Botanicus France

What Botanicus France does

Botanicus France is a Grenoble-based, privately held natural cosmetics company established in 2015 that operates as both a direct-to-consumer e-commerce retailer and a multi-brand marketplace, with a physical boutique in Grenoble. The company distributes its own brand Botanicus — handmade in Bohemia (Czech Republic) from organically cultivated herbs and plants processed immediately post-harvest — alongside more than a dozen curated niche brands including Perlucine (marine-based skincare), Holigreen (botanical serums), Tadé, Endro, L'Essence Des Notes, Chamarrel, and Origine Bio. The assortment spans face care, body care, hair care (liquid and solid shampoos), and fragrances (eaux de parfum/toilette, bougies, roll-ons, ambient scents), organized into ingredient-themed collections such as Rose, Patchouli, Calendula, Lavender, Honey, Dead Sea Mud, Shea Butter, and Tea Tree.

The commercial model is unit-based DTC with one-time purchases priced from €8.90 (entry soaps) to €58.60 (premium rose oil, 500ml), with no subscription or recurring contract structures evidenced. Distribution is primarily the proprietary e-commerce storefront at botanicus-france.com, supplemented by the single Grenoble boutique and Colissimo shipping to France Metropolitan (€7.50) and neighboring European countries (€15), with DOM TOM available on request. Marketing is content-led: an educational blog ("Les conseils de l'apothicaire" with an INCI ingredient dictionary), an Instagram presence (@botanicus_france), and an email newsletter drive organic top-of-funnel traffic rather than paid performance channels. No mobile app, API, AI capabilities, patents, certifications, or disclosed funding rounds are evidenced; the company operates with 11-50 employees on what appears to be a standard SMB e-commerce platform.

No external investment, ownership, or management information is publicly disclosed. The commercial footprint is regional (France plus selected European neighbors), with no claims of broader global distribution. In summary, Botanicus France is a small-scale, niche-positioned natural cosmetics retailer whose defensibility rests on brand heritage from Bohemia, vertical curation of complementary brands, and content-driven organic acquisition rather than technology, scale, or capital.

Name

Botanicus France

Legal name

Botanicus France

Website

https://botanicus-france.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Botanicus France is a private, Grenoble-based natural cosmetics DTC retailer and multi-brand marketplace, established in 2015, selling handmade Botanicus Bohemia skincare, haircare, body care, and fragrances alongside curated niche brands via e-commerce and a single boutique, serving individual consumers in France and neighboring European countries.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Natural cosmetics
• Organic skincare
• Handmade soaps
• Botanical fragrances
• Plant-based haircare

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct sales of natural cosmetics including face care, body care, hair care, and perfumes. Products are sold at one-time purchase prices ranging from 8.90€ to 58.60€ through e-commerce and physical boutique.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Botanicus France manufactures and sells natural, handmade cosmetics including face care, body care, hair care, and fragrance products under its own Botanicus brand (originally from Bohemia) made from organically grown herbs and plants processed immediately after harvest. The company also operates as a multi-brand natural cosmetics retailer, distributing other brands such as Perlucine, Holigreen, Alpes Kosmos, and Tadé through its e-commerce store and physical boutique in Grenoble.

Product overview

Botanicus France is a natural cosmetics company based in Grenoble, established in 2015, offering a diverse portfolio of handmade skincare, haircare, and fragrance products. The company operates as both a retailer of their own Botanicus brand (originating from Bohemia, Czech Republic) and a multi-brand marketplace featuring other natural cosmetics brands. Their product range spans face care (cleansers, tonics, serums, creams, oils, eye contour, masks), body care (cleansing, moisturizing, hand/foot care, scrubs, bath, deodorants), hair care (shampoos, treatments), and fragrances (perfumes, candles). Products are organized into themed collections based on key ingredients: Rose, Patchouli, Calendula, Lavender, Honey, Dead Sea Mud, Shea Butter, and Tea Tree. The company differentiates through artisanal manufacturing using organically grown herbs and plants processed immediately after harvest. Multiple partner brands are also distributed including Perlucine (marine-based), Holigreen (botanical serums), and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Botanicus Brand Natural Cosmetics The company's own brand of natural cosmetics, handmade in Bohemia from organically grown herbs and plants, manufactured at their gardens for extreme freshness. Spans face care, body care, hair care, and fragrances.
• Soins Visage (Face Care Line)

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sanoflore: French organic skincare brand with similar botanical positioning, sold through pharmacy and DTC channels. Direct competitor in the natural face/body category in France.
• Cattier Paris: Independent French natural and organic beauty brand offering face, body, hair, and baby care. Highly comparable in size, positioning, and distribution model.
• Melvita: French pioneer of organic and natural cosmetics (face, body, hair care). Closely comparable in category, geography, and product breadth, though operating at meaningfully larger scale.
• Aroma-Zone: French natural beauty retailer/brand combining own-label essential oils, cosmetics, and DIY ingredients with multi-brand distribution. Overlaps on product mix and natural-ingredient positioning.
• La Compagnie de Provence: French natural personal care brand anchored by traditional soaps and body care. Comparable product category (soaps, body lotions, fragrances) and artisanal brand narrative.

Broad incumbents

• Klorane: French botanical-based personal care brand (Pierre Fabre group). Overlaps with Botanicus on plant-based hair care and natural ingredient story, but at much larger group scale.
• Caudalie: Larger French natural cosmetics brand (vinotherapy-based skincare, body, fragrance). Overlaps in natural positioning and French origin but operates at significantly greater scale and distribution.
• L'Occitane en Provence: Global French natural beauty group with broad portfolio across skincare, body care, and fragrances. Comparable botanical/herbal positioning but vastly larger scale, retail footprint, and brand recognition.
• Weleda: International natural and biodynamic cosmetics brand with face, body, and baby care lines. Comparable on 'natural + traditional manufacturing' positioning and broad European footprint.

Emerging players

• Endro Cosmétiques: Breton small-batch natural cosmetics brand focused on solid deodorants, shampoos, and skincare. Comparable on artisanal handmade production and French natural positioning, with overlapping solid-format products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/botanicus_france
• Xx.com/botanicusfrance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanicus France