FayerWayer

What FayerWayer does

FayerWayer is a Spanish-language digital media publication founded in 2005 and headquartered in Santiago, Chile, operating as a property within the Metro World News media network. The platform delivers news, editorial coverage, and multimedia content across technology (mobile devices, internet), science, entertainment (gaming, anime, streaming), sneakers, and commercial/sponsored content verticals to Spanish-speaking audiences across Latin America, Spain, and the United States. Content is organized by category sections (Móviles, Internet, Ciencia, Entretenimiento, Sneakers, Comercial) and produced by named editorial contributors including Consuelo Rehbein Caerols and the Equipo FayerWayer staff, with sponsored content published under the "Redacción Publimetro" byline.

The underlying technology is a standard web-based content management system delivering responsive pages with CDN-distributed assets and an image resizing service (resizer.v2). The platform maintains no mobile applications, no public APIs or SDKs, and no proprietary technical features beyond standard publishing infrastructure. Distribution occurs through the owned website, social media profiles (Facebook, Instagram, Twitter/X, YouTube, LinkedIn), RSS syndication, and email newsletters — all top-of-funnel, content-led channels with no transactional or product-led growth mechanics.

FayerWayer's business model is exclusively advertising-based. Revenue is generated through digital display advertising and a dedicated "Publipost" sponsored content section that integrates native advertising within editorial streams. The publication is free to readers with no subscription, paywall, or pricing tiers. As a non-paywalled, content-dependent digital property without disclosed headcount, funding, or revenue figures, the publication functions as a content distribution asset within the broader Metro World News network rather than a standalone venture-backed business.

Name

FayerWayer

Legal name

Metro World News (FayerWayer)

Website

https://fayerwayer.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

FayerWayer is a Spanish-language digital news publication covering technology, entertainment, science, and lifestyle content for Spanish-speaking audiences across Latin America, operating as a property within the Metro World News network and monetizing via digital advertising and sponsored content.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYBPAMAAAI

News & Content Aggregation Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYMPACAIAG

Publishing Networks & Multi-Author Publications

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

Keywords

• Technology news publishing
• Digital media
• Entertainment journalism
• Spanish-language content
• Online news platform

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: The platform generates revenue through digital advertising, including sponsored content placements (Publipost) and display advertising. Content monetization occurs through native ad formats integrated within editorial content streams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FayerWayer is a Spanish-language digital news and entertainment publication that delivers technology, mobile, internet, science, sneakers, and entertainment content to readers in Latin America and Spain. The platform operates as a free, ad-supported news website organized into vertical categories and monetized through display advertising and sponsored content placements (Publipost). It functions as a digital media property under the Metro World News network.

Product overview

FayerWayer is a digital media publication and news website that delivers content across multiple vertical categories including móviles (mobiles), internet, sneakers, ciencia (science), entretenimiento (entertainment), and comercial (commercial). The platform operates as a unified news portal with section-based content organization, featuring articles, multimedia content, and editorial coverage of technology, entertainment, science, and lifestyle topics.

Differentiator

Problem solved

Functional benefit

Products and services

• FayerWayer Website FayerWayer Website is a digital news and entertainment publication covering technology, mobile devices, internet, sneakers, science, and entertainment content. The site features articles, news coverage, and multimedia content across multiple topic categories including Móviles, Internet, Sneakers, Ciencia, Entretenimiento, and Comercial. It serves Spanish-speaking audiences across Latin America and Spain with free, advertising-supported access.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Metro World NewscoreStrategic or Co-development PartnerFayerWayer operates as a publication under the Metro World News media network, which spans multiple countries including Brazil, Chile, Colombia, Ecuador, United States, Guatemala, Mexico, and Puerto Rico. This affiliation provides cross-promotional opportunities and shared infrastructure across the network.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• BioBioChile: Major Chilean digital news outlet with broad coverage including technology. Comparable regional digital publisher competing for Chilean ad budgets and audience attention, though not tech-specialized.
• La Tercera: Established Chilean general news publication with digital presence and ad-supported model. Comparable regional media outlet competing for the same Chilean advertising pool, though not specialized in technology coverage.

Direct peers

• Wayerless: Historic LATAM technology blog with Spanish-language coverage of mobile, internet, and consumer tech. Comparable legacy regional tech publication with similar audience and editorial focus.
• Xataka: Leading Spanish-language technology publication operated by Webedia, covering mobile, internet, science, and entertainment. Closest direct competitor given overlapping Spanish-language tech vertical, similar multi-section structure, and ad-supported model.
• Hipertextual: LATAM-focused digital technology and science publication with strong Spanish-language presence and ad-supported model. Direct competitor in the regional Spanish-speaking tech journalism niche.
• Genbeta: Sibling publication to Xataka under Webedia, focused on software, internet services, and digital culture in Spanish. Directly comparable in audience, language, and monetization approach to FayerWayer.
• Engadget Spanish: Spanish edition of Engadget covering consumer technology, gadgets, and digital culture. Directly comparable digital tech publication serving Spanish-speaking audiences with similar content verticals.
• Gizmodo en Español: Spanish-language edition of Gizmodo covering technology, science, and digital culture. Comparable digital news publication serving Spanish-speaking audiences with ad-supported monetization.

Broad incumbents

• The Verge: Major English-language technology publication covering consumer tech, science, and culture with a similar multi-section format. Sets the editorial standard and competitive benchmark for tech coverage even in non-overlapping languages.
• Publimetro Chile: Sibling publication under the same Metro World News network, providing general news and free newspaper-style content in Chile. Comparable ad-supported distribution model and parent-network affiliation, though broader in scope than tech-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/fayerwayer
• Facebookfacebook.com/fayerwayer
• LinkedInlinkedin.com/company/fayerwayer
• Instagraminstagram.com/fayerwayeroficial
• Xx.com/fayerwayer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FayerWayer