Oxford Aunts

What Oxford Aunts does

Oxford Aunts Care Ltd. is a privately held, UK-regulated live-in and home care provider founded in 1967 in Oxford by two sisters and headquartered in Eynsham, Oxfordshire. The company employs more than 150 carers and 15 office staff, delivering 24-hour live-in care, hourly visiting care, respite care, companionship care, and couples care across 15 or more English counties spanning the South East, South West, Greater London, West Midlands, and East of England. Its service portfolio also includes eight condition-specific care lines covering dementia, Parkinson's, Multiple Sclerosis, stroke, cancer, palliative/end-of-life, mobility/frailty, and respiratory conditions, with weekly fees ranging from £900 to £2,000 depending on care complexity.

The business operates a fully managed, directly employed carer model rather than an introduction agency arrangement, and is rated 'Good' by the Care Quality Commission across all five inspection measures (safe, caring, effective, responsive, well-led). Pricing is weekly-subscription based for live-in, respite, and couples packages, with pay-as-you-go hourly care priced post-assessment. Go-to-market is predominantly direct-to-consumer via phone enquiry (01865 791 017) and website forms, supplemented by NHS, local authority, GP, and hospital referral channels and a dedicated organisational partnership programme. There is no proprietary technology platform; the service is delivered by trained human carers with international recruitment from Australia, New Zealand, and South Africa. In October 2025 the company executed its first disclosed acquisition, purchasing Countywide Caring (a Wallingford-based visiting care provider), adding 21 carers, 25 clients, and three care managers.

Name

Oxford Aunts

Legal name

Oxford Aunts Care Ltd.

Website

https://oxfordaunts.co.uk

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Oxford Aunts Care Ltd. is a UK-regulated live-in and home care provider founded in 1967, employing 150+ carers to deliver 24-hour personalised care across 15+ English counties for older adults and clients with complex medical conditions.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Couples & Family Care 24/7 In-Home Care (Multi-Client Household) (HSABAHAH), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Emergency / On-Demand Respite Care (HSABAGAD)

Keywords

• Live-in care services
• Home care
• Elderly care
• Dementia care
• Respite care

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Live-in Care Services: 24-hour live-in care where a dedicated carer resides in the client's home. Weekly fees range from £900 to £2,000 depending on care needs and complexity. Care is provided for minimum two-week periods up to several months or longer. Includes companionship, personal care, medication management, meal preparation, and household support.
2. Hourly/Visiting Care: Flexible hourly home care visits ranging from one-hour visits through to multiple daily visits. Used to supplement live-in care for carer breaks or as standalone service for those with less intensive needs. Pricing determined through assessment.
3. Respite Care: Short-term live-in care packages typically from two weeks minimum. Provides family carers with breaks while maintaining care recipient at home. Subject to full assessment with discounts available for repeat or series bookings.
4. Couples Care: Live-in care for couples with one inclusive weekly fee covering the primary carer and a small nominal charge for care provided to the second partner. Cost-effective alternative to care home where couples would pay for two rooms and two care packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oxford Aunts provides fully managed, CQC-regulated home care services led by 24-hour live-in care, where a dedicated carer resides in the client's own home. The portfolio also includes hourly/visiting care, respite care, companionship care, and live-in care for couples, complemented by specialist condition care for dementia, Parkinson's, MS, stroke, cancer, palliative/end-of-life, mobility/frailty, and respiratory conditions. Carers are directly employed, vetted, and trained, and the service is delivered across 15+ counties in England at weekly fees of £900–£2,000.

Product overview

Oxford Aunts provides a portfolio of home care services centered around live-in care, where dedicated carers live with clients in their own homes to deliver 24-hour personalized support. The core offerings include Live In Care (the primary service), Hourly/Visiting Care, Respite Care, and Companionship Care. The company specializes in condition-specific care for dementia, Parkinson's, Multiple Sclerosis, stroke, cancer, palliative/end-of-life, mobility/frailty, and respiratory conditions. A distinct service variant is Live In Care for Couples, enabling partners to receive care together. Oxford Aunts operates as a fully managed and regulated service, directly employing and training carers rather than acting as an introduction agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Live In Care 24-hour care service where an experienced and dedicated carer lives with the client in their own home to provide around-the-clock support, companionship, personal care, medication management, meal preparation, mobility support, and specialist care for complex conditions. Priced at £900–£2,000 per week depending on needs.
• Hourly Care Flexible visiting home care provided for a few hours per week or more, supporting personal care, domestic tasks, meal preparation, mobility support, medication management, and companionship. Can supplement live-in care or be used as a standalone service for those with less intensive needs.
• Respite Care Short-term care packages providing live-in or visiting care support for a minimum of two weeks, giving family carers a break and supporting recovery, rehabilitation, or trial periods before long-term commitment. Discounts are available for repeat or series bookings.
• Companionship Care Dedicated companionship services providing emotional support, social engagement, and assistance with daily activities to combat loneliness and maintain independence at home, including bereavement support.
• Live In Care for Couples Specialist care allowing couples to stay together in their own home with one dedicated live-in carer providing personalised support to both partners under one inclusive weekly fee plus a small nominal charge for the second partner, positioned as a cost-effective alternative to two care home rooms.
• Home Care General home care services encompassing various forms of domiciliary care to support daily living and maintain independence in the client's own home, covering personal care, domestic help, and companionship.
• Dementia Care Specialist one-to-one care for individuals living with dementia, delivered by highly trained carers in the comfort of the client's own home.
• Parkinson's Care Flexible care services supporting individuals living with Parkinson's disease, adapting to the changing nature of the condition to improve quality of life.
• Multiple Sclerosis (MS) Care Specialist care for individuals living with Multiple Sclerosis, enabling continued independence with appropriate support.
• Stroke Care Rehabilitation and support care for stroke survivors, helping them achieve positive outcomes through experienced carers at home.
• Cancer Care Emotional, physical, and medical support for individuals with any cancer diagnosis or stage, delivered at home.
• Palliative / End-of-Life Care Sensitive and compassionate care ensuring dignity and respect for clients' wishes during the end-of-life stage, delivered at home.
• Mobility / Frailty Care Support for individuals with mobility challenges and frailty to maintain independence and confidence at home.
• Respiratory Care Specialist support for individuals with respiratory conditions to help them live safely at home.

Quantifiable outcome

• Maintained CQC 'Good' rating in all five measures: safe, caring, effective, responsive, and well-led
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Countywide CaringcoreOthers · 27 October 2025Oxford Aunts acquired Countywide Caring, a small visiting care provider based in Wallingford. The acquisition brought 21 carers, 25 clients, and three care managers into the Oxford Aunts family. Services continue under the Oxford Aunts name while protecting access to high-quality care for local people. Managing Director Paul Gibbs stated focus on continuity of care and supporting local families.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Right at Home UK: UK franchise network of regulated home care providers offering personal care, dementia care, and live-in support to older adults. Mirrors Oxford Aunts' direct-to-consumer home care service model, specialism-led approach, and CQC-rated regulated delivery.
• Bluebird Care: National UK home care franchise providing visiting and live-in care, dementia support, and respite services to older and disabled clients in their own homes. Highly comparable service mix, customer segment (older adults needing condition-led support), and regulated delivery to Oxford Aunts.
• The Good Care Group: UK specialist in 24-hour live-in care for older adults, including complex conditions such as dementia and Parkinson's. Listed in Oxford Aunts' website as part of the same home-care brand family, operates with comparable fully-managed regulated service model and similar weekly fee structure.
• Home Instead Senior Care UK: Large UK franchise network providing personal care, dementia care, and live-in care to older adults in their own homes nationwide. Directly comparable home-care service portfolio, target customer (older adults at home), and CQC-regulated delivery model to Oxford Aunts.
• Caremark Limited: UK home care franchise providing personal care, dementia support, respite, and live-in care services through local offices. Highly overlapping service portfolio, target demographic (older adults at home), and CQC-regulated franchise operating model.
• Helping Hands Home Care: One of the UK's largest private live-in and visiting home care providers, founded in 1989, offering condition-led home care for older adults and complex needs. Direct overlap with Oxford Aunts' core live-in care proposition and broader service lines including respite and condition-specific care.

Broad incumbents

• Prestige Nursing & Care: Established UK-wide nursing and home care provider offering live-in, visiting, and specialist complex care across England and beyond. Listed in Oxford Aunts' website as part of the same home-care brand family; broader national footprint and clinical scope make it a broader incumbent versus Oxford Aunts' regional focus.
• Comfort Keepers UK: UK franchise network delivering personalised home care, dementia care and companionship services to older adults. Also referenced in the Oxford Aunts site footer as a related home-care brand; broader franchise-led network places it as a wider incumbent in the same industry vertical.
• Agincare: Established UK-wide care provider delivering home care, live-in care, and complex condition-led support across multiple regions. Comparable fully-managed regulated live-in service and broader national geographic footprint than Oxford Aunts.

Emerging players

• Focus Care Agency: Smaller UK live-in care specialist focused on older adults and complex needs, operating in a similar regional patch. Comparable live-in only service model but smaller scale, making it a partial-overlap emerging competitor in Oxford Aunts' category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oxfordauntscare
• LinkedInlinkedin.com/company/oxford-aunts-limited
• Xx.com/oxfordaunts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxford Aunts