What Isentia does

Isentia is an Asia-Pacific media intelligence and monitoring company headquartered in Sydney, Australia, operating across 14 offices in Australia, New Zealand and Southeast Asia (Malaysia, Singapore, Philippines, Thailand, Indonesia and Vietnam) and supported by approximately 900 employees. The company delivers a cloud-based platform that monitors broadcast, print, online and social media from more than 6,000,000 sources, scanning over 1,400,000 online items per day, and offers a 50,000+ journalist contact database for media outreach. Its modular product set spans real-time monitoring, analytics dashboards, branded reports, daily briefings, reputation analysis (RepID), media impact measurement, social media intelligence, stakeholder relationship management, and the proprietary Lumina AI suite with an AI View module for LLM citation tracking.

Isentia's core technology combines real-time speech-to-text (Google Cloud) and stream processing (AWS Kinesis/Flink) with multilingual natural language processing covering English plus Thai, Vietnamese and other APAC languages, layered with proprietary scoring methodologies (Media Impact Score, RepID) and the recently launched Lumina AI suite. The platform is sold as enterprise SaaS on annual, quote-based subscriptions, complemented by professional services for bespoke research, and targets PR and communications teams, marketing departments, government bodies, agencies, C-suite, risk and legal, research and HR functions within large organisations. Notable customers include NZ Government, Singapore Government, Disney, Sunway, Tenaga Nasional, ATEED and the Gold Coast 2018 Commonwealth Games Corporation.

Isentia was founded in 1982 by Neville Jeffress, listed on the ASX under ticker ISD, and in 2021 was acquired by UK-listed Access Intelligence PLC through a scheme of arrangement, becoming part of the Pulsar Group alongside Pulsar, Response Source and Vuelio. The company now operates as a private subsidiary under that group, with distribution channels comprising direct enterprise sales with country-specific account teams, an online demo-request funnel, a mobile app on iOS and Android, and a multi-channel marketing programme spanning thought-leadership content, webinars, industry events and research publications. Award recognition includes 45+ AMEC International Communication Effectiveness awards, AFR Boss Most Innovative Companies (2017, 2018, 2021), the Google Cloud Media and Entertainment Customer Award (2021), and Singapore Spark and MARKies awards.

Name

Isentia

Legal name

Isentia

Website

https://isentia.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Isentia is an Asia-Pacific media intelligence SaaS company that monitors broadcast, print, online and social media from over 6,000,000 sources for PR, marketing, government and enterprise customers across Australia, New Zealand and Southeast Asia.

Ownership category

akta.pro rank

Product category

Media Intelligence Software

NAICS

Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industries

Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)

Keywords

• Media monitoring
• Media intelligence
• PR analytics
• Reputation management
• Social listening

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based media monitoring and intelligence platform subscription with modular solutions for monitoring, analytics, reports, and insights. Pricing is quote-based and tailored to organization size and needs.
2. Daily Briefings Service: Expert-curated daily news summary service delivered to stakeholders, customizable by topic and frequency, available up to 362 days per year.
3. Insights Research Services: Award-winning media research and measurement services including Performance and Planning offerings with dedicated managing analysts for custom projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Isentia provides a cloud-based media monitoring and intelligence platform that captures and analyzes news and social media coverage across broadcast, print, online and social channels from over 6,000,000 sources. Its modular offering includes real-time monitoring, AI-powered analytics (Lumina AI Suite), customizable reporting, expert-curated daily briefings, stakeholder relationship management, and a media contacts database, sold primarily to communications, marketing, and government organizations across the Asia-Pacific region.

Product overview

Isentia offers a unified platform-plus-modules architecture centered on the Isentia Platform for media monitoring and intelligence. The core platform provides comprehensive monitoring across broadcast, print, online, and social media from over 6,000,000 sources with real-time analytics and customizable reporting. Supporting modules include Insights (with Media Impact and Reputation Analysis/RepID), Daily Briefings, Analytics, Reports, Connect (media database), Social Media Intelligence, and Stakeholder Relationship Management. The portfolio also includes Lumina, an AI suite built specifically for PR and communications with Understand & Interpret, Focus & Personalize, and Execute & Monitor capabilities; AI View (tracks LLM citations); and the Pulsar Audience Intelligence platform (via Pulsar Group partnership). The Isentia App provides mobile access to all content. The modular structure allows organizations to configure solutions for various departments including Communications, Marketing, Government, Agencies, C-Suite, Risk & Legal, Research, and Human Resources.

Differentiator

Problem solved

Functional benefit

Brands

• Lumina: AI Suite built from the ground up for communicators, featuring tools for PR and communications professionals including Understand & Interpret, Focus & Personalise, and Execute & Monitor capabilities.
• AI View
• Pulsar

Products and services

• Isentia Platform Cloud-based core media monitoring platform covering print, broadcast, online and social media from 6,000,000+ sources, with intuitive layout, customizable topic monitoring, real-time alerts, and configurable experience for multiple teams.
• Monitoring Media coverage monitoring across print, online, TV, radio and social media with 24/7 tracking from 6,000,000+ sources, multilingual capabilities, real-time speed, accuracy and reliability, including Voice-to-Text and play-now capabilities for broadcast.
• Analytics Visual media analytics dashboard with configurable charts, metrics, custom labels, and drag-and-drop visuals enabling real-time sentiment analysis, competitor benchmarking, and campaign tracking with exportable brandable reports.
• Reports Media coverage reporting tool with customizable branded reports, drag-and-drop interface for curating content, and interactive dashboard-to-report conversion, shareable via weblink and PDF formats.
• Connect Media database with 50,000+ journalist contacts across Asia-Pacific, professional lists for targeted distribution, recommended contacts based on monitoring activity, and media release distribution with coverage tracking.
• Daily Briefings Meticulously curated daily news summary delivered to organizations in mobile-friendly format, personalized to topic preferences, created by expert editorial team across TV, newspapers, social media, online and radio, with time savings of up to 21 hours per week for communications teams.
• Insights Award-winning media research and measurement combining data, technology and expert analysts with Performance and Planning streams including Media Impact reports, Reputation Analysis, and bespoke research aligned to communication strategy, recognized with 45+ AMEC awards.
• Media Impact Media coverage measurement tool providing volume analysis, audience reach, social engagement metrics, and Media Impact Score methodology based on tone, message traction, spokesperson presence, and media positioning.
• Reputation Analysis (RepID) Brand monitoring tool blending social media conversations and survey data to provide RepID reputation score across Strategy, Culture, and Delivery drivers, weighted on -10 to 10 scale for continuous tracking.
• Stakeholder Relationship Management (SRM) Platform for centralizing stakeholder engagement with interaction logging (emails, meetings, events), custom tagging and sentiment tracking, issue/campaign management, and PDF/interactive dashboard reporting.
• Isentia App Mobile application available on Apple App Store and Google Play Store providing 24/7 access to print, online, TV, radio and social media content with embedded media player, live notifications, powerful search, and export-to-PDF/email reporting capabilities.
• Lumina AI Suite AI suite built for PR and communications professionals with Understand & Interpret, Focus & Personalize, and Execute & Monitor capabilities. Includes Stories and Perspectives (available now) and on roadmap: Curated Media Summaries, Pulse Score, Media Insights Agents, and Signal Detection.
• AI View AI visibility tool tracking how LLMs such as ChatGPT, Gemini, and Claude cite organizations, measuring citation strength and source quality alongside competitor benchmarks. Provides alerts for narrative shifts and proprietary scoring system.
• Social Media Intelligence

Quantifiable outcome

• Time savings of up to 21 hours per week for communications teams using Daily Briefings service
• +3 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• Office of Women in Sport and Recreation (OWSR)minorStrategic or Co-development Partner · 1 January 2024Isentia partnered with OWSR to launch a research report on representation of women in sports news coverage. The study analyzed over 34,600 individual pieces of media to bring awareness to disparities in sports media towards women.
• Access Intelligence PLCflagshipStrategic or Co-development Partner · 11 August 2021Access Intelligence PLC and Isentia merged their operations in 2021 to meet the global market evolution in marketing and communications. Access Intelligence acquired Isentia through a scheme of arrangement approved by shareholders, combining operations to spearhead innovation in the media intelligence market.
• Public Relations Institute of Australia (PRIA)coreStrategic or Co-development Partner · 11 August 2021Isentia entered a partnership with PRIA, the national industry body for public relations and communication professionals in Australia. The partnership involves delivering exclusive content and sharing industry insights with PRIA members.
• Google CloudcoreTechnology or Integration · 9 April 2021Isentia uses Google Cloud Speech-to-Text technology for delivering AI-powered media intelligence products that enable clients to manage reputations and seize opportunities. Google Workspace has enhanced collaboration and enabled the business to navigate challenges with minimal disruption to operations.
• Amazon Web Services (AWS)coreTechnology or Integration · 8 April 2021Isentia uses AWS services including Amazon Kinesis Data Analytics for Apache Flink to modernize their real-time media monitoring and intelligence platform. AWS solutions architects work with Isentia's Chief Architect to enhance customer experience through real-time data processing.
• Pulsar GroupflagshipStrategic or Co-development PartnerIsentia is part of Pulsar Group, a tech innovator delivering high quality SaaS products for leading global organisations in the marketing and communications industries. Pulsar Group includes Isentia, Pulsar (audience intelligence platform), Response Source (media and influencer network), and Vuelio (monitoring, insight, engagement tools for politics and editorial). Together they create products that power open, effective communication.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talkwalker: AI-powered social listening and media monitoring platform serving enterprise brands and agencies. Closely comparable in terms of multilingual monitoring, sentiment analysis, and PR/comms use cases Isentia targets.
• Meltwater: Global media intelligence and social listening platform offering media monitoring, analytics, and influencer tools. Directly competes with Isentia in APAC and globally, with overlapping customer base of PR/comms and marketing teams.
• Cision: One of the largest global media intelligence platforms, offering PR distribution, monitoring, and analytics. Directly competes with Isentia across enterprise and agency customers, with comparable Media Impact-style measurement methodologies.
• Brandwatch: Consumer intelligence and social media listening platform serving enterprise marketing and PR teams. Directly comparable to Isentia's social media intelligence and analytics offerings, with similar AI-powered sentiment and trend detection capabilities.
• Onclusive: PR measurement and media intelligence platform formed from mergers of Kantar's PR division and other PR analytics firms. Directly comparable in PR measurement, reputation analytics, and communications effectiveness services Isentia offers through Insights/RepID.
• Vuelio: UK-based media monitoring, stakeholder engagement, and public affairs platform, also part of Pulsar Group. Directly comparable in functionality; operates as a regional complement covering politics/editorial markets where Isentia is not present.

Broad incumbents

• Sprinklr: Enterprise customer experience platform with social media management, listening, and analytics modules. Competes with Isentia for enterprise marketing/communications budgets as part of a much broader CX suite rather than specialized media intelligence.
• Sprout Social: Social media management and analytics platform serving enterprise and SMB customers. Adjacent competitor in social media intelligence, though more focused on publishing/engagement workflows than comprehensive media monitoring.

Regional players

• Critical Mention: US-based broadcast and online media monitoring platform serving PR and communications teams. Comparable in core broadcast monitoring functionality; competes for multinational accounts rather than head-to-head in APAC.

Emerging players

• Pulsar: Audience intelligence platform within the same Pulsar Group as Isentia, focused on social media insights and audience research. Comparable in technology stack and target use cases; now bundled with Isentia offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/isentia
• LinkedInlinkedin.com/company/isentia

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isentia