Harewood Downs Golf Club

What Harewood Downs Golf Club does

Harewood Downs Golf Club is a private, member-owned golf club established in 1907 in Chalfont St Giles, near Amersham, in the south Buckinghamshire countryside of England. The club operates a single 18-hole parkland course (par 69, ~6,008 yards from the white tees) with USGA-specification greens and a 40-bunker layout redesigned by Mackenzie & Ebert, complemented by an Edwardian clubhouse and a sheltered practice facility opened in 2015. Technology infrastructure includes a Swing Studio powered by Foresight Sports Falcon technology (opened November 2019, upgraded December 2024), GCQuad and GC2 launch monitors used for PGA tuition and custom fitting, and the Intelligent Golf SaaS platform (v10.1.2) handling membership, competition management and World Handicap System synchronisation.

The business serves a diversified customer base across six segment tiers: Full members (must be proposed and seconded by existing members; £2,000 joining fee plus £100 share), Social members, Academy members (£1,000/year beginner pathway), Junior members (£180–£205/year), Visitors (green fees £50–£90), and corporate / society golf day groups of 12+. Revenue streams are a balanced mix of recurring membership subscriptions, one-off visitor green fees, usage-based equipment hire (buggies, trolleys), professional services (tuition £40–£75 per session), venue-hire function fees for events, and pro-shop hardware sales with custom fitting across TaylorMade, Callaway, Titleist, Mizuno and Ping.

Go-to-market is direct-to-consumer: phone-based tee reservations, on-site retail, corporate-direct golf day bookings, and a curated funnel through waitlist and Academy graduation. Distribution is geo-restricted (weekend and Wednesday/Friday-afternoon windows reserved for members, visitors accepted Mon–Wed afternoons and Thursdays). The club hosts the prestige Douglas Johns Trophy annually under the BB&O Golf Union — past winners include Justin Rose, Oliver Fisher, Alex Fitzpatrick and Kris Kim — and is affiliated with England Golf, signing the Women In Golf Charter on 23 September 2024.

Name

Harewood Downs Golf Club

Legal name

Harewood Downs Golf Club

Website

https://hdgc.co.uk

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Harewood Downs Golf Club is a private, member-owned 18-hole parkland golf club founded in 1907 in south Buckinghamshire, England, serving full, junior, academy, social and visiting golfers with a course, clubhouse, PGA tuition, a Foresight Sports-powered Swing Studio and a pro shop.

Ownership category

akta.pro rank

Product category

Private Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Golf course operations
• Golf membership programs
• Golf tuition services
• Golf event hosting

Headquarters

HQ city

Amersham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership subscriptions with joining fee of £2000 plus £100 share purchase. Subscription year runs July 1 to June 30. Categories include full membership, social membership, junior membership (ages up to 17), and Academy membership.
2. Green Fees: Visitor green fees charged at £90 for adults, £50 for juniors (18 or under), £55 for County Card holders. Buggy hire at £35 for visitors.
3. Equipment Hire: Buggy hire (6 available): £20-30 for members, £30-50 for visitors depending on 18 holes or day hire. Trolley hire including push trolleys (£5), electric trolleys (£15), and batteries (£10).
4. Golf Tuition: PGA professional coaching services with 30-minute lessons at £40 (members), 60-minute lessons at £75, and junior lessons at £35. Launch monitor lessons with GC2 at £35. Course management lessons also offered.
5. Functions and Events: Venue hire for events including birthday parties, anniversary celebrations, weddings, dinners, wakes, and corporate functions. Catering provided with various menu options.
6. Pro Shop Sales: Full range of golf apparel, balls, trolleys, accessories. Expert custom fitting for TaylorMade, Callaway, Titleist, Mizuno, and Ping. Price match guarantee against major retailers.
7. Golf Academy: Academy membership at £1000 per annum for beginners without handicaps, including coaching sessions and group lessons. Pathway to full membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Harewood Downs Golf Club operates an 18-hole member-owned parkland golf course in south Buckinghamshire (founded 1907), selling green-fee play, Full/Junior/Social/Academy memberships, PGA professional tuition, custom-fitted equipment through an on-site pro shop, golf day and society packages, and private Functions & Events in its Edwardian clubhouse. Supporting facilities include a Swing Studio powered by Foresight Sports Falcon technology and an indoor practice/fitting environment.

Product overview

Harewood Downs Golf Club is a member-owned private golf club founded in 1907, offering a unified suite of golf and hospitality services centred on its 18-hole parkland course in south Buckinghamshire. The core product is the 18-hole course (par 69, ~6,008 yards from white tees), complemented by an Edwardian clubhouse that hosts private functions and events. Supporting services include a Golf Academy for adult beginners (annual programme with coaching sessions and a Passport to Golf progression), Junior Membership for under-18s (with coaching from three PGA professionals), Full and Social membership tiers, PGA Professional golf tuition (individual lessons, video analysis, and GC2/GCQuad launch monitor sessions), a Swing Studio (opened 2019, upgraded 2024) providing simulator-based practice and virtual course play via Foresight Sports Falcon technology, a Golf Shop with custom club fitting, equipment hire (buggies and trolleys), and Functions & Events hosting for private celebrations. The club also stages open competitions including the Senior Men's Pairs Open and the BB&O Region PGA Pro-Am, and hosts the annual Douglas Johns Trophy (an elite amateur tournament since 1993 with past winners including Justin Rose). Website and member services are powered by the Intelligent Golf SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course An 18-hole parkland golf course in the Misbourne Valley with views of the Chiltern Hills, founded in 1907. Plays to par 69 from white/yellow tees (~6,008 yards) with USGA-spec greens and 40 renovated Mackenzie & Ebert bunkers, open year-round for members and visitors (Mon-Wed afternoons and Thursdays).
• Clubhouse and Dining Facilities Edwardian clubhouse built in 1907 offering dining, bar service, and function facilities for members, visitors, and private events. Catering is provided by an in-house chef team with 2- and 3-course menus plus bowl food options.
• PGA Professional Golf Tuition One-to-one golf coaching delivered by fully PGA-qualified professionals Geoff Morris (Head PGA Teaching Professional) and Evie Ing (PGA Assistant Professional). Includes 30-minute and 60-minute lessons, video analysis, course management lessons, and GC2/GCQuad launch monitor sessions, available to members and visitors.
• Swing Studio Indoor golf studio providing launch-monitor analytics, custom club fitting, video swing analysis, and virtual course play via Foresight Sports Falcon technology and GCQuad launch monitors. Included in membership and used for tuition and custom fitting.
• Equipment Hire Hire of golf buggies (six available) and trolleys (push and electric, with battery hire) booked through Golf Reception on a pay-as-you-go basis, with differentiated member and visitor pricing.
• Golf Shop and Custom Fitting On-site pro shop stocking golf apparel, balls, trolleys, and accessories with expert custom club fitting for TaylorMade, Callaway, Titleist, Mizuno, and Ping, plus a price-match guarantee against major retailers. Includes online shop at hdgcgolfshop.co.uk.
• Golf Academy
• Full Membership Annual full playing membership for adult golfers offering unlimited golf, official CONGU handicap, access to club competitions and inter-club team matches, practice facilities, Swing Studio access, and clubhouse use, subject to proposal and seconding by existing members.
• Social Membership
• Junior Membership Programme
• Functions and Events Venue Hire
• Golf Days and Society Packages
• Douglas Johns Trophy Open Competition Annual elite amateur golf tournament hosted at Harewood Downs since 1993, run by the BB&O Golf Union, with paid entry open to outside competitors and discounted entry for HDGC members.

Quantifiable outcome

• Two former juniors turned professional; three gained full golf scholarships at USA colleges
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major, supporting and minor.

• Foresight SportscoreTechnology or Integration · 1 November 2019Provides Falcon technology launch monitor system for the Swing Studio (opened November 2019, upgraded December 2024). Also supplies GCQuad launch monitors for tuition and custom fitting services.
• Mackenzie & EbertmajorStrategic or Co-development PartnerAward-winning golf course architecture firm that oversaw the extensive bunker renovation project. 40 new bunkers were remodeled and strategically placed throughout the course to test the modern golfer.
• TaylorMade, Callaway, TitleistcoreChannel Partner/ Reseller/ DistributorMajor golf equipment brands stocked and offered with expert custom fitting services in the pro shop. Price match guarantee against major retailers.
• Mizuno, PingsupportingChannel Partner/ Reseller/ DistributorAdditional golf equipment brands available with custom fitting services in the pro shop.
• England GolfcoreStrategic or Co-development PartnerNational governing body for golf. Club is affiliated and supports GolfSafe policy, Women In Golf Charter, and GolfMark certification. Facilitates World Handicap System synchronisation.
• BB&O Golf UnioncoreStrategic or Co-development PartnerRegional golf union that runs the Douglas Johns Trophy competition held annually at the club since 1993. Also affiliated with BB&O Region PGA.
• The R&AsupportingStrategic or Co-development PartnerInternational golf governing body. Club supports their Women's Amateur Championship and For Everyone initiatives.
• Breakthrough Parkinson'sminorOthersCharity partner supported by the club. Links displayed on club communications.
• Cure Parkinson'sminorOthersCharity partner supported by the club. Links displayed on club communications.
• Top 100 Golf CoursessupportingGTM or Marketing PartnerIndependent golf course review and ranking directory. Provides impartial third-party validation of course quality and facilities to attract visitors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beaconsfield Golf Club: Private members' golf club also located in Buckinghamshire, offering an 18-hole course, clubhouse, and member-driven events. Comparable as a similarly sized, member-owned private club in the same catchment area competing for the same Full and Social Members.
• Gerrards Cross Golf Club: Buckinghamshire-based private members' club offering an 18-hole course and full clubhouse facilities. Highly comparable on geography, scale, and member-owned business model, competing directly for membership in south Buckinghamshire.
• Stoke Park: Premier private members' club and resort in Buckinghamshire with golf, leisure, and hospitality. Comparable on premium south Buckinghamshire positioning, member subscriptions, function/event hosting, and PGA tuition offerings, though with a broader leisure and hotel mix.
• Moor Park Golf Club: Private members' club in Hertfordshire offering two 18-hole courses and full clubhouse facilities. Comparable on member-owned model, range of membership tiers, and mix of competition, tuition, and society/event revenue streams.
• Ashridge Golf Club: Private members' club in Hertfordshire/Buckinghamshire border region. Comparable as a mid-sized private club with an 18-hole course, clubhouse, and active competition calendar targeting similar member demographics.
• The Wisley Golf Club: Surrey-based private members' club with three 9-hole loops forming an 18-hole course and modern clubhouse. Comparable on member subscriptions, green-fee structure, pro shop, and PGA tuition offering at the premium south-east England private club tier.
• The Berkshire Golf Club: Two-course private members' club in Berkshire founded in 1928. Comparable on heritage positioning, member-owned governance, full clubhouse catering, and corporate/society day hosting at the premium end of UK private clubs.
• Wexham Park Golf Club: Buckinghamshire-area private members' club. Comparable on local geography, member subscriptions, junior programme, and society/corporate day offerings within the same south Buckinghamshire catchment.
• Chart Hills Golf Club: Private members' club in Kent designed by Nick Faldo. Comparable on UK private member-owned model, premium course positioning, society and corporate event hosting, and PGA tuition; regionally distinct from Harewood Downs but operating the same business model.

Broad incumbents

• Sunningdale Golf Club: Historic, well-established two-course private members' club in Berkshire. Comparable as a premium private golf club serving affluent south-east England, though at a larger scale and higher prestige tier than Harewood Downs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HarewoodGolf
• Facebookfacebook.com/HarewoodGolf
• LinkedInlinkedin.com/company/harewood-downs-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harewood Downs Golf Club