Jaide
Jaide is an AI-native SaaS platform that transcribes and analyzes user research interviews, serving primarily UX researchers, academic researchers, and product teams across Europe with EU-hosted infrastructure.
- Company typePrivate
- Founded2022
- HeadquartersReeuwijk, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Jaide does
Jaide targets UX researchers as its primary persona, with secondary use among academic researchers and product teams that need to extract themes and actionable insights from interview transcripts. The customer base is a long-tail mix that includes one named enterprise (KPN), several European and US universities (Utrecht, CMU, Twente, TU Delft, InHolland), and small commercial users (Yezzer, Creates, Truetalk). Go-to-market combines a product-led growth self-serve funnel — free signup at beta.jaide.ai with a limited-period free trial that converts to paid — with a sales-assisted motion for enterprise evaluations via Calendly demo booking. Monetization is a recurring SaaS subscription on monthly or annual billing cycles, with payment processed through Stripe (PCI Level 1). Beyond subscription, distribution relies on content marketing (blog on user research methodologies) and a multi-platform social presence (LinkedIn, YouTube, Facebook, Instagram, Twitter/X, Pinterest). The company received engagement from YES!Delft in October 2023 (disclosed at $0), consistent with accelerator participation rather than priced equity funding.
Jaide firmographics
Firmographics- Name
- Jaide
- Legal name
- Jaide vof
- Website
- https://jaide.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jaide is an AI-native SaaS platform that transcribes and analyzes user research interviews, serving primarily UX researchers, academic researchers, and product teams across Europe with EU-hosted infrastructure.
- Ownership category
- akta.pro rank
Where Jaide is headquartered
LocationHeadquarters
- HQ city
- Reeuwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Jaide business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with monthly and annual billing cycles. The platform offers subscription tiers with free trial option for new users. Users can cancel subscriptions through account management or customer support.
- Professional Services (implied): Implied professional services component through demo booking and personalized onboarding consultation via Calendly scheduling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - Limited period access to evaluate the platform |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Jaide product offering
Product offeringCore offering
Jaide is a cloud-based AI-powered user research platform that automatically transcribes interview audio recordings (in Dutch, French, English, Portuguese, Spanish, and German) and applies AI clustering, tagging, and a suggestions engine to surface insights across interviews. Users upload recordings, the platform transcribes and groups them, and teams collaborate in real-time to analyze customer feedback faster than manual methods.
Product overview
Jaide AI is a single, unified cloud-based platform for user research and customer feedback analysis. The core product combines automatic audio transcription with AI-powered analysis features. Users upload their interview recordings, which are automatically transcribed, and can then use AI clustering to group insights, the Suggestions feature to find related answers across interviews, and real-time collaboration tools to work with teammates. The platform is offered via subscription with monthly or annual billing cycles.
Differentiator
Problem solved
Functional benefit
Products and services
- Jaide AI
Quantifiable outcome
- Understand customer feedback in minutes, not hours
- +1 more outcomes
Companies that use Jaide
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Jaide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Jaide partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Jaide competitors and assessment
Company assessmentDirect peers
- Maze: Maze is a user research platform supporting both unmoderated studies and insight analysis. It targets similar UX research and product team buyers and competes for the same research workflow budget.
- Dovetail: Dovetail is a leading user research and customer insight platform that lets teams transcribe, tag, cluster, and analyze qualitative feedback. It is the most directly comparable competitor to Jaide in the qualitative research analysis category.
- Notably: Notably is a research analysis tool that combines AI-assisted tagging, synthesis, and collaboration for qualitative research teams. It targets the same buyer persona as Jaide.
- EnjoyHQ: EnjoyHQ (now part of Contentsquare/Hotjar) is a user research repository and analysis tool for tagging, clustering, and sharing qualitative insights. It targets the same UX research workflows as Jaide.
- Condens: Condens is a research analysis platform offering transcription, tagging, highlight reels, and shareable insights. It competes directly with Jaide for the qualitative research workflow use case.
Emerging players
- Otter.ai: Otter.ai provides AI-powered meeting transcription with collaboration features. While broader than UX research, it is an emerging adjacent player whose transcription and insight features overlap with Jaide's capabilities.
- Looppanel: Looppanel is an emerging UX research analysis tool that uses AI to auto-tag transcripts and surface insights. It is an early-stage direct competitor focused on faster analysis workflows.
- Sonix: Sonix is an AI transcription and analysis platform offering multi-language transcription, automated summaries, and team collaboration. It is an emerging adjacent player with overlapping transcription-plus-analysis capabilities.
Broad incumbents
- UserTesting: UserTesting is an established enterprise UX research platform covering panel-based testing, video insights, and analysis. It is a broader incumbent whose insight-analysis features overlap with Jaide's offering.
- Rev: Rev is an established transcription and speech-to-text services company that has expanded into AI-powered transcription and meeting insights. It is a broad incumbent in the transcription space adjacent to Jaide's core capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Jaide social profiles
Digital presenceJaide compliance and trust
Trust signalCompliance4 records
Jaide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaide leadership team
Management profileNumber of profiles
Profiles1 record
Jaide funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaide
What does Jaide do?
Jaide is a cloud-based AI-powered user research platform that automatically transcribes interview audio recordings (in Dutch, French, English, Portuguese, Spanish, and German) and applies AI clustering, tagging, and a suggestions engine to surface insights across interviews. Users upload recordings, the platform transcribes and groups them, and teams collaborate in real-time to analyze customer feedback faster than manual methods.
Is Jaide a public or private company?
Jaide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jaide founded?
Jaide was founded in 2022. It employs 1 to 10 people.
Where is Jaide based?
Jaide is headquartered in Reeuwijk, Netherlands, in the Europe region.
How does Jaide make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services (implied).
Who are Jaide's main competitors?
Direct peers on record are Maze, Dovetail, Notably, EnjoyHQ and Condens. Emerging players are Otter.ai, Looppanel and Sonix. Broad incumbents are UserTesting and Rev.
Does Jaide have an API?
No public API is recorded for Jaide.