Mediality

Media Intelligence & Publishing Servicesmediality.com.au

Mediality is an Australian media services joint venture owned by News Corp, Nine, The West Australian, and Australian Community Media, providing press release distribution, media intelligence, racing data, and publishing services to enterprises, government, and media organizations across Australia and New Zealand.

Company typePrivate
Founded-
HeadquartersSurry Hills, Australia
Headcount51–100
GTM typeB2B
OfferingServices

What Mediality does

Mediality is an Australian privately-held media services company headquartered in Surry Hills, operating as a joint venture owned by four major Australian publishing groups: News Corp, Nine, The West Australian, and Australian Community Media. The company was formed in 2020 following the sale of Australian Associated Press (AAP) and consolidates decades of media services heritage under a unified brand. Mediality serves large enterprises, federal government departments, media outlets, and educational institutions across Australia and New Zealand, with named customers including Australia Post, Woolworths, Westpac, National Australia Bank, Nine Entertainment, News Corp, the Australian Taxation Office, NBN Co, and multiple universities.

The company operates four core divisions: Medianet (Australia's premier press release distribution network and media contacts database, plus media monitoring), Medianet Insights (bespoke media analysis for government and large corporates), Mediality Racing (racing data and form guides for thoroughbred, greyhound, and harness racing), and Pagemasters (web design, page-ready print services, digital newsroom CMS support, TV guides, puzzles, editing, and comment moderation). Underlying infrastructure includes secure file delivery via SFTP (port 22) and FTPS (port 21) protocols, accessible through standard FTP clients. The technology stack is conventional and integration-light, with no disclosed APIs or AI capabilities.

Mediality's business model is B2B services-based, quote-based pricing, with revenue generated through enterprise contracts across its four divisions. Distribution occurs through divisional websites (medianet.com.au, pagemasters.com, medialityracing.com.au) with direct sales outreach. The consortium ownership by Australia's largest publishers creates structural advantages but also constrains the company's strategic optionality and independence.

Mediality firmographics

Firmographics

Name: Mediality
Legal name: Mediality
Website: https://mediality.com.au
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: Mediality is an Australian media services joint venture owned by News Corp, Nine, The West Australian, and Australian Community Media, providing press release distribution, media intelligence, racing data, and publishing services to enterprises, government, and media organizations across Australia and New Zealand.
Ownership category
akta.pro rank

Mediality industry classification

Industry

Product category: Media Intelligence & Publishing Services
NAICS: Public Relations Agencies (541820), Marketing Research and Public Opinion Polling (541910), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
akta.pro secondary industries: Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK), Digital Newsroom/CMS Platforms for Publishers (MPACAIAH), Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

Media intelligence services
Press release distribution
Media contacts database
Publishing production services
Racing data services

Where Mediality is headquartered

Location

Headquarters

HQ city: Surry Hills
HQ country: Australia
HQ region: Oceania

Markets served

Mediality business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Mediality product offering

Product offering

Core offering

Mediality provides media and publishing solutions through four divisions: Medianet (media intelligence platform with media contacts database, press release distribution, and media monitoring), Medianet Insights (bespoke media analysis for government and large corporates), Pagemasters (web and page-ready publishing services, digital newsroom CMS, TV guides, puzzles, design, editing and comment moderation), and Mediality Racing (racing data and form guides for thoroughbreds, greyhounds and harness racing).

Product overview

Mediality is a diversified media services company operating as a platform-plus-divisions architecture with four distinct business units. The company is owned by Australian publishing groups News Corp, Nine, the West Australian and Australian Community Media. Mediality provides Medianet (media intelligence and press release distribution), Medianet Insights (bespoke media analysis), Mediality Racing (racing data and form guides), and Pagemasters (web and page-ready publishing services). The divisions share infrastructure including secure file delivery via SFTP/FTPS, while maintaining separate customer-facing presences.

Differentiator

Problem solved

Functional benefit

Brands

Medianet: Australia's premier press release distribution network and media contacts database, media monitoring and analysis services
Medianet Insights
Mediality Racing
Pagemasters

Products and services

Medianet Australia's premier media intelligence platform providing media contacts database, press release distribution network, media monitoring and media analysis services for media relations professionals.
Medianet Insights Bespoke media analysis services providing tailored media intelligence to federal government departments, not-for-profits and large publicly listed companies across a range of industry sectors.
Pagemasters Comprehensive media production solutions provider offering web design, page-ready services for print media, digital newsroom CMS support, TV guides, puzzles, design and editing services, and comment moderation for news sites.
Mediality Racing Provider of racing data and form guides for thoroughbreds, greyhounds and harness racing, delivering accurate data to wagering operators, trainers, owners, media outlets and punters.

Companies that use Mediality

Customer profile

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Mediality technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Mediality partnerships and signals

Strategic signal

Recent moves7 records

Expansion highlights2 records

Mediality competitors and assessment

Company assessment

Broad incumbents

Kantar: Kantar is a large data, insights, and media monitoring consultancy with broad offerings overlapping with Medianet Insights' bespoke media analysis for governments and large enterprises.

Direct peers

Cision: Cision is the global leader in media intelligence and communications software, owning PR Newswire, and competes directly with Mediality's Medianet in press release distribution, journalist databases, and media monitoring globally.
Meltwater: Meltwater is a global media intelligence and social listening platform serving PR and communications teams with monitoring, analytics, and journalist outreach—directly comparable to Medianet's media monitoring and contacts offerings.
GlobeNewswire: GlobeNewswire provides press release distribution and disclosure services for publicly listed companies, competing with Medianet's distribution network for corporate and listed-company communications.
PR Newswire: PR Newswire, a Cision company, is a leading global press release distribution wire service, directly competing with Medianet's "Australia's premier press release distribution network" for enterprises distributing news.
Burrelles: Burrelles is a U.S.-focused media monitoring and PR analytics platform that provides journalist contacts and clipping services comparable to parts of Medianet's media monitoring and contacts database.

Regional players

Isentia: Isentia is an Asia-Pacific focused media intelligence and monitoring company based in Australia, directly overlapping with Medianet's media monitoring and bespoke analysis services in the same regional market.

Others

Pagemasters Australia (typesetting/print supply peers): Australian print and digital typesetting/newsroom production service providers compete with Pagemasters' page-ready, subediting and CMS services for newspaper publishers in the same local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

Mediality financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mediality leadership team

Management profile

Number of profiles

Profiles5 records

Mediality subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Mediality funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mediality M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediality

What does Mediality do?

Is Mediality a public or private company?

Mediality is a private company. It is classified as corporate owned and is currently operating.

When was Mediality founded?

Mediality was founded in -1. It employs 51 to 100 people.

Where is Mediality based?

Mediality is headquartered in Surry Hills, Australia, in the Oceania region.

Who are Mediality's main competitors?

Kantar is listed as a broad incumbent. Direct peers are Cision, Meltwater, GlobeNewswire, PR Newswire and Burrelles. Isentia is listed as a regional player. Pagemasters Australia (typesetting/print supply peers) is listed as an others.

Does Mediality have an API?

No public API is recorded for Mediality.

What industry is Mediality in?

Mediality's product category is Media Intelligence & Publishing Services. Its primary akta.pro industry code is MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos), with a secondary code of MPAJADAK, Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data). Its NAICS code is 541820 and its SIC code is 2711.