Airsprung Group PLC

What Airsprung Group PLC does

Airsprung Group PLC is a UK-based manufacturer historically positioned as a specialised converter of foam for a wide array of end-markets including furniture, pharmaceutical, and acoustic engineering applications. The group is headquartered in Trowbridge, United Kingdom, and at full scale operated with a workforce of 501-1000 employees across a portfolio of consumer brands in the UK bedding and furniture market. The legal entity is structured as a public limited company (PLC), though this designation reflects corporate form rather than a confirmed public listing. Geographic exposure is domestic only (England/United Kingdom), with no evidence of international operations.

The company has entered administration, with Edward Williams and Ross Connock of PwC appointed as Joint Administrators. As a consequence, four of the group's six consumer brands—Gainsborough, Arena-design, Hushabyebeds, and Swanglen—have ceased trading. Two brands, Airsprung and Airofreem, continue to operate alongside a Factory Shop outlet on the Canal Road Industrial Estate in Trowbridge. The group retains a single active subsidiary, Airsprung Furniture Limited. The customer-facing web presence is limited, with the hushabyebeds.co.uk domain displaying an 'under maintenance' notice.

The business model is based on converting foam raw materials into finished consumer products—primarily mattresses, beds, and upholstered furniture—sold under multiple brand identities through UK retail channels. There is no disclosed revenue, no evidence of digital platforms, AI capabilities, proprietary technology stacks, subscription pricing, or third-party model integrations. No funding rounds, M&A activity, partnerships, or leadership hires are documented in the available information.

Name

Airsprung Group PLC

Legal name

Airsprung Group PLC

Website

https://airsprung-furniture.co.uk

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Trowbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Distribution channels1 record

Core offering

Airsprung Group PLC is a specialised converter of foam for a wide array of industries including furniture, pharmaceutical and acoustic engineering. The company manufactures and retails mattresses, beds, and bedroom furniture through multiple consumer brands including Airsprung, Airofreem, and previously Gainsborough, Arena-design, Hushabyebeds and Swanglen. Operations continue under Joint Administrators via a Factory Shop retail outlet in Trowbridge offering discounted stock lines.

Product overview

Airsprung Group PLC was a furniture and bedding company operating multiple brands. The company has entered administration with two brands (Airsprung and Airofreem) continuing to trade while four brands (Gainsborough, Arena-design, Hushabyebeds, and Swanglen) have ceased trading. A Factory Shop operates as a physical retail outlet. The portfolio consists primarily of mattresses, beds, and related furniture products.

Differentiator

Problem solved

Functional benefit

Products and services

• Airsprung Mattresses and Bedding
• Airofreem Products
• Factory Shop Retail Outlet
• Specialised Foam Conversion

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PricewaterhouseCoopers LLP (PwC)coreOthersPwC LLP acts as a processor on the instructions of the Joint Administrators (Edward Williams and Ross Connock). Personal data will be kept secure and processed only for matters relating to the Joint Administrators' appointment. Further details available on the PwC.co.uk website.

Recent moves3 records

Expansion highlights1 record

Regional players

• Dreams: UK's largest specialist bed retailer selling multiple mattress brands including own-label. Comparable to Airsprung's Factory Shop and wholesale channels as a UK bedding distribution outlet.

Broad incumbents

• DFS Furniture: UK's largest furniture retailer with exposure to bedroom furniture (formerly including beds). Comparable end-market and UK consumer base, though focused on upholstered furniture rather than mattresses.
• Kingfisher: UK-headquartered home-improvement retail group (B&Q, Screwfix). Comparable UK retail distribution capability for home furnishings including bedroom products, though not a mattress specialist.
• ScS: UK furniture and flooring retailer with national store footprint. Comparable UK consumer-furniture distribution model and end-customer base as Airsprung's Factory Shop.
• IKEA: Global furniture and home-furnishings retailer with significant UK presence. Comparable end-market for foam-based furniture/bedding products but operates at vastly greater scale and vertical integration.
• Sealy UK / Tempur Sealy International: Global mattress major with UK operations through the Sealy and Tempur brands. Competes with Airsprung across the UK mattress market but operates at much greater scale and brand breadth.

Direct peers

• Hypnos Beds: UK heritage mattress and bed manufacturer with multi-brand portfolio. Closely comparable to Airsprung's positioning in the UK mid-to-premium bedding segment.
• Vispring: UK-based luxury bed and mattress manufacturer with deep heritage. Comparable manufacturing category and UK production base, though positioned at the premium end vs Airsprung's mid-market focus.
• Harrison Spinks: UK-based mattress manufacturer combining pocket-spring and natural-fibre production with foam conversion. Comparable product portfolio and UK manufacturing footprint to Airsprung.
• Silentnight Group: One of the UK's largest mattress and bed manufacturers. Directly comparable to Airsprung as a UK-based volume bedding producer selling through major retail channels.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/airsprung-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airsprung Group PLC