What Xclusive Uganda does

Xclusive Uganda is a privately-held Ugandan horticultural producer founded in 2006 that grows and exports unrooted plant cuttings to European flower growers and breeders. The company operates from a 10.5-hectare modern production farm approximately 35 km from Kampala, including a 3.5-hectare block dedicated to Kalanchoe, and produces more than 55 million cuttings annually across Chrysanthemum, Kalanchoe, and Young Plants (Aster, Celosia, hydrangea, and various pot/garden plants). Its competitive position rests on Uganda's equatorial climate at 1,110 m altitude, where stable year-round temperatures of approximately 25°C daytime and 19°C nighttime eliminate the heating costs that burden European competitors, combined with Dutch management standards, MPS ABC certification (GAP, SQ, Quality, ETI), and an automated greenhouse environment.

The company sells primarily through direct enterprise relationships managed via a Dutch sales and logistics subsidiary, Xclusive Young Plants B.V., with three weekly air-freight shipments to the Netherlands. Named customers include SV.CO, KP Holland, Floritec, Sjaak van Schie, and Colors of Sentinel, with SV.CO and KP Holland also equity shareholders who contribute €0.001 per cutting to the Peter Benders Foundation. The company maintains a large workforce (cited as 500+ by one source) supported by an on-site clinic, daycare, and education programs, and reports operating subsidiaries including African Finest Cuttings (Kalanchoe sales) and Xclusive Kalanchoe (production). Following the death of founder Peter Benders in April 2022, governance has continued through board member Frank Benders and operational leadership under Business Development Director Hans van Eijzeren.

Name

Xclusive Uganda

Legal name

Xclusive Uganda Ltd.

Website

https://xclusiveuganda.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Xclusive Uganda is a privately-held Ugandan horticultural producer that grows and exports over 55 million unrooted cuttings annually, serving European flower growers and breeders with Chrysanthemum, Kalanchoe, and Young Plants via a Dutch sales subsidiary and three weekly cargo flights.

Ownership category

akta.pro rank

Product category

Horticultural Cuttings and Plant Propagation

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)

Keywords

• Horticultural cuttings production
• Plant propagation services
• Unrooted cuttings export
• Flower young plants
• Greenhouse cultivation

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Cutting Sales: Production and export of high-quality unrooted cuttings for chrysanthemums, kalanchoe, and young plants. Products include Chrysanthemums, Aster, Celosia, and various pot and garden plants. The company operates year-round production with multiple weekly shipments to European customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Xclusive Uganda produces and exports high-quality unrooted cuttings of chrysanthemums (including Aster and Celosia varieties), kalanchoe succulents, and various young plants from equatorial Ugandan greenhouses. The company operates a 10.5-hectare farm located 35km from Kampala, producing over 55 million cuttings annually for European flower growers and breeders. Products are sold through dedicated Dutch sales subsidiaries with three weekly air freight shipments to the Netherlands.

Product overview

Xclusive Uganda is a horticultural company producing high-quality plant cuttings through three main divisions: Chrysanthemum (chrysanthemum, aster, and celosia cuttings), Kalanchoe (flowering succulent potted plants), and Young Plants (various pot and garden plants). The company operates specialized sub-brands including African Finest Cuttings for Kalanchoe sales and distribution, and Xclusive Young Plants for unrooted cuttings production and export. All products leverage Uganda's favorable equatorial climate for year-round cultivation.

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysanthemum cuttings High-quality chrysanthemum unrooted cuttings supplied year-round, including Chrysanthemums, Aster, and Celosia varieties, serving as the foundation for pot and cut flower cultivation by European horticultural buyers.
• Kalanchoe cuttings Strong, flowering succulent Kalanchoe unrooted cuttings grown in various pot sizes and colors, suitable for indoor and outdoor use with long-lasting flowers. Produced on a dedicated 10.5-hectare farm with 3.5 hectares specifically for Kalanchoe.
• Young Plants Specialized cultivation of various pot and garden plants grown year-round under Uganda's ideal climate conditions, enabling European customers to reduce growing time and avoid winter greenhouse storage costs.
• African Finest Cuttings (sales entity) Sales company for Kalanchoe cuttings offering reliable supply, customization options, fast delivery, and intensive cultivation guidance services to European horticultural customers. Contact: Anja Tamis-Kuilboer ([email protected]).
• Xclusive Young Plants (sales entity) Division specializing in producing and exporting high-quality unrooted cuttings for various crop types to European customers. Contact: Ard Mulder ([email protected]).

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KP HollandcoreStrategic or Co-development PartnerLong-term buyer partnership for Kalanchoe cuttings. KP Holland values the stability of Ugandan climate and supply, competitive pricing, and MPS certification alignment. Hans van der Knaap, co-founder, actively supports the partnership and social impact initiatives.
• SV.COcoreStrategic or Co-development PartnerMajor cultivation partner producing Kalanchoe and pot chrysanthemums. Also a shareholder of Peter Benders Foundation, donating €0.001 per cutting. CEO Sander Verbeek visits Uganda twice yearly and values the quality and social impact of the partnership.
• FloriteccoreStrategic or Co-development PartnerFlower and plant breeder partnership for chrysanthemum cultivation. Director Jeroen Ravensbergen emphasizes integrated cultivation methods and shared commitment to sustainable working conditions. Focus on quality and customer satisfaction.
• Sjaak van SchiecoreStrategic or Co-development PartnerHousehold name in hydrangea cultivation. Partnership since 2018 for hydrangea cuttings, cultivated in Portugal. Values Dutch management in Uganda and close cooperation for implementing desired cultivation methods.
• SentinelcoreStrategic or Co-development PartnerPartnership since 2016 with Colors of Sentinel. Ad Dekkers visits Uganda three times yearly to share knowledge with management and production teams. Receives two shipments weekly of high-quality cuttings.
• HoflandminorChannel Partner/ Reseller/ DistributorListed as a partner on the website. Hofland Young Plants is a Dutch horticultural company in the Xclusive Uganda partner network.
• Dutch Flower FoundationminorStrategic or Co-development PartnerPartnership for the first Peter Benders Foundation milestone: providing a new dental chair for the clinic. Dutch Flower Foundation collaborated on healthcare improvements for the local community.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Selecta one: European flower breeder and cuttings producer with global production sites. Overlaps with Xclusive Uganda in pot and bedding plant cuttings, particularly kalanchoe and chrysanthemum categories.
• Syngenta Flowers: Global seed and cuttings business serving professional ornamental growers. Competes broadly with Xclusive Uganda across breeding, propagation, and supply of cuttings for the European greenhouse floriculture industry.
• Dümmen Orange: Global leader in floricultural breeding and cuttings production with significant African production footprint (including acquisition of MarginPar). Competes with Xclusive Uganda across rose, chrysanthemum, and kalanchoe categories and serves the same European breeder-grower ecosystem.
• Royal Van Zanten: Dutch-based flower breeder and propagator with global production including East Africa. Competes with Xclusive Uganda as a buyer and supplier in the chrysanthemum and pot plant value chain serving European retailers.

Direct peers

• Hilverda Kooij: Dutch-based breeder and producer of cut flowers, pot plants, and cuttings with African production partnerships. Comparable product portfolio in chrysanthemum, kalanchoe, and lisianthus cuttings for the European market.
• Kariki: Kenya-based propagator of cuttings and young plants serving European flower growers. Direct competitor leveraging similar high-altitude equatorial climate advantages for year-round production and air-freight export.
• Black Tulip Group: East African flower producer with operations in Kenya, Ethiopia, and Uganda serving European wholesale and retail customers. Direct competitor in the African floricultural export market with similar MPS-certified production model.
• Wagagai: Uganda-based horticultural producer of cuttings and young plants operating with similar equatorial climate advantages and European customer base. Direct country and product overlap with Xclusive Uganda's operations.
• MarginPar: Kenya-based producer of summer flower cuttings, the most direct African competitor to Xclusive Uganda serving European floricultural growers with similar product categories, climate-driven cost advantages, and air-freight distribution model.
• Flamingo Horticulture: Kenya-based producer of cut flowers and cuttings with extensive European customer base. Direct comparable in equatorial climate-driven production, MPS certification practices, and air-freight distribution to UK and EU floricultural buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEhnSLOTZmB4gS6IPvboc-Q
• Facebookfacebook.com/Xclusive-Uganda-510743082409266
• LinkedInlinkedin.com/company/xclusive-uganda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xclusive Uganda