AgroMartin

What AgroMartin does

Agro Martín, S.L. (trading as AgroMartin) is a privately held, family-owned agricultural producer founded in 1993 and headquartered in Lepe, Huelva, Spain, the heart of Spain's strawberry region. The company cultivates approximately 4 million strawberry plants and 55,000 fruit trees annually, producing fresh strawberries, nectarines, yellow and red peaches, apricots, plums, flat peaches, and platerina. It claims to be the earliest strawberry producer in the northern hemisphere and operates a production plant at Finca Vascogil alongside its headquarters. Since 2012, AgroMartin has been part of the Plus Berries consortium, which groups four Huelva producers (Aromas, La Canastita, Frutas Remolino, SelBerry) under a unified fresh-berry brand.

The business operates on a B2B sales-led model, supplying fresh fruit and stone fruit to European supermarket chains and food retailers across the UK, Netherlands, Belgium, Nordics, Germany, France, Switzerland, and Eastern Europe, with exports to non-EU markets including Russia and UAE. Commercial channels rely on direct relationships with European retail buyers and participation in international trade fairs (Fruit Logistica Berlin, Fruit Attraction Madrid, World Food Moscow, Andalucía Sabor). AgroMartin has progressively added value-added products — BerryCream (strawberries with chocolate or caramelized cream), Frutaful (V Range crushed-berry snack processed via pascalization/high hydrostatic pressure), Strawberry Gin, and the premium Candela strawberry variety — diversifying revenue streams beyond commodity fresh fruit.

The company maintains a comprehensive certification stack across food safety, sustainability, and social practices (GLOBALG.A.P, BRC, IFS Food, GRASP, Tesco Nurture, LEAF, SPRING, SMETA, ZERYA, Carbon Footprint via ClimatePartner), and has received multiple regional awards for labor and integration practices. Ownership is concentrated with the founding Martín family, with José Antonio Martín as Founder/President/Manager and Isabel Ortiz (his wife and co-founder) involved in operations. The company employs more than 1,000 seasonal workers during peak harvest and operates with no disclosed external capital, parent company, or public listing.

Name

AgroMartin

Legal name

Agro Martín, S.L.

Website

https://agromartin.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AgroMartin is a family-owned Spanish producer of strawberries and stone fruit (nectarines, peaches, apricots, plums), operating from Huelva as part of the Plus Berries consortium and supplying European retailers plus export markets including Russia and UAE through a B2B sales-led model.

Ownership category

akta.pro rank

Product category

Fresh Berry and Stone Fruit Production

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB), Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Fresh strawberry production
• Stone fruit cultivation
• Berry processing
• Agricultural exports
• Horticultural products

Headquarters

HQ city

Lepe

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others, Marketing or Sales

Revenue model

1. Fresh Fruit Sales: Production and commercialization of fresh strawberries and stone fruit (nectarines, peaches, apricots, plums) sold throughout Europe and to international markets including Russia and UAE.
2. V Range Processed Products: Value-added products including Frutaful (crushed berry snack) and BerryCream (strawberries with chocolate/cream) marketed under the Frutaful brand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AgroMartin cultivates and commercializes premium fresh strawberries and stone fruit (nectarines, yellow and red peaches, apricots, plums, flat peaches, platerina), managing more than 4 million strawberry plants and 55,000 fruit trees annually from Lepe, Huelva. The company complements its fresh produce with value-added V Range products including Berry Cream (strawberries with chocolate or caramelized cream), Frutaful (crushed blackberry, raspberry and blueberry snack processed via pascalization), a strawberry-gin collaboration, and the premium Candela strawberry variety. Sales are conducted B2B to European retailers and international export markets through direct relationships and the Plus Berries consortium.

Product overview

AgroMartin is a family-owned fresh fruit producer specializing in strawberries and stone fruits (nectarines, peaches, apricots, plums, flat peaches, platerina). The company operates as part of the Plus Berries group and offers both fresh produce and processed products. The product portfolio includes core fresh fruit products (Fresa, Nectarine, Yellow Peach, Red Peach, Apricot, Plum, Flat Peach, Platerina) alongside premium/processed offerings (Berry Cream - strawberries with chocolate or caramel cream, Frutaful - V Gamma crushed berry snack using pascalization technology, Strawberry Gin - a collaboration product, and the premium Candela strawberry variety). Products are sold throughout European markets and non-EU countries including Russia and UAE, with seasonal operations employing over 1000 workers.

Differentiator

Problem solved

Functional benefit

Brands

• Frutaful: A V Gamma product - a snack of blackberry, raspberry and fresh blueberry crushed and packaged in a convenient format. Developed by Plus Berries R&D department.
• Berry Cream
• Plus Berries

Products and services

• Strawberry (Fresa) Primary fresh fruit product cultivated in Lepe, Huelva; available in standard and premium Candela varieties; also used as the input for processed products Berry Cream and Strawberry Gin. Sold B2B to European retailers and export markets.
• Nectarine Stone fruit product — sweet and refreshing, rich in Vitamin A and antioxidants — grown as part of AgroMartin's own production in Huelva and sold to European retailers.
• Yellow Peach (Melocotón Amarillo) Yellow-fleshed summer stone fruit offered in spring from own production in Huelva; marketed for cardiovascular and kidney benefits.
• Red Peach (Melocotón Rojo) Red-fleshed stone fruit with very intense flavor, part of AgroMartin's stone fruit line cultivated in Huelva.
• Apricot (Albaricoque) Sweet, juicy and fragrant stone fruit from AgroMartin's Huelva production; contains beta-carotenes and tannins that support bone growth.
• Plum (Ciruela) Stone fruit marketed by AgroMartin as a digestive counselor, effective in combating constipation and intestinal disorders.
• Flat Peach (Paraguayo) Flat stone fruit variety from own production; noted for being juicy and providing anticancer/antioxidant benefits through high carotene content.
• Platerina (Flat Nectarine) Flat nectarine combining traits of flat peach and nectarine, with antioxidant and digestive benefits.
• Berry Cream Premium value-added product consisting of strawberries with chocolate or caramelized cream; developed by founder José Antonio Martín after observing the Belgian market and positioned as a star SKU for special occasions.
• Frutaful V Range snack product of crushed fresh blackberry, raspberry and blueberry packaged in a convenient format; processed using pascalization (high hydrostatic pressure) to retain nutritional value and vitamins; made from 100% fresh fruit harvested at peak ripeness; developed by Plus Berries R&D.
• Strawberry Gin (Ginebra de Fresa) Gin infused with strawberry aroma created in collaboration with first Andalusian gin producers; novelty extension leveraging the company's strawberry production.
• Candela (Premium Strawberry Variety) Premium strawberry variety with very sweet and intense flavor, presented at Fruit Logistica Berlin 2019 and cultivated as part of AgroMartin's premium fruit offering.

Quantifiable outcome

• Carbon footprint compensated through ClimatePartner offset projects
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Diputación de Huelva (Huelva Provincial Council)coreStrategic or Co-development Partner · 11 June 2019Jose Antonio Martín, manager of Agromartín, signed a declaration of intentions with vice president María Eugenia Limón to work together promoting personal and social development in places of origin of women from Morocco working in strawberry collection campaigns. Initiative aims to provide tools for creating wealth and employment in their own municipalities.
• Fundación Tres Culturas (Three Cultures Foundation)coreStrategic or Co-development Partner · 1 January 2019Collaboration in IntegrArte program encompassing cultural and training activities for temporary workers of Moroccan origin. Includes Spanish language courses, awareness talks, and cultural activities. The program is developed with the Ministry Responsible for Moroccan Communities Resident Abroad and Migration Issues.
• Cookstove Nationwide PeruminorOthers · 1 January 2019Carbon offset project supplying clean and efficient kitchens in Peru to reduce health issues from cooking with open fires and reduce deforestation.
• Wind Energy Vader Piet ArubaminorOthers · 1 January 2019Carbon offset project helping implement wind energy in the Caribbean islands to collaborate in sustainable development and mitigate climate change effects.
• ClimatePartnercoreTechnology or Integration · 1 January 2016ClimatePartner certifies that emissions meet international standards and neutralizes CO2 through carbon offset projects. AgroMartín compensates greenhouse gases through two projects: Cookstove Nationwide Peru and Wind Energy Vader Piet Aruba.
• Andalucía Sabor Trade FairminorGTM or Marketing Partner · 1 January 2013Plus Berries Group participated in the IV Edition of Andalucía Sabor held at Fibes in Seville from September 16-18, 2013 with stand number 54 to present their product catalogue.
• Plus Berries GroupcoreStrategic or Co-development Partner · 1 January 2012Plus Berries was created in 2012 along with three other companies (Aromas, La Canastita, Frutas Remolino and SelBerry) to offer a complete range of berries with maximum quality and service guarantee. AgroMartin is part of this young group of four producers of fresh fruit in the province of Huelva (Lepe, Palos, Moguer, Lucena del Puerto and Bonares).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Berry Gardens: UK berry cooperative supplying Tesco and other British retailers. Direct comparable in European retailer-focused berry production with similar B2B fresh fruit model.
• Wish Farms: US-based strawberry and blueberry producer with international growing operations. Comparable as a vertically integrated, premium-positioned berry specialist serving major retailers.
• Surexport Compañía Agrícola: Spanish berry and citrus producer headquartered in Huelva. Direct competitor in European fresh berry supply with overlapping strawberry and raspberry categories.
• Fresón de Palos: Largest strawberry producer in Huelva, Spain, operating in the same strawberry heartland as AgroMartin. Direct head-to-head competitor for European retailer contracts and seasonal labor.
• Royal Berry: Dutch soft fruit producer specializing in strawberries, raspberries, blackberries, and red currants. Comparable as a European specialist berry producer serving premium retail channels.

Broad incumbents

• Driscoll's: Global berry market leader with proprietary strawberry, blueberry, raspberry, and blackberry varieties. Competes with AgroMartin across European retailer shelves, especially through Spanish and Moroccan production partners.
• Hortifrut: Chilean-headquartered global berry producer (blueberries, raspberries, blackberries, strawberries). Competes in European markets with vertically integrated global production footprint.
• Naturipe Farms: US-headquartered grower-owned berry producer marketing strawberries, blueberries, raspberries, and blackberries. Competes with AgroMartin in fresh berry category with comparable premium positioning.
• Bonduelle: Global leader in processed vegetables and prepared produce. Comparable as a large-scale European fresh produce operator, though focused on processed rather than fresh premium fruit.

Emerging players

• Planasa: Spanish fruit genetics and berry producer with operations in Huelva and Morocco. Overlaps with AgroMartin in fresh berry production and competes in the same early-season European window.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroMartin