before check-in or after checkout, coordinated by the Home from Home customer care team.

Quantifiable outcome

• 120+ hand-picked properties across London
• +1 more outcomes

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StasherminorStrategic or Co-development PartnerLuggage storage partnership for guests arriving before check-in time or after checkout. Home from Home arranges Stasher services for guests needing temporary bag storage, extending customer convenience beyond the property stay.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Plum Guide: London-headquartered vacation rental operator that hand-picks and quality-tests every property before listing. Direct competitor on curated-premium positioning and London core market.
• One Fine Stay: Premium London-based serviced vacation rental brand offering curated high-end apartments and houses with hotel-style concierge. Closest direct competitor to HFH on product, geography, customer (upscale leisure and corporate), and concierge-led service model.
• SACO (Serviced Apartments Company): UK-headquartered serviced apartment operator with London as a core market. Overlap on product, customer (corporate extended-stay and leisure), and serviced-apartment operating model.
• Staycity Aparthotels: European aparthotel/serviced apartment operator with strong London presence. Comparable on product (serviced apartments with kitchens), short-stay customer, and premium positioning.
• TheSqua.re: London-focused serviced apartment and short-stay provider offering premium apartments across prime neighborhoods. Closely comparable on product type (serviced short-stay apartments), London-only geography, and corporate/leisure mix.

Broad incumbents

• Airbnb: Global short-term rental marketplace. Competes with HFH for London short-stay demand at every price point; HFH competes by offering curated quality and concierge service that Airbnb hosts do not standardize.
• Vrbo (Expedia Group): Major global vacation rental marketplace with a strong whole-home offering in London and Europe. Comparable on whole-home short-term rental product; differs as a marketplace rather than a managed portfolio.
• Booking.com: Largest accommodation marketplace globally, with extensive serviced apartment and vacation rental inventory in London. Competes for the same traveler but operates a marketplace model rather than direct property management.

Emerging players

• Vacasa: US-headquartered professional vacation rental management company with growing European presence. Comparable on professionally managed short-term rental model and owner-supplied inventory; less established in London specifically.

Regional players

• Sykes Holiday Cottages: UK-focused vacation rental operator with London exposure alongside countryside stock. Comparable on UK short-term rental product and customer, but more leisure-cottage than premium-urban.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homefromhomeuk
• Facebookfacebook.com/homefromhomeuk
• Instagraminstagram.com/homefromhome_london
• LinkedInlinkedin.com/company/home-from-home-management-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home from Home