Publi-Air Nederland
Publi-Air Nederland is a Dutch custom inflatable and 3D solid-object manufacturer founded in 1972 that designs and produces bespoke large-format displays for enterprise clients across retail, sports, festivals, broadcasting, beverages, and art.
- Company typePrivate
- Founded1972
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Publi-Air Nederland does
Publi-Air Nederland (also trading as Publi air) is a Dutch custom inflatable and large-format display manufacturer founded in 1972 and headquartered at Argonweg 45, Almere, Netherlands. The company designs and produces entirely bespoke inflatable objects and non-inflatable 3D solid displays for enterprise clients, with no standard product catalog — every project is individually scoped, prototyped, and built in-house at its Almere facility. Its manufacturing technology spans coated textiles (polyester with PU coating), PVC, and TPU for air-filled and sealed air-tight inflatables, as well as EPS-based 3D solid objects with concrete-look coatings, DMX-integrated internal lighting for stage and event spheres, and novel techniques such as the nearly seam-free 'Cloud Room' interior.
The company sells through a sales-led GTM model: enterprise and mid-market buyers initiate via website quote request, phone (088 0122 800), or in-person consultation at Almere, with a 3-hour response SLA and project lead times of 3–12 weeks depending on complexity. Revenue is generated through two streams — custom project revenue (one-time, quote-based pricing tied to concept, dimensions, materials, print, and timeline) and installation/on-site services including technical supervision, maintenance, and storage. Pricing is not publicly disclosed; a two-year warranty is offered on all products.
Publi Air serves a diversified enterprise roster across retail (De Bijenkorf, bol, Hans Anders, Sportvibes), sports marketing (KNVB, Formula E Berlin, Tribe Padel, Mizuno, Loogman Groep), festivals and events (Q-dance, Milkshake Festival, AFAS Live, Amsterdam Light Festival, RAI Amsterdam), broadcasting (SBS6/Talpa), beverages (Heineken, Guinness, Transavia), lottery (Staatsloterij), cultural/art institutions (Pulchri Studio, DROPSTUFF MEDIA, Joseph Klibansky, Golden Dean, air up), and select international projects (Gaysorn Village Thailand, Berlin Potsdamer Platz). Management includes Head of Operations Samuel Nuijten and Head of Sales Pepijn Scholte, both appointed in 2022, alongside a Head of New Business. Ownership is private with no disclosed venture capital, private equity, or parent-company affiliations.
Publi-Air Nederland firmographics
Firmographics- Name
- Publi-Air Nederland
- Legal name
- Publi air
- Website
- https://publiair.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Publi-Air Nederland is a Dutch custom inflatable and 3D solid-object manufacturer founded in 1972 that designs and produces bespoke large-format displays for enterprise clients across retail, sports, festivals, broadcasting, beverages, and art.
- Ownership category
- akta.pro rank
Publi-Air Nederland industry classification
Industry- Product category
- Custom Inflatable Manufacturing
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Balloon Decor & Installations (HSACAOAC)
Keywords
Where Publi-Air Nederland is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Publi-Air Nederland business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Project Revenue: Revenue generated through bespoke custom inflatable and 3D solid object projects. Pricing is quote-based, varying by project complexity, size, materials, and production timeline. No standard product catalog pricing; each project is individually scoped.
- Installation & On-Site Services: Additional revenue from on-location installation, technical supervision, maintenance, and storage services provided alongside product delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project pricing — each project quoted individually |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Publi-Air Nederland product offering
Product offeringCore offering
Publi-Air Nederland designs and manufactures bespoke inflatable products and 3D solid objects for brands, agencies, sports organizations, festivals, retailers, and artists. Every item is made to order in-house at the Almere facility, using coated textiles, PVC, and TPU, with both continuous-blower and sealed air-tight inflatable variants. Offerings range from giant inflatables and arches to small giveaways, supported by on-site installation, technical supervision, and storage services.
Product overview
Publi-Air Nederland is a custom inflatable and large-format promotional display manufacturer with over 50 years of experience. The company's offerings are organized as a portfolio of physical product categories rather than a software platform. Their core products include: custom inflatable creations (Jouw idee, onze creatie), inflatable advertising objects, inflatable arches, festival decorations, crowdballs, point-of-sale materials, inflatable bouncy castles, air beds and beach balls, giant inflatables, inflatable tents, inflatable spheres, retail/store displays, mirror balls, blowups/product enlargements, premiums/corporate gifts, inflatable furniture, inflatable columns, and 3D solid objects. The product line serves various industries including retail, sports marketing, festivals/events, inflatable art, exhibitions/trade shows, and marketing/advertising. All products are custom-made to client specifications with design, production, and delivery handled in-house from their Almere facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Inflatable Advertising (Opblaasbare reclame)
- Inflatable Arch (Opblaasbare boog)
- Festival Decoration (Festival decoratie)
- Crowdballs
- Point-of-Sale Materials (Point-of-Sale materiaal)
- Inflatable Bouncy Castles (Opblaasbare Springkussens)
- Air Beds and Beach Balls (Luchtbedden en strandballen)
- Giant Inflatables
- Inflatable Tents (Opblaasbare tenten)
- Inflatable Spheres (Opblaasbare Spheres)
- Retail and Store Displays (Retail en winkel displays)
- Mirror Balls (Spiegelballen)
- Blowups and Product Enlargements (Blowups en productvergrotingen)
- Premiums and Corporate Gifts (Premiums en Relatiegeschenken)
- Inflatable Furniture (Opblaasbare meubels)
- Inflatable Column (Opblaasbare zuil)
- 3D Solid Objects (3D solid objecten)
- Custom Creations (Jouw idee, onze creatie)
- Installation and On-Site Services
Quantifiable outcome
- World record for largest inflatable fish (34m long, 17m high) — demonstrates extreme scale capability
- +2 more outcomes
Companies that use Publi-Air Nederland
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles6 records
Publi-Air Nederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Publi-Air Nederland partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- GW BerlincoreCollaborated with Publi Air on the Cee Cee x Mr. Kaplin project for the 25th anniversary of Das Center am Potsdamer Platz in Berlin. GW Berlin acted as the local partner coordinating the installation of six colorful animal inflatables designed by artist Mr. Kaplin.
- Brand New LivecoreCollaborated with Publi Air on the Staatsloterij world record inflatable fish project. Brand New Live was involved in the activation and deployment of the 34-meter inflatable fish.
- Gil und Weingärtner GmbH (G|W)coreGerman event design and production company that serves as Publi Air's primary contact for Formula E Berlin projects. G|W has engaged Publi Air for multiple consecutive years (Formula E Berlin 2020–2023) to create inflatable pavilions for the fan zone.
- StoreagecoreInternational design bureau that commissioned Publi Air to create mirrored inflatable capsules for the air up pop-up store in Amsterdam. Creative direction led by Leendert Tange, Creative Partner at Storeage.
- Joseph KlibanskycoreDutch artist Joseph Klibansky commissioned Publi Air to create a 7-meter inflatable version of his 'Bare Hug' sculpture for the Zin in de Zomer festival, achieving a 99% match with the original artwork.
- Wondr ExperiencecoreWondr Experience commissioned Publi Air to create the 'Cloud Room' — a seamless, nearly seam-free inflatable interior space creating a surreal floating cloud atmosphere for their Amsterdam venue.
- DROPSTUFF MEDIAcoreCollaborated with Publi Air on the Pride 'Rise of the Rainbow' experience at Het Nederlands Instituut voor Beeld & Geluid, creating sealed inflatable frames as colorful visual markers for the queer history exhibition.
- CreaplancoreBelgium's #4 stand builder commissioned Publi Air to create a custom inflatable octopus for client Bark's stand at Zoomark Bologna trade show. Creaplan coordinated installation while Publi Air handled production.
- Pulchri Studio / The Hague & PartnerscoreAnnual collaboration on BlowUp Art Den Haag installations. Publi Air works with Pulchri Studio and The Hague & Partners to install large-scale inflatable artworks by Dutch designers in the Museumkwartier and along Lange Voorhout.
- DROPSTUFF MEDIA (Fiera del Suono)coreMediated art collective DROPSTUFF MEDIA commissioned Publi Air to produce sealed inflatable abstract carnival attraction objects for the immersive audio experience 'Fiera del Suono', shown at Tilburgse Kermis, Big Art Bijlmer, and Beeld en Geluid.
- Clipper MSminorExecution partner for the Staatsloterij inflatable fish project. Clipper MS handled the pre-inflation setup on the IJ waterway and deployment logistics for the 34-meter world record inflatable.
- St Robo & DreamHausminorCreative and production partners for the 10-meter giant pink Achraf inflatable for the 6pm Festival in Berlin. St Robo and DreamHaus provided creative direction alongside Publi Air's manufacturing expertise.
- Peter TijhuisminorPhotographer providing professional photography for the air up pop-up store project, documenting the mirrored capsule installation.
- Golden Dean (Dean Hutton)coreGenderqueer transmedia artist collaborated with Publi Air to create 'Resting VNXS' for Amsterdam Light Festival 2024 — an inflatable light artwork installed in the Hoftuin, Amsterdam.
- Milkshake Festival / Joost Kellendonk / Thomas Loven / Dylan Westerweel (D.O.L. House)coreCollaborative production of iridescent mirror ball installations for Milkshake Festival, creating magical rainbow-reflecting 'trees' that became the festival's most popular meeting point.
- one:nilminorCreative agency that coordinated with Publi Air on the Staatsloterij lion head installation for the historic OranjeFans.nl fan bus, working in partnership with Johnny de Mol.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Publi-Air Nederland competitors and assessment
Company assessmentDirect peers
- Inflatable Images: US-headquartered custom inflatable manufacturer producing giant inflatables, mascots, and promotional products for brands, agencies, and events. Highly comparable to Publi-Air on the made-to-order inflatable model and the marketing/spiritals customer base.
- Extreme Inflatables: US-based custom inflatable manufacturer specializing in advertising replicas, mascots, and large-format event inflatables. Comparable to Publi-Air in product category and core marketing-activation customer use case.
- Inflatable Design Group: US custom inflatable designer and manufacturer serving brands, agencies, and event organizers with hero inflatables and mascots. Strongly comparable to Publi-Air's bespoke marketing-inflatable offering and design-led process.
- Landmark Creations: US custom inflatable manufacturer offering design, fabrication, and rental of giant inflatable replicas, mascots, and event décor. Comparable to Publi-Air on the high-end B2B custom build pipeline serving brands and events.
- Bright Inflatables: UK-based custom inflatable manufacturer producing bespoke 3D inflatable objects, architectural pieces, and brand activations. Comparable to Publi-Air on the bespoke design-and-build model for European marketing and event clients.
- Airheads Inflatable Balloon Company: US custom and novelty inflatable maker specializing in giant balloons, product replicas, and event inflatables. Comparable to Publi-Air on the inflatable product replica and promotional novelty product line, including the air-bed and beach-ball category.
Broad incumbents
- Pioneer Balloon Company: Largest US latex and foil balloon manufacturer with broad novelty and event-category presence. Comparable as an established incumbent in the wider inflatable novelty space, though its catalog model differs from Publi-Air's purely bespoke approach.
Regional players
- Airworks Inflatables: UK-based custom inflatable manufacturer with a strong events-and-marketing customer base. Comparable to Publi-Air on bespoke inflatable builds and event-decor product mix, but geographically focused on the UK rather than Benelux.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Publi-Air Nederland social profiles
Digital presencePubli-Air Nederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publi-Air Nederland leadership team
Management profileNumber of profiles
Profiles3 records
Publi-Air Nederland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publi-Air Nederland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publi-Air Nederland
What does Publi-Air Nederland do?
Publi-Air Nederland designs and manufactures bespoke inflatable products and 3D solid objects for brands, agencies, sports organizations, festivals, retailers, and artists. Every item is made to order in-house at the Almere facility, using coated textiles, PVC, and TPU, with both continuous-blower and sealed air-tight inflatable variants. Offerings range from giant inflatables and arches to small giveaways, supported by on-site installation, technical supervision, and storage services.
Is Publi-Air Nederland a public or private company?
Publi-Air Nederland is a private company. It is classified as management employee owned and is currently operating.
When was Publi-Air Nederland founded?
Publi-Air Nederland was founded in 1972. It employs 11 to 50 people.
Where is Publi-Air Nederland based?
Publi-Air Nederland is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Publi-Air Nederland make money?
Two revenue lines are on record. Custom Project Revenue is the primary driver. The others are installation & On-Site Services.
Who are Publi-Air Nederland's main competitors?
Direct peers on record are Inflatable Images, Extreme Inflatables, Inflatable Design Group, Landmark Creations, Bright Inflatables and Airheads Inflatable Balloon Company. Pioneer Balloon Company is listed as a broad incumbent. Airworks Inflatables is listed as a regional player.
Does Publi-Air Nederland have an API?
No public API is recorded for Publi-Air Nederland.
What industry is Publi-Air Nederland in?
Publi-Air Nederland's product category is Custom Inflatable Manufacturing. Its primary akta.pro industry code is HSACAOAC, Balloon Decor & Installations. Its NAICS code is 335210 and its SIC code is 3944.